外貿(mào)郵件標(biāo)題｜你喜歡看美女嗎岳链？
標(biāo)題值千金，好的標(biāo)題就像好的門面劲件。
標(biāo)題就是那個(gè)美女掸哑，好的標(biāo)題就是忍不住讓人多看一眼。
哦零远，不對(duì)苗分，一眼不夠，想再看一眼牵辣。
? 問問題
. “What more could you want?”
“Why [Company]? And why now?”
“Are you ready?”
? 提起需求點(diǎn)和痛點(diǎn)
"Are you getting the best deal on your XXX?"
“Remove the boring work from task today”
? 和客戶有關(guān)
"David, can we save you money?"
"5 trends you should know about in the market"
? 和錢有關(guān)
"We can save you 50% on your call costs. Interested?"
"Companies are saving big with [Product/Solution] right now"
? 創(chuàng)造緊迫感
"Last day to access our exclusive discount!"
? 提供價(jià)值
"I help you reach you smash your sales target"
.“Tips to help increase sales during a tough time”
?好奇驅(qū)動(dòng)
“Discover what’s possible with [X]”
“It’s really easy”
“Got problems? We’ve got solutions.”
下面舉個(gè)郵件的例子說明：
Subject line: Are you getting the best deal on your product?
Hi S,
Are you getting the best deal on your product?
If you haven't reviewed your agreements for a while, then we can guarantee you're not. The good news? It's simple to upgrade and save money, and here's how…
(插入賣點(diǎn))
Sure, you could stick with your old product, but are you happy to lose money every day? Thought not.
Let's book a call today and get things started.
Yours sincerely,
Lena
