原標(biāo)題：Weak tea doesn't sell
????????????????淡茶不易賣
副標(biāo)題： A Chinese-American film star explains why blandly globalised fare flops in China
?????????????????一位美籍華人電影明星解釋了為什么全球化在中國遭遇慘敗
Even if it did not boast a character called Captain America, the superhero film "Avengers: Endgame" is a very obviously American spectacle. Beyond its swagger and expensive special effects, the Marvel comic book film series, of which this is the final instalment, celebrates flawed, individualistic superheroes.
超級英雄電影《復(fù)仇者聯(lián)盟:終局之戰(zhàn)》即使沒有“美國隊長”這個角色，也是一個非常引人注目的美國奇觀粘招。漫威漫畫系列電影的最后一部啥寇，除了華麗和昂貴的特效外，還頌揚了有缺陷的洒扎、個人主義的超級英雄辑甜。
That the film just broke Chinese box-office records for its opening weekend could lead outsiders to assume that the American and Chinese film markets-the world's two largest-are converging. In fact China's film world is becoming more distinctive and self-confident.
在中國，這部電影剛剛打破首映周末票房紀(jì)錄袍冷，這一現(xiàn)象可能會讓外界猜測中美電影市場正在趨同化磷醋，而中美電影市場是世界上最大的電影市場。事實上难裆，中國電影正變得越來越獨特和自信子檀。
Hollywood producers have bet fair sums of money, over the years, on the idea that American and Chinese audiences are not so very different, and will laugh, weep and cheer at the same, carefully globalised movies. China has a habit of proving them wrong.
多年來镊掖，好萊塢制片人已經(jīng)投入了大量資金，他們認(rèn)為美國觀眾和中國觀眾并沒有太大不同褂痰，他們會為同一部精心打造的全球化電影歡笑亩进、哭泣和歡呼。通常缩歪，中國會證明他們錯了归薛。
The "Avengers" series has a large but distinctive set of fans in China, who often say they love the films precisely because they identify with its misfit heroes, struggling with a harsh, judgmental world. Over 1.7bn cinema tickets were sold in China last year, a domestic record.
《復(fù)仇者聯(lián)盟》系列電影在中國擁有龐大而獨特的粉絲群體，他們經(jīng)常說匪蝙，他們喜歡這系列電影主籍，正是因為他們認(rèn)同與所處環(huán)境格格不入的英雄們，他們在一個殘酷逛球、批判的世界中掙扎前行千元。去年中國電影票房超過17億，創(chuàng)下國內(nèi)紀(jì)錄颤绕。
Most sales were driven by locally made hits in which the stories ranged from Chinese military heroics overseas ("Operation Red Sea") to a bittersweet drama about cancer ("Dying to Survive"). Though Hollywood had a respectable 2018 worldwide, revenues in China for imported films were down year on year.
大部分銷量都是由國產(chǎn)大片推動的幸海，其中包括將中國在海外的軍事英雄事跡的《紅海行動》，以及一部關(guān)于癌癥的悲喜交加的劇情片《我不是藥神》奥务。盡管好萊塢在2018年的全球票房表現(xiàn)不俗物独，但進(jìn)口電影在中國的營收卻在逐年下降。
? economist.com
