Vocabulary :
1.fuss:nnecessary excitement, worry or activity 無謂的激動(dòng)（或憂慮渤弛、活動(dòng)）；大驚小怪
E.g.? It's a very ordinary movie─I don't know what all the fuss is about (= why other people think it is so good) . 這是部很普通的電影——我不懂為什么就轟動(dòng)一時(shí)忱叭。
2.outing: a day devoted to an outdoor social gathering
3.transpire:? if it transpires that sth has happened or is true, it is known or has been shown to be true 公開；透露；為人所知
被發(fā)現(xiàn)绢陌；為人所知 When it transpires that something is the case, people discover that it is the case.
E.g. As it transpired, the Labour government did not dare go against the pressures exerted by the City. 后來人們得知透乾，工黨政府不敢與倫敦金融界施加的壓力相對抗洪燥。
4.bangle:? a piece of jewellery in the form of a large ring of gold, silver, etc. worn loosely around the wrist 手鐲
5.part with: If you part with something that is valuable or that you would prefer to keep, you give it or sell it to someone else. 放棄磕秤，交出，賣掉（貴重物品或舍不得的東西）
6....unofficial political aide onprimetimetelevision last November.
primetime: 黃金時(shí)段
7.step into: to do sb's job or work when they are suddenly or unexpectedly unable to do it 臨時(shí)頂替某人工作蚓曼；臨時(shí)頂缺
8.aspirational:adj. wanting very much to achieve success in your career or to improve your social status and standard of living 渴望成功的亲澡；一心想提高社會(huì)地位和生活水平的
9.henceforward: Henceforward means from this time on. 從今以后
10.fold into: to add one substance to another and gently mix them together 把…調(diào)入；拌入
11.accessible: that can be reached, entered, used, seen, etc. 可到達(dá)的纫版；可接近的床绪；可進(jìn)入的；可使用的其弊；可見到的
12.violate: to go against or refuse to obey a law, an agreement, etc. 違反癞己，違犯，違背（法律梭伐、協(xié)議等） 【synonyms】floutE.g.to violate international law
13.federal ethics laws: 聯(lián)邦道德法
14.folk： people in general 人們
15.woe: the troubles and problems that sb has 麻煩痹雅；問題；困難
16.befall: to happen to sb 降臨到（某人）頭上糊识；發(fā)生在（某人）身上E.g. They were unaware of the fate that was to befall them.他們并不知道即將降臨到他們頭上的厄運(yùn)绩社。
17.ascension: the act of moving up or of reaching a high position 上升；升高赂苗；登上
18. In the wake ofdwindlingconsumer interest and a social media campaign,
dwindling: to become gradually less or smaller （逐漸）減少愉耙，變小，縮小
19.boycott:to refuse to buy, use or take part in sth as a way of protesting 拒絕購買（或使用拌滋、參加）朴沿；抵制E.g. We are asking people to boycott goods from companies that use child labour. 我們正呼吁大家抵制雇用童工的公司的產(chǎn)品。
20.irremediable: too bad to be corrected or cured 無法糾正的败砂；不可治愈的
【反義詞】remediable
E.g. an irremediable situation 無法補(bǔ)救的畫面
21.whiff:a slight sign or feeling of sth 輕微的跡象（或感覺）赌渣；一點(diǎn)點(diǎn)；些許
22.toxicity: the quality of being poisonous; the extent to which sth is poisonous 毒性昌犹；毒力
the effect that a poisonous substance has 毒性作用坚芜；毒性反應(yīng)
23.injunction: an official order given by a court which demands that sth must or must not be done （法院的）強(qiáng)制令，禁制令E.g. to seek/obtain an injunction 請求 / 得到強(qiáng)制令
23.barring: except for; unless there is/are 除了斜姥；除非
You use barring to indicate that the person, thing, or event that you are mentioning is an exception to your statement.
