工作流程:
1.上新
2.發(fā)貨,管理定價,管理庫存,制定發(fā)貨
3.廣告,目標(biāo)不同(發(fā)現(xiàn)新詞,了解類目,增加盈利--acos表現(xiàn))
4.優(yōu)惠卷--根據(jù)目標(biāo)的需求,制定不同的優(yōu)惠策略
5.秒殺--提高效率,加速周轉(zhuǎn),根據(jù)目標(biāo),大促和網(wǎng)紅配合
6.品牌分析,了解行情,熱搜/飆升--產(chǎn)品和關(guān)鍵詞
7.業(yè)務(wù)報告---加深店鋪熱銷產(chǎn)品經(jīng)營數(shù)據(jù),瀏覽量,轉(zhuǎn)化率,銷量,銷售額(根據(jù)asin,點擊-詳情頁面上的銷售量和訪問量,移除商品名稱,sku升序排列)
8.郵件和訂單留言處理(產(chǎn)品不喜歡/有瑕疵,有抱怨----要單號直接退款,沒收到,要早點到/改時間,其他需求,聯(lián)系售后客服,咨詢疑問--查google,復(fù)制黏貼,看結(jié)果復(fù)制回來,適當(dāng)修改)
9.店鋪feedback,review,買家之聲管理,解決問題,提升客戶滿意度
10.case作用及pss,客戶經(jīng)理組合使用.
11.訂單檢查及統(tǒng)計熱銷型號/色號,熟悉店鋪出單情況/避免斷貨,檢測自己的營銷實驗結(jié)果及調(diào)整,再營銷.
12.匯報
每日作業(yè)標(biāo)準(zhǔn):
上午:處理留言,查看訂單,補貨更新,上新產(chǎn)品.
下午:完善頁面,優(yōu)化鏈接,官網(wǎng)同步.
每周作業(yè)
完成一周六款上新
完成海運更新,快遞發(fā)貨
工作內(nèi)容匯總及反饋
每月作業(yè)
每月上新任務(wù),及出單情況匯總
完成海運/快遞發(fā)貨
工作內(nèi)容匯總反饋
發(fā)貨流程:
目標(biāo):90%的產(chǎn)品發(fā)海運,10%的產(chǎn)品走快遞,周銷10只以上的產(chǎn)品0斷貨/180天
一.創(chuàng)建.根據(jù)銷售目標(biāo)(增長,持平,下降),發(fā)貨時間(正常情況海運45天,快遞7天上架)和月份(參照google trends),參考近三十天月銷和季銷(推斷上升,持平,下降趨勢),制定發(fā)貨產(chǎn)品和發(fā)貨數(shù)量計劃.
1.海運,在平臺提前一個月完成創(chuàng)建貨件(創(chuàng)建前一周發(fā)貨計劃發(fā)到預(yù)備發(fā)貨群)
原則:
a.實用易操作(盡量以箱為單位----三個代表產(chǎn)品,6001布袋包裝,450/箱;6601紙盒包裝,160/箱,8023拉鏈盒包裝,140/箱)
b.發(fā)貨頻率,每月一次,特殊情況,以2周為單位
c.創(chuàng)建時寧多勿少(變動數(shù)量10%總數(shù)以內(nèi)為健康)
2. 快遞,在平臺提前三天創(chuàng)建貨件(創(chuàng)建完成后,在創(chuàng)建當(dāng)天預(yù)約取件時間,把相關(guān)發(fā)貨內(nèi)容發(fā)到發(fā)貨群,紙質(zhì)內(nèi)容整理給孫冊
a.發(fā)貨先后兩個緯度:
1)盈利高低:盈利高的最優(yōu)先,往后可以參照,高盈利--爆款--熱賣款--基本款--新品
2)不發(fā)生斷貨---源自銷售時間的判斷:如一款產(chǎn)品已斷貨,月銷300,日銷10幅,在發(fā)走到上架需要10天的情況下,那么最少需發(fā)送2天的銷量,即20幅,之后依據(jù)情況,從每天發(fā)10幅,到一天發(fā)1個月的量之間.
b.制定一周每天的發(fā)貨內(nèi)容和人員安排
c.每天下午4點半前需要把第二天要安排發(fā)貨的內(nèi)容和人員安排給到邵孫冊,跟緊孫冊在下班前把第二需要的產(chǎn)品和輔料以及人員座位安排,以照片的形式發(fā)到qq發(fā)貨群里
二.安排.根據(jù)庫存和倉庫人手,和標(biāo)準(zhǔn)包貨時效,分配對應(yīng)人員產(chǎn)品型號和數(shù)量/天(周)
補充:
1.到貨時間分為兩類,生產(chǎn)做貨標(biāo)準(zhǔn)時間45天,現(xiàn)貨采購一周
2.人員分配及補充零時工,需提前一天向盈盈申請.
