TED: Martina Flor: the secret language of letter design
Can you imagine what the word "TED" would have looked like if it had existed during the Roman Empire? I think maybe something like this.
你們能不能想象如果【TED】這些問題存在羅馬時(shí)期是什么樣子的弃秆?我猜可能是這樣的(圖一)
How would these letters have looked in the 80s? They would have had electric, strange colour.
這些字母在1980年代是什么樣子的?它們會(huì)有強(qiáng)烈抡四、奇怪的顏色。(圖二)
If this event were about children, I would draw the letters like this, as if they were building blocks, in vivid colors.?
如果這場活動(dòng)和孩子有關(guān)僻族,我會(huì)畫像這樣的字(圖三)泞当。好像積木一樣,用鮮艷的顏色迈喉。
And if it were about superheroes instead? I would do them like this,.
如果這場活動(dòng)和超級英雄有關(guān)呢集歇?我會(huì)做成這樣的桶略。(圖四)
The shapes of these letters talk. They tell us things beyond what they represent. They send us to different eras, they convey values, they tell us stories.
這些字母的形狀會(huì)說話,告訴我們的訊息不限于它們表達(dá)的意思。他們會(huì)吧我們傳送到不同的年代诲宇,會(huì)傳遞價(jià)值际歼,會(huì)告訴我們故事。
圖二