【學(xué)習(xí)筆記】懂你英語 商務(wù)英語 Level 5 Unit 2 Part 2（I）詞匯 A SWOT Analysis

A SWOT analysis is a way to evaluate a company's position in a market.

It identifies a company's strengths, weaknesses, opportunities, and threats.

A business may conduct a SWOT analysis to?assess?its performance or develop strategies.

strengths

A strength is an advantage that a company has over its?competitors.

It is what a company excels at.

Strengths can include effective management, strong brand?equity, or positive company culture.

A strength is an internal factor, which means a company has control over it. 【跟讀】

weaknesses

A weakness is an issue that prevents a company from performing at its best.

It is an internal problem of the company.

Weaknesses include debt, outdated technology, or high turnover.

Companies need to address their weaknesses in order to stay competitive.

【選擇】-If something gives a company an advantage of other companies, it is... a strength

【選擇】-What is an internal problem that can put a company at disadvantage?? -a weakness

【填空】To understand what it could leverage and improve, the company conducted an internal analysis of its strengths and weaknesses.

【填空】A company's strengths are what it excels at and differentiate it from its competitors.

【填空】Having strong brand equity is a strength because it means customer recognition.

【填空】If a company is looking to attract new customers, a poor online presence can be a?serious weakness.

【填空】If a company wants to assess factors that it can directly control, it should evaluate it strengths and weaknesses.

opportunities

Opportunities are positive factors in a market.

They are external, which means they exist outside of a company.

Examples of opportunities include new technology or customer demographics.

If a company identifies an opportunity early on, it can gain an advantage over its competitors.

threats

A threat is an external factor that could harm a company.

Examples of threats include economic?downturn?and increased competition.

Companies cannot control threats, but they can respond to them.

By anticipating a threat, a company can minimize its impact.

In a nutshell, a SWOT analysis can help you?pinpoint?problems and develop relevant strategies.

【選擇】If a company can leverage an opportunity early on, ... it can establish a better market position.

【選擇】-What is an example of a threat to a company?? ?-Increased competition.

【選擇】-What is an external factor that could harm a company?? ? -Threat

【選擇】A unique advantage a company has over its competitors.? ? -Strength.

【填空】E-commerce is a threat to traditional retailers, who have been forced to changed their business models to survive.

【填空】A company can improve its market share by anticipating new opportunities and taking advantage of them.

【填空】In China, many businesses consider the Spring Festival as an opportunity to sell more products.

【填空】For many restaurants, the rise of healthy eating presents an opportunity to attract new customers by offering new balanced options.

【填空】If they don't react quickly to the threat of e-commerce, they will go out of business.

【填空】More companies are investing in cybersecurity to minimize the threat of cyber-attacks.

【跟讀】Opportunities are external factors that a company can use to grow.