1.Great design happens in the open

We say you have “24 hours to post,” because when your work is in the open it invites collaboration, and everyone benefits. Consider it design by osmosis. Your work gets better when everyone can share their perspective and learn yours. Design can and should reach far beyond the design studio to every part of the company, from the C-suite to people deep in the field.

1.偉大的設計是開放的

我們說你有24小時的發(fā)布時間掉冶，因為當你的工作是公開的提陶，它會邀請合作，每個人都會受益霎箍『浅浚考慮一下它的滲透設計魏保。當每個人都能分享他們的觀點并學習你的觀點時，你的工作就會變得更好摸屠。設計可以而且應該從設計工作室延伸到公司的每一個部門谓罗，從高層到深入領域的人。

2.Really great design happens out in the world

Being open and collaborative means including our customers early and often. Design starts with real-world inspiration. Learn what others think—then adjust, refine, and apply what you’ve learned.

2.世界上有很多偉大的設計

開放和合作意味著盡早和經(jīng)常地包括我們的客戶季二。設計始于現(xiàn)實世界的靈感檩咱。了解別人的想法，然后調整胯舷、完善并應用你所學到的刻蚯。

3.Say we not me

There’s almost nothing we can accomplish without a large and diverse team of motivated individuals. This isn’t an abdication of individual responsibility, but an assertion of collective empowerment. A penchant for claiming credit, for defending territory, for asserting individual goals over group accomplishments, fights against what we’re all trying to achieve.

3.說我們不是我

如果沒有一個龐大而又多樣化的團隊，我們幾乎什么都做不成桑嘶。這不是對個人責任的放棄炊汹，而是對集體賦權的斷言。一種想要邀功逃顶、想要捍衛(wèi)領地兵扬、想要強調個人目標而非集體成就的癖好，與我們所有人都想要達成的目標背道而馳口蝠。

4.The person sitting next to you solved that problem last week

We solve the same hundred problems over and over again. Collaborate. Communicate. Ask. Tell. If people know what you re working on, they can share solutions to problems they ve already faced. Quick execution on the repetitive stuff frees you to do higher-impact work.

4.坐在你旁邊的那個人上周解決了那個問題

我們一次又一次地解決同樣的問題。合作津坑。溝通妙蔗。問。告訴疆瑰。如果人們知道你在做什么眉反，他們就可以分享他們已經(jīng)遇到的問題的解決方案∧乱郏快速執(zhí)行重復的工作可以讓你騰出時間去做影響更大的工作寸五。

5.Everyone is creative

We re all born creative. It just gets trained out of us. At some point we lose the sense of freedom that supports creativity. Stimulate a creative mindset in yourself and the people around you.

5.每個人都有創(chuàng)造力

我們生來就有創(chuàng)造力。它只是從我們這里被訓練出來耿币。在某些時候梳杏，我們會失去支持創(chuàng)造力的自由感。激發(fā)自己和周圍人的創(chuàng)造性思維。

6.Everyone is a researcher.

Your customer doesn t sit behind a desk in an office building every day: neither should you. Go outside. Stay inquisitive. Be empathetic. Your own perspective is valuable, but don t assume you know it all. Walk (or drive) a mile in someone else s shoes. Practice looking at the world through another person s eyes.

6.每個人都是研究員

你的客戶不會每天坐在辦公大樓的辦公桌后面十性，你也不應該叛溢。外出。保持好奇劲适。善解人意楷掉。你自己的觀點是有價值的，但不要假設你什么都知道霞势。站在別人的立場上走(或開車)一英里烹植。練習用別人的眼光看世界。

7.Don’t just know the customer. When you have the opportunity, be the customer.

Learn about food delivery, and then get in a restaurant’s kitchen. Build for safe driving, and then take your creation for a spin. Whatever you’re pursuing, push yourself to try it.

7.不要只了解客戶愕贡。當你有機會的時候草雕，做客戶

學習送餐，然后去餐廳的廚房颂鸿。建立安全駕駛促绵，然后采取你的創(chuàng)造一個旋轉。無論你追求什么嘴纺，都要強迫自己去嘗試败晴。

8.Create constellations, not stars.

We have amazing ideas and the prowess to launch them. But unless our ideas fit with others, they get lost in the night. Understand how your objectives and executions connect with those of others, and give people reasons to notice them again and again.

8.創(chuàng)造星座，而不是星星

我們有驚人的想法和能力去實現(xiàn)它們栽渴。但是尖坤，除非我們的想法與他人一致，否則它們會在夜里迷失闲擦。了解你的目標和執(zhí)行是如何與他人的目標和執(zhí)行相聯(lián)系的慢味，并給人們理由去一次又一次地注意它們。

9.We can be Uber’s moral compass.

We can’t just do things the right way, we need to do the right things. The work we do has dramatic personal and social impacts—we need to consider those impacts as we create and take responsibility for outcomes. Look for opportunities to do the greatest good. Act responsibly.

9.我們可以成為優(yōu)步的道德指南針

我們不能只做正確的事情墅冷，我們需要做正確的事情纯路。我們所做的工作具有巨大的個人和社會影響，我們需要在創(chuàng)造和承擔后果時考慮這些影響寞忿。尋找機會做最好的事情驰唬。采取負責任的行動。

10.Read between the lines.

