【標(biāo)題】The MBA, disrupted | 狀態(tài)下滑的MBA

主題：MBA現(xiàn)在狀況不佳

觀點(diǎn)：不破不立，改革才能帶來新生機(jī)

We have obtained a copy of a recent letter to a business dean?

Dear Dean?Whiteboard,

【dean】Dean is a title employed in academic administrations such as colleges or universities for a person with significant authority over a specific academic unit, over a specific area of concern, or both.?院長

第一段：常規(guī)信件的開頭偎蘸，說既有好消息也有壞消息雪营，好消息是我校進(jìn)入世界排名前一百

On behalf of the?trustees of the?Gordon Gekko Business School, I write?with?a helicopter view?onour beloved institution.?There is good news and bad.?First, congratulations are?in order.?Under your leadership, GorGeBS has again been named by?The Economist?as?one of the world’s top 100 business schools.?

【on behalf of】done for another person’s benefit or support, or because you are representing the interests of that person.?代表某人

She gave witness?on behalf of?the accused person.?

她替被告作證仪召。

【Gordon Gekko】文中的商學(xué)院實(shí)際上是不存在的玲销，因?yàn)镚ordon Gekko是一個虛構(gòu)人物舆蝴，在電影《華爾街》中飾演反派诊霹，其名言是“Greed is good”缀雳。想了解更多可以看看拓展材料1渡嚣。

【a helicopter view】a general description or opinion of a situation, rather than a detailed one.?概覽，通觀

You need to take a helicopter view.

你需要有大局觀肥印。

第二段：壞消息是學(xué)校MBA課程申請人數(shù)大幅下降识椰，且全美都是這樣的狀況

The bad news is that our?best-of-breed?status?is?in jeopardy?because the very business model of our school faces?tectonic?challenges?(see Business section).?Demand is?plunging. Our MBA applications are down by a quarter.?Across?America, applications to business schools have fallen for five years?in a row. Even at Harvard, they are down this year by about 6%.

【in jeopardy】likely to be damaged or destroyed?處于危險狀態(tài)

His foolish behaviour may put his whole future?in jeopardy.?

他愚蠢的行為可能毀了他一生的前程。

【tectonic】[tek'tɑn?k]?very significant or considerable?意義重大的

The last decade has witnessed a?tectonic?shift in world affairs.

過去十年世界事務(wù)發(fā)生了重大的轉(zhuǎn)變深碱。

【plunge】[pl?nd?]?to decrease suddenly and quickly?暴跌

His weight began to?plunge.

他的體重開始銳減腹鹉。

【in a row】In a continuous, uninterrupted series.?連續(xù);一連

They have won five championships?in a row.?

他們已經(jīng)5次蟬聯(lián)冠軍。

第三段：下降的原因——國際申請者因移民政策減少敷硅；收費(fèi)過高功咒，性價比低

One reason is a drop in international applicants, many of whom are put off by America’s anti-immigration policies. But before you rush to blame all those law graduates staffing up government departments,?the bigger factor is that we are charging too much.?Our MBA costs nearly twice as much as it did a decade ago, but nobody believes we are delivering twice as much value.

第四段：學(xué)校也沒有跟上科技潮流——線上課程

We are also failing to?grapple with?techno-logical disruption.

固執(zhí)守舊可能不是一個好主意，線上教育能夠傳遍世界

The time（I spent getting my MBA on our leafy campus by the fountainhead of the River Rand ）constituted two of the?best years of my life. Even so, I am beginning to think that?your?dogged?defence of a?bricks-and-mortar strategy?is wrong-headed.?Online business education can deliver world-class thought leadership, too.

【grapple with】to deal with a problem?應(yīng)對難題

we must?grapple with?the issue of anonymousspeech.?

我們必須解決匿名發(fā)表言論的問題绞蹦。

【dogged】['d?ɡ?d]?showing determination; not giving up easily?堅(jiān)持不懈的

They have gained respect through sheer?dogged?determination.?

