1. The former bookseller accounts for more than half of every new dollar spent on line in U.S.
前面賣書的商家的銷售額占據(jù)了超過美國網(wǎng)絡(luò)渠道銷售額的一半邦危。
2. Since the beginning of 2015, its share price has jumped by 173%, seven times quicker than in the two previous years.(and 12 times faster than the S&P 500 Index)
自從2015年開始艇纺，它的共享價格增長了百分之173，是前兩年增長速度的七倍。（是S&P檢索的12倍）
3.With a market capitalization of some 400bn, it is the fifth most valuable firm in the world.
擁有400bn 市值的亞馬遜公司是世界上價值排名第五的公司透葛。
4.Never before has a company been worth so much for so long while making so little money: 92% of its value is due to profits expected after 2020.
此前從沒一家公司在如此之長的時間內(nèi)賺取了如此之少的錢確有如此之大的價值：92%的價值來源于預(yù)期的2020年后的收益。
5.Walmart already has revenues nudging 500bn and is beefing up online.
Walmart 已經(jīng)有將近500億美元 的收益并且網(wǎng)絡(luò)上還在增長烁巫。赖舟？
6. Last year cash-flow (before investment) was $16bn, more than quadruple the level five years ago. 去年投資之前的現(xiàn)金流是16億美元，是5年前的四倍之多喉脖。
7.If it makes as much money as investors hope, a rough calculation suggests its earnings could be worth the equivalent of 25% of the combined profits of listed Western retail and media firms.
如果它能如投資者期許的那樣掙錢椰苟，一個艱難的計算暗示了它的收益可以值名單上西部零售商和媒體電影公司總收益的25%
8.Ground for skepticism does not come much more fertile than this: Amazon will have to grow faster than almost any big company in modern history to justify its valuation.
沒有比這懷疑的土壤更肥沃的了：亞馬遜會比世界上任何一個大公司發(fā)展快為了去證明它的價值。树叽？
9. In an era when executives routinely whinge about pressure to produce short-term results, Amazon is resolutely focused on the distant horizon.
在某個領(lǐng)域當(dāng)把重心放在和壓力放在短期項目的盈虧舆蝴，亞馬遜顯然更重視遠期的視野。
10.Mr. Bezos emphasizes continual investment to propel its two principal businesses.
Mr.Bezos強調(diào)持續(xù)的投資為了去繁榮他的兩個主要的商業(yè)項目题诵。
11. A third virtuous circle is starting to whirl around Alexa, the firm’s voice-activated assistant:
第三個很好的圈子是開始圍繞著Alexa展開洁仗，公司的語音活動助手。
12. So long as shareholders retain their faith in this model, Amazon’s heady valuation resembles a self-fulfilling prophecy.
只要股權(quán)擁有者繼續(xù)保持它們對這個模式的信心性锭，亞馬遜的主要價值就像一個自我滿足的預(yù)言赠潦。
13.Their faith is sustained by Amazon’s record.
他們的信心是被亞馬遜的記錄支撐的。
14. It has had its failures—its attempt to make a smart-phone was a debacle. But the business is starting to crank out cash.
它也同樣失敗過草冈，它嘗試去做一個智能手機就相當(dāng)于一場災(zāi)難她奥。但是這個項目也開始掙錢了。
15.If Amazon’s approach to time-frames is unusual, so too is the sheer breadth of its activities.
如果說亞馬遜的時間規(guī)劃是不同尋常的怎棱，那么它的活動絕對寬度也是特別的方淤。
16.A wingspan this large is more reminiscent of a conglomerate than a retailer, which makes Amazon’s share price seem even more bloated: stock markets typically apply a “conglomerate discount” to reflect their in- efficiencies.
如此之大的一個翼展更多的的像是大財團的懷舊項目而非零售商的，這使得亞馬遜的共享價格更加膨脹：股市特別提供了一個“大型企業(yè)折扣”去反應(yīng)它們的低效蹄殃。
17. Seen through this lens, Amazon appears pristine.
通過這個鏡頭携茂，亞馬遜表現(xiàn)的更原始。
18.Consumers applaud it; it is the most well-regarded company in America, according to a Harris poll.
消費者稱贊它诅岩，根據(jù)HP讳苦，亞馬遜是美國最值得尊重的公司带膜。
19. If it gets anywhere close to fulfilling them, it will attract the attention of regulators.
如果它想盡辦法的滿足他們，它將會吸引監(jiān)督者的目光鸳谜。
20.But as it grows, so will concerns about its power.
但是當(dāng)它成長的同時膝藕，同樣也會擔(dān)心他的能力。
21. Investors value Amazon’s growth over pro-fits; that makes predatory pricing more tempting.
投資者衡量亞馬遜的成長超過了利潤咐扭，這會使掠奪者的價格更加誘人
總結(jié)：
Amazon芭挽，as an extraordinary company in this world ,has already made a different in their business growth which in some cases ?leads to a positive anticipation in next a decade.There are two main factors give rise to this spectacular success.Firstly,it is easy to find that Amazon prefer to pay more attention to distant goals rather than immediate items such as investing two principal businesses (e-commerce and AWS ).Also, expanding the breath of its activities including logistics firms ,search engines ?and so on flourshes not only themselves but also other companies .Rather,with the advance of the company,a lot of ?challenges have been put in the way when competitors and regulators are eager to find weaknesses of them .Government, antitrust action ,lawsuits and marketing competition are the difficulties for Amazon in the foreseeable future.
