W6L3-商業(yè)基礎(chǔ)-產(chǎn)業(yè)鏈
1.你認(rèn)為微笑曲線還有現(xiàn)實(shí)意義嗎？為什么穿挨？互聯(lián)網(wǎng)環(huán)境下會(huì)產(chǎn)生哪些改變焰络？?
答：（1）微笑曲線有現(xiàn)實(shí)意義。（2）微笑曲線能為剛進(jìn)入商界的同志提供些許有用的信息舍败，能讓他們了解商界的最初運(yùn)轉(zhuǎn)。（3）從價(jià)值創(chuàng)造來說當(dāng)前互聯(lián)網(wǎng)加速向“智能制造”領(lǐng)域滲透敬拓，工業(yè)化和信息化深度融合進(jìn)程加快邻薯。從價(jià)值傳遞來說互聯(lián)網(wǎng)正在突破價(jià)值傳遞環(huán)節(jié)的時(shí)間和空間束縛，減少甚至將消滅所有中間環(huán)節(jié)乘凸，實(shí)現(xiàn)人流厕诡、物流、信息流营勤、資金流的無縫連接灵嫌，數(shù)字世界和物理世界完美融合。從價(jià)值實(shí)現(xiàn)上講葛作，社交網(wǎng)絡(luò)使客戶關(guān)系從“一次交易”變?yōu)椤岸啻位?dòng)”寿羞。
2.閱讀一篇以上Industrial Chain相關(guān)英文文章，要求用英文摘錄文章主旨赂蠢，并列出關(guān)鍵單詞等绪穆，還須附上文章鏈接
? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ?Industrial Chain： Industrial Vertical Definition
? ? Like value chain and supply chain, “industrial chain” becomes the focus of attention. The implication of “industrial chain” has gained a large range of extension. It not only expresses the industrial “chain” structure and relationship of “back and forward”in order or “up and down” in direction, but also it represents a cluster of large scale of firms in an area or colony. It is a network, or a community. Consequently, we conclude that “industrial chain” is a synthesis of industrial chain, industrial cluster, or industrial network.In this article, firstly we will distinguish industry chain from industry. An industry is the collection of firms that have the same attribute, so an industry can be defined by firm collection of certain attribute. We indicate that industrial chain is a kind of vertical and orderly industrial link. It is defined according to a series of specific product or service created. Secondly we analyze the vertical orderly defiinition process from the aspects of social division of labor and requirement division, self-organization system, and value analysis.Non-symmetry and depending on system or community of large scale of industrial units lead to entire industry to “orderly” structure. On the other hand, the draught of diversity and complexity of requirement simultaneously lead to entire industry to be more “orderly”. Along with processes of self-organization, industrial will appi'oach the state of more orderly and steady, and constantly make industrial chain upgrade. Each firm or unit, who will gain the value, has to establish channels of value, which we called “industrial value chain”. Lastly,we discuss the consequence of vertical and orderly definition, which is exhibited by a certain relationship body. The typical forms of industrial chain include industrial cluster, strategy alliance and vertical integration etc.
主旨：“Industrial chain” is a synthesis of industrial chain, industrial cluster, or industrial network.In this article.Industry chain is a vertical orderly industry chain. It is defined according to create a series of specific products or services.
關(guān)鍵單詞：Industry chain? 產(chǎn)業(yè)鏈? ? ? ? ? ? ? ? orderly process? 有序的過程? ? ? ? ? ? ? ? vertical definition? 垂直的定義
文章鏈接：http://www.cqvip.com/read/read.aspx?id=10285215
W6L4-商業(yè)基礎(chǔ)-供應(yīng)鏈
1.廠家直銷或減少中間商的做法在互聯(lián)網(wǎng)上非常流行，與此同時(shí)，你認(rèn)為會(huì)帶來哪些新問題霞幅？該如何解決漠吻。
答：（1）問題：消費(fèi)觀念問題量瓜；支付安全問題司恳；支付習(xí)慣問題；買賣雙方的信譽(yù)問題绍傲；配送體系問題扔傅。
? ? ? ? （2）解決：改變消費(fèi)者的網(wǎng)上消費(fèi)觀；營(yíng)造安全的交易環(huán)境烫饼；實(shí)行多種支付方式猎塞；以消費(fèi)者需求為導(dǎo)向贏得信任；建立完善的配送系統(tǒng)杠纵。
2.通過網(wǎng)上資料介紹紅領(lǐng)集團(tuán)和必要商城在供應(yīng)鏈管理上的創(chuàng)新有哪些荠耽？
答：（1）“紅領(lǐng)”以振興民族服裝業(yè)為己任，堅(jiān)持“品質(zhì)比藻、誠信铝量、服務(wù)、創(chuàng)新”的核心價(jià)值觀银亲，把質(zhì)量管理與提升品牌價(jià)值和核心競(jìng)爭(zhēng)力緊密結(jié)合起來慢叨，成為國(guó)際頂級(jí)服裝品牌制造基地。
