《TED TALK 》By Chris Anderson, curator of TED.
This book explains how the miracle of powerful public speaking is achieved, and equips you to give it your best shot. There is no set formula; no two talks should be the same. The goal is for you to give the talk that only you can give. But don’t be intimidated. You may find it more natural than you think.
Notes:
Presentation Literacy
1.
How can this be?There is no tarantula hidden behind the microphone.You have zero risk of plunging off the stage to your death.The audience will not attack you with pitchforks.Then why the anxiety?
We are profoundly social animals. We crave each other's affection, respect, and support. Our future happiness depends on these realities to a shocking degree. And we sense that what happens on a public stage is going to materially affect these social currencies for better or worse.
2.
NO MATTER how little confidence you might have today in your ability to speak in public, there are things you can do to turn that around. Facility with public speaking is not gift granted at birth to a lucky few. It's a broad-ranging set of skills. There are hundreds of ways to give a talk, and everyone can find an approach that's right for them and learn the skills necessary to do it well.
3. The boy with the lion heart
Richard, a twelve-year-old Maasai boy who had come up with a suprising invention was invited to give a speech. Though he couldn't describe his invention coherently, people just stood and cheered.
Richard's tale can encourage us all to believe we might be able to give a decent talk. Your goal is not to be Winston Churchill or Nelson Mandela. It's to be you. If you're just an ordinary person, don't try to fake some big intellectual style, just be you.
4.
Presentation literacy isn't an optional extra for the few. It's a core skill for the twenty-first century. It's the most impactful way to share who you are and what you care about. If you can learn to do it, your self-confidence will flourish.
Idea building
1.
Your number-one mission as a speaker is to take something that matters deeply to you and rebuild it inside the minds of your listener. We'll call that something an IDEA.
That is the core reason that the scariest talk I ever had to give turned out to be effective. Because it planted an Idea inside the minds of those listening.
2. start with the idea
The central thesis of this book it that "anyone who has an idea worth sharing is capable of giving a powerful talk."The only thing that truly matters in public speaking is not confidence, stage presence, or smooth talking. It's having something worth saying.
The word "idea" here doesn't have to be a scientific breakthrough, a genius invention, or a complex legal theory. lt can be a simple how-to. Or a beautiful image that has meaning. Or an event you wish might happen in the future. Or perhaps just a reminder of what matters most in life.
3.
Maybe you are just lacking confidence. There's paradox here: You have always been you, and you only see yourself from the inside. The bits that others find remarkable in you may be completely invisible to you. To find those bits you may need to have honest conversation with those who know you best. They will know some parts of you better than you know them yourself.
4.
＊Many of the best talks are simply based on a personal story and a simple lesson to be drawn from it. Did you observe anything that surprised you? Maybe you watched a couple of children playing in the park, or had a conversation with a homeless person. Is these something in what you saw that might be interesting to other people?
＊Think back over your work of the last three or four years , what really stands out? What was the last thing you were really excited by? Or angered by? What are the two or three things you've done that you're most proud of? When was the last time you were in conversation with someone who said, "that's really interesting"?
5. Procrastinate no more
Any chance at speaking to a group you respect can provide the incentive you need to get off your butt and work on something unique to you!
6. The astonishing efficacy of language
＊Language works its magic only to the extent that it is shared by speaker and listener. And there's the key clue to how to achieve the miracle of re-creating your idea in someone else's brain. You can only use the tools that your audience has access to. If you start only with your language, your concepts, your assumptions, your values, you will fail.
＊The power of language alone conjured up the same mental experiences that others had while watching a movie. This is amazing evidence of language's efficacy. It is a power that every public speaker can tap into.
7. The journey
＊There's one other beautiful metaphor for a great talk. It is a journey that speaker and audience take together.
Whether the journey is one of exploration, or persuasion, the net result is to have brought the audience to a beautiful new place. And focusing on what you will give to your audience is the perfect foundation for preparing your talk.
總結(jié)以上兩節(jié):
開(kāi)篇，作者解釋了大部分為何會(huì)對(duì)“public speaking”如此恐懼，是因?yàn)槲覀冏陨砗茉诤鮿e人的評(píng)價(jià)昼弟，所以會(huì)擔(dān)心在公眾面前的一言一行茧吊。但是他提出通過(guò)一個(gè)正確的思維模式驯用，我們可以把恐懼變成動(dòng)力镀娶，并促使自己能更好地在公眾面前演講猩谊。
接下去，他刷新了大家對(duì)于public speaking的認(rèn)知:
1.演講能力并非生來(lái)就有的天賦糙麦，它是一項(xiàng)可以習(xí)得的技能辛孵。有幾百種公開(kāi)演講的方式，并且每個(gè)人都能找到適合他們的途徑并且不斷得學(xué)習(xí)赡磅，以便做得更好魄缚。
2.我們每個(gè)人也可以進(jìn)行有深度的演講，你的目標(biāo)并不是成為丘吉爾焚廊、曼德拉冶匹，如果你只是個(gè)普通人，不要假裝你有多大的才華咆瘟，做好你自己嚼隘。
很多人覺(jué)得自己無(wú)法找到演講的話題，對(duì)于此袒餐，作者給出了很好的建議:
1.“Idea”并非一定要是科學(xué)上的重大突破飞蛹，或者是一項(xiàng)天才發(fā)明谤狡、復(fù)雜的理論等等∥蚤埽可以是一個(gè)特別有意思的故事墓懂，或是一張?zhí)N含深刻意義的圖片，甚至是一件你認(rèn)為可能會(huì)在未來(lái)發(fā)生的事件……
2.如果你還是沒(méi)有靈感霉囚，可以試著想想最近三四年來(lái)捕仔，有哪些事情對(duì)你影響深刻？你最近一次做得做興奮的一件事是盈罐？你曾做過(guò)值得你為自己驕傲的兩榜跌、三件事是？或者你和別人交談時(shí)暖呕，他們對(duì)你的哪個(gè)話題特別感興趣斜做？
在演講中，作者還談到了其中涵蓋的一些重要部分：
1. 演講時(shí)要站在觀眾的角度湾揽，用觀眾能理解詞匯瓤逼、語(yǔ)句和比喻等把自己的觀點(diǎn)解釋給他們聽(tīng)。如果只是沉浸在自己的世界中库物，這樣你的核心觀點(diǎn)不會(huì)被觀眾所接受和理解……
下期預(yù)告：Four talk styles to avoid