3.特殊情況,直接找林總.
產(chǎn)品打包時間標(biāo)準(zhǔn):單子布袋包裝一天1000幅,拉鏈盒/紙盒包裝一天5箱.
.執(zhí)行.攬收/送倉注意事項:
1.快遞,對應(yīng)公司對應(yīng)箱數(shù),根據(jù)貨物緊急重要情況排序貨物1234/abcd,并嚴(yán)格按照這個順序進行掃描收走.
2.海運,送發(fā)到指定城市接收,相關(guān)人員的名字,手機號碼,微信這三項內(nèi)容全部保存在手機里.需要時直接聯(lián)系,注意海運截單時間為某天的中午前,故正常情況提前兩天送達.
3.海外倉(待續(xù))
四,反饋.總結(jié)和建議
1.從開始創(chuàng)建-安排-執(zhí)行過程中有用的數(shù)據(jù),進行反饋,歸檔(產(chǎn)品型號,數(shù)量,箱數(shù),重量,費用明細,各環(huán)節(jié)執(zhí)行時間,各環(huán)節(jié)對應(yīng)負責(zé)人簽字)
2.根據(jù)一輪內(nèi)容走完(貨件上架后10天內(nèi)提交),發(fā)現(xiàn)漏洞,風(fēng)險,提出建議及整改方案
工作流程:
一.上新(原則完成重于完美,避免常見情況--因陶醉在不斷學(xué)習(xí)發(fā)現(xiàn),分析中而導(dǎo)致超時未交貨)
1.找到競爭對手,(記錄賣點,asin品牌分析搜索,標(biāo)題,五點,a+,價格,類目排名,相關(guān)前三的產(chǎn)品頁面(賣點,asin品牌分析,標(biāo)題,五點,價格,類目排名),那么這時分兩類:a.普通產(chǎn)品做到這一步資料整理,暫時就先開始準(zhǔn)備上新;b.重推產(chǎn)品,把這個循環(huán)再往下進一輪(三個相關(guān)產(chǎn)品頁面中每一個產(chǎn)品再相關(guān)的三個進行記錄和總結(jié)歸納,那么這時有10款產(chǎn)品對比了
2.類目排名從best sellers,new releases,most wished,most gifted這四個排名中,還有眼鏡有computer blue light blocking glasses,reading glasses,clothing,shoes&jewelry(men’s sunglasses,women’s sunglasses;men’s eyewear frames,women’s eyewear frames))
從這些類目每周上新前要做好準(zhǔn)備(每月重新搜索記錄一下,一年有12次更新完善的機會,第二年你就是步入高手行列)
3.在主流類目中上傳,前提需要了解產(chǎn)品分類和產(chǎn)品型號,注意加州65法案---針對塑料產(chǎn)品需填寫上相關(guān)信息.
4.進階---uspto查詢競爭對手品牌的注冊資料(了解對方公司信息和注冊時間判斷公司實力,還有產(chǎn)品外觀設(shè)計和圖形專利),避免進入對方的知識產(chǎn)權(quán)保護區(qū).
5.每周把本周上傳的所有模板進行有序歸檔到一個表格里.每月檢查整理一次發(fā)送給上級(一年12次).
a.根據(jù)類目,男女,材質(zhì),框型,來進行匯總表,大分類,中分類,小分類.
二.發(fā)貨,管理定價,管理庫存,制定發(fā)貨
三.廣告,目標(biāo)不同(發(fā)現(xiàn)新詞,了解類目,增加盈利--acos表現(xiàn))
四.優(yōu)惠卷--根據(jù)目標(biāo)的需求,制定不同的優(yōu)惠策略
五.秒殺--提高效率,加速周轉(zhuǎn),根據(jù)目標(biāo),大促和網(wǎng)紅配合
1.根據(jù)不同目的來劃分:
a.爆款沖量,提前半個月報名,設(shè)定好數(shù)量和價格(近30天銷量的85折),報名后:注意不得變更活動asin的價格和增減asin.
b.新品測試
c.積壓貨,清庫存,超低價虧損情況下,拉動銷量.
六.品牌分析,了解行情,熱搜/飆升--產(chǎn)品和關(guān)鍵詞
1.每日,每周,每月,每季度,結(jié)合google trends,來了解行業(yè)一年四季銷量
2.這些數(shù)據(jù),對比,分析,推導(dǎo)出:銷售計劃,營銷手段,備貨發(fā)貨.越厲害的人看的越遠,培養(yǎng)業(yè)務(wù)的長期視角.
