修訂于：2015.10.19

雖然我一直說App Store Review Guidelines是iOS開發(fā)者必看的《葵花寶典》，但其實(shí)這些年來我也都沒對(duì)著英文原版認(rèn)真讀一遍……事實(shí)上，你想對(duì)著中文版認(rèn)真讀一遍也是件不太容易的事情擅这，因?yàn)楝F(xiàn)在網(wǎng)上能找到的各種自行翻譯的中文版不是過期太久悴侵，就是頗多瑕疵舰绘。

這次重寫《運(yùn)營(yíng)基礎(chǔ)課》驼卖，總算是靜下心來把 App Store Review Guidelines 的英文原版完整過了一遍痹筛，順便整理了一個(gè)中英文對(duì)照版本莺治。這個(gè)版本之后將會(huì)持續(xù)保持更新，盡量與官方的文本保持實(shí)時(shí)一致帚稠。

由于本人學(xué)疏才淺（不是自謙）谣旁，加上iOS 開發(fā)的很多領(lǐng)域也未曾涉及，因此可以想象這個(gè)版本中也會(huì)存在不少謬誤滋早。還請(qǐng)各位如若發(fā)現(xiàn)榄审，不吝賜教，共同維護(hù)一個(gè)更新及時(shí)釋義準(zhǔn)確的版本杆麸。

App Store Review Guidelines 審核指南

Introduction

介紹

We’re

pleased that you want to invest your talents and time to develop

applications for iOS. It has been a rewarding experience - both

professionally and financially - for hundreds of thousands of developers

and we want to help you join this successful group. We have published

our App Store Review Guidelines in the hope that they will help you

steer clear of issues as you develop your App and speed you through the

approval process when you submit it.

感謝你貢獻(xiàn)才華與時(shí)間來開發(fā)iOS應(yīng)用搁进。從職業(yè)與回報(bào)兩方面來看，這對(duì)成千上萬(wàn)的開發(fā)人員來說都是一項(xiàng)值得投身的事業(yè)角溃，我們也希望能幫助你加入這個(gè)成功的群體拷获。我們希望這份《App

Store 審核指南》能幫你避開開發(fā)過程中可能遇到的某些問題，并在你提交應(yīng)用時(shí)幫你加快審核流程减细。

We view Apps

different than books or songs, which we do not curate. If you want to

criticize a religion, write a book. If you want to describe sex, write a

book or a song, or create a medical App. It can get complicated, but we

have decided to not allow certain kinds of content in the App Store. It

may help to keep some of our broader themes in mind:

我們將應(yīng)用（Apps）視為與書籍或歌曲不同的產(chǎn)品（我們并不收錄它們）匆瓜。如果你意欲批評(píng)宗教，那就去寫本書未蝌。如果你想要描述性愛驮吱，那就寫本書或?qū)懯赘瑁蛘呖梢詣?chuàng)建一個(gè)醫(yī)療類應(yīng)用萧吠。這么做可能會(huì)顯得有些復(fù)雜左冬，但我們已經(jīng)決定不允許某些內(nèi)容出現(xiàn)在應(yīng)用商店（App

Store）。這個(gè)決定能幫助我們秉持一些更為深遠(yuǎn)的愿景：

We have lots of kids downloading lots of Apps. Parental controls work great to protect kids, but you have to do your part too. So know that we’re keeping an eye out for the kids.

有很多兒童用戶從 App Store 下載應(yīng)用纸型。雖然家長(zhǎng)監(jiān)護(hù)功能可以很好地保護(hù)他們拇砰，但是你也需要做應(yīng)該做的那一部分梅忌。你要知道我們時(shí)刻在留心孩子們。

We have over a million Apps in the App Store. If your App doesn’t do something useful, unique or provide some form of lasting entertainment, or if your app is plain creepy, it may not be accepted.

App Store 中有超過一百萬(wàn)的應(yīng)用除破。如果你的應(yīng)用沒有什么有益的用途牧氮，不夠獨(dú)特或者不能提供持續(xù)性的娛樂功能，又或者只是一味的恐怖嚇人瑰枫，那它可能不會(huì)被接受踱葛。

If your App looks like it was cobbled together in a few days, or you’re trying to get your first practice App into the store to impress your friends, please brace yourself for rejection. We have lots of serious developers who don’t want their quality Apps to be surrounded by amateur hour.