他們完全是憑借頑強(qiáng)的毅力贏得了尊敬力奋。

【bricks-and-mortar strategy】傳統(tǒng)面對面教學(xué)方式

The term "brick and mortar" refers to a traditional street-side business that offers products and services to its customers face-to-face in an office or store that the business owns or rents.?

第五段：更糟的是，學(xué)校的相關(guān)課程設(shè)置也受到了質(zhì)疑

Worse, the relevance of our curriculum is being challenged.

學(xué)生不再是以前那些只為爭取學(xué)位的社會達(dá)爾文主義者

The students roaming our?hallowed?halls?today are not the?red blooded,?Darwinian capitalists?who used to strive for business degrees.

他們思想與之前也不同幽七，要求學(xué)校超越傳統(tǒng)的教義

They are in a very different mind space,?demanding that we?go beyond our traditional teachings?on the primacy of shareholder value?to embrace?stakeholder value.

【hallowed】['h?lo?d]?that has been made holy?神圣（化）的

The?hallowed?portals of academe were slowly and grudgingly opening to women.?

大學(xué)神圣的大門緩慢又勉強(qiáng)地向女性敞開景殷。

【red blooded】[.red 'bl?d?d]?full of strength and energy, often sexual energy.?充滿活力的

Hers is a body which every?red-blooded?male cannot fail to have noticed.?

她的身段每一個血?dú)夥絼偟哪腥硕疾豢赡芤暥灰姟?/p>

【shareholder value vs stakeholder value】股東利益 vs 利益相關(guān)者價值

第六段：未來，有三個需要首先解決的問題澡屡。①控制成本

Going forward, we need?three priorities.

我們學(xué)校的五星級食宿和福利都是一流的

First, to?get costs under control.?The?soup-to-nuts?cost for an MBA at Stanford is $232,000—out of our?ballpark.?The five-star accommodation,?gourmet cuisine and other?perks?on our campus are?way over the top.

我們的人工成本也非常高

So are some of our?packages, even if we?haven’t got quite as carried away as Columbia Business School, which, it was recently revealed, paid?over $420,000 a year to a professor teaching three classes a year and $330,000 to untenured junior faculty.

【soup-to-nuts】covering every detail or part of something?完整的

It looks like she brought everything from soup to nuts.?

看來她好像把所有的東西都帶來了猿挚。

【ballpark】[?b?l?pɑrk]?an area or a range within which an amount is likely to be correct or within which sth can be measured.?（數(shù)額的）變動范圍；可量范圍

I can't give you anything more than just sort of a?ballpark?figure.

我只能給你一個大概的數(shù)字挪蹭。

【perk】[p?rk]?something you receive as well as your wages for doing a particular job.?補(bǔ)貼

One of the perks of being a student is cheap travel.?

當(dāng)學(xué)生的好處之一是旅行購票可以優(yōu)惠亭饵。

【package】在外企，薪資福利往往是一個 Package梁厉，有點(diǎn)類似打包薪資辜羊，叫做 Remuneration package。它由兩部分構(gòu)成：一部分是 Pay词顾，也就是實(shí)打?qū)嵞玫绞值腻X八秃；一部分是 Benefit，福利等肉盹。

第七段：②擁抱科技

But that is?low-hanging fruit. We also should?embrace technology.

我們的課程應(yīng)深挖雇主想要的技術(shù)昔驱，將軟技能和硬技能相結(jié)合

Some schools offerhybrid degrees, mixing the soft skills learned on campus with the convenience of digital delivery.?Boston University’s Questrom School of Business has?gone the whole hog?and now offers its full MBA online for just $24,000. If we do not adapt it will?eat our lunch. And we need to get better at teaching technology.?Our curriculum ought to drill down on the?technical skills employers want, to deal with artificial intelligence and data analytics.

而且公司自己本身也在加速發(fā)展，搶占我們的地位

No wonder?firms themselves are stepping up.?Accenture?alone spends $1bn training staff in-house;?the Silicon Valley giants?spend even more. Those investments are?cannibalising?executive education, our?cash cow.