七.業(yè)務(wù)報告---加深店鋪熱銷產(chǎn)品經(jīng)營數(shù)據(jù),瀏覽量,轉(zhuǎn)化率,銷量,銷售額(根據(jù)asin,點擊-詳情頁面上的銷售量和訪問量,移除商品名稱,sku升序排列)
1.分析對比,店鋪熱賣前十型號的核心數(shù)據(jù)(瀏覽量,訂單數(shù),轉(zhuǎn)化率,B2B數(shù)據(jù)/月)
2.通過這些數(shù)據(jù)的熟悉,日出1單,10單,100單,500單,1000單的數(shù)據(jù)表現(xiàn),推斷發(fā)掘下一個爆款,延長明星產(chǎn)品的生命周期(多賣點時間)
3.熟悉掌握這些熱賣前十產(chǎn)品的數(shù)據(jù),對于店鋪運營和業(yè)績達成是必須具備的數(shù)據(jù)依據(jù).
八.郵件和訂單留言處理(產(chǎn)品不喜歡/有瑕疵,有抱怨----要單號直接退款,沒收到,要早點到/改時間,其他需求,聯(lián)系售后客服,咨詢疑問--查google,復(fù)制黏貼,看結(jié)果復(fù)制回來,適當(dāng)修改)
1.一次又一次回答和解決客戶碰到的問題,是熟悉產(chǎn)品,流程,規(guī)則的最佳路徑.
2.所有問題的答案在google,amazon規(guī)則和論壇中心都能找到對應(yīng)的答案,碰到不會的要高興,你又可以學(xué)到你原先不會的新知識,掌握新技能的機會,在時間允許的條件下盡量自己找答案
3.別忘記,還有個好幫手,case(下面會說到)
客人體驗不滿意時的回復(fù)模板:
Dear Customer,
Thank you again for purchasing from MAXJULI via Amazon. We are so sorry to learn that our glasses failed to meet your expectation.
We offer free exchange/full refund for any reason you are unhappy with your purchase. For your case, we can send you new one to try if you like. If you don’t want to bother trying new one, we will just full refund you the order. Either way you choose, you don't need to return the old sunglasses(sunglasses這個詞根據(jù)實際產(chǎn)品替換blue light glasses/ski goggles/reading glasses/swim goggles/accessories等).
We tried to contact you via Amazon message but got no luck. We hope you could contact us when seeing this comment, so we could work it out together.
We sincerely apologize again for the inconvenience.
Sincerely,
MAXJULI Customer Care Center
這個模板要求在,你的郵箱和平臺上的管理郵件模板中添加,還有,手機微信的文件夾傳輸助手(很多有重要的信息都可以在手機里備份,當(dāng)U盤使用)里保存一份,以便沒有電腦的情況下手機處理時,快速找到模板
九.店鋪feedback,review,買家之聲管理,解決問題,提升客戶滿意度
1.績效--反饋,進入反饋管理器,點擊每一條非五星評論,請求刪除,每周一次,每周六
2.review,所有非五星產(chǎn)品,每天點擊report abuse
熟讀刪除規(guī)則amazon.
3.買家之聲控制面板是一個操作中心，從中可以根據(jù)買家的反饋優(yōu)化您的商品和商品信息。在該控制面板中愿吹，您可以查看上架商品的買家體驗(CX) 健康度校套，閱讀客戶評論灌危，確認您的商品和商品信息問題，以及采取行動以解決問題。(詳見流程表第9-11頁)
十.case作用及pss,客戶經(jīng)理組合使用.
1.任意碰到的不能及時處理的問題,都可以開case,
2.pss為進階help,需提供amazon已開的case id 號,標(biāo)題為店鋪名+問題簡述
3.以上兩項都不能及時/不能解決,找客戶經(jīng)理ivyn,工具:電話微信,郵件,依緊急-非緊急依次使用工具
十一.訂單檢查及統(tǒng)計熱銷型號/色號,熟悉店鋪出單情況/避免斷貨,檢測自己的營銷實驗結(jié)果及調(diào)整,再營銷.
1.每日檢索近24hours的訂單內(nèi)容,了解客戶下單路徑,組合和規(guī)律.
a.每日檢查,強化了解出單產(chǎn)品及色號,作用:避免斷貨(快遞補),是制定發(fā)貨計劃的依據(jù)(要朝90%的產(chǎn)品都走海運,10%快遞的水準(zhǔn))
2.[endif]統(tǒng)計銷量前十的型號和sku,備貨,促銷,在實驗(營銷實驗,廣告,優(yōu)惠卷,引流等)
十二.[endif]匯報
1.每日訂單情況,訂單數(shù),訂單總額,客單價,B2B訂單.
2.新品出單,之前沒見過的訂單組合,組合訂單數(shù)量.
3.各類目爆品第一的型號,銷量,銷售額.
4.店鋪異常情況,客戶問題處理中發(fā)現(xiàn)之前沒處理過的.
5.每日review新增數(shù)量,非4星數(shù)量,1星數(shù)量.查明原因,并給客戶正面回復(fù),展示給后來的客人看到我們積極主動的態(tài)度,以及愿意為其解決問題的決心.
