Prof. Dr. Ding, Zhaochen His current research focuses on Sleep Design and Digital Lifestyle Design. He serves as Director of New Media Department of Beijing Institute of Fashion Technology, graduate advisor in Software and Microelectronics of Peking University, and researcher in Game and Experimental Entertainment Lab of Royal Melbourne Institute of Technology. He received the Ph.D. degree from Academy of Art of Tsinghua University in 2006, and was a post-doctoral researcher at both Polytechnic University of Milan (2014-2016) and China Academy of Social Science (2008-2010). He had previously worked as Director of Design Talent Program in Beijing Design Week, Juror of Grand Prize of Beijing Design Week, and Design Director of prestigious China Red Star Award Milan Exhibition.