如果你的應(yīng)用看上去像是那種只花了幾天功夫簡(jiǎn)單拼湊出來的東西，或者只是出于證明給朋友們看看的目的上傳了練手的應(yīng)用光坝，請(qǐng)?zhí)崆白龊帽痪艿臏?zhǔn)備尸诽。我們用有很多態(tài)度嚴(yán)謹(jǐn)?shù)拈_發(fā)者，不希望他們的高品質(zhì)應(yīng)用周圍充斥著玩票性質(zhì)的作品盯另。

We will reject Apps for any content or behavior that we believe is over the line. What line, you ask? Well, as a Supreme Court Justice once said, “I’ll know it when I see it”. And we think that you will also know it when you cross it.

我們將拒絕任何包含越界內(nèi)容或行為的應(yīng)用性含。你可能會(huì)問，具體的界限是什么土铺？這么說吧胶滋，最高法院的法官曾有言：“當(dāng)它出現(xiàn)時(shí)，我自然心中有數(shù)悲敷。”當(dāng)你越過這一界限時(shí)俭令，我們認(rèn)為你也會(huì)有自知之明后德。

If your App is rejected, we have a Review Board that you can appeal to. If you run to the press and trash us, it never helps.

如果你的應(yīng)用被拒，你可以向?qū)彶槲瘑T會(huì)申訴抄腔。如果你去媒體抨擊我們瓢湃，肯定對(duì)你于事無(wú)補(bǔ)。

If you attempt to cheat the system (for example, by trying to trick the review process, steal data from users, copy another developer’s work, or manipulate the ratings) your Apps will be removed from the store and you will be expelled from the developer program.

如果你試圖欺騙（比如在審核流程中作假赫蛇，竊取用戶數(shù)據(jù)绵患，抄襲其他開發(fā)者作品，或者操縱應(yīng)用評(píng)分）悟耘，我們將會(huì)移除你的應(yīng)用落蝙，并將你從開發(fā)者計(jì)劃中除名。

This is a living document, and new Apps presenting new questions may result in new rules at any time. Perhaps your App will trigger this.

這是一個(gè)動(dòng)態(tài)文檔暂幼，新提交的應(yīng)用會(huì)導(dǎo)致新的問題產(chǎn)生筏勒，并可能隨時(shí)產(chǎn)生新的規(guī)則⊥遥或許你的應(yīng)用就會(huì)觸發(fā)這個(gè)機(jī)制管行。

Lastly, we love this stuff too, and honor what you do. We’re really trying our best to create the best platform in the world for you to express your talents and make a living too. If it sounds like we’re control freaks, well, maybe it’s because we’re so committed to our users and making sure they have a quality experience with our products. Just like almost all of you are, too.

總而言之，我們非常珍愛這個(gè)平臺(tái)邪媳，同時(shí)也尊重你的付出捐顷。我們一直在盡力創(chuàng)建全球最佳平臺(tái)荡陷，以便讓你展示才華，并獲得相應(yīng)的回報(bào)迅涮。如果這看上去讓你感覺我們的控制欲過強(qiáng)废赞，那是因?yàn)槲覀冊(cè)蛴脩舫兄Z保證，我們的產(chǎn)品將讓他們獲得高品質(zhì)的體驗(yàn)逗柴，就像你能體驗(yàn)的一樣蛹头。

Table of Contents

目錄

Terms and conditions 條款與條件

Functionality 功能

Metadata 元數(shù)據(jù)

Location 位置

Push Notifications 推送通知

Game Center 游戲中心

Advertising 廣告

(rademarks and trade dress) Content and Intellectual Property Rights 內(nèi)容和知識(shí)產(chǎn)權(quán)

Media content 媒體內(nèi)容

User interface 用戶界面

Purchasing and currencies 購(gòu)買和貨幣

Scraping and aggregation 抓取和聚合

Damage or injury 破壞和傷害

Personal attacks 人身攻擊

Violence 暴力

Objectionable content 不當(dāng)內(nèi)容

Privacy 隱私

Pornography 色情

Religion, culture, and ethnicity 宗教，文化和種族

Contests, sweepstakes, lotteries, raffles, and gambling 競(jìng)賽戏溺、博彩渣蜗、彩票、獎(jiǎng)券以及賭博

Charities and contributions 慈善與捐助

Legal requirements 法律規(guī)定

Wallet 錢包

Kids Category 兒童分級(jí)

Extensions 擴(kuò)展

HomeKit 家居套件

HealthKit and Human Subject Research 健康套件和人體實(shí)驗(yàn)

TestFlight 測(cè)試

Apple Pay 蘋果支付

————————————————————————————————————————

Terms and conditions 條款與條件

1.1As a developer of Apps for the App Store you are bound by the terms of the Program License Agreement (PLA), Human Interface Guidelines (HIG), and any other licenses or contracts between you and Apple. The following rules and examples are intended to assist you in gaining acceptance for your App in the App Store, not to amend or remove provisions from any other agreement.