下午
6.今日包貨情況匯總
a.今日包貨總數(shù)量,總箱數(shù),發(fā)走的物流方式,海運/快遞等,箱數(shù)及詳細內(nèi)容數(shù)量
b.每人打包數(shù)量/是否達標(biāo),否的要直接找他了解情況,幫助完成/優(yōu)化
c.第二天打包的總數(shù)量,總箱數(shù),計劃發(fā)走的物流方式,海運/快遞,箱數(shù)及詳細內(nèi)容數(shù)量
d.本周剩余時間的計劃是否要變更調(diào)整,說明原因
海運一個月的量估算方法:
w f h美國月銷日均銷售6001 1000單,其他所有眼鏡300單,約2箱/天,一個月近2*30=60箱
加拿大15天日均100單(因為呈上升趨勢),推算月銷數(shù)量3000幅,約20箱(兒童160/箱,太陽鏡140/箱;綜合為150一箱).
海運6月需發(fā)送美國60箱+加拿大20箱=80箱(不包含6001).
加拿大要周五發(fā),要么612/619選一天作為發(fā)往深圳的日期.
美國也是周五發(fā),626/703選一天作為發(fā)往上海的日期.
提前/延后的選擇標(biāo)準(zhǔn):在不斷貨的情況下,哪樣節(jié)省的成本多(大頭是運費,其他是人工費)------爆款遲一周有斷貨風(fēng)險而導(dǎo)致要增加快遞箱數(shù),增加了運費成本(美國1箱1500,加拿大要2000;增加一個打包人員100/天,完成4箱兒童鏡)
那么現(xiàn)在推算下:
6月有26個工作日,3個阿姨,每天可以包出12箱任務(wù)(考量到簡易包裝一天兩箱/人),暫定現(xiàn)有3人員一天完成8箱.26*8=208箱
那么208箱-80箱=128箱,每天還能包128/26=5箱,這5箱可以是快遞,也可以是爆品的提前一個月備貨,比如8023提前包好20箱放那備用,采用掉4天時間.
有個數(shù)字挺可怕:就是128箱全部發(fā)美國快遞需要128*1500=19w元快遞費.
加拿大下一輪海運到貨時間為,7月5日,即7月前所有加拿大的貨都要快遞,如上圖加拿大一個月需要20箱即3000幅左右的量(考慮到DOTD),
美國下一輪海運到貨暫定7月1日,即一個月同樣需要50箱減去現(xiàn)有亞馬遜庫存箱數(shù)(最多不超40箱)
那么6月需要的快遞的最大箱數(shù)值為50+20=70箱,即10w運費
同理需要70/8=9天的工作量;
每周需要多少快遞70/4=17箱,每天17/6=3箱.
概述:
海運80箱,快遞70箱,6月總箱數(shù)150箱.3人日均8箱,20個工作日就能完成,即每周只工作5天,還有1天是靈活調(diào)配的.
其中加拿大20箱需要3個工作日完成,第一周的周四周五周六(第二周的周234),3天搞定;那么周一周二周三的貨就要計劃做得好,避免出現(xiàn)發(fā)現(xiàn)遺漏而匆忙加單發(fā)貨(5月30日計劃到位,那么就暫定6月的周126都發(fā)快遞,345都包海運).
美國海運50箱同樣分兩周完成,第2周(345),第3周的(345)---還能提前一周完成海運包貨,放在那里.
其他時間周一周二,周六安排快遞發(fā)貨(爆款避免斷貨風(fēng)險,上升款不斷貨;新品-保證每周都有1批新產(chǎn)品發(fā)走)
為什么眼鏡會在加州65法案的警示當(dāng)中;
Why Do Glasses Have a Prop 65 Warning in California?
e.[endif]August 31, 2018?
You will see the following notice in regards to all glasses and lenses:
Glasses and sunglasses may display the Prop 65 warning because of the Bisphenol-A (BpA) found in polycarbonate lenses. Bisphenol-A (BpA) is a starting material in the manufacture of polycarbonate, so there are trace amounts of BpA found in those lenses. Common consumer goods, such as water bottles and the coatings on the inside of many food and beverages are made with BpA. According to www.bisphenol-a.org, studies have consistently shown that the potential migration of BpA into food is extremely low, generally less than 5 parts per billion. Also consider that you will not be biting, drinking from, or otherwise ingesting your glasses lenses. In May, 2015, the state of California relisted (BpA) on the Prop 65 chemicals list.
What is California Prop 65?
f.[endif]California Proposition 65, also known as the Safe Drinking Water and Toxic Enforcement Act of 1986, was created to protect California’s drinking water from contamination. California publishes a list of chemicals known to cause cancer, birth defects, or other reproductive harm, which is updated once a year. There are around 800 different chemicals currently, you can see a complete list on OEHHA, California Office of Environmental Health Hazard Assessment . Proposition 65 requires businesses to notify Californians about significant amounts of chemicals in the products they purchase, in their homes or workplaces, or that are released into the environment. By providing this information, Proposition 65 enables Californians to make informed decisions about protecting themselves from exposure to these chemicals.
