現(xiàn)代人都想著如何建立屬于自己的品牌巍膘，苦思冥想該做些什么厂财？在簡(jiǎn)書寫作、在豆瓣寫書評(píng)峡懈、在知乎上回答問(wèn)題璃饱、做自媒體等方式，打造自己的專屬品牌肪康。但是你知道嗎帜平？其實(shí)建立個(gè)人品牌，“你是誰(shuí)” 比“你做了什么”更重要梅鹦。
Quora專欄作家Nicolas Cole認(rèn)為裆甩，真正讓你品牌深入人心的是你的個(gè)人品牌，而你的所作所為只是為其增添色彩和深度而已齐唆。他在INC上撰文列舉了7個(gè)訣竅嗤栓，讓你懂得如何經(jīng)營(yíng)一個(gè)有特色、讓人難忘箍邮、人人喜愛(ài)的個(gè)人品牌茉帅。
1.Your Voice
你的聲音
I am a firm believer that the voice with which you express yourself is the most important part of the equation--and how that voice finds expression is entirely up to your own Personal Brand.
想要讓別人了解你，就要學(xué)習(xí)如何表達(dá)自己锭弊，聲音是表達(dá)你個(gè)人最重要的部分之一堪澎。注意，這里的聲音可不光光指的是你說(shuō)話的聲音味滞。
For example: If you are a writer, your voice lives on paper. If you are a musician, your voice lives within your instrument. If you are a model, your voice resides in your eyes. If you are an executive, a keynote speaker, your voice comes through your speech.
Nicolas Cole表示樱蛤，如果你是一個(gè)作家，你表達(dá)的聲音就依附在書的內(nèi)容上剑鞍；如果你是一位音樂(lè)家昨凡，通過(guò)樂(lè)器或歌聲表達(dá)你的內(nèi)涵和聲音。如果你是一位管理者或一位主持人蚁署，通過(guò)演講來(lái)傳遞你的思想和聲音便脊。
Creating a memorable Personal Brand is not about having a "good" voice. Or even a "great" voice. It's about having your own voice. One that when people hear it, they know who it is.
想建立一個(gè)令人難忘的個(gè)人品牌，聲音絕對(duì)是關(guān)鍵的組成部分光戈。只要讓別人聽(tīng)見(jiàn)你的“聲音”哪痰，他們便會(huì)知道你是誰(shuí)遂赠。
2.Your Style
你的風(fēng)格
How you present yourself is what gives your voice a wardrobe, another layer of expression.
除了“聲音”之外，另一個(gè)讓你具有辨識(shí)度的便是另外一樣?xùn)|西：你的風(fēng)格晌杰。
Steve Job's style was a black turtleneck.Mark Zuckerberg's style was a hoodie.
如果說(shuō)史蒂夫.喬布斯的個(gè)人風(fēng)格是一件黑色高領(lǐng)毛衣跷睦，那么馬克.扎克博格的風(fēng)格就絕對(duì)是連帽衣了。
Whatever your Style is, just make sure it aligns with who you are and the type of audience you're looking to attract.Wear what is comfortable for you.
你的風(fēng)格除了適合你乎莉、能夠吸引你的受眾之外送讲，讓自己覺(jué)得穿起來(lái)自在舒適也很重要的。
3.Your Mannerisms
你的行為舉止
A very understated part of building a Personal Brand, your mannerisms often say more about you than the things said outright.
對(duì)于創(chuàng)建個(gè)人品牌來(lái)說(shuō)惋啃，自身的行為舉止是非常低調(diào)的組成部分哼鬓，但有時(shí)卻會(huì)比你的言語(yǔ)透露出更多的信息和影響力。
Do you give firm handshakes or lazy ones? Do you maintain strong eye contact or do you look away? Do you hold the door open for the person behind you? Do you use foul language in every setting or do you censor yourself? Do you check your phone every 5 minutes or do you stay present for the entire meeting?
你會(huì)回應(yīng)每個(gè)想跟你握手的人边灭，還是偷懶异希、置之不理？你會(huì)微笑看著對(duì)方绒瘦，還是自顧看向遠(yuǎn)方称簿？開(kāi)會(huì)的時(shí)候，你會(huì)每五分鐘檢查一次你的手機(jī)嗎惰帽？
All these little details end up contributing to the larger portrait of Who You Are and should not be forgotten along the way.
