【學(xué)習(xí)筆記】懂你英語 商務(wù)英語 Level 5 Unit 2 Part 1（II）詞匯 The 4Ps of Marketing
The marketing mix is a model that helps a company make marketing decisions.??營銷組合是一個(gè)幫助公司做出營銷決策的模型。
It can be used to influence consumers to purchase a company's products.? ?它可以用來影響消費(fèi)者購買一個(gè)公司的產(chǎn)品僵腺。
It consists of four factors: Product, Price, Promotion, and Place.??它由四個(gè)因素組成:產(chǎn)品、價(jià)格源织、促銷和地點(diǎn)。
product 產(chǎn)品
Products are goods or services that satisfy consumer needs or desires.? 【跟讀】?產(chǎn)品是滿足消費(fèi)者需求或愿望的商品或服務(wù)吭狡。
A company should regularly update its products to meet changing customer demands.??公司應(yīng)定期更新產(chǎn)品以滿足顧客不斷變化的需求票堵。
Understanding the product life cycle can help companies prepare for and adapt to these changes.?了解產(chǎn)品生命周期可以幫助公司準(zhǔn)備和適應(yīng)這些變化。
price 價(jià)格?
Price impacts supply, demand, marketing strategies and?profit margins.??價(jià)格影響供應(yīng)床嫌、需求、營銷策略和利潤率胸私。
Consumer demand is one factor to consider before companies decide the price of a product. 【朗讀】? 消費(fèi)者需求是公司決定產(chǎn)品價(jià)格之前要考慮的一個(gè)因素厌处。
For example, customers shop more around certain holidays, like Christmas.??例如，顧客會(huì)在某些節(jié)日前后購物岁疼，比如圣誕節(jié)阔涉。
So by reducing their prices during the Christmas season, companies can boost short-term sales.??因此，通過在圣誕節(jié)期間降價(jià)，公司可以促進(jìn)短期銷售瑰排。
【選擇】-Why should companies continually adapt their products to the market?? ?-to satisfy consumer needs
【選擇】-How could stores increase short-term sales during a busy period?? -reduce the price of its goods
【填空】Companies should adapt their products to keep up with the constant changes in the market.
【填空】In order to satisfy the needs of consumers, companies strive to continually improve their products.
【跟讀】Companies need to continually improve their products to satisfy consumer preferences.
promotion?推銷贯要，促銷
Promotion allows a company to build brand awareness and interest in its products.??促銷使公司在其產(chǎn)品中建立品牌知名度和興趣。
A business can promote itself through advertising, marketing, and public relations.??企業(yè)可以通過廣告椭住、市場(chǎng)營銷和公共關(guān)系來推銷自己崇渗。
When promoting a product, a company should give consumers a clear reason for why they should buy it.??當(dāng)促銷產(chǎn)品時(shí)，公司應(yīng)該給消費(fèi)者一個(gè)明確的理由為什么他們應(yīng)該買它京郑。
place???放置宅广；任命；寄予
Place relates to the channels that a company uses to sell its products.??地點(diǎn)與公司銷售產(chǎn)品的渠道有關(guān)傻挂。
These channels may include stores, websites, and mobile apps.??這些渠道可能包括商店乘碑、網(wǎng)站和移動(dòng)應(yīng)用程序挖息。
In a?placement?strategy, a company identifies the best channels to distribute its products.??在放置策略中金拒，公司確定分銷其產(chǎn)品的最佳渠道。
【選擇】【跟讀】A business can promote itself through...???advertising, marketing, and public relations.
【選擇】-What does a placement strategy help a company decide?? ?-where to distribute its products
【選擇】-What impacts supply, demand, marketing strategies and profit margins?? ? -price
【選擇】-What does a company use to build brand awareness?? ?-promotion
【填空】【朗讀】If companies can successfully promote their products, they will have a better chance of standing out in the market.??如果公司能成功地推銷他們的產(chǎn)品套腹，他們將有更好的機(jī)會(huì)在市場(chǎng)上脫穎而出绪抛。
【填空】The increased use of mobile apps in recent years has led to them becoming popular channels for businesses.??近年來，移動(dòng)應(yīng)用程序的使用不斷增加电禀，使得它們成為企業(yè)的熱門渠道幢码。
【填空】In some cases, business executives may manipulate a price to make a product seem more like a luxury.
【填空】When promoting a product, a company should give customers a clear reason for why they should buy it.