Understanding comes when you get beyond what’s said and into what’s implied. It’s the only difference between hearing and actually listening. Most of what you need to know is buried beneath the words, in the customer’s actions and desires.

10.讀出字里行間的意思

當您超越了所說的話和暗示的地方時腔彰，就會產(chǎn)生理解叫编。 這是聆聽與實際聆聽之間的唯一區(qū)別。 您需要了解的大多數(shù)內容都隱藏在客戶的行為和愿望中霹抛。

11.Difference isn’t a goal. Better is.

True progress implies improving something, not merely making it different. We don’t ever want to equate novelty with greatness. Originality is overrated.

11.差異不是目標搓逾。 更好的是

真正的進步意味著改進，而不僅僅是使它與眾不同杯拐。我們從來不想把新奇等同于偉大霞篡。創(chuàng)意被高估了世蔗。

12.Let the work change you.

What you bring to the game is important, but what the game brings to you is what makes the real difference. Be open to learning. Be open to growth. Be open to change, because change is the only constant. Be confident in what you know as well as what you don’t.

12.讓工作改變你

你為游戲帶來了什么是重要的，但游戲帶給你什么才是真正的不同寇损。虛心學習凸郑。對增長持開放態(tài)度。接受改變矛市，因為改變是唯一不變的芙沥。對你知道的和不知道的都要有信心。

13.Experience everything.

Precise design requires imprecise inputs. Read, draw, write, get your hands dirty. Regardless of your background, maintain an interest in the craft of design. Practice photography. Admire industrial design. Observe architecture. Design a costume. Bake a cake (and bring it into the office to share, please).?

13.經(jīng)歷了一切

精確的設計需要不精確的輸入浊吏。讀而昨，畫，寫找田，把你的手弄臟歌憨。不管你的背景如何，保持對設計工藝的興趣墩衙。練習攝影务嫡。工業(yè)設計欣賞。觀察架構漆改。設計服裝心铃。烤一個蛋糕(請帶進辦公室與大家分享)挫剑。

14.We have eyes and ears in the field. Leverage them. Consider their needs.

Our operations teams are some of our greatest assets. They’re on the ground in every part of the world and stay close to our customers. Leverage what they know and what they can learn for you. Work hard to make their work easier, and they’ll do the same for you.

14.我們在田野里有耳目去扣。利用他們》疲考慮他們的需求

我們的運營團隊是我們最大的資產(chǎn)之一愉棱。他們遍布世界各地，與我們的客戶保持密切聯(lián)系哲戚。利用他們知道的和他們能為你學到的奔滑。努力工作使他們的工作更容易，他們也會為你做同樣的事情顺少。

15.Think and design for the whole world.

Human needs are fundamental, but they can vary. Understand what you don’t understand about the needs of other locations and other cultures. Many parts of the world lack things we take for granted: connectivity, free data, high-end phones. Cultural differences drive things as simple as what looks good, what’s appropriate and inappropriate, and as complex as how people engage with technology and other people. Understand these differences and adjust your approach.

15.為整個世界思考和設計

人類的需求是基本的档押，但它們可以變化。了解你不了解的其他地方和其他文化的需求祈纯。世界上許多地方缺乏我們認為理所當然的東西:連通性、免費數(shù)據(jù)叼耙、高端手機腕窥。文化差異驅使事情變得簡單，簡單到什么看起來不錯筛婉，什么合適簇爆，什么不合適癞松，復雜到人們如何與科技和其他人打交道。了解這些差異并調整您的方法入蛆。

16.Embrace diversity.

Exclusion is created by our own biases. We can reduce the negative impact of those biases by working in diverse teams that provide different perspectives on culture, emotion, gender, and thought. It’s not only good practice, it’s good business.?

16.擁抱多樣性

排斥是由我們自己的偏見造成的响蓉。我們可以通過在不同的團隊中工作，在文化哨毁、情感枫甲、性別和思想方面提供不同的觀點，從而減少這些偏見的負面影響扼褪。這不僅是好的實踐想幻，也是好的生意。

17.Get to the middle from the edges.

The roads less taken. The broken journeys. Foreign languages, technological variances, and people who are excluded for any reason. When we start by solving deeply for “edge cases,” the middle will often take care of itself.?

17.從邊緣到中間

少走的路话浇。破碎的旅程脏毯。外語，技術差異幔崖，以及任何原因被排除在外的人食店。當我們開始深入地解決邊緣情況時，中間部分通常會自己處理赏寇。

18.Just start making.

As important as it is to be thoughtful, long periods of contemplation and analysis don’t benefit from your design skills. Dive in. It’s the activity of creating things (and analyzing the data it generates) that leads to solutions. Rapid creation and refinement also keep you open to change and less attached to specific iterations of the ultimate solution. Make it (and post it), and it will tell you what it wants to become.

18.剛剛開始做

深思熟慮固然重要吉嫩，但長時間的思考和分析并不能從你的設計技能中獲益。潛水蹋订。正是創(chuàng)造事物(并分析它所產(chǎn)生的數(shù)據(jù))的活動帶來了解決方案率挣。快速創(chuàng)建和細化還可以使您對更改保持開放的態(tài)度露戒，減少對最終解決方案的特定迭代的依賴椒功。制作它(并發(fā)布它)，它會告訴你它想成為什么智什。

19.We’re all “peers before the object.”