作為 App Stor e應(yīng)用開發(fā)者旷祸，你必須遵守Program License Agreement (PLA)耕拷、Human Interface Guidelines（HIG）以及任何其他和蘋果公司簽訂的協(xié)議和合同。以下規(guī)則和示例旨在幫助開發(fā)者的應(yīng)用能獲得 App Store 的認(rèn)可托享，而不是修改或刪除任何其他協(xié)議中的條款骚烧。

Functionality 功能

2.1Apps that crash will be rejected

崩潰的應(yīng)用將會(huì)被拒

2.2Apps that exhibit bugs will be rejected

存在錯(cuò)誤的應(yīng)用將會(huì)被拒

2.3Apps that do not perform as advertised by the developer will be rejected

與開發(fā)者宣傳不符的應(yīng)用將會(huì)被拒

2.4Apps that include undocumented or hidden features inconsistent with the description of the App will be rejected

存在與應(yīng)用描述不一致的隱含功能的應(yīng)用將會(huì)被拒

2.5Apps that use non-public APIs will be rejected

使用非公開API的應(yīng)用將會(huì)被拒

2.6Apps that read or write data outside its designated container area will be rejected

在指定容器范圍外讀寫數(shù)據(jù)的應(yīng)用將會(huì)被拒

2.7Apps that download code in any way or form will be rejected

以任何方式或形式下載代碼的應(yīng)用將會(huì)被拒

2.8Apps that install or launch other executable code will be rejected

安裝或運(yùn)行其他可執(zhí)行代碼的應(yīng)用將會(huì)被拒

2.9Apps that are “demo”, “trial”, or “test” versions will be rejected. Beta Apps may only be submitted through TestFlight and must follow the TestFlight guidelines

Demo版、trial版和test版的應(yīng)用將會(huì)被拒闰围。 Beta版應(yīng)用僅可通過TestFlight提交赃绊，并且必須遵守相關(guān)測(cè)試指南

2.10iPhone Apps must also run on iPad without modification, at iPhone resolution, and at 2X iPhone 3GS resolution

iPhone 應(yīng)用必須不經(jīng)修改就能以 iPhone 分辨率和2倍 iPhone 3GS 的分辨率在 iPad上 運(yùn)行

2.11Apps that duplicate Apps already in the App Store may be rejected, particularly if there are many of them, such as fart, burp, flashlight, and Kama Sutra Apps

與 App Store 已有應(yīng)用相似的應(yīng)用可能會(huì)被拒，特別是在此類應(yīng)用數(shù)量已經(jīng)很多的情況下羡榴，比如模擬放屁碧查、打嗝聲音的應(yīng)用，以及手電筒應(yīng)用和愛經(jīng)應(yīng)用

2.12Apps that are not very useful, unique, are simply web sites bundled as Apps, or do not provide any lasting entertainment value may be rejected

沒有顯著用途校仑、無(wú)特色的應(yīng)用或者將網(wǎng)站簡(jiǎn)單打包的應(yīng)用有可能被拒忠售；不提供任何持久娛樂價(jià)值的應(yīng)用也可能會(huì)被拒

2.13Apps that are primarily marketing materials or advertisements will be rejected

內(nèi)容主要是營(yíng)銷材料或廣告的應(yīng)用將會(huì)被拒

2.14Apps that are intended to provide trick or fake functionality that are not clearly marked as such will be rejected

目的是提供虛假或者惡作劇性質(zhì)的功能，但卻沒有標(biāo)明這點(diǎn)的應(yīng)用將會(huì)被拒

2.15Apps larger than 100MB in size will not download over cellular networks (this is automatically prohibited by the App Store)

大于100MB的應(yīng)用將無(wú)法通過蜂窩網(wǎng)絡(luò)下載（ App Store 會(huì)自動(dòng)禁止）

2.16Multitasking Apps may only use background services for their intended purposes: VoIP, audio playback, location, task completion, local notifications, etc.