E.g. Barring accidents, we should arrive on time.除非有意外情況货岭，我們應(yīng)可按時(shí)到達(dá)。
24.bust: to break sth 打破疾渴；摔碎? E.g.? I bust my camera 我把照相機(jī)摔壞了
25.not likely: used to disagree strongly with a statement or suggestion （表示堅(jiān)決不同意）決不可能千贯，絕對不會(huì)
26.metropolitan: connected with a large or capital city 大城市的；大都會(huì)的 E.g.the New York metropolitan area 紐約市區(qū)
connected with a particular country rather than with the other regions of the world that the country controls 本土的 E.g. metropolitan France/Spain 法國 / 西班牙本土
27.snowflakes: ?is used to describe a person perceived as overly sensitive and fragile, often in a mocking way.
28.elite: a group of people in a society, etc. who are powerful and have a lot of influence, because they are rich, intelligent, etc. 上層集團(tuán)搞坝；（統(tǒng)稱）掌權(quán)人物搔谴，社會(huì)精英E.g. In these countries, only the elite can afford an education for their children 在這些國家里，只有上層人士才供得起子女上學(xué)桩撮。
29.offload: to get rid of sth/sb that you do not need or want by passing it/them to sb else 把（擔(dān)子等）轉(zhuǎn)移（給別人）敦第；減輕（負(fù)擔(dān)）峰弹；卸（包袱）E.g. It's nice to have someone you can offload your problems onto.你有個(gè)能分憂的人真是不錯(cuò)。
30.striped: marked with a pattern of stripes 有條紋的 E.g. a striped shirt 條紋襯衫
31.Hopewell Mini Chain Crossbody Bag: Ivanka Trump 品牌下的一款包
32.sackful: the amount contained in a sack 一大袋（的量）
33.ecommerce aggregator :電子商務(wù)網(wǎng)站
34. skyrocket：to rise quickly to a very high level 飛漲芜果；猛漲
35. resale site:轉(zhuǎn)售網(wǎng)站
36. outstrip:to become larger, more important, etc. than sb/sth 比…大（或重要等）鞠呈；超過；勝過 【synonyms】surpass
37.liberal-minded: 思想開明的右钾，豁達(dá)的蚁吝。
coastal-dwelling沿海地區(qū)
urbanite： a person who lives in a town or city 城市居民
38.purge: to make yourself/sb/sth pure, healthy or clean by getting rid of bad thoughts or feelings 凈化（心靈、風(fēng)氣等）舀射；滌蕩? .E.g.Nothing could purge the guilt from her mind. 她內(nèi)心的愧疚是無法消除的窘茁。
39.geopolitical:the political relations between countries and groups of countries in the world; the study of these relations 地緣政治；地理政治學(xué)
40.aspiration :a strong desire to have or do sth 渴望脆烟；抱負(fù)山林；志向E.g. I didn't realize you had political aspirations. 我沒有意識(shí)到你有政治上的抱負(fù)。
41.imbue: to fill sb/sth with strong feelings, opinions or values 使充滿邢羔，灌輸驼抹，激發(fā)（強(qiáng)烈感情、想法或價(jià)值）【synonyms】infuseE.g.He was imbued with a desire for social justice. 他滿懷著尋求社會(huì)正義的愿望
42.life-enhancing: making you feel happier and making life more enjoyable 增加生活樂趣的
43.chicer: 時(shí)髦的
44.sophisticated: 善于社交的;高雅時(shí)髦的;見過世面的 Someone who is sophisticated is comfortable in social situations and knows about culture, fashion, and other matters that are considered socially important.
