【學(xué)習(xí)筆記】懂你英語(yǔ) 商務(wù)英語(yǔ) Level 3 Unit 1 Part 4（I）詞匯 Elements of Comparison

There are so many similar products in the market.

It can be hard to know what to buy.

Before you buy a product, here are some factors to consider.

Product features.

A product's features include its appearance parts or capabilities.

They usually improve a products' performance.

They also provide benefit to a products' customers.

For example, a feature of a watch can be it's waterproof.【跟讀】

【對(duì)話1】-What features do you look for when choosing a car?

-I Want a car with more than five seats.

【對(duì)話2】-Can you introduce the main features of this watch?【跟讀】

-It records your heart rate when you're wearing it.【填空】

Price.

Price is a major factor that affects people's buying decisions.

Besides the purchase price of a product, you may also need to consider its hidden costs.

For example, the hidden costs of buying a car include parking fees and cost of maintenance.【填空】

【對(duì)話1】-How much is it?? It doesn't have a price on it.

-It's $89.

【對(duì)話2】-Sorry, sir, this is the lowest price we can give you.【朗讀】

-It's still too expensive. I won't buy it unless it's the right price.【跟讀】

Warranty.?? n. 保證；擔(dān)保；授權(quán)锅知；（正當(dāng)）理由

Under a warranty, a company will replace a broken product within a specific time frame.【填空】【朗讀】

A good warranty will last for a year or even longer.

Some companies even have lifetime warranty on their products.

I bought this laptop two years ago. Is it still under warranty?

Yes, it has a 3 year warranty.

【對(duì)話1】-What kind of warranty does this television come with?

-It comes with a 2 year warranty.

【對(duì)話1】-What does a warranty allow customers to do?

-What is an example of a hidden cost?

【選擇】-Why will customers want to buy a product with a good warranty?? ? ?-They won't have to buy a new one if it breaks.

【選擇】-Why should you analyze product features in a product comparison?? ? -They might improve product performance.

【選擇】-What is an example of a hidden cost?? ? -maintenance costs.

【跟讀】Is it still under warranty?

Product repetition

You may want to consider the soft aspects of a product.? Such as its reputation.

A product's reputation reflects how it is viewed by customers.【填空】

You can compare products reputations by looking at customer reviews.【朗讀】

The product has a good reputation for its quality.【跟讀】

Their product has a higher reputation than their competitors.

Brand association

Another important soft aspect is the product brand association.

Customers often associate product with a logo, an idea or a celebrity.

For example, one of the strongest Nike brand associations is "Just do it".

Nike is often associated with the spirit of never giving up.

【選擇】-What may people associate a product with?? ? -a logo or a celebrity.