大阵难！家！好凯砍！呀！
之前有同學私信問我學習英語的書籍資源是不是就是原版書籍還有《經濟學人》Economists袄囱酢？今天我想告訴大家：當然不是枉层！就像中國國內的各種出版物一樣端铛，國外的書籍報刊也是種類繁多的倍试！那么在接下來棺妓，小劉把“外刊雜志”推薦也整合一下！其中推薦的都是我自己比較喜歡的狮暑，同時題材比較有趣褐奴、也能切實學到東西的外刊夯缺！
今天推薦的是來自韓國JOHcompany推出的雜志：Magazine B
“噫筷频，怎么是韓國的雜志坡锡？全是韓語嗎脯倒？”
哈哈残黑，其實并不茵臭！Magazine B 是一本擁有韓語/英語兩種版本的月刊讀物逼龟，（這里給學習英語的大家推薦英文版）講述某個品牌的發(fā)展歷史宜肉、產品特點和背后的故事，雜志本身設計極具美感瘫絮，每一期封面上端是一個大大的“B”，下端是品牌的標志；雜志封底是黑底白字愚屁，加上對品牌的簡單概述和對雜志的介紹。
小劉在出版公司的官網找到了對于B的評價（節(jié)選自johcompany.com）：
“Magazine B may be the first example of an English periodical publication launched in Korea that has resonated in many places around the globe. The English editions are sold in 15 countries around the world including US, UK, Australia, Portugal, and Greece. ”
內容風格和語言特點絕對是受大家歡迎的——每一期內容是講述一個品牌/城市/食材痕檬，語言簡單易懂霎槐，可以學到專業(yè)知識還不枯燥！小劉讀的第一期Magazine B是講述的國際著名攝影品牌萊卡Leica以及品牌發(fā)展和設計理念梦谜，其中除了講述歷史丘跌，產品特點，也學到了不少常用的攝影相關的術語唁桩，中間的采訪部分甚至還學到了許多常見的采訪問話方式闭树！真的很有意思！
而且报辱，劃重點：除了本身介紹的品牌外，沒有任何廣告单山！官網的原詞：AD-LESS碍现！接下來我們將以采訪的形式一點一點揭曉這個系列雜志的魅力所在吧（以下英語材料選自magazineb.com，也是很好的學習語料）：
1. What is B昼接？
B is an ad-less monthly publication that introduces one well-balanced brand unearthed from around the globe in each issue. Between its covers, B not only shares untold stories behind the brand, but also its sentiment and culture that any readers are interested in brand marketing and management can leaf through with ease.
2. Why is B made?
B attempts to discover truly good brands from today’s market where countless brand-named products are overflowing. B pursues its quest for true value of a printed medium by becoming a magazine that would be worth possessing, not affected by advertisements since it receives no financial support from the brand, and maintains a unique and independent perspective which is increasingly disappearing due to overflowing information mingled among different media outlets.
3. What does B talk about?
B dedicates each issue to the story of one specific brand, which is one of the well-balanced brands that JOH. discovers from around the world based on four standards: beauty, practicality, price, and philosophy. And each issue is packed with B’s unique insights and in-depth analysis. B will continue to search brands that it pursues to introduce cover-to-cover, such as Swiss recycled bag manufacturer Freitag and Japanese camping gear maker Snow Peak.
4. How is B organized?
B attempts to look from the consumers’ perspective as it features a whole story in one book of how they first learn about a brand and then grow deeply attached to it. To this end, the magazine has adopted a documentary format to deliver its idea that the genuine way of gaining insights in branding and marketing is not reading jargon-ridden textbooks on brand marketing, but directly seeing and feeling what is going on in the field.
真的不能小看了這個系列哈！小劉尤其喜歡他們的攝影和設計悴晰，每張圖都體現(xiàn)了品牌給人的印象和他們各自最明顯的特點辩棒，但是他們也不是隨隨便便選的圖哦！
5. A differentiated approach must be needed in the design part of the magazine
What Magazine B wants to show our readers are natural photographs that are closest to the actual feature of the objects; It makes us work a lot for the photography; for example, if a photograph well expresses the character of the interviewee, we daringly choose that one even if it is blurred or slightly out of focus. The ideal photograph contained in a Magazine B issue is one that reveals the lifestyle of the brand, but refuses to seem like that of conventional brand catalogue. Sometimes we need to experiment with layouts that break away from the boundary of conventional editorial designs. We may arrange images and texts in a way a filmmaking camera zooms in and out.
這么棒的雜志，看看他們得了些什么獎你就懂了：
6.? A small part of the achievement that we have had:
Thanks to Magazine B, JOH had won This Year’s Graphic Design from Korea Design Award 2012, and Silver Lion in design craft from Cannes Advertising Festival 2016 to be the first Silver Lion winner as a periodical publication. In the magazine market in Korea that fluctuates, Magazine B has published more than forty issues without any paid advertisement or supplement and made itself a stable ‘brand.’
主編更加強調的一點是：這是一部兼具審美一睁，文化內涵和引發(fā)人們對品牌文化思考的雜志钻弄，不存在“過期”的期刊，讓品牌的故事像紀錄片一樣呈現(xiàn)在讀者面前：
7. The beginning of the magazine involved a lot of thinking.
We didn’t carry out a quantitative market research or FGI in the planning stage, but we believed that the magazine would be in demand if we stick to the perspective and philosophy of the media. Unlike existing media that cover ‘brands’ tend to lean too much toward a theoretical and academic approach advocating the providers’ positions, Magazine B focuses solely on the brand that are received by consumers. In fact, we always introduce Magazine B as a publication lacking two elements. Firstly, we don’t include advertisement, and secondly, we don’t have any ‘past issues’ in its accepted meaning. Even if it had been published two years ago, you can still purchase the issue that covers the brand you wish to understand.
The Motto of this magazine：
“B, Brand. Balance.”
現(xiàn)在還有新的系列：Magazine F者吁！
“F”是food窘俺，每一期講述一種食材在全球各地的吃法和背后的故事，之前在一位曼大教授來學校訪問時复凳，作為陪同翻譯的小劉就送給了他一本當禮物瘤泪，嘿嘿，真的很不錯哈育八！
這本書在線下實體店銷售較少（成都方所对途、無早有售），最方便的還是在某寶上面搜一搜就來哈髓棋！
還等什么实檀，快去看看吧！
還等什么按声，快給我點贊呀膳犹！
