Find Your North Star

At Apple we believe? the work should be more than just about improving your own self. It's about improving the lives of others as well.

Our products do amazing things. And just at Steve envisioned, they empower people all over the world.

People who are blind, and need information read to them because they can not see the screen.

People for whom technology is a lifeline becasue they are isolated by distance or disability.

People who witness injustice and want to expose it, and now they can becasue they have a camera in their pocket all the time.

Our commitment goes beyond the products themselves to how they are made.

To our impact ont he environment. To the role we play in demanding and promoting equality. And in improving education.

We believe that a company that has values and acts on them can really change the world.

And an individual can too. That can be you. that must be you. Graduates, your values matter. they are your north star.

And work takes on new meaning when you feel you are pointed in the right direction. otherwise, it is just a job, and life is too short for that.

We need the best and brightest of your generation to lead in government and in business. in the science and in the arts. in journalism and in academia.

There is honor in all of these pursuits, and there is opportunity to do work that is infused with moral purpose.

You do not have to choose between doing good and doing well. it is a false choice, today more than ever.

Your challenge is to find work that pays the rent, puts food on the table, and lets you do what is right and good and just.

So find your north star, let it guide you in life, and work, and in your life's work. now, I suspect some of you aren't buying this.

I won't take it personally. it is no surprise that people are skeptical, especially here in Washington.

Where these days you've got plenty of reasons to be. and a healthy amount of skepticism is fine.

Though too often in this town, it turns to cynicism.

To the idea that no matter who's talking or what they are saying, that their motives are questionable, their character is suspect, and if you search hard enough, you can prove that they are lying.

Maybe that's just the world we live in. but graguates, this is your world to change.

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