W9L9-商業(yè)基礎(chǔ)-跨境和社交
1.通過(guò)前面提及的“跨境電商緊缺人才需求目錄”茬高，尋找自己感興趣的崗位，并寫(xiě)出從目前開(kāi)始到能達(dá)到崗位要求需要努力的內(nèi)容吧凉。
美工
美工需掌握的軟件：Photoshop隧出；Dreamweaver；Flash阀捅；Illustrator胀瞪；各類(lèi)網(wǎng)頁(yè)設(shè)計(jì)語(yǔ)言；Fireworks饲鄙；Coreldraw凄诞；3DMAX。
所以這些年要學(xué)習(xí)這些軟件
學(xué)透學(xué)精? 才能有創(chuàng)新
2.舉例說(shuō)明做得特別好的社交電商app或賣(mài)家忍级。
淘寶帆谍、天貓、京東轴咱、唯品會(huì)汛蝙、拼多多
2.閱讀一篇以上Cross-border e-Commerce 相關(guān)英文文章，按最新要求列出相關(guān)內(nèi)容
? Cross-border e-commerce is? ? ? ? ? ? ? ? ? luring Chinese shoppers
Rising demand for foreign products, new platforms, and a push by the government are propelling the trend.But now, impatient for the latest products and better prices, they can buy directly from foreign retailers and suppliers at the click of a mouse or the swipe of a screen. The country’s major e-commerce site, Alibaba’s Tmall, has moved into the market with a cross-border site , as have smaller consumer rivals and start-ups, while US e-commerce leader Amazon is increasingly active in China.A number of factors are fueling the cross-border trend .? Overseas imports purchased through such channels, moreover, are often expensive: for example, baby formula from overseas.
platforms? 機(jī)會(huì)
Cross-border e-Commerce? 跨境電子商務(wù)
propelling? ? 推進(jìn)
?
上文摘自：https://www.mckinsey.com/industries/high-tech/our-insights/crossborder-ecommerce-is-luring-chinese-shoppers
W9L10-商業(yè)基礎(chǔ)-常見(jiàn)電商經(jīng)營(yíng)指標(biāo)和概念
1.寫(xiě)出基于流量朴肺，轉(zhuǎn)化率和客單價(jià)的網(wǎng)店或app收入計(jì)算公式窖剑，據(jù)此給出提高收入的方法。
app收入＝流量X轉(zhuǎn)化率X客單價(jià)
提高客單價(jià)戈稿、提升轉(zhuǎn)化率
2.閱讀一篇以上ARPU 相關(guān)英文文章西土，按最新要求列出相關(guān)內(nèi)容
? ? Average revenue per user
Average revenue per user is a measure used primarily by consumer communications, digital media, and networking companies.It is a measure of the revenue generated by one customer phone, pager, etc.Digital media and social media companies, which rely heavily on ad revenue generated by users with free accounts, pay particularly close attention to their ARPU. This provides the company a granular view at a per user or unit basis and allows it to track revenue sources and growth.Entertainment being sold to customers especially in markets where the primary service offered to the customer, such as the telephony or Internet service, is sold at a commodity rate.
關(guān)鍵字：consumer? 消費(fèi)者
digital? 數(shù)字的
ARPU? 每用戶(hù)平均收入
measure? 珍貴的
revenue? ? 收益
上文摘自：
https://en.m.wikipedia.org/wiki/Average_revenue_per_user
