關(guān)鍵詞：設(shè)計是不可見的旁振、忘掉什么是好的、不要裝酷涨岁、重復(fù)自己拐袜、不懼羞恥地模仿、創(chuàng)新思維方法梢薪。
//////////////////////////////////《不完整的成長宣言》//////////////////////////////////
在沙特阿拉伯蹬铺，他重新規(guī)劃圣城麥加，解決每年日益增長的朝圣者帶來的交通和社會問題秉撇。在哥倫比亞甜攀，他被政府邀請參與設(shè)計販毒者改造系統(tǒng)，使悔過自新者可以健全地回歸社會琐馆。他創(chuàng)立了實驗性的“無邊界學(xué)院Institute without Boundaries”教育機構(gòu)规阀，九萬多亞利桑那州立大學(xué)學(xué)生將在此參與面向未來的教育變革。他突破了傳統(tǒng)平面設(shè)計的領(lǐng)域瘦麸，與享譽世界的建筑家弗蘭克·蓋里谁撼、庫哈斯等靈感激蕩，規(guī)劃洛杉磯的沃特·迪士尼音樂廳滋饲、安迪沃霍爾美術(shù)館等舉世矚目的公眾項目厉碟；知名品牌可口可樂、麥當(dāng)勞等也向他求助屠缭，解決企業(yè)在新時代面臨的挑戰(zhàn)箍鼓。他一個人幾乎享有所以創(chuàng)意界最舉足輕重的獎項：克萊斯勒設(shè)計創(chuàng)新獎（1998）、美國視覺傳達設(shè)計協(xié)會金獎AIGA Gold Medal(2007)勿她、全球創(chuàng)意領(lǐng)袖獎Global Creative Leadership Award(2009)袄秩、Cooper Hewitt國家設(shè)計獎(2016)…在費城美術(shù)館舉辦設(shè)計展覽…他就是
布魯斯·毛，加拿大明星設(shè)計家逢并、當(dāng)代前瞻的設(shè)計思想家之剧、作家；他開辟并實踐著一個廣闊的設(shè)計新領(lǐng)域：企業(yè)設(shè)計(Enterprise Design)－通過對商業(yè)的砍聊、文化的背稼、社會的組織內(nèi)部隱蔽的系統(tǒng)的重新想象和重新構(gòu)造，以大膽有效的創(chuàng)意行動玻蝌，提高可持續(xù)發(fā)展的社會效率蟹肘、增強競爭價值，創(chuàng)造系統(tǒng)性的變革俯树。
1998年帘腹，布魯斯·毛撰寫了《不完整的成長宣言》，以43條創(chuàng)意法則重新審視創(chuàng)造力的心智運作许饿；此宣言因其直覺性與開放性而廣為流傳阳欲，啟迪全球設(shè)計與創(chuàng)意精英重新思考創(chuàng)作流程÷剩『中文版翻譯：唐托泥德』
1.讓事件來改變你球化。你必須渴望成長。區(qū)別于你遇到的其他偶然事件瓦糟，成長由你創(chuàng)造筒愚、由你激活。你必須坦然體驗菩浙，渴望被改變巢掺。
1. Allow events to change you. You have to be willing to grow. Growth is different from something that happens to you. You produce it. You live it. The prerequisites for growth: the openness to experience events and the willingness to be changed by them.
2.忘掉什么是好的。好是已知的劲蜻、公認的品質(zhì)陆淀。成長未必意味著好，而是意味著探索未被照亮的未知斋竞，脫離我們的探尋軌跡倔约。如果你固步自封于已知的所謂的“好”，你將永遠無法成長坝初。
2. Forget about good. Good is a known quantity. Good is what we all agree on. Growth is not necessarily good.Growth is an exploration of unlit recesses that may or may not yield to our research. As long as you stick to good you’ll never have real growth.
3.過程重于結(jié)果浸剩。如果結(jié)果驅(qū)動過程，我們只會抵達已經(jīng)到過的地方鳄袍。如果過程驅(qū)動結(jié)果绢要，我們可能不知抵達何處，但將抵達渴望到達的地方拗小。
3. Process is more important than outcome. When the outcome drives the process we will only ever go to where we’ve already been. If process drives outcome we may not know where we’re going, but we will know we want to be there.
