ADS
Unit of Inquiry Task ? By Benjamin
?Ads are small info bits that companies use to persuade and convince you to buy a product/service or download an app. Ads use many methods to hook you in and pull out your wallet at their store. The typical ad is about 30 seconds, although there are 4 minute ads too.
?On YouTube there are many different ads that can be classified into effective and ineffective ads. One reason ads are effective is they are short and memorable. It is easily recalled by the human brain and urges them to take action!
Ads provide information succinctly and as swiftly as possible. This doesn’t mean companies cram lots of information by speaking fast, this means they change multiple concepts into one sentence. They usually end with an innovative logo and a catchy slogan; as this is their last chance to hook you in they will try their best.
?Ineffective ads are long. They are giving us the unnecessary information in long sentences instead of the essential and fundamental information in short and sweet sentences. They have no intention to getting their audience to do anything but watch. At the end there is a sloppy logo and an unmemorable slogan.
?These ads are made to persuade you & me. When I get persuade it is usually because I am interested in the product or I need it badly in my humble home. Another possibility is the price is attractive. They might even use anchoring, an advertisement skill, to convince you. When ads don’t persuade me, it is either because it is long, or because I’m just not interested in it. Some advertisements need you to think about it for a while before agreeing to buy a product/service.
?I personally like the league of legends advertisement because the ad has cartoony characters, which are naturally appealing to kids, and because the speaker is energetic and excited. Many people play League of Legends, which will sometimes decide to download it because of wanting to fit in. It is human nature to fit in and successful advertisers use that to persuade us. I’m especially interested in the www.wix.com advertisements as the relaxed and prepared voice loosens my brain and makes me think properly while watching it. It uses peer pressure because everyone wants a website and www.wix.com is allowing you to make one. These days practically every company, every slightly successful adult, even some kids, have their very own website.
?This is my basic opinion on ads and what makes it effective or ineffective and what persuaded me and what did not. You can see advertisements everyday on the internet; especially in www.youtube.com or www.youku.com .
