無(wú)論你是一名自由職業(yè)者，首席執(zhí)行官的世界 500 強(qiáng)公司绵载，企業(yè)家或藝術(shù)家埂陆，每個(gè)人都有一個(gè)個(gè)人的品牌。事實(shí)上娃豹，它至關(guān)重要焚虱。沒(méi)有個(gè)人品牌，你不能把你和其他人分開懂版，并在你的同事鹃栽、 客戶和投資者之間建立信任。對(duì)于自由職業(yè)者躯畴，有個(gè)人品牌可確保人們信任你有技能谍咆、 專業(yè)技能和專業(yè)知識(shí)來(lái)處理一個(gè)項(xiàng)目并按時(shí)完成。它也使你從你的競(jìng)爭(zhēng)對(duì)手中脫穎而出私股，因?yàn)樗怀隽耸裁醋屇闾貏e和令人難忘摹察。

不幸的是，個(gè)人品牌從聯(lián)想到賣出的創(chuàng)意中獲取的壞名聲倡鲸。

在某些情況下供嚎，我可以看到為什么這種誤解仍然存在。以史蒂文 · 泰勒為例峭状。大多數(shù)球迷的鐵匠記得他主唱的歷史上最偉大的美國(guó)搖滾樂(lè)隊(duì)之一克滴。多年來(lái)，然而优床，有些人認(rèn)為劝赔，泰勒已售完由于執(zhí)行與流行行為在超級(jí)碗，作為一名法官對(duì)美國(guó)偶像 》胆敞，而賺錢是吃喝玩樂(lè)廣告中出現(xiàn)着帽。

我不是要批評(píng)泰勒。這些是他的決定移层。而且仍翰，這些決定可能幫助他的樂(lè)隊(duì)引入新的一代。我的觀點(diǎn)是樂(lè)隊(duì)的泰勒的個(gè)人品牌不一定凝膠與搖滾明星或甚至观话，與他的其余部分予借。作為一個(gè)局外人，可以容易看到為什么這么多他的粉絲感覺(jué)作為一個(gè)出賣者泰勒。他不再是那個(gè)大聲唱出"夢(mèng)想"灵迫。他現(xiàn)在是那個(gè)真人秀明星賣糖果的人秦叛。

問(wèn)題是，個(gè)人品牌并不意味著你要背叛你值或"出賣"瀑粥，如果你專注于以下 5 點(diǎn)挣跋。

1.專注于你的獨(dú)一無(wú)二。

如我先前提到的幾個(gè)時(shí)間利凑，第一次從這里開始你的個(gè)人品牌的時(shí)候是什么使你與眾不同？盡管人們可能認(rèn)為史蒂文 · 泰勒的這些天嫌术，他已經(jīng)站出一個(gè)相當(dāng)一致的工作從其他音樂(lè)家他野生的衣柜和那些圍巾上他站在麥克風(fēng)哀澈。

對(duì)于創(chuàng)意，這意味著你獨(dú)特的價(jià)值主張度气，只是花式方式指的一個(gè)賣點(diǎn)或你的產(chǎn)品或服務(wù)為您的客戶解決問(wèn)題的思考割按。當(dāng)確定您獨(dú)特的價(jià)值主張，思考;

你的超強(qiáng)能力磷籍。你擅長(zhǎng)什么适荣？你可能會(huì)成為一個(gè)作家，但有數(shù)以千計(jì)的作家在那里院领。你的寫作有什么不同弛矛？你擅長(zhǎng)哪些主題？它是簡(jiǎn)單的方法來(lái)區(qū)分自己從每個(gè)其他作家在那里比然。

還有什么你到丈氓。請(qǐng)記住，人們想要與其他人聯(lián)系强法。擁抱的事情万俗，使你，嗯饮怯，你闰歪。它是很容易的方式，開始與其他連接蓖墅，使你站出來(lái)库倘，因?yàn)槟闶钦鎸?shí)和真誠(chéng)的人和不只是一個(gè)自由職業(yè)者財(cái)務(wù)的作家。

發(fā)現(xiàn)什么缺乏在市場(chǎng)上基于你的利益论矾。作為一個(gè)企業(yè)教練和作家阿曼達(dá) Abella解釋說(shuō)于樟，"當(dāng)我還是小孩子的時(shí)候，我想要成為一名藝術(shù)家時(shí)拇囊。在某些時(shí)候迂曲，我在漆字交易，成為一名作家寥袭。說(shuō)路捧，我仍然具有主要欣賞藝術(shù)关霸，所以我用它在我的品牌。例如杰扫，我的網(wǎng)站設(shè)計(jì)基于壁畫中我鎮(zhèn)的藝術(shù)區(qū)队寇。我 Instagram 飼料正在以及 artsier，因?yàn)樗俏沂堑囊徊糠终滦铡１竟こ虨槠放频脑蚴且驗(yàn)殄X是通臣亚玻可怕的人，所以我的使命已變得可以讓金融體系盡可能的漂亮凡伊。這是沒(méi)有人在行業(yè)真的做 （至少不到我的知識(shí)）零渐，所以它已成為我的獨(dú)特的價(jià)值主張的東西。

