譯文||Annababe
In 1998, Google set out to achieve a large task: it aimed to become the top search engine in the world. They weren’t the first search engine around, though. Far from it.
1998年，谷歌設(shè)定了一個目標(biāo)：立志成為全球最大的搜索引擎瓣喊。盡管他們不是最早的搜索引擎黔酥，盡管還有很長的一段路要走跪者。
In the years before Google had stepped on the scene, a number of other search engines had already been launched. Despite their numerous competitors, Google became the leader in the industry. Users would talk about how easy it was to use Google. The front page design was so clean and simple, and it gave people exactly what they wanted.
在谷歌開始涉及搜索引擎這個領(lǐng)域之前，就有很多公司開始在做搜索引擎了熄求。盡管有很多的競爭對手渣玲，但谷歌還是占據(jù)了業(yè)內(nèi)領(lǐng)導(dǎo)者的地位。用戶談?wù)撛谑褂霉雀柽M(jìn)行搜索的時候非常方便弟晚，頁面的設(shè)計非常整潔簡單忘衍，人們可以很容易并且準(zhǔn)確的得到他們想要的。
Less Instead of More/少代替多
At first glance, the design looks incredibly basic. It’s almost like a blank page with a search bar in the center. But underneath that simple design was a lot of planning, systems, and just saying “no.”
乍一看卿城，頁面設(shè)計出奇的簡單枚钓。就像是一個空白的頁面，在中心放了幾個搜索欄瑟押。但其實在簡單的設(shè)計背后搀捷，是更多的規(guī)劃，系統(tǒng)化和拒絕多望。
Google had to say no to numerous suggestions made by other people, including employees, users and customers. Engineers would frequently bring in ideas on how the front page could be improved. User surveys showed how people wanted to have more results per page.
谷歌不得不對很多建議說“不”嫩舟，這些建議有的來自員工，有的來自用戶還有的來自客戶怀偷。技術(shù)工程師需要經(jīng)常提出改善首頁功能的想法家厌。用戶調(diào)查顯示人們希望在每頁得到更多的搜索結(jié)果。
But Google knew putting more options would bring up a number ofnegative consequences, such as longer load times and reduced user satisfaction. So Google decided to place tight restrictions on what could and couldn’t be added.
但谷歌知道提供更多的選擇將會帶來一些負(fù)面的影響椎工，如需要更長的加載時間和降低用戶的滿意度饭于。因此镰绎，谷歌決定對可能和不能添加的東西進(jìn)行嚴(yán)格的限制畴栖。
Whenever an engineer suggested a new feature, it would examined rigorously, be tested on the advanced search page and evaluated on ease of use. Google’s aim was to weed out any unnecessary complexity.?Over a period of time, Google’s system gave them the knowledge and experience to make the best decisions for the company in the long run.
每當(dāng)一個工程師提出一個新的功能吗讶，都會接受嚴(yán)格的檢驗，先進(jìn)行搜素頁面測試重绷，并評估易用性昭卓。谷歌的目標(biāo)是消除任何不必要的復(fù)雜性候醒。在過去的一段時間內(nèi)倒淫，谷歌的系統(tǒng)為公司的長遠(yuǎn)發(fā)展提供了知識和經(jīng)驗敌土，從而做出最佳決策返干。
In a sea of competitors, Google stood out for giving its users less instead of more.
在殘酷的競爭中犬金，谷歌通過給用戶更簡單的體驗而脫穎而出该默。
The Dilution Effect/稀釋效應(yīng)
We often believe that more is better. More functions, more features, more conveniences.
我們總是認(rèn)為越多越好栓袖。更多的功能裹刮，更多的便利捧弃。
But we end up overcomplicating things. Instead of making something easier or more convenient, our need to add more ends up distracting us from the initial goal.
但是我們最終把事情復(fù)雜化了嘴办，而不是讓事情更加簡單和便利涧郊。需要的越多反而分散了我們最初的目標(biāo)妆艘。
For instance, let’s say that you want to be a singer. You take vocal lessons, study music theory, and practice singing daily at home. Outside of music, you go to the gym and enjoy cooking healthy food. Although the latter activities aren’t directly singing-related, they help you work towards your singing goal because they keep your vocal cords in good shape.
例如双仍，你想要成為一個歌手，于是你參加聲樂課苞轿，學(xué)習(xí)音樂知識瑟俭，并且每天在家練習(xí)唱歌契邀。除了音樂，你還去健身房微饥，享受烹飪健康的事物欠橘。雖然這些活動沒有直接與音樂有關(guān)肃续，但是它們幫助你更好的達(dá)成你成為歌手的目標(biāo)始锚，以為這些事幫助你的聲帶保持一個良好的狀態(tài)瞧捌。
But let’s say that you also like building tables and chairs. You read carpentry books and attend workshops, besides spending free time on building furniture. On top of carpentry and singing, you want to learn Spanish. So you take Spanish lessons once a week and practice at home. All these activities push you in different directions, making your singing progress much slower.
