阿里安娜·赫芬頓內(nèi)部備忘錄泄露:赫芬頓郵報(bào)要成為數(shù)字媒體全球領(lǐng)先者

6月18日消息修赞,這個(gè)微笑的女人剛才簽了新的工作合同。她將在赫芬頓郵報(bào)繼續(xù)工作四年桑阶。沒(méi)有赫芬頓的赫芬頓郵報(bào)柏副,呵呵,那算什么呢蚣录?她與AOL之間的服務(wù)協(xié)議早已經(jīng)過(guò)期割择。她一直拖延著沒(méi)有續(xù)約,許多人曾猜她不會(huì)續(xù)約萎河,因?yàn)槔笥荆珹OL也正處在動(dòng)蕩之中蕉饼。

Arianna Huffington renews contract through 2019

6月4日消息 CNN 獲得了一份阿里安娜·赫芬頓上周寫(xiě)給赫芬頓郵報(bào)高級(jí)管理人員的一份內(nèi)部備忘錄。在這份備忘錄中玛歌,赫芬頓稱(chēng)赫芬頓郵報(bào)要成為數(shù)字媒體全球領(lǐng)先者 (Our ambition is to be the global leader in digital media)昧港。同時(shí),她宣稱(chēng)在未來(lái)的幾年內(nèi)要 dominate 這個(gè)產(chǎn)業(yè)( dominate the industry in the coming years)支子。dominate 這詞很簡(jiǎn)單创肥,但是,我不知道赫芬頓女士心目中與之對(duì)位的中文應(yīng)該是什么值朋,因此不翻譯了叹侄。主宰?稱(chēng)霸昨登?控制趾代?哪個(gè)與之對(duì)位的詞在中文語(yǔ)境里都會(huì)顯得這個(gè)被稱(chēng)為新媒體女王的人,過(guò)于霸道了篙骡。呵呵稽坤,但是,萬(wàn)一實(shí)現(xiàn)了呢糯俗?

有趣的是尿褪,在她寫(xiě)這份備忘錄的時(shí)候,她自己也處于一個(gè)相當(dāng)困惑的時(shí)間點(diǎn)上得湘。她的東家美國(guó)在線AOL被收購(gòu)了杖玲,新東家要賣(mài)掉赫芬頓郵報(bào)的意向相當(dāng)明確。而赫芬頓女士本人淘正,與AOL之間的服務(wù)協(xié)議已經(jīng)過(guò)期摆马。她一直拖延著沒(méi)有續(xù)約,也不知道她會(huì)不會(huì)續(xù)約鸿吆。這個(gè)背景囤采,使得這份備忘錄更耐人尋味了。

因此惩淳,得看一下這份備忘錄蕉毯。


CNNMoney (New York)June 3, 2015: 6:17 PM ET



The digital media industry and The Huffington Post are at an unprecedented inflection point. With a core mission of informing, inspiring, entertaining, and empowering audiences, HuffPost is positioned to grow and # dominate the industry #?in the coming years.

For all the industry's rapid growth in the last decade, the game is still in the early innings. And the companies that will win the future are those with a proven ability to adapt to changes, seize new possibilities, and see around the corner. Digital media today is where the cable industry was in the mid-1980s. Distribution channels like mobile, social and OTT are being built out, and the market is about to get a lot bigger. Mobile is proving to be as disruptive to the industry as digital was to print.

Today, The Huffington Post is already at 214 MM UVs (comScore) and in 13 markets. Our ambition is to be the global leader in digital media -- in traffic, in influence, and in audience trust and engagement. By focusing on global, mobile and social, by scaling our technology and further opening our platform and by emphasizing our growth in video and multimedia, we will continue to build the leading global digital media company for the 21st century and beyond.

We are prioritizing growth in the following areas:

-- We have already successfully expanded globally to 13 markets (soon to be 17), and 50% of our audience now comes from outside the United States. HuffPost's general standing and influence will only accelerate and get stronger as we expand to new countries and new markets. We also plan on rolling out a franchise/licensing model for small and mid-sized markets in the future. We will continue building the world's first truly global digital newsroom, connecting our international editions through an expanded corps of translators and internationally focused editors.

-- By investing in video, we will dramatically grow video production and distribution across diverse formats for diverse audiences and platforms. Our key development areas are digital video, TV, film and community video.

-- By scaling our investment in technology and in our open platform we will support our growth from 100,000 bloggers to millions and double down on mobile blogging tools. We will continue to expand our blog platform beyond text by focusing our user-generated and community-driven content model around photo, video and audio.(博客女王,始終念念不忘博客)

-- As we are replacing AP, we will be building out our world-class global newsroom with additional editors, reporters and multimedia producers around the world, mobile and social-focused editors, international coverage, and interactive media, including games and puzzles.(replacing AP 這個(gè)說(shuō)法有點(diǎn)刺激) 

--We will be scaling our major editorial initiative, "What's Working," doubling down on our coverage of people and communities doing amazing things, overcoming great odds and coming up with solutions to the very real challenges we face. Not only is our goal to reimagine journalism, but as the number one social publisher on Facebook, we've learned that these are the stories our audience is most interested in sharing.

-- In lifestyle, we are already the thought leader in health and wellness, helping people live the lives they want, not just the lives they settle for. We will expand our video offerings in this area and open up the platform for content from our audience, since we have only begun to tap into the potential of universal themes like happiness, work-life balance, stress reduction, and the science of well-being.

-- We are building a large and varied comedy and satire team with a focus on video and featuring a rapid response satire unit.

-- While most of HuffPost's growth will be organic, we will also seek out smart acquisitions and strategic investments (where we can act as an incubator for young, innovative companies) that will bring in top talent and cutting-edge technologies to help accelerate our goals.

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