文章出處：Design principle: Cognitive dissonance—The war of thoughts inside the user’s head.
詞語
- Cognitive dissonance
- mental discomfort
- simultaneously
- Frustration
- neutralize
- The fable of sth
- Driven by hunger
- contradict
- sparingly
- manipulative
- unethical
- persuade
句型
- Humans subconsciously strive for internal consistency.
- Once you stir the water to catch the fish, wait for the water to settle before you can catch another fish.
段落
- Most of the time, people try to reduce their cognitive dissonance in four ways:
- Change the behavior or the cognition. “I don’t eat meat anymore.”?—?said the vegetarian
- Justify the behavior or the cognition, by altering the conflicting cognition. “I can have a cheat day with meat once a week.”?—?said the failed vegetarian (myself)
- Justify the behavior or the cognition by adding new ones “I’ll go for a run to burn out the extra calories, I will eat now”?—?said the guy who didn’t do it later.
- Ignore or deny information that conflicts with existing beliefs “This meat is organic, so the animal must have had a good life.”?—?said the failed vegetarian (myself)
