? ?A New Coffee Chain is Making Waves
This nascent coffee brand has gone completely viral and is said to rival Starbucks
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Luckin瑞幸咖啡auspicious ??~ linkedin
Chain連鎖店
is makeing waves
Nascent：Initial,emerging
go viral火了,talk of tone ,無(wú)人不談/曉
viral rival尾韻 anagram同字母異序詞: sementically,visually and aurally fitting
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If you asked coffee drinkers in cities a few months ago where they bought coffee, you would most likely have heard "Starbucks", the uncontested go-to spot for the caffeine-dependent.?Today,?however,?a less familiar name may come up more often as it is?barging into?the coffee retail market in China:?Luckin.?
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the uncontested go-to spot老地方?for the caffeine-dependent.The+a.一類(lèi)人
黃金部分：句首句尾conj
barge into
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Unlike Starbucks, the Seattle-born global juggernaut,?Luckin is a homegrown novice, despite its English name and sleek design. Barely five months old, this toddler is punching far above its weight. Up until April 11th, its 344 stores dotted 13 cities, with Beijing (81 locations) topping the list. Luckin churns out?over 30 stores every week, and by May expects to reach 500 total stores nationwide. The speed and scale are comparable to the Nazi blitzkrieg?and the waves are quickly being felt among coffee drinkers.?
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s頭韻alliteration焰情，pike market陌凳，giant巨頭，homegrown=domestic内舟，novice=freshman=greenhand合敦，sleek: smooth,shiny,elegent光滑光亮的 線(xiàn)條流暢的 造型優(yōu)美的（闊氣的 衣冠楚楚的 時(shí)髦的）
punching above/below?one’s weight四兩撥千斤，發(fā)揮超常/失常
單音節(jié)詞有:dot/scatter ?topping ?,用耳朵寫(xiě)!
churn out：produce sth. in a fast rate
domestically ??province-wide ,county-wide ,city-wide
詞性轉(zhuǎn)換n. v. a. adv
Nazi blitzkrieg納粹閃電戰(zhàn)外來(lái)詞用斜體
被動(dòng)語(yǔ)態(tài)
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Luckin comes prepared. It has a clear business model based on a niche market.?Its stated goal is to convert Starbucks goers into Luckin lovers. Its prices are carefully set to be about ten yuan lower than the coffee at Starbucks but a few yuan higher than at such alternatives as?convenience stores and bakeries. The perfect traction thus would be Starbucks fans who [wish the coffee were slightly cheaper and yet retained the same standard.?]
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策略模式有備而來(lái)not walk in the door the last minute ,細(xì)分小眾市場(chǎng),
stated:announced intended
lovers比goers 更有忠誠(chéng)度
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On its website as well as its paper cups, Luckin seems to fulfill precisely such wishes.?It boasts three major highlights:?premium Arabica coffee beans, recipes devised by award-winning baristas,?and fresh brewing,?all signs of high caliber.?According to some accounts, its beans are generally 20%-30% pricier than Starbucks’, a testament?to its obsession with quality. Well-prepared recipes?appeal to?coffee aficionados who want more than a cup of drinkable?coffee. Freshness serves a similar purpose.?
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boast（炫耀）自豪感
barista咖啡師（意文）
caliber：quality
Brevity簡(jiǎn)潔性
obsession with苛求谒获，appeal to吸引迎合
coffee aficionados 西語(yǔ)
短句：強(qiáng)調(diào)概述
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What truly sets Luckin apart from Starbucks is its?delivery-focused approach.?Either out of [the difficulty of running its own delivery operation]?or [persistence on superb taste], Starbucks does not deliver. Luckin attempts to?fill the void?by positioning?itself first and foremost as a coffee delivery brand. It promises fast delivery; customers who have not received coffee 30 minutes within placing an order automatically qualify for a free coffee on Luckin. For those who are picky about quality, they can order coffee on their Luckin app and?pick up?the drink at the nearest coffee bar.?
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What truly sets A apart from B is ...
...-focused
Eithor out of A or B ??對(duì)稱(chēng)/仗
fill the void填補(bǔ)空白蛤肌，position v. ?first and foremost有,可以:qualify
It’s on me.請(qǐng)客
gourmet美食家 ?picky eater ?foodie
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Coffee delivery may remind some heavy coffee drinkers of another coffee brand which went out of fashion more rapidly than into fashion: Coffee Box (pictured), formerly known as Lyan Coffee. In 2015, seeing the lack of delivery by big coffee brands like Starbucks and Costa, Lyan got off the?ground?by?jumping on the O2O (or, online to offline) bandwagon. Its initial business rationale is to amass Starbucks users while delivering coffee to them and then monetize them by rolling out?its own coffee brand (Coffee Box). It was allegedly bad at managing the burn rate?and prematurely launched the program.?Fans were said to be lukewarm about it.?