Can sunglasses cause cancer?
g.[endif]The BpA found in polycarbonate lenses is in trace amounts. The use of polycarbonate for food contact applications continues to be recognized as safe by the U.S. Food and Drug Administration and other regulatory authorities worldwide.
h.[endif]And you won’t be eating your sunglasses.
Recently, a chemical known as bisphenol A, BpA, was added to this list. BpA as many of you know, is found almost everywhere – food containers, compact discs and DVDs, bicycle helmets and electronic equipment. At your optometrist’s office, it’s found in trace amounts in some plastic eyeglass frames and in polycarbonate, a very common lens used in eyeglasses. With only trace amounts of BpA detected in a polycarbonate lens and plastic eye wear frame, how much exposure are you really getting? The studies have shown that most exposure to BpA is largely ingested and that any exposure through skin contact is negligible.
i.[endif]In fact, most glasses reduce your exposure to UV radiation around your eyes which can reduce the risk of cancer or growths on the eyes.
What does this mean for us spectacle lovers?
j.[endif]First of all, polycarbonate lenses are placed inside your frame and has virtually no contact to your face (unless you bought a pair of rimless frames that sit directly on your cheeks.) Secondly, polycarbonate lenses and plastic frames have been widely used for decades, with no direct correlation to an increase in health problems. Lastly, there is not enough research to indicate how much exposure you are truly getting from skin contact. If you’re in the habit of chewing on your plastic frames or licking your lenses, then obviously, you’d want to stop that, if not for the fact that that’s a weird and unhygienic habit.
k.[endif]So, what should you do?
l.[endif]Most of the eye care industry is not flummoxed by this recent change in consumer warning. But if you are concerned, there are plenty of other optically superior, thinner and more lightweight lenses available at Sunshine Optometry. Instead of plastic frames, choose a titanium or plant based frame instead. At Sunshine Optometry, there are plenty of other options available. And lastly, buy reputable frames and lenses with known quality, whose manufacturer you can directly contact if you have specific questions regarding manufacturing and ingredients.
m.[endif]For further reading, please visit the links below.http://oehha.ca.gov/proposition-65
產(chǎn)品定價:
藍光眼鏡,自配送22.99
Fba:12.99(某一款)
買家之聲
買家之聲控制面板是一個操作中心，從中可以根據(jù)買家的反饋優(yōu)化您的商品和商品信息轻纪。在該控制面板中，您可以查看上架商品的買家體驗(CX) 健康度叠纷，閱讀客戶評論刻帚，確認您的商品和商品信息問題，以及采取行動以解決問題涩嚣。
買家滿意度狀況
買家滿意度狀況是一項指標(biāo)崇众，其基于最近的訂單和買家反饋，幫助您了解每件上架商品相對于類似商品的績效情況缓艳。
了解上架商品的買家滿意度狀況將幫助您識別問題，如誤貼標(biāo)看峻、已殘損或有缺陷的商品以及不準(zhǔn)確或不完整的詳情頁面阶淘。如果您準(zhǔn)確識別了問題，就可采取相應(yīng)措施予以修復(fù)互妓。由配送問題引發(fā)的買家不滿意情況不會影響上架商品的買家滿意度狀況溪窒。