We hold the quality of the work above the roles of the people contributing to it. Separate your sense of self from the things you work on. Be vulnerable, not arrogant. Don’t take criticism of the work personally. Don’t close yourself off to possibilities. Don’t close others off from you. Everyone does better work when they’re focused on the work.

19.我們在對象之前都是對等的

我們認為工作的質量高于為工作作出貢獻的人的作用动漾。把你的自我意識和你所做的事情分開。脆弱荠锭，而不是傲慢旱眯。不要把對工作的批評當成是針對你個人的。不要把自己封閉在可能性之外证九。不要把別人與你隔絕删豺。當他們重新專注于工作時，每個人都會做得更好愧怜。

20.Uber is a verb. Uber is a noun.

When you create a category, you often have the privilege of naming it—“Ubering,” “Taking an Uber”—with all the opportunities and responsibilities that this implies. We are the category leader. We set the tone for every other participant in the industry. We must balance the desire to own our brand with the fact that it means so much more.?

20.Uber是一個動詞呀页。Uber是個名詞

當你創(chuàng)建一個類別時，你通常有給它命名為Ubering的特權拥坛，這意味著你擁有所有的機會和責任蓬蝶。我們是品類的領導者尘分。我們?yōu)檫@個行業(yè)的其他參與者定下了基調。我們必須在擁有自己品牌的欲望和品牌的意義之間取得平衡丸氛。

21.The experience goes way beyond the screen.

We need to take responsibility for the whole journey, not just the relationship between customer and screen. This means understanding how the digital interactions we encourage affect physical relationships and interactions beyond the device.

21.這種體驗遠遠超出了屏幕

我們需要對整個過程負責培愁，而不僅僅是客戶和屏幕之間的關系。這意味著理解我們鼓勵的數(shù)字互動如何影響設備之外的物理關系和互動缓窜。

22.Every screen has a focus.

There may be many things that a customer can accomplish on any screen, but especially in mobile, determine the one thing that a screen should direct the customer toward. Design primarily for that. But remember there’s a hierarchy that connects the screen that came before it and the screen after.?

22.每個屏幕都有一個焦點

客戶可以在任何屏幕上完成許多事情定续，但特別是在移動設備上，確定屏幕應該引導客戶做的一件事雹洗。設計主要是為了這個香罐。但要記住，有一個層次結構將之前的屏幕和之后的屏幕連接起來时肿。

23.Create stories, not interfaces.

The experience you’re facilitating is a story, written in text and screens and taps and clicks and swipes. What’s the story you’re telling, start to finish? Make sure that every paragraph and page, every button and screen, come together in support of the story the application or service needs to tell.

23.創(chuàng)建故事庇茫，而不是接口

你所推動的體驗是一個故事，用文字螃成、屏幕旦签、輕擊、點擊和滑動來書寫寸宏。你在講什么故事宁炫，從頭到尾?確保每個段落和頁面、每個按鈕和屏幕都支持應用程序或服務需要講述的內容氮凝。

24.The work should speak for itself.

You’ll always need to explain the rationale behind your work to your peers, but you should never rely on this explanation to “sell” the customer. They won’t have your slide deck or your dulcet tones. They only have what you made, and that should be all they need.

24.工作本身就說明了一切

你總是需要向你的同事解釋你工作背后的基本原理羔巢，但是你永遠不應該依靠這個解釋來說服客戶。他們不會有你的幻燈片或悅耳的音調罩阵。他們只有你做的東西竿秆，這就是他們所需要的。

25.Every application and service has a soul

Find the epicenter of the experience you’re creating. In architecture they call it the parti, the central idea or concept that informs the design. It’s the “embedded sensibility that infuses the whole.” Take responsibility for creating and nurturing the soul of your application, especially as it goes through the awkward process of becoming real.

25.每個應用程序和服務都有一個靈魂

找到你正在創(chuàng)造的體驗的中心稿壁。在建筑學中幽钢，他們稱它為“部分”，即貫穿設計的中心思想或概念傅是。是內在的情感注入了整體匪燕。承擔起創(chuàng)建和培育應用程序靈魂的責任，特別是在它經(jīng)歷了一個尷尬的過程之后喧笔。

26.Stay human-centered, not screen-focused

People want to interact with people, not screens. And they don’t want to interact any more than needed to accomplish their tasks. Because our experiences are directly connected to events that happen in the real world, we need to focus on people and what they want to accomplish.

26.以人為本帽驯，而不是盯著屏幕

人們想要與人交流，而不是屏幕书闸。除了完成任務之外尼变，他們不想進行更多的互動。因為我們的經(jīng)歷與現(xiàn)實世界中發(fā)生的事件直接相關梗劫，所以我們需要關注人們以及他們想要實現(xiàn)的目標享甸。

27.Be your own best critic

If in two years’ time you look back upon your work and you can’t find anything to change, you’re either not growing or you’re not looking hard enough (or both).

27.做自己最好的評論家

如果你在兩年后回顧自己的工作，卻找不到任何可以改變的地方梳侨，那要么是你沒有成長蛉威，要么是你沒有足夠努力(或者兩者兼而有之)。

28.Take pride in every act of design

Every artifact you create represents your beliefs about the importance of design and craft. From your visuals and writing and research to the documents used to communicate them, and ultimately to the final shipping product, make it pixel-perfect. Our customers’ perceptions of quality are informed by more than just the functional and performative qualities of our applications.