多任務(wù)應(yīng)用使用后臺(tái)服務(wù)僅限于以下目的：VoIP迄沫、音頻播放稻扬、定位服務(wù)、定時(shí)任務(wù)以及本地提醒等

2.17Apps that browse the web must use the iOS WebKit framework and WebKit Javascript

應(yīng)用只允許使用 iOS WebKit 框架和 WebKit Javascript 瀏覽 web 內(nèi)容

2.18Apps that encourage excessive consumption of alcohol or illegal substances, or encourage minors to consume alcohol or smoke cigarettes, will be rejected

鼓勵(lì)酗酒或使用違禁藥物羊瘩，和引誘青少年飲酒或吸煙的應(yīng)用將會(huì)被拒

2.19Apps that provide incorrect diagnostic or other inaccurate device data will be rejected

提供錯(cuò)誤的系統(tǒng)診斷或不精確的設(shè)備數(shù)據(jù)的應(yīng)用將會(huì)被拒

2.20Developers “spamming” the App Store with many versions of similar Apps will be removed from the iOS Developer Program

向 App Store 上傳大量相似版本應(yīng)用的開發(fā)者將會(huì)被蘋果公司從iOS開發(fā)者計(jì)劃中除名

2.21Apps that are simply a song or movie should be submitted to the iTunes Store. Apps that are simply a book should be submitted to the iBooks Store

單純的歌曲或者影片應(yīng)該被提交到 iTunes store泰佳，純書籍類應(yīng)用應(yīng)該提交到 iBooks Store

2.22Apps that arbitrarily restrict which users may use the App, such as by location or carrier, may be rejected

隨意限定條件（如特定位置或者運(yùn)營(yíng)商）以限制用戶使用的應(yīng)用會(huì)被拒

2.23Apps must follow the iOS Data Storage Guidelines or they will be rejected

應(yīng)用必須遵守iOS Data Storage Guidelines，否則將會(huì)被拒

2.24Apps that are offered in Newsstand must comply with schedules 1, 2 and 3 of the Program License Agreement or they will be rejected

向 Newsstand 提交的應(yīng)用必須遵守Developer Program License Agreement的第1困后、2乐纸、3條，否則將會(huì)被拒

2.25Apps that display Apps other than your own for purchase or promotion in a manner similar to or confusing with the App Store will be rejected

基于銷售或者促銷的目的展示其他應(yīng)用的與App Store類似或者易混淆的應(yīng)用將會(huì)被拒

2.26Apps may display and recommend apps other than your own only if the collection is designed for a specific approved need (e.g. health management, aviation, accessibility, etc.) or provides significant added value for a specific group of customers, or they will be rejected

只有當(dāng)應(yīng)用是出于特定被批準(zhǔn)的理由（比如健康管理摇予、航空以及無(wú)障礙需求等）或?yàn)樘厥馊后w用戶提供具有重大意義的附加值時(shí)汽绢，才可以展示和推薦自身以外的其他應(yīng)用，否則將會(huì)被拒

Metadata (name, descriptions, ratings, rankings, etc.) 元數(shù)據(jù)（名稱侧戴，描述宁昭，評(píng)級(jí)跌宛，排名等）

3.1Apps or metadata that mentions the name of any other mobile platform will be rejected

應(yīng)用或者元數(shù)據(jù)中提到其他任何移動(dòng)平臺(tái)將會(huì)被拒

3.2Apps with placeholder text will be rejected

帶有占位符文本的應(yīng)用將會(huì)被拒。

3.3Apps with names, descriptions, screenshots, or previews not relevant to the content and functionality of the App will be rejected

名稱积仗、描述疆拘、截圖或者預(yù)覽與應(yīng)用內(nèi)容和功能無(wú)關(guān)的應(yīng)用將會(huì)被拒

3.4App names in iTunes Connect and as displayed on a device should be similar, so as not to cause confusion

為了不引發(fā)疑惑，iTunes Connect中的應(yīng)用名稱應(yīng)該和展示在設(shè)備上的應(yīng)用名稱一致

3.5Small and large App icons should be similar, so as to not to cause confusion

為了不引發(fā)疑惑寂曹，不同尺寸的應(yīng)用圖標(biāo)要保持一致

3.6Apps with App icons, screenshots, and previews that do not adhere to the 4+ age rating will be rejected

應(yīng)用圖標(biāo)哎迄、截圖和預(yù)覽不符合 4+ 年齡評(píng)級(jí)標(biāo)準(zhǔn)的應(yīng)用將會(huì)被拒

3.7Apps with Category and Genre selections that are not appropriate for the App content will be rejected

應(yīng)用中內(nèi)容與選擇的分類和分級(jí)不匹配的將會(huì)被拒

3.8Developers are responsible for assigning appropriate ratings to their Apps. Inappropriate ratings may be changed/deleted by Apple