4.像一個淘氣的孩子一樣愛你的實驗重罪。樂趣是成長的發(fā)動機。將你的工作當(dāng)作美麗的實驗、重復(fù)的努力剿配、不斷的嘗試和失敗搅幅。眼光長遠，每天享受失敗之樂趣呼胚。
4. Love your experiments (as you would an ugly child). Joy is the engine of growth. Exploit the liberty in casting your work as beautiful experiments, iterations, attempts, trials, and errors. Take the long view and allow yourself the fun of failure every day.
5.深入探索茄唐。探索得越深，你越有可能發(fā)現(xiàn)價值蝇更。
5. Go deep. The deeper you go the more likely you will discover something of value.
6.捕獲偶然沪编。錯誤的答案也許是另一個問題的正確答案。收集錯誤答案作為過程的一部分年扩。問不同的問題蚁廓。
6. Capture accidents. The wrong answer is the right answer in search of a different question. Collect wrong answers as part of the process. Ask different questions.
7.學(xué)習(xí)。工作室是學(xué)習(xí)的空間厨幻。把工作的過程作為學(xué)習(xí)的借口相嵌，每一個人都會獲益。
7. Study. A studio is a place of study. Use the necessity of production as an excuse to study. Everyone will benefit.
8.漫游克胳。允許自己漫無目的地走神平绩。漫游相關(guān)的領(lǐng)域，放下判斷漠另，擱置批評捏雌。
8. Drift. Allow yourself to wander aimlessly. Explore adjacencies. Lack judgment. Postpone criticism.
9.隨時隨地開始。音樂家約翰·凱奇告訴我們：不知道從何處開始是一種常見的麻痹狀態(tài)笆搓，他的建議是：隨時隨地開始性湿。
9.Begin anywhere. John Cage tells us that not knowing where to begin is a common form of paralysis. His advice:begin anywhere.
10.每個人都是領(lǐng)導(dǎo)者肤频。成長隨時可能發(fā)生，當(dāng)它浮現(xiàn)時挖藏，任其生長炸宵，學(xué)習(xí)跟隨正確的方向野哭。順勢而為贺待，從善如流弧哎。
10.Everyone is a leader. Growth happens. Whenever it does, allow it to emerge. Learn to follow when it makes sense. Let anyone lead.
11.收獲想法，編輯應(yīng)用赡麦。創(chuàng)意生活在動態(tài)的、流動的宗侦、豐富的環(huán)境中,而應(yīng)用需要批判性的苛刻與精確。提高創(chuàng)意與應(yīng)用之比率让网。
11.Harvest ideas. Edit applications. Ideas need a dynamic, fluid, generous environment to sustain life. Applications, on the other hand, benefit from critical rigor. Produce a high ratio of ideas to applications.
12.保持機動溃睹。市場有加速成功的慣性。抗拒之，讓失敗和變化成為實踐的一部分笛求。
12.Keep moving. The market and its operations have a tendency to reinforce success. Resist it. Allow failure and migration to be part of your practice.
13.放慢速度狡孔。從常規(guī)的時間節(jié)奏脫離，令人驚奇的機遇可能會浮現(xiàn)新症。
13.Slow down. Desynchronize from standard time frames and surprising opportunities may present themselves.
14.不要裝酷步氏。酷是穿黑衣的徒爹、保守的恐懼。不要被其限制芋类。
14.Don't be cool. Cool is conservative fear dressed in black. Free yourself from limits of this sort.
15.問傻瓜式的問題隆嗅。渴望和純真是成長的燃料侯繁。評價答案胖喳，而不是評價問題。終身學(xué)習(xí)贮竟，像一個嬰兒一樣快速地學(xué)習(xí)丽焊。
15.Ask stupid questions. Growth is fueled by desire and innocence. Assess the answer, not the question. Imagine learning throughout your life at the rate of an infant.
16.合作。工作伙伴之間充滿沖突咕别、摩擦技健、爭吵、愉悅和巨大的潛在創(chuàng)新之可能性惰拱。
16. Collaborate. The space between people working together is filled with conflict, friction, strife,exhilaration, delight, and vast creative potential.
17. _____刻意留白雌贱。保留空間以容納你未來的想法，也為他人的思想留下空間偿短。
17._____Intentionally left blank. Allow space for the ideas you haven't had yet, and for the ideas of others.