28.為每一個設計行為感到驕傲

你創(chuàng)造的每一件產(chǎn)品都代表了你對設計和工藝重要性的信念走哺。從你的視覺效果蚯嫌、寫作和研究，到用來交流的文檔丙躏，最后到最終的產(chǎn)品择示，讓它像素完美。我們的客戶對質量的感知不僅僅來自于我們應用程序的功能和性能質量晒旅。

29.Make use of what already exists

Pablo Picasso is known for saying, “Good artists borrow, great artists steal.” (In fact, Steve Jobs stole this quote from T. S. Eliot, improved it, and made up the Picasso attribution.) Always remember that creating something great starts with appreciating what’s come before it. Innovate judiciously, and when you do, understand that your responsibility to the system is as great as your responsibility to the feature you’re currently focused on.

29.利用已經(jīng)存在的東西

巴勃羅·畢加索有句名言:“好的藝術家借鑒栅盲，偉大的藝術家偷竊》狭担”(事實上谈秫，史蒂夫·喬布斯(Steve Jobs)從t·s·艾略特(T. S. Eliot)那里偷來了這句話，加以改進鱼鼓，并把畢加索的原話加上去拟烫。)永遠記住，創(chuàng)造偉大的東西始于欣賞它之前的一切迄本。明智地創(chuàng)新硕淑，當你這樣做的時候，要明白你對系統(tǒng)的責任和你對當前關注的功能的責任是一樣大的嘉赎。

30.Much of your success is determined by your context

So, if you need to, change the context. In other words, if you have to redesign your relationship to the team, alter the goals, change the rules, or otherwise adjust the world around you to ensure success, start there. Design is a process that encompasses so much more than manipulating pixels.

30.你的成功很大程度上取決于你所處的環(huán)境

所以置媳，如果你需要，改變環(huán)境曹阔。換句話說半开，如果你必須重新設計你與團隊的關系，改變目標赃份，改變規(guī)則寂拆，或者調整你周圍的環(huán)境以確保成功，那么就從那里開始抓韩。設計是一個包含了比操縱像素更多內容的過程纠永。

31.Trust your instincts.

You’re born with a talent for learning. You’d be amazed by how much you already know and how much you have already internalized. Trust yourself, but then verify your intuition. Bolster your instincts with research and testing.

31.相信你的直覺

你生來就有學習的天賦。你會驚訝于你已經(jīng)知道了多少谒拴，你已經(jīng)內化了多少尝江。相信你自己，然后驗證你的直覺英上。通過研究和測試來增強你的直覺炭序。

32.Interactions are relationships

We want the same thing from our interactions with technology that we want from our relationships with people. Apps should understand our desires. Anticipate our needs. Foresee consequences. Be considerate. Make connections. Handle routine chores without asking. Remind us when we need reminding. Filter out the noise. Value our time. Reward loyalty. Be there for us in the tough times. How hard can it be?

32.相互作用關系

我們想從與科技的互動中得到的東西啤覆，與我們想從與人的關系中得到的東西是一樣的。應用程序應該了解我們的愿望惭聂。期待我們的需要窗声。預見的后果。體貼辜纲。使連接笨觅。處理日常瑣事而不需要詢問耕腾。當我們需要提醒的時候提醒我們见剩。過濾掉噪音。珍惜我們的時間扫俺。獎勵忠誠苍苞。在困難的時候支持我們。能有多難呢牵舵？

33.First impressions shape our experiences

The entrance to a building. The opening paragraph of an essay. The first date. Your initial impression of an application influences how you think about the entire experience. It can do a lot of damage or a lot of good.

33.第一印象塑造我們的經(jīng)歷

建筑物的入口柒啤。文章開頭的段落。第一次約會畸颅。您對應用程序的最初印象會影響您對整個體驗的看法担巩。它可以造成很多傷害，也可以帶來很多好處没炒。

34.Evangelize research and design

Not everyone is a designer, but design is valuable to everyone. Not everyone is a researcher, but research is valuable to everyone. Educate those who don’t understand our techniques and perspective. Make your work as inclusive as possible. Use your work as an input, not just an output. It will make others more likely to accept your point of view and learn more.

34.宣傳研究和設計

不是每個人都是設計師岂座，但設計對每個人來說都是有價值的赏陵。不是每個人都是研究員她混，但研究對每個人都有價值歹茶。教育那些不理解我們的技術和觀點的人。讓你的工作盡可能的包容种吸。把你的工作當作輸入弃衍，而不是輸出。這會讓別人更容易接受你的觀點并學到更多坚俗。

35.Know the grid. Use the grid

Applications are an assembly of grids (the layout) and components (the functionality). This is a function of the technology we use to build them. When we create and adhere to a simple, understandable grid structure, we simplify development and generate cleaner experiences for our customers.

35.知道網(wǎng)格镜盯。使用網(wǎng)格

應用程序是網(wǎng)格(布局)和組件(功能)的組裝。這是我們用來建造它們的技術的一個功能猖败。當我們創(chuàng)建并堅持一個簡單的速缆、可理解的網(wǎng)格結構時，我們簡化了開發(fā)并為我們的客戶生成了更清晰的體驗恩闻。

36.Motion should carry meaning

How and when things move, and what their movements reveal, are powerful aids to using an application. But motion overused becomes a liability. Be clear about your intent and judicious in your use. Choreograph your experiences with harmony, hierarchy, and focus.