上架商品的買家滿意度狀況分類為“優(yōu)秀”、“良好”冯勉、“一般”或“不佳”或“極差”澈蚌。我們建議您查看具有“不佳”和“極差”買家滿意度狀況的所有上架商品，以了解并解決問題灼狰。
優(yōu)秀（綠色）：?您上架商品的績效顯著優(yōu)于類似的商品宛瞄。
良好（淺綠色）：?您上架商品的績效要好于類似商品或同樣出色。
一般（黃色）：?您上架商品的績效與類似的商品相當(dāng)交胚。
不佳（橙色）：?您上架商品的績效要低于類似的商品份汗，并且可能由于買家不滿意而面臨撤銷上架的風(fēng)險盈电。
極差（紅色）：?您上架商品的績效明顯低于類似的商品，并且可能由于極高的買家不滿意率而已被撤銷上架杯活。
如果您的商品因為極高的買家不滿意率而被禁止顯示, 您將在【商品最近的停售日期】列中給出的關(guān)閉日期下看到【!需要操作!】匆帚。請點擊【解決問題】查看最近的買家反饋，了解您的商品或商品信息是否存在系統(tǒng)性的問題旁钧。然后吸重，您可以編輯您的商品信息，重新發(fā)布您的商品歪今；或者嚎幸，如果您通過亞馬遜物流 (FBA) 銷售您的商品，請?zhí)峤挥唵我砸瞥驐壷脦齑妗?/p>
如果沒有足夠的買家評論支持較差或極差的評分彤委，則商品將顯示【反饋不足】的買家滿意度狀況鞭铆。
如果您已在“管理庫存”頁面上刪除商品信息，則會在買家滿意度狀況下看到【已刪除商品信息】焦影。這些商品信息將顯示在刪除前收到的最近一次買家滿意度狀況和買家反饋车遂。商品信息將在刪除后一年內(nèi)顯示在“買家之聲”控制面板中。
通過將上架商品的買家不滿意(NCX) 率與類似商品進行比較來確定買家滿意度狀況斯辰。買家不滿意 (NCX) 率等于買家報告商品或商品信息相關(guān)問題的訂單數(shù)除以訂單總數(shù)舶担。亞馬遜傾聽買家在退貨、退款彬呻、客戶服務(wù)聯(lián)系和商品評論期間提出的反饋衣陶。
您在“買家之聲”控制面板中看到的所有買家不滿意反饋和買家評論均與您企業(yè)銷售的商品關(guān)聯(lián)起來。但是闸氮，如果您參加制造商條形碼計劃剪况，則這些商品可能并非由您售出。
買家不滿意率和買家滿意度狀況僅適用于最近有售出的上架商品蒲跨。如果商品是新品或最近沒有售出記錄译断，您將不會看到買家不滿意率和買家滿意度狀況。每件上架商品的【最近更新】日期顯示商品下訂單時間或買家不滿意的時間或悲。
買家滿意度狀況和買家不滿意率不會導(dǎo)引發(fā)任何賬戶級別的措施孙咪。
改善您的買家體驗
監(jiān)控您上架商品的買家滿意度狀況可幫助您更好地為買家提供服務(wù)。查看控制面板上的評論巡语，以確認影響買家的問題所在翎蹈。確認問題之后，您就可以采取補救措施男公。具體補救措施可能包括移除已殘損荤堪、有缺陷或誤貼標(biāo)的庫存或更新您的詳情頁面。有關(guān)更多信息，請參閱解決您的買家滿意度狀況問題逞力。
買家不滿意率和買家滿意度狀況均基于商品的歷史績效曙寡。根據(jù)您的訂單量，可能需要持續(xù)采取幾周的補救措施寇荧，方可從這些指標(biāo)中反映出成效举庶。
解決您的買家體驗(CX) 健康度問題
監(jiān)控您上架商品的CX 健康度可以讓您更好地為買家提供服務(wù)。在“買家之聲”控制面板上揩抡，您可以查看買家評論以確認影響買家體驗的問題户侥。如果您確認問題，就可以采取補救措施峦嗤。
以下是提供給您的選項：
為ASIN 創(chuàng)建移除訂單
如果您通過亞馬遜物流(FBA) 銷售您的商品蕊唐，并且“買家之聲”控制面板上的評論表明買家收到了錯誤的商品，則我們建議您移除此 ASIN 的庫存并對商品重新貼標(biāo)烁设。如果這些評論表明商品由于內(nèi)部包裝不適當(dāng)而出現(xiàn)殘損替梨，存在缺陷，或者其作用與廣告宣傳不符装黑，則我們建議您移除或棄置對應(yīng)商品庫存副瀑。
編輯商品詳情頁面
如果這些評論表明商品詳情頁面造成買家混淆，我們建議您更新此頁面恋谭。一些常見問題中包含缺少兼容性詳情糠睡、尺寸表不正確和圖片質(zhì)量低下。請點擊【編輯商品信息】更改商品名稱疚颊、商品要點狈孔、商品描述或圖片。有關(guān)更多信息材义，請參閱：
重新發(fā)布您的商品
如果您認為買家評論并未指明您的商品或上架信息存在任何系統(tǒng)性問題饼灿，您可以在不聯(lián)系亞馬遜的情況下重新發(fā)布您的商品价认。但是吴菠，及時解決造成負面買家體驗的問題可以幫助您避免上架商品被撤銷。
亞馬遜負面買家體驗(NCX) 通知
亞馬遜致力于提供眾多可供選擇的商品和卓越的買家體驗清寇。為了實現(xiàn)良好的買家體驗喘漏，如果最近訂單的買家不滿意率遠遠高于類似商品的不滿意率护蝶，我們可能會停售這些商品华烟。
如果您收到通知，告知您的商品因買家不滿意率較高而被停售持灰，則在您查看并解決引起買家不滿意率高的買家反饋之前盔夜，該商品將無法銷售。
買家不滿意率等于買家報告商品或商品信息相關(guān)問題的最近訂單數(shù)除以最近訂單總數(shù)。買家可以通過退貨喂链、退款返十、聯(lián)系客戶服務(wù)和發(fā)布一星商品評論來報告商品或商品信息問題。
更新商品詳情
如果您想遵從建議椭微，請按照以下步驟操作：
點擊【庫存】洞坑，然后從下拉菜單中選擇【管理庫存】。
點擊要更新的ASIN 右側(cè)的【編輯】蝇率。
在商品詳情頁面上迟杂，點擊相關(guān)選項卡（【更多詳情】、【描述】本慕、【關(guān)鍵詞】等）排拷。
向下滾動至您收到建議的商品詳情字段，點擊該字段锅尘，然后輸入正確的信息监氢。
在頁面底部，點擊【保存并完成】藤违。
并非所有推薦商品都對應(yīng)于商品詳情頁面上顯示的信息浪腐，但它們有助于搜索
您的反饋可幫助我們更準(zhǔn)確地識別問題，完善我們的建議纺弊。如果我們所給的建議不適合您的商品牛欢，請告知我們。我們將不斷改進我們的檢查淆游。這些檢查取決于商品的分類傍睹，因此有時這表示商品分類不正確。請將您的建議或已標(biāo)記的看起來不合適您的問題通過電子郵件?detail-page-recommendations@amazon.com發(fā)送給我們
以上內(nèi)容:每周更新補充,有變化處標(biāo)紅.(周六前發(fā)我)
下周
加拿大泳鏡馬棒有貨的都發(fā)
一萬小時定律
10000/24=416天,約1.14年
簡單理解就是在一件事情上花上1.14年的時間,就是專家了.
