Emma's Best?艾瑪?shù)淖詈?br>
Emma's Best is a small but growing health food company.Emma's Best是一家規(guī)模雖小但發(fā)展迅速的健康食品公司据某。
It was started in 1995 by a married couple who were tired of working for large companies.1995年,一對厭倦了在大公司工作的夫婦創(chuàng)辦了這家公司埂材。
The two founders were Ed and Emma Smith, both?health-conscious?vegetarians.兩位創(chuàng)始人是愛德華·史密斯(Ed Smith)和艾瑪·史密斯(Emma Smith)寡喝,兩人都是注重健康的素食主義者竣蹦。
Despite the risks, Ed and Emma wanted to start their own business.盡管有風(fēng)險,Ed和Emma還是想自己創(chuàng)業(yè)懂算。
They knew it would be hard work, but they?were?determined to try.他們知道這將是一項艱苦的工作,但他們決心去嘗試庇麦。
Their plan was to create a business that provided healthy food to busy people.他們的計劃是創(chuàng)建一家為忙碌的人們提供健康食品的企業(yè)计技。
They wanted it to be something they could be proud of.他們希望這是一件值得驕傲的事情。
They wanted to start their own businessdespitethe risks.盡管有風(fēng)險女器,他們還是想自己創(chuàng)業(yè)酸役。
Their plan was to create a business thatprovided heathy food to ?busy people.他們的計劃是創(chuàng)辦一家為忙碌的人們提供健康食品的企業(yè)。
When they started the company,?organic?food was becoming more popular.當(dāng)他們創(chuàng)辦公司時,有機食品變得越來越受歡迎涣澡。
People werebecomingmore foodconsciousandworriedabout foodsafety.人們對食品的意識越來越強贱呐,越來越擔(dān)心食品安全
In fact, people were willing to pay higher prices for food that was free of harmful chemicals.事實上,人們愿意為不含有害化學(xué)物質(zhì)的食品支付更高的價格入桂。
In addition, an increasing number of people had little time to go shopping and cook at home.此外奄薇,越來越多的人幾乎沒有時間去購物和在家做飯。
They wanted meals that were healthy but easy to prepare.他們想要健康但容易準(zhǔn)備的食物抗愁。
There were very few?frozen?meals available at the time, and none of them were vegetarian or organic.當(dāng)時市面上的冷凍食品非常少馁蒂,而且都不是素食或有機食品。
There was a gap in the market.市場上有一個缺口蜘腌。
What was becoming more popular when they started the company? organic food什么東西在他們創(chuàng)辦公司時變得更受歡迎?有機食品
To be conscious of something means to beaware of it.意識到某事意味著意識到它沫屡。
Ed and Emma immediately saw the opportunity and?launched?their first product.Ed和Emma立刻看到了機會,推出了他們的第一個產(chǎn)品撮珠。
It was a frozen?pasta?meal with a mix of vegetables and a delicious cream sauce.這是一頓由蔬菜和美味奶油醬混合而成的冷凍意大利面沮脖。
The market response was?enthusiastic?and?profitable?beyond their expectations.市場反應(yīng)熱烈,盈利超出了他們的預(yù)期芯急。
Their product was an instant success.他們的產(chǎn)品立竿見影勺届。
To their surprise it was soon being eaten by millions of people,not only vegetarians or those interested in organic foods.令他們驚訝的是,它很快就被數(shù)百萬人食用娶耍,不僅是素食者或那些對有機食品感興趣的人
It was being bought because it was easy to prepare and it tasted good.之所以買它免姿,是因為它易于準(zhǔn)備,而且味道很好榕酒。
And of course it was healthy.當(dāng)然這是健康的
What was the market response to their first product? ?enthusiastic?and?profitable市場對他們的第一款產(chǎn)品的反應(yīng)如何?熱情的和有利可圖的
They saw the opportunity andlaunchedtheir first product.他們看到了機會胚膊,推出了第一款產(chǎn)品。
To be more conscious of something means to be more?aware of it.對某事更有意識意味著對它更有意識奈应。
Other products followed inrapidsuccession.其他產(chǎn)品紛紛跟進澜掩。
As a result, at the end of 5 years, the company was producing over 100 frozen meals.結(jié)果,5年后杖挣,公司生產(chǎn)了100多份冷凍食品肩榕。
Sincethentheyhave increasedthe number of meals toover150,including pizzas, sandwiches and snacks.從那時起,他們增加了用餐的數(shù)量到150多份惩妇,包括披薩株汉、三明治和零食。
Their foods are carried by natural food stores and supermarkets throughout North America.他們的食物由北美各地的天然食品店和超市出售歌殃。
People were willing to pay more for food that was free of harmful chemicals.人們愿意為不含有害化學(xué)物質(zhì)的食物付更多的錢