36.運動應該有意義

事物如何移動以及何時移動艺糜，以及它們的運動揭示了什么，是使用應用程序的強大幫助。但過度使用議案變成了一種負擔破停。清楚你的意圖和明智的使用翅楼。用和諧、層次和專注來編排你的經(jīng)歷真慢。

37.Logic shouldn’t trump emotion at the experience level

A customer’s relationship with an application or service is as much emotional as logical. When you’re trudging through the inevitable analytical processes that dominate technical creations, don’t lose sight of how design makes you feel. There will be plenty of people focused on the technology. Your job is to stay focused on how humans will engage with it.

37.邏輯不應該在經(jīng)驗層面勝過情感

客戶與應用程序或服務之間的關系不僅是邏輯上的犁嗅，也是情感上的。當你在主導技術創(chuàng)造的不可避免的分析過程中跋涉時晤碘，不要忘記設計給你的感覺。會有很多人關注這項技術功蜓。你的工作是專注于人類如何參與其中园爷。

38.Think of products as services

It’s not about what we’re building. It’s about why. Focus not on the product itself, but rather on the service it’s providing. That’s when your efforts shift to improving the lives of people who rely on us.

38.把產(chǎn)品想成服務

這與我們建造什么無關。而是為什么式撼。不要關注產(chǎn)品本身童社，而是要關注它所提供的服務。那時著隆，你們的努力將轉向改善依賴我們的人民的生活扰楼。

39.Be T-shaped

You can go deep in one or more areas—like motion or visual, long-form or headlines, field research or surveying—but make sure to broaden your experience. Build facility with many tools and become adept at understanding a diversity of design and research tasks. The world needs versatility, even in its specialists.

39.是t形截面的

你可以深入一個或多個領域，如運動或視覺美浦，長型或標題弦赖，實地研究或調查，但一定要拓寬你的經(jīng)驗浦辨。使用多種工具構建工具蹬竖，熟練理解各種設計和研究任務。世界需要多樣化流酬，即使是在專家方面币厕。

40.Design thrives in constraints.

Technical and resource constraints are excellent catalysts for innovation. Know the constraints (your engineering and PM counterparts will be thrilled), and remember that it’s impossible to think outside the box if you have no box to begin with.

40.設計在約束中茁壯成長

技術和資源約束是創(chuàng)新的良好催化劑。了解約束條件(您的工程和PM伙伴將會很興奮)芽腾，并記住旦装，如果您一開始就沒有框架，就不可能跳出框架去思考摊滔。

41.Go for tangents.

Avoid non sequiturs. Slip into adjacent cracks. If your solution isn’t connected to anything anybody else is thinking or doing, then it’s probably better off as your next startup.

41.切線

避免的推論阴绢。滑入鄰近的裂縫惭载。如果你的解決方案和其他人正在思考或正在做的任何事情都沒有聯(lián)系旱函，那么它可能更適合作為你的下一個創(chuàng)業(yè)公司。

42.Create hierarchically.

When everything is important, nothing is important. Create clear focus on the task at hand, emphasize what’s most important, and reduce clutter.

42.創(chuàng)建層級結構

當一切都是重要的描滔，沒有什么是重要的棒妨。明確地專注于手頭的任務，強調什么是最重要的，減少混亂券腔。

43.We have a culture of making.

Whatever your responsibilities, invest time in making. We all need to judge our work on what actually gets made. The more you engage in making, the more you’ll bring to the process and the team. If you’re a designer, write some code. If you’re a writer, draw some layouts. If you’re a researcher, propose design changes.

43.我們有一種制造文化

無論你的職責是什么伏穆，都要花時間去做。我們都需要根據(jù)實際成果來判斷我們的工作纷纫。你參與的制作越多枕扫，你就會給這個過程和團隊帶來越多。如果你是一個設計師辱魁，寫一些代碼烟瞧。如果你是作家，畫一些布局染簇。如果你是一名研究人員参滴，建議改變設計。

44.Your first responsibility is to the whole.

The application, service, or feature you’re working on is important, but the collective qualities of all Uber experiences are much more important. We have to move from focusing on parts or features or even applications to looking critically at our entire ecosystem. This is the only way customers engage with the things we make.

44.你的首要責任是對整體負責

你正在開發(fā)的應用程序锻弓、服務或功能很重要砾赔，但所有優(yōu)步體驗的整體質量要重要得多。我們必須從關注部分青灼、特性甚至應用程序轉向以批判的眼光看待我們的整個生態(tài)系統(tǒng)暴心。這是客戶參與我們產(chǎn)品的唯一方式。

45.Create futures, not features.

Build something people want to be a part of, not just something people want to use. They’ll be more understanding of where you are as long as they know where you’re going. This experience should be holistic and complete, not episodic or feature-based.

45.創(chuàng)造未來杂拨，而不是特性

建造一些人們想要參與其中的東西专普，而不僅僅是人們想要使用的東西。只要他們知道你要去哪里弹沽，他們就會更了解你在哪里脆诉。這種體驗應該是全面和完整的，而不是情景性的或基于特征的贷币。

46.If you don’t draw, you can’t think.?