有效工作時長:
一年365天,除去雙休日是256天,其他假日16天,即工作日為240天.
一天工作8小時,即240*1/3天=80天.
而實際除去放空,開小差,集中不了注意力,其他等,實際平均有效時間4小時都已經(jīng)非常了不起了.
那么80天再打?qū)φ?即40天.
也就是一年有效工作時間只有40天(每天24時作業(yè))
注意:這里看看睡覺占了我們一生的1/3,每年平均120天,相較于我們在正在工作上的比較,睡覺是多么昂貴的活動.
珍分奪秒----一些人覺得是拼的表現(xiàn),在另一些人眼里只不過是計算清楚后的選擇而已.
一款眼鏡從小開始培養(yǎng),做好貨,嬰兒款,學(xué)步款,少年款.
十年愿景:joseph&ivanka成為一個陪你從小長大的眼鏡保護專家.
Proper Cleaning Techniques
It is important to keep computer glasses clean and smudge-free as often as possible to see more clearly, maintain eye comfort when working in front of a computer, tablet or smartphone and extend the lifespan of the computer glasses.
MAXJULI?Microfiber Cleaning Cloth?Bag.
For an everyday cleaning technique, use the microfiber cloth bag that comes included with the computer glasses, which are specifically designed to clean the lenses. Before touching the computer glasses, make sure that you wash and dry your hands to prevent transferring oil and dirt. Inspect the lenses to make sure they are without any large particles that could damage the lenses before cleaning. Hold the computer glasses by the frame and use your other hand to wipe down the lenses with the microfiber cloth?bag. Apply a little force and work in a circular motion until smudge-free.?
Keep MAXJULI Computer Glasses Looking and Feeling Clean
No matter what technique you use to clean your computer glasses, it’s important to properly take care of them to see clearly, maintain good eye comfort and expand the lifespan of them.?Enjoy clean computer glasses every day!?
Top 3 Benefits of Blue-Screen/Blue-Light Glasses
Did you know approximately?6 in 10 adults receive symptoms of digital eye strain?after using the computer for 2 hours? Eye strain, headaches, and blurry vision are not uncommon of regular computer users.
Digital eye strain from increased exposure to blue light on the computer can also make it difficult to focus on your to-do list. Fortunately, blue-screen/blue-light glasses provide what you need to maintain productivity and combat many symptoms of prolonged computer use.
What Are Blue-Screen/Blue-Light Glasses?
Blue-screen/blue-light glasses feature tinted lenses with anti-glare protection. These lenses limit your exposure to?blue light, which is found in your cell phone, certain light bulbs, and even sunshine. Blue light is a high-energy light that our eyes are sensitive to. It can?damage your retina, which may lead to blindness.?
Blue-screen/blue-light glasses reduce potential eye damage and improve symptoms of computer vision syndrome. If you spend many hours per day on the computer, such as for school, blue-screen/blue-light glasses are a great option.?
Benefit #1: Alleviate eye discomfort with blue-screen/blue-light glasses.?
Excess computer usage can lead to computer vision syndrome or digital eye strain. Blue-screen/blue-light glasses enhance your focus and reduce eye strain, making your eyes feel more awake. This can also boost your productivity since your eyes will not be impacted as much due to higher-than-average computer use.?
Bonus Tip:?In addition to wearing blue-screen/blue-light glasses, take regular breaks away from the computer to alleviate eye discomfort.?
Benefit #2: Improve sleep habits with blue-screen/blue-light glasses.?
