1. 認識這個詞（基礎篇）? ?

詞：trademark? ?

英英釋義：something that you wear, do, or say that is typical of you? ?

例句：Jeff Bezos’s booming laughter is his trademark.? ?

2. 體會這個詞 （進階篇）? ?

“trademark”是個名詞蝇庭，它的最基本意思是“商標”，也可以用來表示“特點”“標志”。當我們想表達人和物的特點時渐苏，除了想到用 feature，characteristic 外胁编，還可以選擇用 trademark锐墙。

比如亞馬遜 CEO 杰夫·貝佐斯笑起來非常有特點。他極富感染力的高聲大笑成了他最知名的標簽缆蝉。我們就可以說：

Jeff Bezos’s booming laughter is his trademark.? ?

trademark 雖然是個名詞，但也可以像形容詞一樣修飾名詞瘦真，表示“標志性的xx”“招牌式的xx”刊头。這種用法在口語和寫作中都非常常見。比如我們想表達“你又來這一套诸尽！”“又是這招原杂！”，就可以說：

That’s his/her trademark move/trick!? ?

《經(jīng)濟學人》官方網(wǎng)站上有個博客叫 The Economist Explains您机，它在介紹自己時就用了 trademark 的這種用法：

Subjects topical and timeless, profound and peculiar, explained with The Economist's trademark clarity and brevity（這段話并不是一個完整的句子穿肄，而是名詞短語，說明博客的話題特點）

這里的 trademark clarity and brevity 就是說清晰性和簡潔性是《經(jīng)濟學人》文風的標志性特點际看。? ?

《經(jīng)濟學人》的姊妹雜志 1843 在介紹奧地利的招牌蛋糕“沙哈”（sachertorte）時咸产，就用到了 trademark 的兩種典型用法：

1) Austria’s trademark dessert was the subject of a seven-year legal battle.?

2) It was his son, Eduard, who turned the sachertorte into a national trademark.? ?

3. 從認識到會用（作業(yè)）? ?

1）翻譯下面的句子：? ?

喬布斯經(jīng)常穿他的招牌黑色高領衫、藍色牛仔褲和 New Balance 運動鞋仲闽。? ?

Steve Jobs always wore his trademark black turtleneck, blue jeans, and a pair of New Balance sneakers.

（參考翻譯: Steve Jobs always wore his trademark black turtleneck, blue jeans, and a pair of New Balance sneakers.）

2）結合自己的生活脑溢、學習、工作赖欣、興趣等屑彻，想象在什么語境下會用到這個表達。先簡要描述這個場景顶吮，再造句社牲。? ?

場景：? 商業(yè)

造句：The crash of Ethiopian Airlines flight ET302 shows why a golden age for the world’s aircraft duopoly may be over. When a Boeing 737 MAX8 crashed near Addis Ababa after take-off on March 10th, 157 people lost their lives. It did not take long for the human tragedy to raise questions about what went wrong. That has fed a crisis of trust in Boeing and in the FAA, the American regulator which, even as its counterparts grounded the MAX 8, left it flying for three days before President Donald Trump stepped in, suspending all MAX planes. Mr. Trump noted that Boeing was “an incredible company”. In fact the crash is a warning. After a 20-year boom, one of the West’s most sophisticated industries faces a difficult future. The MAX 8 is one of the Boeing ‘s trademark models.

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