如果你不知道系忙，那么你可以試試這種技術(shù)從多莉克拉克诵盼，營(yíng)銷戰(zhàn)略顧問(wèn)和作者及重塑你站出來(lái);

"三個(gè)字的練習(xí)，你可以很快靠你自己银还。過(guò)去一周的課程风宁，例如，你伸出約半打向朋友和同事蛹疯。這些應(yīng)該是相當(dāng)不錯(cuò)戒财，知道你的人和你問(wèn)他們從字面上只是一個(gè)簡(jiǎn)單的問(wèn)題，那就是捺弦，"如果你不得不在只有三個(gè)字形容我固翰，他們會(huì)怎樣？"這是有用的地方是由次你念到 4羹呵、 5骂际、 6 號(hào)的人，你去開始看到他們說(shuō)的關(guān)于你的模式冈欢。

2.找到恰當(dāng)?shù)那篮陀^眾歉铝。

現(xiàn)在，你知道你的獨(dú)一無(wú)二凑耻，它是時(shí)間去尋找恰當(dāng)?shù)那篮陀^眾為您打造你的個(gè)人品牌太示。例如，如果你是一個(gè)會(huì)計(jì)師香浩，然后渠道像 LinkedIn类缤，而不是 Snapchat，可能是你最好的選擇因?yàn)樗试S您與其他專業(yè)人員可以使用您的服務(wù)連接邻吭。如果你有魅力餐弱，然后別不敢把自己放在鏡頭前。這是加里 · 查克和瑪麗 Forleo如何建立自己的帝國(guó)。這是我開始建立我公司應(yīng)有的以及膏蚓。

雖然您應(yīng)該在多通道上有某種形式的存在瓢谢，選擇那個(gè)最適合你的職業(yè)人格，和你的聽(tīng)眾大部分的時(shí)間驮瞧。

3.讓你的工作表現(xiàn)說(shuō)話氓扛。

如果您正在生產(chǎn)爭(zhēng)創(chuàng)一流的工作，在一致的基礎(chǔ)上论笔，人們會(huì)注意采郎。是否如果是通過(guò)推薦、 評(píng)論網(wǎng)站狂魔、 面談或谷歌搜索蒜埋，人們會(huì)發(fā)現(xiàn)你的工作，如果它是在上一層印象深刻的東西毅臊。

你可以讓其他人查看的網(wǎng)站上有一個(gè)投資組合理茎，使他們看到自己多么令人驚奇黑界，你是唯一的你的工作更容易管嬉。

4.告訴你的故事。

雖然你的工作應(yīng)該能夠自己為自己說(shuō)話朗鸠，它還需要通知其他人你為什么周圍蚯撩，雇用能力最強(qiáng)的創(chuàng)意建筑以及人為因素的敘述。

需要一個(gè)起點(diǎn)嗎烛占？這里的一些很好的建議從連接器胎挎、 教練和教練瑪麗亞艾琳娜毒龍，"勢(shì)在必行你花時(shí)間去真的累垮了你的目標(biāo)忆家，你的夢(mèng)想和你目前的情況"犹菇。

再次，不要害羞共享以及你個(gè)人的利益芽卿。如果你的狗主人在收容所志愿者揭芍，然后讓這一事實(shí)我知道。它可能看起來(lái)毫無(wú)意義的但它使你更可信客戶端一樣的感覺(jué)卸例。事實(shí)上称杨，那可能你和另一個(gè)同樣有才華自由職業(yè)者之間的決定因素。

5.堅(jiān)持自己的立場(chǎng)筷转。

最后姑原，請(qǐng)確保你堅(jiān)持你的立場(chǎng)。說(shuō)不不要與你的價(jià)值觀及生活方式-凝膠呜舒，即使他們給你提供了一條船的客戶的錢噸锭汛。也不要太多的項(xiàng)目。它是萬(wàn)全之策要獲取倦怠或錯(cuò)過(guò)最后期限。如果你看到一篇文章店乐，有疑問(wèn)建議從同胞的自由職業(yè)者呼喚那人在他們的 BS艰躺。你不必是對(duì)抗性或小氣，但只是糾正他們眨八，如果你知道否則因?yàn)槟阌惺聦?shí)腺兴，他們不。

你不必是對(duì)抗性或小氣廉侧，但只是糾正他們页响，如果你知道否則因?yàn)槟阌惺聦?shí)，他們不段誊。

裹住闰蚕。

個(gè)人品牌不是"賣出"。它是關(guān)于發(fā)現(xiàn)自己的長(zhǎng)處和為什么你是一個(gè)搖滾明星连舍。因此没陡，你會(huì)吸引你想要工作，以及提升你的自信的客戶索赏。

How To Build Your Personal Brand Without Betraying Your Values

Whether you’re a freelancer, CEO of a Fortune 500 company, entrepreneur, or artist, everyone has a personal brand. In fact, it’s essential. Without a personal brand, you won’t be able to separate yourself from others and build trust among your colleagues, customers, and investors. For freelancers, having a personal brand ensures that people trust that you have the skills, expertise, and professionalism to handle a project and complete it on time. It also makes you stand out from your competitors since it highlights what makes you special and memorable.