18.工作到深夜欣孤。當(dāng)你長途跋涉、持久堅持昔逗、工作異常努力降传，以至于與世界分離之時，奇特的事情將發(fā)生勾怒。
18.Stay up late. Strange things happen when you've gone too far, been up too long, worked too hard, and you’re separated from the rest of the world.
19.隱喻婆排。每樣?xùn)|西都有代表其他事物的能力款票，思索其寓意。
19.Work the metaphor. Every object has the capacity to stand for something other than what is apparent. Work on what it stands for.
20.謹慎于從事冒險泽论。時間承前啟后艾少，今天的工作會成就你的未來。
20.Be careful to take risks. Time is genetic. Today is the child of yesterday and the parent of tomorrow. The work you produce today will create your future.
21.重復(fù)自己翼悴。如果喜歡缚够，再做一次；如果不喜歡鹦赎，也再做一次谍椅。
21.Repeat yourself. If you like it, do it again. If you don't like it, do it again.
22.創(chuàng)造自己的工具以生成獨特的結(jié)果。自創(chuàng)的工具即使異常簡單古话，也有可能開啟探索的新旅程雏吭。記住：工具放大我們的能力陪踩。微小的杖们、與眾不同的工具也可能創(chuàng)造巨大的不同。
22.Make your own tools. Hybridize your tools in order to build unique things. Even simple tools that are your own can yield entirely new avenues of exploration. Remember, tools amplify our capacities, so even a small tool can make a big difference.
23.站在他人肩膀上肩狂。在他人成就基礎(chǔ)上摘完，你可以探索得更遠，具有更廣闊的視野傻谁。
23.Stand on someone's shoulders.You can travel farther carried on the accomplishments of those who came before you. And the view is so much better.
24.回避軟件孝治。使用軟件的問題是所有人都在用。
24.Avoid software. The problemwith software is that everyone has it.
25.不要清理桌面审磁，也許早上醒來你會看到昨晚熟視無睹的東西谈飒。
25.Don't clean your desk. Youmight find something in the morning that you can't see tonight.
26.不要參加獎賽。對你沒有益處态蒂。
26. Don't enter awards competitions.Just don't. It's not good for you.
27.只讀左頁杭措。原創(chuàng)媒介理論家馬歇爾·麥克盧漢是這樣做的。減少信息量吃媒，把空間留給隨手的涂鴉重斑。
27.Read only left-hand pages.Marshall McLuhan did this. By decreasing the amount of information, we leave room for what he called our “noodle.”
28.創(chuàng)造新詞朵夏，擴展詞典。新的條件需要新的思維方式，新的思想需要新的表達形式镜盯。新的表達創(chuàng)造新的條件髓涯。
28.Make new words. Expand the lexicon. The new conditions demand a new way of thinking. The thinking demands new forms of expression. The expression generates new conditions.
29.思考徘溢，忘記技術(shù)盹兢。創(chuàng)造力不依賴于任何設(shè)備。
29.Think with your mind. Forget technology. Creativity is not device-dependent.
30.組織=解放拱礁。設(shè)計或其他領(lǐng)域中真正的創(chuàng)新發(fā)生在情景中琢锋。情景通常是協(xié)作的形式辕漂。建筑大師弗蘭克·蓋里之所以能創(chuàng)造畢爾巴鄂古根海姆博物館，是因為只有他的工作室能夠在預(yù)算內(nèi)完成吴超。區(qū)分“創(chuàng)意人”和“商務(wù)人士”的神奇要素就是加拿大音樂人钉嘹、文學(xué)家里奧納德·諾曼·科恩所說的“過去之錦灰”。
30. Organization =Liberty. Real innovation in design, or any other field, happens in context. That context is usually some form of cooperatively managed enterprise. Frank Gehry, for instance, is only able to realize Bilbao because his studio can deliver it on budget. The myth of a split between“creatives” and "suits" is what Leonard Cohen calls a "charming artifact of the past."
31.不要借錢鲸阻。這還是弗蘭克·蓋里的建議：財務(wù)獨立保證創(chuàng)新獨立跋涣。雖然這不是火箭技術(shù)，但是堅持這個信念好像是出奇地艱難鸟悴，很多人挫敗于此陈辱。
31. Don't borrow money. Once again, Frank Gehry's advice. By maintaining financial control, we maintain creative control. It's not exactly rocket science, but it's surprising how hard it is to maintain this discipline, and how many have failed.