2014年我們的營(yíng)收增長(zhǎng)將超過200%,未來幾年更將實(shí)現(xiàn)幾何級(jí)數(shù)的增長(zhǎng)务蝠∨男常”紅領(lǐng)集團(tuán)董事長(zhǎng)張代理說。這些漂亮數(shù)據(jù)背后馏段，是這家企業(yè)獨(dú)特的互聯(lián)網(wǎng)模式：大規(guī)模定制（C2M：CustomertoManufactory）轩拨，顛覆所有對(duì)制造業(yè)的傳統(tǒng)認(rèn)識(shí)。在過去10多年院喜，紅領(lǐng)積累了超過200萬名顧客個(gè)性化定制的版型數(shù)據(jù)亡蓉，包括版型、款式够坐、工藝和設(shè)計(jì)數(shù)據(jù)寸宵，西裝數(shù)據(jù)建模打版過程涉及很多細(xì)節(jié)，一個(gè)數(shù)據(jù)的變化會(huì)同時(shí)驅(qū)動(dòng)9666個(gè)數(shù)據(jù)的同步變化元咙。整個(gè)制的生產(chǎn)流程包含著與制版系統(tǒng)類似的20多個(gè)子系統(tǒng)梯影，全部以數(shù)據(jù)來驅(qū)動(dòng)運(yùn)營(yíng)，實(shí)現(xiàn)了西裝的個(gè)性化定制生產(chǎn)庶香。在中國(guó)服裝市場(chǎng)一年的庫存保守估計(jì)會(huì)有4000億元人民幣的規(guī)模甲棍，但紅領(lǐng)卻實(shí)現(xiàn)了零庫存。在紅領(lǐng)的生產(chǎn)車間里掛著的每一件西服赶掖，都是已經(jīng)銷售出去的產(chǎn)品感猛，也就是說七扰，可以認(rèn)為每件掛在衣架上的西服，都是可以計(jì)算的利潤(rùn)陪白。
3.閱讀一篇以上supply chain 相關(guān)英文文章颈走，要求用英文摘錄文章主旨，并列出關(guān)鍵單詞咱士，附上文章鏈接立由。
Development and design[edit]
With increasing globalization and easier access to alternative products in today's markets, the importance of product design to generating demand is more significant than ever. In addition, as supply, and therefore competition, among companies for the limited market demand increases and as pricing and other marketing elements become less distinguishing factors, product design likewise plays a different role by providing attractive features to generate demand. In this context, demand generation is used to define how attractive a product design is in terms of creating demand. In other words, it is the ability of a product's design to generate demand by satisfying customer expectations. But product design affects not only demand generation but also manufacturing processes, cost, quality, and lead time. The product design affects the associated supply chain and its requirements directly, including manufacturing, transportation, quality, quantity, production schedule, material selection, production technologies, production policies, regulations, and laws. Broadly, the success of the supply chain depends on the product design and the capabilities of the supply chain, but the reverse is also true: the success of the product depends on the supply chain that produces it.
Since the product design dictates multiple requirements on the supply chain, as mentioned previously, then once a product design is completed, it drives the structure of the supply chain, limiting the flexibility of engineers to generate and evaluate different (and potentially more cost-effective) supply chain alternatives.[26]
References[edit]
開發(fā)和設(shè)計(jì)[編輯]
隨著全球化和容易獲得替代產(chǎn)品在今天的市場(chǎng),產(chǎn)品設(shè)計(jì)的重要性,以生成需求比以往任何時(shí)候都更重要。此外,由于供應(yīng),因此競(jìng)爭(zhēng),在企業(yè)有限的市場(chǎng)需求增加,價(jià)格和其他營(yíng)銷元素變得不那么顯著因素,產(chǎn)品設(shè)計(jì)同樣扮演著不同的角色,提供有吸引力的特性產(chǎn)生需求序厉。在這種情況下,需求生成用于定義如何吸引人的產(chǎn)品設(shè)計(jì)是創(chuàng)造需求锐膜。換句話說,它是一個(gè)產(chǎn)品的設(shè)計(jì)的能力來生成需求,滿足客戶的期望。但產(chǎn)品設(shè)計(jì)不僅影響需求代還生產(chǎn)流程,成本,質(zhì)量,交貨時(shí)間弛房。產(chǎn)品設(shè)計(jì)直接影響供應(yīng)鏈及其相關(guān)要求,包括生產(chǎn)道盏、運(yùn)輸、質(zhì)量文捶、數(shù)量荷逞、生產(chǎn)計(jì)劃、材料選擇拄轻、生產(chǎn)技術(shù)颅围、生產(chǎn)政策、規(guī)定和法律恨搓。廣泛地說,供應(yīng)鏈的成功取決于產(chǎn)品設(shè)計(jì)和供應(yīng)鏈的功能,但反過來也一樣:產(chǎn)品的成功取決于供應(yīng)鏈生產(chǎn)它院促。
自產(chǎn)品設(shè)計(jì)要求供應(yīng)鏈上的多個(gè)需求,如前所述,一旦一個(gè)產(chǎn)品設(shè)計(jì)完成后,它驅(qū)動(dòng)供應(yīng)鏈的結(jié)構(gòu),限制工程師生成和評(píng)估不同的靈活性(并可能更劃算)供應(yīng)鏈選擇。[26]
引用(編輯)
跳起來^
https://en.wikipedia.org/wiki/Supply_chain
