背景介紹：
Jacky客戶是烏克蘭一家賣電子產(chǎn)品的經(jīng)銷商，有自己的網(wǎng)上商城涧卵，在2016年5月份展會上認(rèn)識的客戶勤家，因?yàn)閷井a(chǎn)品感興趣回去后主動發(fā)郵件給我司，進(jìn)行咨詢柳恐。
?????????論是怎么拿下該客戶并讓他成為目前公司最大的客戶之一伐脖。
合作了1年持續(xù)下單中～
1??？客戶咨詢一款產(chǎn)品乐设，但是包裝的價格太貴了讼庇，怎么推進(jìn)？
? ? ? 近尚！根據(jù)客戶的目標(biāo)價格蠕啄，推薦同類的包裝給他！
好在：客戶同意了！
謹(jǐn)記：作為一名合格的外貿(mào)人sales, 必須站在客戶的角度和立場歼跟，及時為客戶想解決方案和媳。
Hi Jacky，
Well noted. According to your target price, maybe the packaging of New Balance will be suitable for you. i will email you the photos from every angle tomorrow, i think you will like it.?
Hi Neko哈街，
This variant more good. Price ? And send die cut for this packaging. Thanks.
2??留瞳？咨詢客戶喜歡哪個顏色，發(fā)圖片給客戶確認(rèn)叹卷，進(jìn)一步確定下訂單數(shù)量撼港。
Hi Jacky,
Glad to hear that you like it. Attachment is the die-cut, pls kindly check, and the price is $1.4(2K), pls noted. May i know which colour do you gonna order? Maybe we can email you some HQ photos for you choosing, how do you think?
3?? 由于客戶是首單，客戶的訂單量比較少骤竹，1K／C 是我司的要求帝牡，是為了考慮長期合作，給客戶讓步, 折中蒙揣。另靶溜，趁機(jī)了解客戶的市場信息（是賣自己牌子還是貼牌）
Hi Jacky,
Got it. We can accept 1K(1C) to start our cooperation, which show our commitment to support you. If you also want Beige and red, the two colours at least 500pcs each colour, that's our material supplier’s request, hope you can understand.
I visited your website, and found that you sell the headphones at stores and near the shopping centre, does your products mainly sell at retail stores with your own brand?
但 客戶還是不同意該數(shù)量，關(guān)于moq開始討價還價懒震。因?yàn)榭紤]到是首單罩息，客戶也會擔(dān)心在他們市場是不是好賣，質(zhì)量怎么樣个扰，都能理解瓷炮！
Hi Neko,
Ok 1K with color with this split :500 black 500 beige. You can accept this split?
考慮到客戶這么堅持moq，為了促成交易递宅，我和工廠做了一輪溝通娘香，接受客戶該數(shù)量，但是在其他方面需要提高價格办龄！在發(fā)貨方式上烘绽，從FOB改成 EXW（客戶同意了）。用工廠同時有moq生產(chǎn)要求的條件“逼”客戶在本周內(nèi)下訂單俐填，避免后患安接！
Hi jacky,
We can accept, but the price term will be EXW, not FOB, pls noted. Cz our MOQ is 1K/C, if not, we have to wait with other customer’s order to prepare material together, can you confirm with the order within this week? Thanks!
未完待續(xù)～