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bg回放 自己經(jīng)歷
(pictured)如圖所示???formerly known as
got off the?ground by jumping on腳離地：開(kāi)始......
O2O線(xiàn)上下單 線(xiàn)下服務(wù)
rationale 邏輯?amass v.
monetize 變現(xiàn)
rolling out推出= launch
Burn rate燒錢(qián) ?prematurely過(guò)早地?
were said to be 據(jù)說(shuō)lukewarm about不溫不火/不太感冒
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Luckin’s genes vary entirely from Lyan's as well as Starbucks’.?Though a coffee company and perceived as such,?Luckin claims to be an Internet company through and through.?All orders, for instance, have to be completed on its proprietary app. This means [great difficulty of user conversion]?but [greater ambition of turning users]?into loyal fans too.?
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perceived as such被認(rèn)為如此?through and through不折不扣的
proprietary 專(zhuān)屬的
[]對(duì)仗 對(duì)稱(chēng)
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Another hallmark of its identity as?a tech startup?is its startlingly quick scalability, both?in terms of user acquisition and store additions. It has adopted the typical growth hacking approach that has long characterized such Silicon Valley titans as Uber, Airbnb, and Dropbox. Users can give away free coffees on their Luckin app, and once their friends redeem the gift they can themselves get free coffees. (To be honest, this is part of my motivation for?penning this post?
)?
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hallmark ：feature
積分：兌換redeem
pen v. ?post:文章
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This simple yet classic tactic ensures a persistently high?referral rate?while keeping costs low. Thanks to the high margin of the coffee business, Luckin's customer acquisition cost (CAC)?can be slashed. The cost of acquiring an app user--two free cups of Luckin (one for the new user and one for the existing user)--is 48 at face value. Yet the real cost may well be between 18-25, and by some measure, far lower than the average CAC of an e-commerce app user.
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tactic n.
ensure enable entitle
referral rate介紹率?word of mouth口碑
(CAC)約定 ?
-- ()--破折號(hào)： 解釋說(shuō)明補(bǔ)充 主次 視覺(jué)
at face value面值
may well be很有可能
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The customer lifetime value (CLTV) can further justify its CAC. If its coffee is consistently good, and the brand is getting stronger to fend off?other serious contenders, Luckin can benefit from the CLTV in the long run because coffee drinkers consume it repeatedly and are likely to stay with the brand they like. Unlike many other drinks, coffee is addictive and is a necessity. I, for example,?drink seven to fourteen cups of coffee per week. A day doesn't really start until I quaff an Americano.?
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CLTV用戶(hù)終生價(jià)值（justify值回）CAC獲客成本
fend off
A day doesn't really start until......
quaff暢飲 wines
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Luckin's growing fan base?thanks also to its?careful pick of?spokespeople. Tang Wei and Zhang Zhen, two likable actors, appeal to?the right audience Luckin eagerly seeks to tap into. While Starbucks may consider hiring celebrities unnecessary, Luckin takes them to be?the holy grail. Every invite link sent by existing users is accompanied by a charming pose as if by accepting the invitation, a user is welcomed into?a high-class club.?
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pick地道， drinkable likeable
right + n.目標(biāo)人群 very,targeted ???不會(huì)用就是生詞批狱！
圣杯
Invite n. ??great read=book ??enjoy the listens(Audible) ?v.-->n.
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Now Luckin is?making waves?and making Starbucks uncomfortable. But the question is, will the momentum last??Will Luckin the David outcompete Starbucks the Goliath? Will Starbucks wake up to?the alarm and take up?the challenge? Will coffee enthusiasts remain?passionate about it when they are weaned off the freebies? Only time will tell. Until then, why don't you hop on the bandwagon?and treat yourself a free and fresh?coffee??
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Will?Will?Will?Will?????Only time will tell. ????????Sheer joy~
last, remain, retain, keep ??wake up to:realize ?take up:迎接（挑戰(zhàn)）
wean off:disconnect戒掉 ?freebies免費(fèi)的東西
hop on the bandwagon趕浪頭
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先結(jié)構(gòu)：Title摘要 每段段首（開(kāi)門(mén)見(jiàn)山）
再段落分析：
最后：總結(jié)好詞句型固定搭配寫(xiě)作技巧練習(xí)
Adv.莫濫用(畫(huà)蛇添足)! ?google:adv.的Usage注意點(diǎn)
Lick-worn
takeaways外賣(mài)
1.語(yǔ)境 打磨小詞多造句裸准，提煉句型：仿寫(xiě) 背誦
2.進(jìn)階寫(xiě)作：表達(dá)清晰，動(dòng)詞精準(zhǔn)簡(jiǎn)潔赔硫，句式生動(dòng)形象多樣化炒俱，音韻美，視覺(jué)對(duì)稱(chēng)爪膊，形態(tài)：長(zhǎng)短句多變权悟。
3.匯總積累表達(dá)素材