Unfortunately, personal branding gets a bad reputation from creatives that associate it with selling out.

In some situations, I can see why this misconception persists. Take Steven Tyler, for example. Most fans of Aerosmith remember him as the lead singer of one of the greatest American rock bands of all-time. Over the years, however, some believe that Tyler has sold out thanks to performing with pop acts at the Super Bowl, appearing as a judge on American Idol, and getting paid to be in Skittles commercials.

I’m not trying to criticize Tyler. Those were his decisions. And, these decisions probably helped introduce his band to a new generation. My point is that Tyler’s personal brand doesn’t necessarily gel with that of a rock star or even that with the rest of his band. As an outsider, it could be easy to see why so many of his fans perceive Tyler as a sellout. He’s no longer the guy who belted out “Dream On.” He’s now that reality star who sells candy.

The thing is, personal branding doesn’t mean that you have to betray your values or “sellout” if you focus on the following five points.

1. Focus on what makes you unique.

As I’ve previously mentioned a couple of time, the first place to start when it comes to your personal brand is what sets you apart from others? Despite what people may think of Steven Tyler these days, he has done a pretty consistent job of standing out from other musicians thanks to his wild wardrobe and those scarves on his microphone stand.

For creatives, this means thinking about your unique value proposition, which is just a fancy way of referring to a selling point or the problem your product or service solves for your customer. When determining your unique value proposition, think about;

Your superpowers. What are you really good at? You may be a writer, but there are thousands of writers out there. How is your writing different? Which topics do you excel at? It’s an easy way to differentiate yourself from every other writer out there.

What else you're into. Remember, people want to connect with other people. Embrace the things that make you, well, you. It’s an easy way to start connecting with others and makes you stand out because you’re an authentic and genuine person and not just a freelance finance writer.

Find what’s lacking in the market based on what your interests. As a business coach and author Amanda Abella explains, “When I was a little kid I wanted to be an artist. At some point, I traded in paint for words and became a writer. That being said, I still have a major appreciation for art, so I use it in my branding. For example, my website design is based on the murals in my town’s art district. My Instagram feed is getting artsier as well because it’s a part of who I am. The reason this works for branding is because money is usually scary for people, so my mission has become to make finance as beautiful as possible. This is something that no one in the industry is really doing (at least not to my knowledge) so it’s become my unique value proposition.”

If you’re stuck, then you could try this technique from Dorie Clark, marketing strategy consultant and author of Reinventing You and Stand Out;

“With a three-word exercise, you can do this very quickly on your own. Over the course of a week, for example, you reach out to about half a dozen friends and colleagues. These should be people that know you reasonably well, and you ask them literally just one simple question, and that is, "If you had to describe me in only three words, what would they be?" Where this is helpful is that by the time you get to the 4th, the 5th, the 6th person, you are going to start to see patterns in what they say about you.”

2. Find the right channels and audience.

Now that you know what makes you unique, it’s time to find the right channels and audience for you to build your personal brand. For example, if you’re an accountant, then a channel like LinkedIn, as opposed to Snapchat, may be your best bet since it allows you to connect with other professionals who could use your services. If you’re charismatic, then don’t be afraid to put yourself in front of a camera. That’s how Gary Vaynerchuk and Marie Forleo built their empires. That's how I've started building my company Due as well.

While you should have some sort of presence on multiple channels, select the one that best suits your profession, personality, and where most of your audience spend their time.

3. Let your work speak for itself.

If you’re producing top-notch work on a consistent basis, then people will take notice. Whether if it’s through referrals, review sites, interviews, or a Google search, people will discover your work if it’s in the upper tier of awesomeness.

You can make it easier for others to view your work by having a portfolio on your website so that they see for themselves how amazing and unique you are.

4. Tell your story.

While your work should be able to speak for itself, it also needs a narrative that informs others why you’re the most hire-able creative around, as well as building a human element.

Need a starting point? Here’s some great advice from connector, trainer, and coach Maria Elena Duron, “it is imperative you take the time to really break down your goals, your dreams and your current situation.”

Again, don’t be shy about sharing your personal interests as well. If you’re a dog owner who volunteers at shelters, then make that fact known. It may seem meaningless, but it makes you more relatable to the clients who feel the same way. In fact, that could be the deciding factor between you and another equally talented freelancer.

5. Stand your ground.

Finally, make sure that you stand your ground. Say no to clients that don’t gel with your values or lifestyle - even if they’re offering you a boat ton of money. Don’t take on too many projects either. It’s a surefire way to get burnout or miss deadlines. If you see an article that has questionable advice from a fellow freelancer call that person out on their BS. You don’t have to be confrontational or mean-spirited, but just correct them if you know otherwise because you have facts that they don’t.

You don’t have to be confrontational or mean-spirited, but just correct them if you know otherwise because you have facts that they don’t.

Wrap up.

Personal branding isn’t about “selling out.” It’s about discovering your strengths and why you’re a rock star. As a result, you’ll attract clients that you want to work with, as well as boost your confidence.