背景
今天無意間看到一個URL窿祥，https://www.instagram.com/_n/user?username=jw3679&target_user_id=6705753558&utm_campaign=find_friend_activity_email&click_source=user&utm_source=instagram&utm_medium=email&token=nT6y2XxwNi&uid=32wfkk6&bypass=1
有幾個參數(shù)是utm開頭的桃漾，就是好奇這幾個參數(shù)是干嘛的庇楞，下面是wiki的解釋：
Urchin Tracking Module (UTM) parameters are five variants of URL parameters used by marketers to track the effectiveness of online marketing campaigns across traffic sources and publishing media. They were introduced by Google Analytics' predecessor Urchin and, consequently, are supported out-of-the-box by Google Analytics. The UTM parameters in a URL identify the campaign that refers traffic to a specific website,[[1]](https://en.wikipedia.org/wiki/UTM_parameters#cite_note-GAHelp-1) and attributes the browser's website session and the sessions after that until the campaign attribution window expires to it. The parameters can be parsed by analytics tools and used to populate reports.[2]
簡單說就是：UTM共有5個參數(shù)笔喉，用來追蹤在線營銷活動在流量來源和發(fā)布媒體上的有效性罗捎。
順便還了解到Urchin是google收購的一家公司糠惫，也就是形成了后來的GoogleAnalytics
5個參數(shù)
UTM parameters
There are five different UTM parameters, which may be used in any order:[1]
| Parameter | Purpose | Example |
|---|---|---|
| utm_source | Identifies which site sent the traffic, and is a required parameter. | utm_source=google |
| utm_medium | Identifies what type of link was used, such as cost per click or email. | utm_medium=cpc |
| utm_campaign | Identifies a specific product promotion or strategic campaign. | utm_campaign=spring_sale |
| utm_term | Identifies search terms. | utm_term=running+shoes |
| utm_content | Identifies what specifically was clicked to bring the user to the site, such as a banner ad or a text link. It is often used for A/B testing and content-targeted ads. | utm_content=logolink or utm_content=textlink |
怎么用
通過URL傳遞的UTM參數(shù)可以被GoogleAnalytics和AdobeAnalytics等工具解析，用于生成分析報告姊途。
