增長黑客 ( Growth Hacker ) 的概念由"增長之父" Sean Ellis 最早提出负蚊。在其創(chuàng)辦的 www.GrowthHacker.com 論壇中聚集了超過 20 萬來自全球各地的增長黑客和市場專家擂煞。
上個月我在 GrowthHacker.com 上回答了一篇關(guān)于郵件和社交媒體的問題，引出了對營銷自動化的一些思考雨饺，并有幸獲得了一張價值 1,200 美金的 2018 GrowthHackers Conference 增長黑客大會門票。
題主 Sagrika Paliwal 問了一個關(guān)于 Email Marketing V/s Social Media 的問題惑淳，在GrowthHacker上獲得 6.5k 的閱讀额港，問題是這樣的：
It is quite confusing these days that which platform can perform better regarding marketing.I would like to know the reviews of these two, what could be better option for marketers?
下面是我的回答
Good question!
I agree with @seankirby ,"They both play an important part within a marketing strategy". For B2B companies , like @devcabin and Elliot Ross said"Email Marketing Crushes Social Media Marketing for B2B"
Check out marketing automation(sales) funnel here:
In our marketing strategy, social media plays an irreplaceable role for acquiring potential customers. People could easily get and share posts on social media (wechat , weibo etc.). Once your posts attract them, they would follow your social media official account. Bingo! Those potential customers are in your marketing automation(sales) funnel.
Imaging each customer has a score. 0 means they don't even know your brand. 100 means they have purchased.
People who has followed your social media account has a score 10. At this stage, you don't have their contact information.So your work is to get their information by inviting them to join your events / downloading guides / subscribing email.
People who has submitting their information has a score 20. At this stage, your email marketing strategy works. Your may send new product / case study / download guide / promotion / conference invitation to your subscribers. And they get more scores by open mails , click links , download guides. It's a long long customer training journey. Your potential customers starting accept your opinion. You may also set some milestones at this stage. Inviting your subscribers into online/offline sales-oriented meeting , demo or trail. Those attendees show a rigid demand. They got score 70 and let your sales follow-up.
From the marketing automation(sales) funnel above , social media plays 10-15 scores and email marketing plays 50-55.
They plays different roles at different stages.
因為正巧趕上#GHCONF18 的每周高質(zhì)量回答送票活動，這一篇回答為我贏得了價值 1200 美金的門票大獎歧焦。
Every Sunday, our(GrowthHack) team will randomly pick from the pool of qualifying comments from the past week and announce the winner in the Top Posts Email.
11月28日 GrowthHack.com 發(fā)送給所有注冊用戶的每周郵件中通知我獲得 2018 GrowthHackers Conference Weekly Giveaway Winner 的門票移斩，然而......我并沒有看到啊。直到12月12日Anuj (Director of Engagement and Analytics ,GrowthHack) 聯(lián)系我才發(fā)現(xiàn)。
明年的會議將于 2018 年 2 月 6 日在 San Diego 舉行叹哭，諸如Slack / Spotify / Pinterest / Dropbox / Microsoft 等公司的增長團隊負責(zé)人都將在會上做分享忍宋。
往屆演講嘉賓還有 Adobe / Uber / Facebook / Instagram / HubSpot / IBM / Mozilla / Airbnb 的增長負責(zé)人。
順便說一下 GrowthHackers Conference 是 GrowthHack.com 主辦的增長黑客大會风罩，國內(nèi)與之類似的是 @GrowingIO 增長大會，如果你無法參加GrowthHackers Conference舵稠，那么國內(nèi)的增長大會也絕對是不二的選擇超升。
增長黑客大會去年的開場嘉賓是Sean Ellis，曾在 GrowthHackers Conference 上做過分享的 Aatif Awan (VP , Growth & International Products at LinkedIn ) 是今年增長大會的開場嘉賓哺徊。
今年我也特別榮幸的參加了增長大會室琢，并代表公司領(lǐng)了個獎。
Kickstart your growth in 2018.