所有的小細(xì)節(jié)憨降，不論多瑣碎，最終都會(huì)造就了你该酗、決定了你是誰(shuí)授药。在建立個(gè)人品牌的道路上絕不可忽視這些細(xì)節(jié)。
4.Your Network
你的人脈網(wǎng)絡(luò)
When it comes to dating, it's said that you learn a lot about the other person as soon as you meet their friends.Who we associate with and with whom we spend our time says more about us than we realize. A big part of building a Personal Brand is also who you collaborate with, share with, work with and inherently give your stamp of approval.
以社交活動(dòng)和相互分享為例呜魄，通過(guò)社交和分享悔叽，你可以用最短的時(shí)間了解他人、學(xué)習(xí)別人的長(zhǎng)處爵嗅。你要明白娇澎，合作、分享是建立你個(gè)人品牌的重要途徑睹晒。
Remember: You are the product of the 5 people you spend the most time with in your life. If for no other reason than to ensure your own positive self development, keep a close eye on who you give your time to.
切記：想知道你是什么樣的人趟庄，就看看自己的生活之中和哪五個(gè)人來(lái)往得最緊密，就能知曉自己的社交圈子和影響力的范圍册招，以及有哪些收獲岔激。要讓你的人脈有價(jià)值，就要確保你的時(shí)間花在你最希望是掰、最有價(jià)值的那些人身上。
5.Your Habits
你的習(xí)慣
Success is a firework--it's an elusive mountain peak you touch, stand on, and then it's over.If your Personal Brand is based on any one "success," you aren't in it for the long haul. People can only stay excited about a win for so long.
你可以思考關(guān)于你自己建立個(gè)人品牌的原因炫彩。怎么定義品牌的成功？事實(shí)上絮短，現(xiàn)代社會(huì)的很多個(gè)人品牌的成功就如曇花一現(xiàn)江兢。有沒(méi)有想過(guò)怎么維持你的個(gè)人品牌的知名度，讓其走得更遠(yuǎn)丁频。
Instead, think about building a Personal Brand around your habits. What do you do every day ? What is your morning routine ? How do you approach your work? How do you overcome obstacles? What inspires you to keep moving forward? How do you practice your craft ?
比起你取得的成功杉允，真正影響你一生的，是你的習(xí)慣席里。
所以叔磷，你需要深度思考一下：你每天的習(xí)慣有哪些？你早上的例行公事有哪些奖磁？遇到挫折的時(shí)候如何克服改基？鼓勵(lì)你繼續(xù)前行的動(dòng)力是什么？
Our habits are what build us as people--and they are also what build a meaningful Personal Brand. If you want an audience that's going to stay with you for a long time, don't build around your "successes."Build around your habits.
習(xí)慣不但造就了你的成功咖为，也讓你創(chuàng)造出一個(gè)有影響力秕狰、有意義的個(gè)人品牌。
6.Your Word
你的言語(yǔ)
Regardless of what your goal is for building a Personal Brand, realize that what makes a Personal Brand so unique is that it is based upon you as a person. Which means that whatever you say, you have to stand behind. You have to believe it and follow through with it.
不管你做一件事的的出發(fā)點(diǎn)是什么躁染，一定要明白：你的個(gè)人名牌之所以和別人不一樣鸣哀，因?yàn)槟闶仟?dú)一無(wú)二的。無(wú)論今天你說(shuō)了什么吞彤，你的言語(yǔ)就會(huì)對(duì)別人造成影響我衬。
所以，你要慎言备畦，說(shuō)話之前需要思考一下自己的言語(yǔ)是否會(huì)造成不好的影響低飒。如果是產(chǎn)生好的影響，你深信自己是對(duì)的懂盐，就大膽表述自己的觀點(diǎn)褥赊，保持言行一致。(備注：慎言慎行莉恼，你就對(duì)了)
If you say you're going to do something for your audience--do it. If you promise something, keep that promise. Your connection with your audience is all about maintaining that honesty, integrity, and loyalty.Keep your word, no matter what.
你許下的承諾拌喉，應(yīng)當(dāng)說(shuō)到做到。你可以有自己的個(gè)性俐银、標(biāo)新立異尿背，唯獨(dú)不能缺少誠(chéng)信。在你的擁護(hù)者捶惜、粉絲面前保持你的良好形象田藐，讓他們知道你是一個(gè)誠(chéng)實(shí)、正直和實(shí)誠(chéng)的人，擁有正能量汽久。
7.Consistency
始終如一
And finally, if you want to know what speaks volumes when it comes to Personal Branding, here it is:BE CONSISTENT.Why ? Because it rewards both you, the creator, and your audience.
最后一點(diǎn)鹤竭，讓你的個(gè)人品牌賦予了靈魂，以貫穿了上述的6個(gè)要素：始終如一景醇，不忘初心臀稚。