開發(fā)者有責(zé)任為其應(yīng)用指定適合的分級(jí)。不恰當(dāng)?shù)姆旨?jí)可能會(huì)由蘋果公司調(diào)整或刪除

3.9Developers are responsible for assigning appropriate keywords for their Apps. Inappropriate keywords may be changed/deleted by Apple

開發(fā)者有責(zé)任為其應(yīng)用指定恰當(dāng)?shù)年P(guān)鍵字隆圆。不恰當(dāng)?shù)年P(guān)鍵詞可能會(huì)被蘋果公司調(diào)整或刪除漱挚。

3.10Developers who attempt to manipulate or cheat the user reviews or chart ranking in the App Store with fake or paid reviews, or any other inappropriate methods will be removed from the iOS Developer Program

有以下行為的開發(fā)者將會(huì)被蘋果公司從iOS開發(fā)者計(jì)劃中除名：試圖操控或者欺騙用戶進(jìn)行評(píng)論，偽造或者付費(fèi)影響評(píng)級(jí)渺氧，以及其他不恰當(dāng)?shù)男袨?/p>

3.11Apps that recommend that users restart their iOS device prior to installation or launch may be rejected

在安裝或者啟動(dòng)之前推薦用戶重啟iOS設(shè)備的應(yīng)用將會(huì)被拒

3.12Apps should have all included URLs fully functional when you submit it for review, such as support and privacy policy URLs

在提交審核時(shí)旨涝，應(yīng)用中需包含技術(shù)支持和隱私策略等頁(yè)面鏈接，且能正常訪問

3.13Apps with screenshots, previews, and marketing text that do not clearly identify supplemental content or items that must be purchased separately (e.g. using IAP) will be rejected

如果應(yīng)用的截圖侣背、預(yù)覽和營(yíng)銷文案沒有明確說明需要額外單獨(dú)購(gòu)買（比如使用IAP）的內(nèi)容或者項(xiàng)目白华，那么將會(huì)被拒

3.14App previews may only use video screen captures of the app, voice-overs, and textual and design overlays, or the app will be rejected

應(yīng)用預(yù)覽只能使用本應(yīng)用的視頻截屏、錄音贩耐、文本和設(shè)計(jì)頁(yè)面弧腥，否則會(huì)被拒

3.15Apps with previews that display personal information of a real person without permission will be rejected

未經(jīng)本人允許在預(yù)覽內(nèi)展示其私人信息的應(yīng)用會(huì)被拒

3.16App previews may only include music that is licensed for that purpose in all selected territories

應(yīng)用預(yù)覽用到的音樂需要在選定范圍內(nèi)且有相應(yīng)授權(quán)

3.17App previews that include content played or streamed via the app (e.g. iTunes playlist, YouTube streaming video) that is not licensed for use in the preview will be rejected

應(yīng)用預(yù)覽中出現(xiàn)未授權(quán)的播放內(nèi)容，如iTunes播放列表潮太、YouTube視頻會(huì)被拒

Location 定位

4.1Apps that do not notify and obtain user consent before collecting, transmitting, or using location data will be rejected

未提示用戶且獲得用戶允許之前收集鸟赫、傳輸或使用定位數(shù)據(jù)的應(yīng)用會(huì)被拒

4.2Apps that use location-based APIs for automatic or autonomous control of vehicles, aircraft, or other devices will be rejected

將地理位置相關(guān)API用于自動(dòng)控制車輛，飛行器或其他設(shè)備的應(yīng)用會(huì)被拒

4.3Apps that use location-based APIs for emergency services will be rejected

將地理位置相關(guān)API用于應(yīng)急服務(wù)的應(yīng)用會(huì)被拒

4.4Location data can only be used when directly relevant to the features and services provided by the App to the user or to support approved advertising uses

定位數(shù)據(jù)只能用于應(yīng)用提供的直接且相關(guān)的功能或服務(wù)消别，以及被許可的廣告用途

Push Notifications 推送通知

5.1Apps that provide Push Notifications without using the Apple Push Notification (APN) API will be rejected

不使用蘋果推送通知 (APN) API 提供推送通知的應(yīng)用將會(huì)被拒

5.2Apps that use the APN service without obtaining a Push Application ID from Apple will be rejected

未從蘋果公司獲得通知推送 ID 便擅自使用 APN 服務(wù)的應(yīng)用將會(huì)被拒

5.3Apps that send Push Notifications without first obtaining user consent, as well as apps that require Push Notifications to function, will be rejected

