如何成為持久發(fā)展的公司
Elements of Enduring Companies
一家創(chuàng)業(yè)公司如何成為持久發(fā)展的公司跪削，它需要具備這些條件：
Startups with these characteristics have the best chance of becoming enduring companies. We like to partner with startups that have:
目標清晰：在名片背面概述公司的業(yè)務(wù)螟凭。
Clarity of purpose： Summarize the company’s business on the back of a business card.
市場巨大：保證現(xiàn)有市場做好面對快速增長或變化的準備惕耕。 一個在十億美元潛在利潤道路上前進的市場劫拗，應(yīng)有一些容錯空間和回報時間去發(fā)展真實利潤谋币。
Large markets ：Address existing markets poised for rapid growth or change. A market on the path to a $1B potential allows for error and time for real margins to develop.
富有的客戶：瞄準會迅速購買并會為獨特產(chǎn)品支付溢價的客戶载绿。
Rich customers： Target customers who will move fast and pay a premium for a unique offering.
聚焦：聚焦那些只購買具有突出價值主張的普通產(chǎn)品的客戶繁扎。
Focus： Customers will only buy a simple product with a singular value proposition.
解決痛點：選擇一個對客戶極其重要的東西晰洒，然后投其所好朝抖，為他們提供有力的解決方案。
Pain killers： Pick the one thing that is of burning importance to the customer, then delight them with a compelling solution.
不同凡想：不斷挑戰(zhàn)傳統(tǒng)智慧欢顷；采取逆向路線槽棍；創(chuàng)建新穎的解決方案；智勝對手。
Think differently： Constantly challenge conventional wisdom. Take the contrarian route. Create novel solutions. Outwit the competition.
團隊DNA：公司的DNA在最初的90天設(shè)置炼七。所有團隊成員都是他們領(lǐng)域最聰明或最機智的人 —— 一流創(chuàng)始人吸引一流團隊缆巧。
Team DNA： A company’s DNA is set in the first 90 days. All team members are the smartest or most clever in their domain. “A” level founders attract an “A” level team.
敏捷：不事聲張地快速行動通常有助于擊敗大公司。
Agility： Stealth and speed will usually help beat large companies.
節(jié)儉：把資金集中在至關(guān)重要的事務(wù)上豌拙。只在優(yōu)先項上花費并將利潤最大化陕悬。
Frugality： Focus spending on what’s critical. Spend only on the priorities and maximize profitability.
星星之火可以燎原：一個以少量資金起家的公司，必須強調(diào)規(guī)范和重點按傅。然而捉超，對于一個客戶們都如饑似渴地呼喚由偉大工程師開發(fā)的產(chǎn)品的巨大市場，只需要很小的火力便能將其點燃唯绍。
Inferno： Start with only a little money. It forces discipline and focus. A huge market with customers yearning for a product developed by great engineers requires very little firepower.