You can be creative without drawing, but drawing is important, especially when doing creative work. It unlocks and it unblocks. It helps you see laterally. Pictures operate differently than words. Everyone should draw.

46.如果你不畫畫击胜，你就不會思考

不畫畫也可以很有創(chuàng)意，但畫畫很重要役纹，尤其是做創(chuàng)意工作的時候偶摔。它會解鎖和解鎖。它幫助你從側面看問題促脉。圖片的作用不同于文字辰斋。每個人都應該畫。

47.Design for uncertainty.

There’s nothing worse than uncertainty. Our storylines include points of uncertainty and friction, in-between moments that degrade the overall quality of our experiences. Look for opportunities to reduce these gaps and provide reassurance where they exist.

47.設計的不確定性

沒有什么比不確定性更糟糕的了瘸味。我們的故事情節(jié)包括不確定性和摩擦宫仗，中間的時刻降低了我們體驗的整體質量。尋找機會減少這些差距旁仿，并在存在的地方提供保障藕夫。

48.There isn’t enough contrast.

Unless it can be changed in a preferences setting, whatever looks good to you is not going to have enough contrast for many of our customers.

48.沒有足夠的對比

除非可以在偏好設置中進行更改，否則對我們的許多客戶來說，任何看起來不錯的東西都不會有足夠的對比度毅贮。

49.Tools are meant to be improved.

If your method or tool isn’t helping you gather the right data, tell the right story, or create an amazing design, innovate on that method or tool. Take the time to invent a better way to work.

49.工具需要改進
如果你的方法或工具不能幫助你收集正確的數(shù)據(jù)办悟，講述正確的故事，或創(chuàng)造一個驚人的設計滩褥，那就對方法或工具進行創(chuàng)新病蛉。花時間發(fā)明一個更好的工作方式瑰煎。

50.Don’t be afraid to disagree.

he more lofty their title, the further the individual is from the day-to-day reality of the product you’re working on. You are closest to the work. If you have an alternative point of view—an informed, considered POV—it’s your responsibility to make sure you’re heard. It might not change anything, but it might provide an insight others weren’t considering.

50.不要害怕不同意

他們的頭銜越高铺然，個人就越遠離你所從事的產(chǎn)品的日常現(xiàn)實酒甸。你離工作最近探熔。如果你有一個不同的觀點，一個見多識廣的觀點烘挫，你有責任確保你的觀點被聽到。它可能不會改變任何事情柬甥，但它可能會提供一些其他人沒有考慮到的見解饮六。

51.Understand type and how to use it.

Typography is fundamental to visual communication. A deep understanding of type, and of the rules of typography, will improve your design sensibilities (even when your designs are type-free).

51.了解類型以及如何使用它

排版是視覺傳達的基礎。對字體和排版規(guī)則的深刻理解將提高你的設計敏感度(即使你的設計是無字體的)苛蒲。

52.The text is too small.?

Unless it can be changed in a preferences setting, what looks good to you is going to be too small for many of our customers. They may not have your eyesight, and most of them won’t be sitting in front of a large display.

52.文本太小了

除非它可以在偏好設置中更改卤橄，否則對于我們的許多客戶來說，看起來不錯的東西對您來說太小了臂外。他們可能沒有你的視力窟扑，而且大多數(shù)人也不會坐在大屏幕前。

53.It’s really about what the type says.

Every string must say something essential. Communication is about what’s conveyed, not just what’s spoken.

53.真正重要的是類型

每根弦都必須表達一些基本的東西漏健。交流是關于傳達了什么嚎货，而不僅僅是說了什么。

54.Leverage the power of naiveté.

Become an expert at knowing nothing. Sometimes all the skills you have and all the information you know are the biggest things holding you back. It’s only when you ask difficult questions and open yourself to new possibilities that creativity flourishes. Be simultaneously humble and proud.

54.利用天真的力量

成為一無所知的專家蔫浆。有時候殖属，你擁有的所有技能和你所知道的所有信息是阻礙你前進的最大因素。只有當你問了一些困難的問題瓦盛，并向新的可能性敞開心扉時洗显，創(chuàng)造力才會蓬勃發(fā)展。同時保持謙虛和驕傲原环。

55.A great product is often the result of what was removed.

More features don’t equal better experiences. Look for opportunities to remove. There will be plenty of others trying to add. The idea you’re most obsessed with is probably standing in the way of creating something better. Let it go.

55.一個偉大的產(chǎn)品往往是被刪除的結果

更多的功能并不等于更好的體驗挠唆。尋找機會移走。你最癡迷的想法可能會阻礙你創(chuàng)造出更好的東西嘱吗。讓它去吧玄组。

56.Connect with your crazy.

Your rational self is necessary, but your crazy self is inspired. Find ways to stay connected with your crazy.

56.與你的瘋狂聯(lián)系

你的理性自我是必要的，但你的瘋狂自我是有靈感的。想辦法和你的瘋狂保持聯(lián)系巧勤。

57.Your actions cause reactions.

The real-world impacts of all our products include different levels of perceived and real risk. For every feature, ask if it compromises comfort, safety, or security.