In general, you should avoid using blue-light devices before bedtime, as the high-energy frequency can keep you up at night. However, blue-screen/blue-light glasses fight against this high energy, allowing you to use your devices before bed and still enjoy a restful night’s sleep. This is because blue-screen/blue-light glasses reduce your eyes’ exposure to blue light.?
Bonus Tip:?In addition to wearing blue-screen/blue-light glasses, dim the lights in your room to reduce the glare and improve your sleep.?
Benefit #3: Fight against Age-Related Macular Degeneration (AMD) with blue-screen/blue-light glasses.
AMD is a top cause of blindness in the U.S. Blue-screen/blue-light glasses combat this condition by preventing blue light from wearing down your eyes. Blue-screen/blue-light glasses can also help improve early AMD symptoms, such as blurry vision.?
Bonus Tip:?In addition to wearing blue-screen/blue-light glasses, stay 1.5 to 2 feet away from your screen at all times to reduce the impact of blue light on your retina.?
Summary of the Benefits of Blue-Screen/Blue-Light Glasses
With protective lenses, blue-screen/blue-light glasses reduce digital eye strain caused by blue light. Here are some more top benefits of these amazing glasses:
[if !supportLists]·?[endif]Alleviate eye discomfort.
[if !supportLists]·?[endif]Improve sleep habits.
[if !supportLists]·?[endif]Fight against AMD.
By wearing blue-screen/blue-light glasses while on the computer and taking other steps to limit your exposure to blue light, you can improve your overall eye health.?When you order your blue-screen/blue-light glasses from For Eyes, enjoy fair pricing with a 100% satisfaction guarantee. We will work together to find the right blue-screen/blue-light glasses for your needs.?
Find a store near you?to talk to a specialist about our wide selection of blue-screen/blue-light glasses today.
Benefit #1: Alleviate eye discomfort with blue-screen/blue-light glasses.?
Benefit #2: Improve sleep habits with blue-screen/blue-light glasses.?
Benefit#3:Fight against Age-Related Macular Degeneration (AMD) with blue-screen/blue-light glasses.
如何保護你的滑雪鏡
Do not use ammonia, alkaline cleaners, abrasive cleaning compounds or solvents. ?Certain solvents may lower the impact resistance of these lenses.
If you're going to keep them clean you should store them properly. ?Most goggles come with a goggle bag, keep them stored in that.
To clean your goggles you don't have to buy anything special just use the goggle bag that your goggles came with. ?DO NOT use paper towels, your sweatshirt or even that blanket you've had since you were a baby. ?Just use the goggle bag gently wiping away dust and finger prints on the outside lens. ?
Cleaning the inside/interior lens is a bit harder. ?All the manufacterers put an anti-fog coating on the interior lens and it's important that we keep that layer of anti-fog treatment on the lens where it belongs. ?In order to do that it's best to just leave that part of the goggle alone if you can. ?Sometimes dust or hair might make it's way in there, if so just dab it with that trusty goggle bag, a little wiping is ok as long as the goggle is 100% dry. ?If there is moisture in there and you wipe the interior lens you will wipe away the anti-fog coating.??
如何管理店鋪:(發(fā)貨和處理積壓庫存)----積壓庫存標(biāo)準(zhǔn):周銷小于2的產(chǎn)品
[if !supportLists]一.[endif]看定價管理
[if !supportLists]1.[endif]先點擊商品狀態(tài),再點擊配送類型選亞馬遜.
[if !supportLists]2.[endif]輸入MJ,點擊sku升序排列.(同理輸入2,3,5,6,7,8,M,BNC,BBS)
[if !supportLists]3.[endif]根據(jù)可售數(shù)量和過去30天銷售歷史記錄,進行營銷和補貨安排
針對營銷可分為:
優(yōu)惠卷,秒殺,廣告,最后降價清貨
補貨可分為:
快遞和海運,根據(jù)需要自行安排
差評處理犹菱，
[if !supportLists]一拾稳，[endif]不同的差評不同的處理方式，如果是多變體鏈接可以拆除出差評的子asin.如不行則需要更多的評論要稀釋差評腊脱，開通vine等
[if !supportLists]二访得，[endif]針對客戶差評的原因，對產(chǎn)品進行調(diào)整
從包裝打開到產(chǎn)品進行里里外外檢查是否存在如客戶描述的問題陕凹，如有及時反饋工廠進行改進
三悍抑，嘗試向亞馬遜申請移除
檢查評論是否包含辱罵詞匯或是亞馬遜配送導(dǎo)致的，開case申請刪除
[if !supportLists]三杜耙，[endif]站內(nèi)信聯(lián)系客戶搜骡，提供優(yōu)質(zhì)的售后服務(wù)，感動買家佑女，讓其愧疚自發(fā)刪除差評
主動提出幫他們解決問題记靡，退款并進行補發(fā)產(chǎn)品