【 low-hanging fruit】a target that is easy to achieve, or a problem that is easy to solve.?容易摘到的果子

The company was "low hanging fruit" , he said.

他說上忍，“這家公司唾手可得骤肛∧杀荆”

【go the whole hog】to do sth. wholeheartedly or completely and without restraint.?全力以赴

If we start it, we shall?go the whole hog.?

要是著手干的話, 我們就干到底。

【eat our lunch】slang To defeat one.?生動形象地說“搶飯碗”

I've been practicing really hard because I refuse to let my nemesis eat my lunch again.

我一直在很努力地聯(lián)系腋颠，因?yàn)槲揖芙^讓我的對手再打敗我一次繁成。

【cannibalise】to reduce the sales of one of its products by introducing a similar new product.?競食，沖擊（另一種類似產(chǎn)品的銷售）

A website need not?cannibalise?existing sales.?

網(wǎng)站并不妨礙目前的銷售淑玫。

【cash cow】在之前的文章【15】【Economist】阿爾茨海默步硗蟆：是絕妙至極還是徒勞無功？中出現(xiàn)過絮蒿，其實(shí)只要擴(kuò)大閱讀量尊搬，任何你想了解的單詞，你都會再次遇到它土涝。

第八段：③應(yīng)對資本主義的強(qiáng)烈抵制

The trickiest challenge is?dealing with the?backlash?against capitalism.

我們必須在協(xié)調(diào)好各方利益團(tuán)體需求沖突的同時履行對股東的責(zé)任

As future ceos, our charges must?manage the conflicting demands placed on firms by?myriad?interested parties while still fulfilling their?fiduciary?duties to shareholders.

課程設(shè)置也應(yīng)從依賴一維的案例分析變?yōu)槿S立體回顧分析方案的取舍

The curriculum can no longer rely on one-dimensional case studies.?We need to be better at?playing back?the?trade-offs?facing bosses navigating?a 3d environment.

【backlash】['b?k.l??]?a strong negative reaction by a large number of people, for example to sth that has recently changed in society.?強(qiáng)烈抵制

The proposal not only failed, but also triggered a political backlash.

這項(xiàng)提案不僅以失敗告終佛寿，還招致政治上的強(qiáng)烈抵制。

【myriad】['m?ri?d]?an extremely large number of sth.?無數(shù)

They offered no solution for all our?myriad?problems.?

對于我們數(shù)不清的問題他們束手無策回铛。

【trade-offs】取舍

As an economist I'm aware that life is full of?trade offs.?

作為一名經(jīng)濟(jì)學(xué)家,我知道,生活充滿了權(quán)衡狗准。

第九段：威脅是事實(shí)存在的，應(yīng)該跳出固有思維茵肃，引領(lǐng)下一次的革命

The threat is existential.

In the past five years, nearly a tenth of the full-time MBA programmes in America?have disappeared. From Florida to Iowa, business schools have stopped offering the degree altogether.?If we are to survive, never mind elevate GorGeBS to the top of the rankings,?we need to start thinking outside the box and?spearhead?the next management revolution.

【spearhead】['sp?r.hed]?a person or group that begins an activity or leads an attack against sb/sth.?先鋒

American troops formed the?spearhead?of the attack.?

美軍是這次進(jìn)攻的先頭部隊(duì)腔长。

第十段：讓我們盡快觸底反彈

Let’s touch base offline soon.?

拓展材料

1、Gordon Gekko

https://www.investopedia.com/terms/g/gordon-gekko.asp

https://wallstreet.fandom.com/wiki/Gordon_Gekko

2验残、2020年商學(xué)院MBA項(xiàng)目排名

https://www.usnews.com/best-graduate-schools/top-business-schools/mba-rankings

3捞附、Brick and Mortar

https://www.investopedia.com/terms/b/brickandmortar.asp

4、eating someone's lunch

https://www.investopedia.com/terms/e/eatingoneslunch.asp

下次見~