E.g. Recently her tastes have become more sophisticated. 最近她的品位越發(fā)優(yōu)雅時(shí)髦起來拜鹤。
45.elevate: to give sb/sth a higher position or rank, often more important than they deserve 提拔框冀，晉升，提升（到不應(yīng)有的位置） 【synonyms】raise, promote
46.pitch: to set sth at a particular level 確定標(biāo)準(zhǔn) , 定位于
47.echelons:? a rank or position of authority in an organization or a society 職權(quán)的等級署惯；階層
48.big-ticket: adj. costing a lot of money 高價(jià)的E.G. big-ticket items 高價(jià)項(xiàng)目
49.mainstream:the ideas and opinions that are thought to be normal because they are shared by most people; the people whose ideas and opinions are most accepted 主流思想左驾；主流群體
50.asymmetric: having two sides or parts that are not the same in size or shape 不對稱的 ? 【反義詞】symmetrical
51.gilt-lacquered： 鍍金的
super-shiny luxury :超奢華奢侈品
神句神詞組
1.Last week, it was announced by the brand’s new president Abigail Klem (who?stepped
into the role?in January) that the aspirational, fine-jewellery collection of which this bracelet wasa prized example?will henceforward?be folded intothemain line?and?made more accessible. 上周镣隶， 在一月臨時(shí)上任的品牌新主席Abigail Klem宣稱极谊，作為有前景可用于珠寶收藏系列中的絕佳例子的這款首鐲將會(huì)并入主線產(chǎn)品，這會(huì)使它更容易為大眾所接觸到安岂。
[篤師版：?上周,一月份正式上任的品牌新總裁Abigail Klem宣布:以此款手鐲為經(jīng)典產(chǎn)品的高端魅惑系列珠寶將融入主流產(chǎn)品線,更顯親民轻猖。]
Fine-jewelry高端珠寶,和fashion jewelry時(shí)尚珠寶形成對比，fine
jewelry未必是能夠有現(xiàn)貨的域那，如果有需求甚至需要提前預(yù)定咙边，在寶石材質(zhì)上一般也都是以五大貴寶石為主，對于追求品質(zhì)的客戶次员，甚至可以提出對寶石級別的要求败许，這樣也基本等同于高級定制的范疇了。而fashion jewelry一般是指款式比較時(shí)尚的珠寶淑蔚，在寶石材質(zhì)上也會(huì)采用五大貴寶石市殷，但也有半寶石作為主石，一般都是批量的成品生產(chǎn)刹衫，有庫存的現(xiàn)貨醋寝，基本不會(huì)接受客戶的特定要求搞挣。
類似的表達(dá)還有Fine
art, Fine dining,感興趣的童鞋可以自行擴(kuò)展下下~~
建議內(nèi)化的常見詞組:
Step into the role:進(jìn)入角色
be made accessible: easy toobtain or use
eg. The need for a health servicethat is accessible to all
建立全民共享的醫(yī)療服務(wù)體系的需求。
Mainline是和fine
jewelry collection形成對比音羞，指針對大多數(shù)人群的主流產(chǎn)品線囱桨。
2. It’s tempting to?read this as yet another?woe in the catalogue of ills?that have?befallen?the brand since President Donald Trump’s?ascension to power. 自從特朗普總統(tǒng)登基掌權(quán)后，到現(xiàn)在為止讀到另一個(gè)惡化目錄中的遭殃落到這個(gè)品牌上的消息是很誘人的嗅绰。
[篤師版]人們很容易將此理解成特朗普上任總統(tǒng)之后舍肠，該品牌所遭受的又一重創(chuàng)。
It’s tempting to也是第二次出現(xiàn)了哦~~~办陷，原意是：….有誘惑力貌夕，衍生為傾向于…
Another woe in the catalogue of ills:很有意思的比喻，值得好好體會(huì)民镜，但無需內(nèi)化啡专，作為被動(dòng)儲(chǔ)備即可。Ills不幸制圈，疾病们童，catalogue of ills:一系列的不幸，都能成冊了~~
Befallen:降臨鲸鹦，發(fā)生（通常指的是不幸或負(fù)面之事）
3.In particular, the brand’s?inventory is skyrocketing?on second-hand resale sites such as ThredUP, where?demand?for IvankaTrump-branded products in conservative cities such as Houston in Texas is massively outstripping the rate at which more liberal-minded coastal-dwelling urbanites are?purging themselves of?them. 尤其是像THREDUP 這樣的二手轉(zhuǎn)售網(wǎng)站上的該品牌庫存暴漲慧库，像德克薩斯的休斯敦這樣的保守城市對伊萬卡品牌產(chǎn)品的需求大幅超過相較更開放自由化的沿海地區(qū)城市居民的需求，后者正逐漸放棄對這一品牌的認(rèn)可馋嗜。
[篤師版]尤其是：該品牌在ThredUP這樣的二手買賣網(wǎng)站上的庫存激增齐板，因?yàn)榈驴怂_斯州休斯頓這樣的保守地區(qū)對該品牌產(chǎn)品需求旺盛，增速遠(yuǎn)超東西岸更為自由開明都市人群摒棄該品牌的速度葛菇。
從句套從句甘磨，需要多讀幾遍才能吃透,
demand in conservative cities is massively outstripping the rate(后面都是對此rate的解釋，即東西岸城市人群摒棄該品牌的速度眯停。)
建議內(nèi)化：inventoryskyrocketing/surging
Outstrip/surpass the rate
Purge of: clean out清洗济舆，清除，也是一個(gè)比喻莺债，并不常見滋觉，建議作為被動(dòng)儲(chǔ)備。
4.The business of fashion,accessories and especially jewellery is built on the basis, like those of cars and houses, that they?are imbued with various life-enhancing qualities.