32.認真傾聽。每一個合作者的世界都是獨特而復(fù)雜细诸，超越我們的想象沛贪。通過傾聽其需求、愿望和雄心的微妙細節(jié)震贵，他們的世界和我們的相疊加利赋，彼此改變。
32. Listen carefully. Every collaborator who enters our orbit brings with him or her a world more strange and complex than any we could ever hope to imagine. By listening to the details and the subtlety of their needs, desires, or ambitions, we fold their world onto our own. Neither party will ever be the same.
33.野外散步屏歹。世界的帶寬大于你的電視機隐砸、互聯(lián)網(wǎng)，或任何全景式的蝙眶、交互的、沉浸式的電腦虛擬環(huán)境褪那。
33. Take field trips. The band width of the world is greater than that of your TV set, or the Internet, or even a totally immersive, interactive, dynamically rendered, object-oriented,real-time, computer graphic–simulated environment.
34.迅速地犯錯誤幽纷。這個想法我可能借鑒于英特爾總裁安迪·格魯夫。
34. Make mistakes faster. This isn't my idea — I borrowed it. I think it belongs to Andy Grove.
35.模仿博敬。不懼羞恥地模仿友浸。嘗試盡可能逼真地模仿。你永遠無法達到惟妙惟肖偏窝，差別可能才是真正值得關(guān)注的收恢。觀察一下藝術(shù)家理查德·漢密爾頓的馬賽爾·杜尚的裝置作品《大玻璃》模仿版，就可以認識到模仿是多么豐富的祭往、未充分利用的技巧伦意。
35. Imitate. Don't be shy about it. Try to get as close as you can. You'll never get all the way, and the separation might be truly remarkable. We have only to look to Richard Hamilton and his version of Marcel Duchamp’s large glass to see how rich, discredited,and underused imitation is as a technique.
36.咿呀。當(dāng)你忘記了表達言辭硼补，學(xué)小女孩Ella那樣去做：創(chuàng)造其他非言辭的表達方式驮肉。
36. Scat. When you forget the words, do what Ella did: make up something else … but not words.
37.打碎之,拉伸之,彎曲之,碾碎之,爆破之,折疊之。
37. Break it, stretch it, bend it,crush it, crack it, fold it.
38.探索其他邊界已骇。當(dāng)我們回避使用技術(shù)時离钝，巨大的自由才有可能存在票编。我們對新邊界熟視無睹，是因我們將其踩在腳下卵渴。嘗試使用過時的慧域、作廢的工具，這里潛在著豐富機會浪读。
38. Explore the other edge. Great liberty exists when we avoid trying to run with the technological pack. We can't find the leading edge because it's trampled underfoot. Try using old-tech equipment made obsolete by an economic cycle but still rich with potential.
39.咖啡小憩昔榴、兜兜風(fēng)、漫步植物溫室瑟啃。真正的成長常常發(fā)生在我們預(yù)期的地點之外论泛，在間隙的、等待的空間蛹屿。策展人小漢斯曾經(jīng)組織了一次藝術(shù)和科學(xué)的會議屁奏，該活動具有常規(guī)的會議結(jié)構(gòu)：酒會、閑聊错负、聚餐和機場接機坟瓢，唯獨沒有正式的會議。此次活動成功孕育了許多持續(xù)的合作犹撒。
39. Coffee breaks, cab rides,green rooms. Real growth often happens outside of where we intend it to, in the interstitial spaces — what Dr. Seuss calls “the waiting place.” Hans Ulrich Obrist once organized a science and art conference with all of the infrastructure of a conference—the parties, chats, lunches, airport arrivals—but with no actual conference. Apparently it was hugely successful and spawned many ongoing collaborations.
40.跨越樊籬折联，避免被學(xué)科的領(lǐng)域限制。學(xué)科的領(lǐng)域和規(guī)則是避免創(chuàng)新失控的手段识颊，給多樣化的诚镰、復(fù)雜的、逐漸演化的過程帶來秩序祥款。我們的職責(zé)是跨越藩籬清笨、穿越不同的學(xué)科領(lǐng)域。
40. Avoid fields. Jump fences.Disciplinary boundaries and regulatory regimes are attempts to control thewilding of creative life. They are often understandable efforts to order what are manifold, complex, evolutionary processes. Our job is to jump the fences and cross the fields.
41.歡笑刃跛。這測量著自我表達的舒適程度抠艾。
41. Laugh. People visiting the studio often comment on how much we laugh. Since I've become aware of this, use it as a barometer of how comfortably we are expressing ourselves.