57.你的行為會引起反應

我們所有產(chǎn)品的實際影響包括不同程度的感知風險和實際風險嵌灰。對于每個特性，詢問它是否會損害舒適性颅悉、安全性或安全性沽瞭。

58.Visualize successful outcomes in detail.

Making something appear real has benefits. It can rally people around the idea. It can help you do a “taste test.” And it can also convince you that the idea is weak and not worth investing in.

58.詳細想象成功的結果

讓事物看起來真實是有好處的。它可以把人們團結起來剩瓶。它可以幫助你做口味測試驹溃。它還可以讓你相信，這個想法很弱延曙，不值得投資豌鹤。

59.Divergent thinking isn’t as valuable as convergent thinking.

The desire to be different is a negative impulse. Creativity is a positive activity. Celebrate what exists. Learn from it. Refine it and make it amazing.

59.發(fā)散性思維不如收斂性思維有價值

想要與眾不同是一種消極的沖動。創(chuàng)造力是一種積極的活動枝缔。慶祝什么存在布疙。從中吸取教訓。完善它愿卸，讓它變得令人驚奇灵临。

60.Ideas are easy.

Your defenses should go up the second you hear someone say, “I have a great idea.” Execution is what matters. What can you do to advance the idea? How motivated are you to go through the hell of making it real?

60.想法很簡單

當你聽到有人說“我有個好主意”的時候，你的防御應該提高趴荸。執(zhí)行才是最重要的儒溉。你能做些什么來推進這個想法?你有多大的動力去經(jīng)歷使它成為現(xiàn)實的地獄？

61.Build trust.

Our customers aren’t merely data or potential transactions. They’re real people with real lives, needs, and expectations. Remember that it’s easy to lose trust, and it’s hard to earn it back. Build trust with every interaction.

61.建立信任

我們的客戶不僅僅是數(shù)據(jù)或潛在的交易发钝。他們是真實的人顿涣，有著真實的生活、需求和期望酝豪。記住涛碑，失去信任是容易的，而重新贏得信任是困難的孵淘。在每一次互動中建立信任锌唾。

62.Design for uncertainty.

There’s nothing worse than uncertainty. Our storylines include points of uncertainty and friction, in-between moments that degrade the overall quality of our experiences. Look for opportunities to reduce these gaps and provide reassurance where they exist.

62.設計的不確定性

沒有什么比不確定性更糟糕的了。我們的故事情節(jié)包括不確定性和摩擦夺英，中間的時刻降低了我們體驗的整體質量晌涕。尋找機會減少這些差距，并在存在的地方提供保障痛悯。

63.Change starts with a great story.

Stories are the best way to teach, inspire, persuade, and understand. Powerful stories grounded in real experiences are magnetic motivators. Shared stories are at the heart of positive changes in corporations and cultures. Find your collective story and tell it.

63.改變始于一個偉大的故事

故事是教育余黎、激勵、說服和理解的最佳方式载萌⊙采龋基于真實經(jīng)歷的有力故事是具有磁性的激勵因素垮衷。分享故事是企業(yè)和文化積極變化的核心。找到你們共同的故事搀突，然后講出來。

64.This is an art, not a science.

Data is useful, but only when you ask the right questions and draw the right conclusions from it. Deductive and inductive reasoning are great starts, but abductive reasoning is what creative thinking is all about. Imagine worthwhile outcomes and then look for reasons why they’re logical. Draw insights from your data, not conclusions.

64.這是一門藝術甸昏，而不是一門科學

數(shù)據(jù)是有用的，但是僅當您提出正確的問題并從中得出正確的結論時徐许。 演繹推理和歸納推理是很好的開端施蜜，但歸納推理才是創(chuàng)造性思維的全部內容翻默。 想象一下有價值的結果修械，然后尋找它們合乎邏輯的原因村缸。 從數(shù)據(jù)中得出見解梯皿，而不是得出結論东羹。

65.There’s no substitute for passion.

Become the superuser, the product champion, and? the rallying point for the team. Find the motivation in yourself. Bring passion to the work—it’s infectious.

65.激情無可替代

成為團隊的超級用戶忠烛，產(chǎn)品冠軍和聚集點美尸。 找到自己的動機师坎。 為工作帶去激情-具有感染力胯陋。

66.Emphasize the “viable” in MVP.

People talk a lot about the MVP as if it’s the thing we’re all focused on. But it can’t just be minimal, it must also be viable: robust enough to sustain its own life. Create that 1.0 with a firm vision for version 10. But create a 1.0 that will thrive.

66.強調MVP中的“可行性”

人們經(jīng)常談論MVP，好像這是我們所有人都關注的事情一樣发笔。 但這不僅是最小的了讨，而且還必須是可行的：足夠強大以維持自己的生命量蕊。 帶著對版本10的堅定愿景創(chuàng)建該1.0艇挨。但是創(chuàng)建一個繁榮的1.0缩滨。

67.Great design feels inevitable.

Your design doesn’t need to be surprising. More often than not, your design should simply complement existing behavior, existing wants, or existing needs in the most elegant way possible. One step at a time. Don’t be fooled by the gleam of originality.

67.出色的設計是不可避免的

您的設計不必令人驚訝脉漏。 通常侧巨，您的設計應該以最優(yōu)雅的方式簡單地補充現(xiàn)有行為司忱，現(xiàn)有需求或現(xiàn)有需求坦仍。 一步一步來繁扎。 不要被創(chuàng)意的光芒所迷惑梳玫。

68.Everything is a conversation.