像時(shí)尚配飾尤其珠寶這樣的行業(yè)交易是建立在汽車房產(chǎn)等行業(yè)的基礎(chǔ)之上齐邦，他們?yōu)槠焚|(zhì)生活增添了各種樂趣椎侠。
[篤師版]]時(shí)尚飾品行業(yè)，尤其是珠寶業(yè)都是基于一種理念之上措拇，即商品本身滲透著各種提升生活品質(zhì)的元素我纪，這一點(diǎn)也同樣適用于汽車及房屋。
Be imbued with:高頻詞組----使充滿，eg. The film is imbued
with the star’s rebellious spirit.這部電影充滿了那位明星的反叛精神宣羊。/
He is imbued with patriotism.他充滿愛國熱忱璧诵。
5.By buying into a brand, so there tail culture has it, webuy into a society of similarly-minded?sophisticates?who share our values and wallet size. 通過購買一個(gè)品牌，相應(yīng)帶來的文化就是仇冯，我們進(jìn)入了一個(gè)志同道合的人聚集的圈子之宿，與其分享我們的價(jià)值觀和錢包的尺寸。
[篤師版]零售業(yè)的特色文化既是：購買某種品牌就意味著獲得了某個(gè)圈層的入場券苛坚，那里有和你品味一致比被，所見略同，財(cái)力均等的通達(dá)之人泼舱。
Asophisticateis someone who knows about culture, fashion, and othermatters that are considered socially important.
6.Most brands recognize that their survival depends on partnering with?high-street?retailers?in collaborations that will?bounce?them into a broader market. 許多品牌意識(shí)到他們的生存依賴于與商業(yè)大街零售商的合作等缀，在合作中可以將他們反彈到更廣闊的市場。
[篤師版]大多數(shù)的品牌都意識(shí)到其生存取決于和高街零售商展開合作娇昙，因?yàn)檫@樣才能進(jìn)入更為廣闊的市場尺迂。
High-street retailers: The term "High Street"
is used to describe stores found on a typical high street to differentiate them
from more specialised, exclusive and expensive outlets (often independent
stores) — for example, "High Streetbanks"
(instead of the less-commonprivateorinvestment banks) or "High Street
shops" (instead ofboutiques).高街，指英國（在美國被稱為Main Street）城市的主要商業(yè)街冒掌，商店品牌都比較大眾化噪裕，都是批量生產(chǎn)的產(chǎn)品。High Street shops高街店和boutique精品店是一組對比,前者基本都是連鎖店股毫，而后者則更高端膳音，甚至提供私人定制。
神詞組
1. Show an intense passion for ： 對..表現(xiàn)出強(qiáng)烈的熱情
2. Poor sales ： 銷路不佳
3. Increased publicity ： 加大宣傳（ 上升的曝光率）
4. Givean unfairadvantage overother competitors 給其不公平的優(yōu)勢以凌駕于競爭對手之上
5. Permanent injunction 長期禁制令
6. Metropolitan, liberal, latte-drinking snowflakes 大都市化铃诬，自由主義者祭陷，喝著拿鐵咖啡的小資們