在首次推送通知前或者請(qǐng)求推送通知功能運(yùn)行之前未獲得用戶許可的應(yīng)用將會(huì)被拒

5.4Apps that send sensitive personal or confidential information using Push Notifications will be rejected

使用推送通知發(fā)送敏感個(gè)人信息或機(jī)密信息的應(yīng)用將會(huì)被拒

5.5Apps that use Push Notifications to send unsolicited messages, or for the purpose of phishing or spamming will be rejected

使用推送通知濫發(fā)消息、釣魚欺詐或群發(fā)垃圾信息的應(yīng)用將會(huì)被拒

5.6Apps cannot use Push Notifications to send advertising, promotions, or direct marketing of any kind

應(yīng)用不可使用推送通知發(fā)送廣告台谢、促銷或任何類型的直銷信息

5.7Apps cannot charge users for use of Push Notifications

應(yīng)用不能向用戶收取使用推送通知服務(wù)的費(fèi)用

5.8Apps that excessively use the network capacity or bandwidth of the APN service or unduly burden a device with Push Notifications will be rejected

使用推送通知過度使用 APN 服務(wù)的網(wǎng)絡(luò)流量和帶寬或給設(shè)備帶來過度負(fù)擔(dān)的應(yīng)用將會(huì)被拒

5.9Apps that transmit viruses, files, computer code, or programs that may harm or disrupt the normal operation of the APN service will be rejected

傳送病毒寻狂、文件、計(jì)算機(jī)代碼或程序朋沮，對(duì) APN 服務(wù)的正常運(yùn)行造成損害或中斷的應(yīng)用將會(huì)被拒

Game Center 游戲中心

6.1Apps that display any Player ID to end users or any third party will be rejected

向終端用戶或任何第三方顯示玩家ID的應(yīng)用將會(huì)被拒

6.2Apps that use Player IDs for any use other than as approved by the Game Center terms will be rejected

將玩家ID用于任何未經(jīng)游戲中心條款批準(zhǔn)用途的應(yīng)用將會(huì)被拒

6.3Developers that attempt to reverse lookup, trace, relate, associate, mine, harvest, or otherwise exploit Player IDs, aliases, or other information obtained through Game Center will be removed from the iOS Developer Program

試圖通過游戲中心進(jìn)行反向查找蛇券、跟蹤、關(guān)聯(lián)樊拓、挖掘纠亚、獲得、利用玩家ID筋夏、別名和其他信息的開發(fā)者將會(huì)被蘋果公司從iOS開發(fā)者計(jì)劃中除名

6.4Game Center information, such as Leaderboard scores, may only be used in Apps approved for use with Game Center

游戲中心信息（例如排行榜分?jǐn)?shù)）只能通過游戲中心用于應(yīng)用中

6.5Apps that use the Game Center service to send unsolicited messages, or for the purpose of phishing or spamming will be rejected

利用游戲中心服務(wù)濫發(fā)消息蒂胞、釣魚欺詐或群發(fā)垃圾信息的應(yīng)用將會(huì)被拒

6.6Apps that excessively use the network capacity or bandwidth of Game Center will be rejected

過多使用游戲中心網(wǎng)絡(luò)流量或帶寬的應(yīng)用將會(huì)被拒

6.7Apps that transmit viruses, files, computer code, or programs that may harm or disrupt the normal operation of the Game Center service will be rejected

傳送病毒、文件条篷、計(jì)算機(jī)代碼或程序骗随，對(duì)游戲中心服務(wù)的正常運(yùn)行造成損害或中斷的應(yīng)用將會(huì)被拒

Advertising 廣告

7.1Apps that artificially increase the number of impressions or click-throughs of ads will be rejected

人為故意增加廣告瀏覽量或者廣告點(diǎn)擊率的應(yīng)用將會(huì)被拒

7.2Apps that contain empty iAd banners will be rejected

包含空iAd廣告的應(yīng)用將會(huì)被拒

7.3Apps that are designed predominantly for the display of ads will be rejected

主要設(shè)計(jì)目的在于展示廣告的應(yīng)用將會(huì)被拒

Content and Intellectual Property Rights 內(nèi)容和知識(shí)產(chǎn)權(quán)

8.1Apps must comply with all terms and conditions explained in the Guidelines for Using Apple Trademarks and Copyrights and the Apple Trademark List

應(yīng)用必須遵守Guidelines for Using Apple Trademarks and Copyrights和Apple Trademark List中的所有條款與條件

