In Blockbuster Era, No Room at the Box Office for the Middlebrow
???blockbuster n. 威力非常強(qiáng)的炸彈;產(chǎn)生轟動效應(yīng)的電影;大片
big-budget movies
【拓展】換詞意識,blockbuster是這篇文章的核心概念,整篇文章節(jié)選200余字捶箱,而對大片這個(gè)概念出現(xiàn)6次之多,但是作者換了6次不同形態(tài)动漾。
1. event movies 大片丁屎;現(xiàn)象級電影
2. huge franchise pictures 大片;大IP授權(quán)拍攝續(xù)集/翻拍
3. Death-Star-size movies
4. colossal movies
5. “tent pole” movies? 大片兒旱眯;“杠把子”電影
???Middlebrow is the core of Confucian philosophy. 中庸之道是儒家思想的核心晨川。
中庸的譯法:
① moderation n. 中庸
moderate adj. 普通的;溫和的删豺;中等的共虑;適度的
② the golden mean n. 黃金分割點(diǎn)
highbrow culture 高眉文化,屬于所謂“上流社會”欣賞的文化形式呀页,包括歌劇妈拌、芭蕾、繪畫等蓬蝶。
lowbrow culture 低眉文化尘分,屬于大眾的,更通俗的文化形式丸氛,包括流行音樂培愁,流行小說等。
To combat the arrival of streaming services and mammoth flat-screen televisions, Hollywood has swung sharply toward event movies like “Avengers: Endgame” (Disney), “Fast and Furious Presents: Hobbs & Shaw” (Universal) and the coming “Jumanji: The Next Level” (Sony). Lumbering sequels and remakes at least have a shot at cutting through the Instagram-Netflix-Fortnite-TikTok clutter and filling seats.
?? swing toward 向……傾斜缓窜;更傾向于或偏好于某物 (move/lean toward)
swing vi. 搖擺
常見的用法:
① 作名詞 : mood swing 情緒波動
He had a mood swing after knowing that he didn’t pass the exam.
在知道自己沒有通過考試之后定续,他出現(xiàn)上了情緒上的波動。
② 作動詞:swing the voters 拉對方選票禾锤,動搖選民意志
swing voters 搖擺選民私股,中間選民
?? have a shot at
有機(jī)會能……(have a chance to do sth.)
?? cut through the clutter 突破重圍;脫穎而出
clutter n. 一堆雜亂的東西
cut v. 砍
With consumers getting an overload of information, advertises have to be more creative to cut through the clutter to gain attention.?
“These huge franchise pictures are elbowing out midrange and lower-budget movies,” said Jason E. Squire, editor of “The Movie Business Book.” “It’s harder for midsize movies to get theaters in the first place, much less hold onto them long enough to build an audience.”
???elbow out 推出恩掷;肘出
???much less do sth. 更不用說……(not to mention/ let alone庇茫,讓步狀語的引導(dǎo)詞)
比較:let alone doing sth.
Death-Star-size movies have been around for decades, but they used to land at specific times of the year, and more modest films could steer clear. Now colossal movies arrive almost every weekend.
Mr. Dergarabedian noted that Studios used to be able to reliably counterprogram “tent pole” movies. A modest comedy aimed at young men, for instance, could go up against a fantasy sequel, and both could thrive. But that strategy has become precarious.
?? steer clear of sb. or sth. 避開/繞開某人、某物(avoid)
???counterprogram vt. 制衡(電視圈術(shù)語)
???precarious adj. 不牢靠的螃成,不穩(wěn)定的