7. Sales increased/surged /skyrocketed銷售額增長/激增
8. Just as….so is…正如..如此是（正如……也是）
9.pitch themselves atthe highest echelons of luxury 將他們定位在奢侈品的最高消費(fèi)階層(以頂級奢侈品為標(biāo)準(zhǔn)）
10.make them accessibletomore ordinary folk 使他們更易接近普通大眾百姓
11. accessible price 平易近人的價(jià)格
12. collaboration with /team-up with: 合作/搭檔協(xié)作
13. Expand one’s entry-level offering 擴(kuò)展一個(gè)人的入門級產(chǎn)品
14. accessible wilderness: 無人問津的荒野 [品牌定位盲區(qū)]
Mindmap :
Summary
雖然之前查閱了所有陌生的單詞，我發(fā)現(xiàn)自己對文意的理解還是差了很遠(yuǎn)趣席，有的地方簡直是誤解兵志，直到看到今天篤師的講解和籠絡(luò)的大意。
這篇文章吩坝，怎么說理解起來總是怪怪的毒姨，也許真的不習(xí)慣英語母語的人發(fā)揮擅長用花哨的語言而不再是平實(shí)地表達(dá)哑蔫。
我簡單整理了下钉寝，發(fā)現(xiàn)理解障礙癥的如下[被動(dòng)儲(chǔ)備]：
1.steppedinto the role : 我查的是帶有臨時(shí)上任的意思，而篤師表示是上任闸迷。再回去看詞匯來源嵌纲，原短語表達(dá)是step into the breach 才有此含義（to do sb's job or work when they are suddenly or unexpectedly unable to do it）
2. fine-jewellery ： 被忽略的一個(gè)專有名詞， 高端珠寶腥沽。 fine這里一個(gè)不常被注意的意思 ： attractive and delicate 精巧的逮走；精美的， 同樣的還有fine dining 精致餐飲 fine features
3. it's tempting to .....傾向于今阳，為自己的忘性敲腦袋师溅。
4.catalogue of ills 一系列的不幸
5. such as Houston in Texas is massively outstripping the rate at which more liberal-minded coastal-dwelling urbanites arepurging themselves ofthem 這句我本身翻譯得沒有達(dá)到意思茅信，比如篤師是……。增速遠(yuǎn)超東海岸更為自由開明都市人群摒棄該品牌的速度 （rate at是形容后面整個(gè)從句的中心詞）
6. tail cuture : 零售業(yè)中的文化（對這個(gè)tail困惑了好久墓臭，不知怎么理解好）
7. accessible wildness: 篤師的直譯是品牌定位盲區(qū)蘸鲸，看在文中的解釋（伊萬卡的品牌就處于這樣一種狀態(tài)，精英階層看不進(jìn)眼想摒棄窿锉，普通大眾想追隨這一品牌卻又為價(jià)格望而卻步酌摇，下一步確實(shí)它需要調(diào)整它的定位人群和目標(biāo)價(jià)格以占得更大的市場）
差之毫厘，失之千里嗡载。這篇文章還是很多盲點(diǎn)要掃的窑多。
習(xí)慣了閑言碎語發(fā)表評論，伊萬卡現(xiàn)象讓我聯(lián)想到一個(gè)人洼滚，馬可埂息，一個(gè)為國母設(shè)計(jì)衣服的設(shè)計(jì)師。（相關(guān)鏈接：http://baike.baidu.com/item/馬可/1387592）雖然身份不同遥巴，但我覺得伊向后者學(xué)習(xí)的地方有很多耿芹，在品牌經(jīng)營上。不過一個(gè)是商人挪哄，一個(gè)是工匠吧秕，又不可相提并論。
走到這里迹炼，8篇文章已近結(jié)束砸彬，而我能完整跟下來的也只有6篇。明顯注意力不行斯入，這也跟假期奔波和自己的松懈有關(guān)砂碉。我不是一個(gè)對自己苛刻的人，衰……