但假如你還喜歡自己動手做桌子和椅子衍慎，除了在做家具上花費時間稳捆，你還閱讀了一些木工手藝的書籍并參加了一些研討會乔夯。另外除了木工手藝和唱歌末荐，你還想要學(xué)西班牙語甲脏，所以你每周還參加了一次西班牙語的課程并且在家練習(xí)块请。所有的這些活動會促使你往不同的方向努力墩新，從而是你的唱歌進(jìn)度慢很多海渊。
This is what I callthe Dilution Effect. It happens when we set out to achieve a specific outcome, but the addition of unnecessary elements dilutes the desired effect. Our focus is taken away from our top priorities.?Since we have afinite amount of energy, we need to consider where we put our energy. When more activities call for our attention, we divide our energy and make less progress in one area.
這就是我說的稀釋效應(yīng)。它發(fā)生在當(dāng)我們設(shè)立一個明確的目標(biāo)的時候朝捆，但由于一些不必要的因素加入而降低了預(yù)期效果懒豹。我們的注意力會從優(yōu)先處理的事項中被分散。人的精力是有限的儒老，所以我們需要思考應(yīng)該把精力放在哪里驮樊。當(dāng)有很多事情出現(xiàn)吸引我們的注意力的時候，我們就會分散精力到各個地方從而導(dǎo)致每個事情的進(jìn)度都變慢囚衔。
How to Simplify and Get More/如何簡化并獲得更多呢
We tend to stack more activities into our lives because we think that more choices will make us happier. It feels safe. But it’s actually better for our long-term goals to focus on making things simple instead.
我們傾向于把更多的活動投入到我們的生活中，因為我們認(rèn)為更多的選擇會讓我們更快樂猴仑，更有安全感。但實際上專注于使事情簡單篡诽，對我們目標(biāo)的長期發(fā)展才是更好的朱浴。
It’s not easy to reach simplicity. It takes effort to step back and think of what we don’t need. But when we put in the time to reflect on what is essential to reaching our goals, we can become more productive, more relaxed, and know that we’re spending time on the things that are the most important.
讓事情簡單化不是一件容易的事。這需要我們付出努力一步一步想明白究竟什么是我們不需要的。但當(dāng)我們把時間花在思考什么是對我們達(dá)成目標(biāo)最重要的呈枉，我們就會變得更加有效率，更加放松啃憎，而且知道我們正把時間花在真正重要的事情上。
This concept applies to many parts of our lives, such as when we:
這個概念被應(yīng)用到生活的很多方面贩毕，例如當(dāng)我們：
Explain a concept.Simplifying our words and saying only what is needed gets our message across more clearly.
解釋一個概念。簡化我們的語言谆甜，只需要說一些讓我們的信息能被更清晰傳達(dá)的話谆棺。
Create a product:Limiting features to only the essential means that people will find a product easier to understand, which increases satisfaction.
創(chuàng)造一個產(chǎn)品包券。限制功能只留下必要的部分，這意味著人們可以更容易的理解這個產(chǎn)品侍郭，從而增加滿意度。
Decide what activities to do:Focusing only on activities that push you in the right direction will increase the likelihood you can get what you want.
決定做什么事爆捞。只關(guān)注在正確方向推動你的活動煮甥，會增加你想要得到的效果可能性。
While we have things we want to achieve that might conflict with each other, such as singing and carpentry, it’s possible to do both – just not at the same time.?In Google’s case, they began by focusing solely on becoming the top search engine in the world. It wasn’t until six years later that they launched Gmail, their email system.
雖然有些東西我們也想實現(xiàn)双霍，但這些事情可能會互相沖突。例如唱歌和木工风钻，其實是有可能完成這兩件事的鸣个，只要不在同一個時間做就行昼窗。在谷歌的案例中澄惊，他們開始專注于成為世界上最頂級的搜索引擎。直到六年后没佑，他們才推出了Gmail的郵件系統(tǒng)鬼癣。
If you want to succeed, then focus on one area first. Once you’ve found success in that, then you can move on to something else. Simplifying means doing less to achieve the most.
所以如果你想要成功待秃，那么就先關(guān)注一個領(lǐng)域。一旦你在這個領(lǐng)域成功了驱犹，那么你就可以繼續(xù)下一個領(lǐng)域了佃牛。簡化意味著把事情分解象缀，通過一件一件完成達(dá)到量的的積累。
Here Are Two Questions You Should Ask Yourself
這里有兩個問題你需要問問自己：
When deciding what to do, ask yourself these two questions:
每當(dāng)你決定要做什么的時候莉给，問自己這兩個問題：
What is your goal right now?
你現(xiàn)在的目標(biāo)是什么？
What do you need to do to achieve this goal?
你需要做什么來完成這個目標(biāo)滤灯？
Yes, it’s that simple. It might not seem so at first, but when you take away non-essentials and distractions, you’ll find that you move faster towards your destination than ever before.
是的，這非常簡單豫尽。也許一開始不是這樣的窟她，但當(dāng)你擺脫那些不必要的和干擾你的事情录肯，你會發(fā)現(xiàn)，你比以往任何時候都更快地走向你的目的地。
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