8.2Apps that suggest or infer that Apple is a source or supplier of the App, or that Apple endorses any particular representation regarding quality or functionality will be rejected

任何誤導(dǎo)和暗示蘋果公司是該應(yīng)用的來源或提供商蛤织，或者蘋果公司以任何形式對(duì)其質(zhì)量或功能表示認(rèn)可的應(yīng)用將會(huì)被拒

8.3Apps that appear confusingly similar to an existing Apple product, interface, or advertising theme will be rejected

與目前已有蘋果官方產(chǎn)品、外觀或者廣告主題相似或混淆的應(yīng)用將會(huì)被拒

8.4Apps that misspell Apple product names in their App name (i.e., GPS for Iphone, iTunz) will be rejected

在應(yīng)用名稱中將蘋果產(chǎn)品名拼錯(cuò)的應(yīng)用（例如鸿染，GPS for Iphone指蚜，iTunz）將會(huì)被拒

8.5Apps may not use protected third party material such as trademarks, copyrights, patents or violate 3rd party terms of use. Authorization to use such material must be provided upon request

使用受保護(hù)的第三方材料（商標(biāo)、版權(quán)涨椒、專利或侵犯第三方使用條款的）在申請(qǐng)時(shí)需要提供授權(quán)

8.6Apps that include the ability to download music or video content from third party sources (e.g. YouTube, SoundCloud, Vimeo, etc) without explicit authorization from those sources will be rejected

包含從第三方來源下載音樂或者視頻內(nèi)容功能的應(yīng)用摊鸡，如果沒有這些來源的明確授權(quán)將會(huì)被拒

Media content 媒體內(nèi)容

9.1Apps that do not use the MediaPlayer framework to access media in the Music Library will be rejected

不使用媒體播放器框架（MediaPlayer Framework）訪問音樂庫(kù)中媒體內(nèi)容的應(yīng)用將會(huì)被拒

9.2App user interfaces that mimic any iPod or iTunes interface will be rejected

任何模仿 iPod 或者 iTunes 用戶界面的應(yīng)用將會(huì)被拒

9.3Audio streaming content over a cellular network may not use more than 5MB over 5 minutes

通過蜂窩網(wǎng)絡(luò)傳輸?shù)囊纛l流內(nèi)容每5分鐘不得超過5MB

9.4Video streaming content over a cellular network longer than 10 minutes must use HTTP Live Streaming and include a baseline 192 kbps or lower HTTP Live stream

通過蜂窩網(wǎng)絡(luò)傳輸超過10分鐘的視頻流內(nèi)容需要使用HTTP Live Streaming協(xié)議，并使用基線為192kbps或者更低的HTTP實(shí)時(shí)流

User interface 用戶界面

10.1Apps must comply with all terms and conditions explained in the Apple iOS Human Interface Guidelines

應(yīng)用必須遵守蘋果iOS Human Interface Guidelines中所有的條款和條件

10.2Apps that look similar to Apps bundled on iOS or Watch OS devices, including the App Store, iTunes Store, and iBooks Store, will be rejected

外觀與 iOS 和 Watch OS 的自帶應(yīng)用（比如App Store蚕冬、iTunes Store和iBookstore）相似的應(yīng)用將會(huì)被拒

10.3Apps that do not use system provided items, such as buttons and icons, correctly and as described in the Apple iOS Human Interface Guidelines may be rejected

未能按iOS Human Interface Guidelines描述正確使用系統(tǒng)組件（比如按鈕免猾、圖標(biāo)）的應(yīng)用將會(huì)被拒

10.4Apps that create alternate desktop/home screen environments or simulate multi-App widget experiences will be rejected

創(chuàng)建替代性桌面/主屏幕環(huán)境或者模擬多應(yīng)用插件體驗(yàn)的應(yīng)用將會(huì)被拒

10.5Apps that alter the functions of standard switches, such as the Volume Up/Down and Ring/Silent switches, will be rejected

修改音量大小和鈴聲/靜音開關(guān)等標(biāo)準(zhǔn)開關(guān)功能的應(yīng)用將會(huì)被拒

10.6Apple and our customers place a high value on simple, refined, creative, well thought through interfaces. They take more work but are worth it. Apple sets a high bar. If your user interface is complex or less than very good, it may be rejected