Every interaction should be conceived of as a conversation. This framing is particularly useful as voice and chat interfaces begin to dominate interactions. As the technology improves, the interaction becomes increasingly human and natural. It’s the future. We need to build for it. And our customers should feel they’re in control of that conversation.

68.一切都是對話

每次互動都應被視為對話提澎。 當語音和聊天界面開始主導交互時虱朵，這種框架特別有用。 隨著技術的進步梆暮，互動變得越來越人性化和自然化绍昂。 這是未來窘游。 我們需要為此而努力忍饰。 而且我們的客戶應該感到自己可以控制該對話艾蓝。

69.The environment is our biggest user.

Every design decision we make at Uber affects the world around us. Be considerate of our environment. Look for opportunities to increase not only the sustainability of our business, but also the sustainability of our planet.

69.環(huán)境是我們最大的用戶

我們在Uber做出的每個設計決定都會影響到我們周圍的世界赢织。體諒我們的環(huán)境于置。尋找機會不僅可以提高我們業(yè)務的可持續(xù)性八毯，還可以提高我們星球的可持續(xù)性宪彩。

70.Connect humans, facilitate relationships, engender respect.

We design connections. Like matchmakers or party planners, we do everything to forge relationships that are positive, fruitful, and beyond expectations. We may enable all of this with technology, but the interactions that matter most are all human.

70.與人聯(lián)系尿孔，促進人際關系活合，引起尊重

我們設計連接白指。 像媒人或派對籌劃者一樣告嘲，我們會盡一切努力建立積極橄唬，富有成果且超出預期的關系仰楚。 我們可以使用技術來實現(xiàn)所有這些功能僧界，但是最重要的交互都是人為因素捂襟。

71.Give people superpowers.

Use technology to liberate people from mundane, repetitive tasks. Design force multipliers for empathy, surprise, and delight that can help us earn customer love. Create catalysts for self-actualization.

71.給人們的超級大國

利用科技把人們從單調重復的工作中解放出來笆豁。設計力量倍增的同理心闯狱，驚喜哄孤，和喜悅瘦陈，可以幫助我們贏得客戶的愛晨逝。為自我實現(xiàn)創(chuàng)造催化劑捉貌。

72.Design for people in motion.

Understand the ergonomics of operating hands-free or at arm’s length. Go beyond visual affordances to build interactions that use sound, voice, and haptics to help our users to focus on the world around them.

72.為動態(tài)的人設計

了解操作時免提或保持手臂距離的人體工程學趁窃。超越視覺啟示醒陆，建立使用聲音刨摩、聲音和觸覺的交互來幫助我們的用戶關注他們周圍的世界。

73.The best way to advance your career is to work.

IWe place value on things that are real. The more you create, the more your contribution will be valued. If the work is there, the recognition will follow.

73.提升你事業(yè)的最好方法就是工作

我們重視真實的東西。你創(chuàng)造的越多边篮，你的貢獻就越有價值戈轿。如果工作在那里思杯，認可就會隨之而來色乾。

74.Don’t demand attention and don’t distract.

Our applications and services are primarily experienced in places where we shouldn’t be the center of attention. Whether our customers are walking or riding, make sure that their primary focus stays where it belongs: on the physical world around them.

74.不要要求別人注意你暖璧，也不要分散別人的注意力

我們的應用程序和服務主要是在我們不應該成為關注焦點的地方體驗的澎办。無論我們的客戶是步行還是騎車局蚀，確保他們的主要關注點停留在它應該在的地方:他們周圍的物理世界琅绅。

75.We make to learn.

Design is a process of discovery. Don’t just tell the designer or developer what to make. Use design as the center of your process to discover what to make, and how to make it together.

75.我們努力學習

設計是一個發(fā)現(xiàn)的過程千扶。不要只是告訴設計師或開發(fā)人員要做什么县貌。使用設計作為你的過程的中心梧宫，發(fā)現(xiàn)要做什么，以及如何使它在一起巷帝。

76.Your work is the best part of someone else’s day.

Creativity is substantially enhanced in an environment of open engagement. This may be hard work, but at its best it’s intellectually stimulating, collaborative, and focused on not just the functional and performative aspects of applications, but on joy of use. Leave angst? to artists. Share the joy. Design should be fun.

76.你的工作是別人一天中最好的部分

在開放參與的環(huán)境中楞泼，創(chuàng)造力會大大提升堕阔。這可能是一項艱巨的工作超陆，但它最好的一面是激發(fā)智力时呀、促進協(xié)作，不僅關注應用程序的功能和性能方面瞧预，而且關注使用的樂趣垢油。把焦慮留給藝術家吧。分享的快樂硝枉。設計應該是有趣的妻味。

77.Recognize patterns. Create patterns.

Pattern recognition is an essential skill for creators. See the patterns in user behavior and how to change them. Understand the implicit patterns of use, layout, and function in your work. Then, make them explicit.

77.識別模式责球。創(chuàng)建模式

模式識別是創(chuàng)作者的一項基本技能雏逾。查看用戶行為中的模式以及如何更改它們屑宠。理解工作中隱含的使用典奉、布局和功能模式秋柄。然后骇笔，讓他們明確笨触。