42.記憶。成長是歷史的副產(chǎn)品桨昙。沒有記憶检号，創(chuàng)新不過是新穎。歷史指引成長的方向蛙酪。但記憶只是過去某一時刻或事件的模糊印象齐苛，一個不完美的、差異的滤否、局部的脸狸、但是鮮活的對過去的重構(gòu)，因此孕育了成長的潛在可能性。
42. Remember. Growth is only possible as a product of history. Without memory, innovation is merely novelty.History gives growth a direction. But a memory is never perfect. Every memory is a degraded or composite image of a previous moment or event. That's what makes us aware of its quality as a past and not a present. It means that every memory is new, a partial construct different from its source, and, as such, a potential for growth itself.
43.授權(quán)炊甲。當(dāng)人們感到可以控制自己的生活泥彤，自由意志才有可能發(fā)生。
43. Power to the people. Play can only happen when people feel they have control over their lives. We can’t be free agents if we're not free.
布魯斯·毛認為：人口不斷增長促使環(huán)境的挑戰(zhàn)日益迫切卿啡，設(shè)計必須超越了產(chǎn)品外表裝飾和功能優(yōu)化的傳統(tǒng)范疇吟吝，嵌入企業(yè)經(jīng)營與社會生活的深處，重新規(guī)劃組織運營行為颈娜，因此剑逃，關(guān)鍵性的設(shè)計是不可見的（Design is Invisible）。例如官辽，UPS重新規(guī)劃其運輸系統(tǒng)蛹磺，使卡車司機減少了左轉(zhuǎn)彎的頻率。因為左轉(zhuǎn)時運輸車輛有更長時間的怠速等待同仆，這意味著更高的尾氣排放量和運輸成本萤捆。他為“可口可樂”創(chuàng)造了一個“積極地生活Live Positively”的傳播戰(zhàn)略，每111個可樂塑料瓶將被再造成一把二戰(zhàn)期間流行的復(fù)古塑料椅子Emeco 111 Navy Chair …他在美國俗批、加拿大策劃的＂巨大的變革The Massive Change＂設(shè)計展將對未來的夢想轉(zhuǎn)換為積極的行動俗或。在危地馬拉、巴拿馬等地宏大的政府項目中岁忘，都有他繁忙的身影辛慰。
布魯斯·毛的設(shè)計思想方法論是一種戰(zhàn)略管理方法，他認為這是“重新設(shè)計世界”干像。他的設(shè)計團隊由高度創(chuàng)造性的帅腌、跨學(xué)科的人士組成，重溫文藝復(fù)興時代博學(xué)的達·芬奇藝術(shù)創(chuàng)造精神麻汰，將創(chuàng)造力和科學(xué)研究相結(jié)合狞膘，以深刻的思考、銳利的目標洞察什乙、大膽的愿景引導(dǎo)設(shè)計的未來。面臨日益動蕩復(fù)雜的世界的嚴峻挑戰(zhàn)，布魯斯·毛的創(chuàng)新觀念推動著設(shè)計界給出更意義深遠的答案。
布魯斯·毛 職業(yè)生涯：
開始于商業(yè)平面設(shè)計，布魯斯的設(shè)計項目逐漸擴展到了建筑、藝術(shù)、博物館蛹稍、環(huán)境和電影等多樣化領(lǐng)域。1982年，他在倫敦任職于著名的Pentagram設(shè)計工作室醋闭。一年以后在多倫多，他成為著名的Public Good設(shè)計公司的三個創(chuàng)始人之一伤疙。之后，布魯斯成立自己的工作室部默，編輯并設(shè)計了關(guān)于當(dāng)代城市的觀念與思辨專著zone 1/2,該著作匯集了在城市化領(lǐng)域頂尖的思想家浸卦、知名建筑家（如庫哈斯等）的論述稚叹；他也為高古軒畫廊做設(shè)計入录。1991-1993年，布魯斯成為著名的設(shè)計雜志id的創(chuàng)意總監(jiān)。他以訪問學(xué)者娜睛、駐留藝術(shù)家障斋、設(shè)計理論及建筑學(xué)教授的身份在Getty研究院邀层、加利福尼亞藝術(shù)學(xué)院等北美和歐洲的學(xué)術(shù)機構(gòu)任教并演講。