蘋果公司和我們的客戶高度推崇簡(jiǎn)潔、精致播瞳、富有創(chuàng)造性以及經(jīng)過精心設(shè)計(jì)的界面掸刊。雖然需要付出更多，但卻非常值得赢乓。蘋果設(shè)立了很高的門檻忧侧，如果你的用戶界面太過復(fù)雜或者水準(zhǔn)不高，可能會(huì)被拒

10.7Watch Apps whose primary function is telling time will be rejected

主要功能是展示時(shí)間的手表應(yīng)用將會(huì)被拒

Purchasing and currencies 購(gòu)買和貨幣

11.1Apps that unlock or enable additional features or functionality with mechanisms other than the App Store will be rejected

使用 App Store 以外的渠道解鎖或開啟附加特性和功能的應(yīng)用將會(huì)被拒

11.2Apps utilizing a system other than the In-App Purchase API (IAP) to purchase content, functionality, or services in an App will be rejected

使用應(yīng)用內(nèi)支付系統(tǒng)（IAP）以外的系統(tǒng)購(gòu)買內(nèi)容牌芋、功能或服務(wù)的應(yīng)用將會(huì)被拒

11.3Apps using IAP to purchase physical goods or goods and services used outside of the App will be rejected

使用IAP購(gòu)買實(shí)物商品和并非用于該軟件的商品和服務(wù)的應(yīng)用將會(huì)被拒

11.4Apps that use IAP to purchase credits or other currencies must consume those credits within the App

在某一應(yīng)用中使用IAP購(gòu)買的積分或者貨幣必須在該應(yīng)用中消費(fèi)

11.5Apps that use IAP to purchase credits or other currencies that expire will be rejected

使用IAP購(gòu)買已過期積分或者貨幣的應(yīng)用將會(huì)被拒絕蚓炬。

11.6Content subscriptions using IAP must last a minimum of 7 days and be available to the user from all of their iOS devices

使用IAP訂閱的內(nèi)容至少要持續(xù)7天，而且允許在用戶的其他iOS設(shè)備間共享

11.7Apps that use IAP to purchase items must assign the correct Purchasability type

使用IAP進(jìn)行購(gòu)買操作的應(yīng)用必須指定正確的購(gòu)買類型

11.8Apps that use IAP to purchase access to built-in capabilities provided by iOS, such as the camera or the gyroscope, will be rejected

使用IAP購(gòu)買iOS內(nèi)置功能（如照相機(jī)躺屁，陀螺儀）的應(yīng)用將會(huì)被拒

11.9Apps containing content or services that expire after a limited time will be rejected, except for specific approved content (e.g. films, television programs, music, books)

除了特殊批準(zhǔn)的內(nèi)容外（比如電影肯夏、電視節(jié)目、音樂和書籍）犀暑，含有其他限定過期時(shí)間的內(nèi)容或服務(wù)的應(yīng)用將會(huì)被拒

11.10Insurance Apps must be free, in legal-compliance in the regions distributed, and cannot use IAP

保險(xiǎn)類應(yīng)用必須免費(fèi)驯击，遵守發(fā)布地區(qū)的法律，并且不能使用IAP

11.11In general, the more expensive your App, the more thoroughly we will review it

一般而言耐亏，你的應(yīng)用越貴徊都，我們的審核越徹底

11.12Apps offering subscriptions must do so using IAP, Apple will share the same 70/30 revenue split with developers for these purchases, as set forth in the Program License Agreement

提供訂閱功能的應(yīng)用必須使用IAP，蘋果將會(huì)按照Developer Program License Agreement中的約定與開發(fā)者按30/70比例分成广辰。

11.13Apps that link to external mechanisms for purchases or subscriptions to be used in the App, such as a “buy” button that goes to a web site to purchase a digital book, will be rejected

從應(yīng)用內(nèi)跳轉(zhuǎn)至外部方式進(jìn)行購(gòu)買或訂閱的應(yīng)用將會(huì)被拒暇矫，比如“buy”按鈕跳轉(zhuǎn)至一個(gè)購(gòu)買電子書的web頁(yè)面

11.14Apps can read or play approved content (specifically magazines, newspapers, books, audio, music, video and cloud storage) that is subscribed to or purchased outside of the App, as long as there is no button or external link in the App to purchase the approved content. Apple will only receive a portion of revenues for content purchased inside the App

只要應(yīng)用內(nèi)沒有跳轉(zhuǎn)至外部購(gòu)買、訂閱的按鈕或鏈接择吊，蘋果允許這些應(yīng)用讀取或展示經(jīng)批準(zhǔn)的李根、在應(yīng)用外購(gòu)買或訂閱的內(nèi)容(特別是雜志、報(bào)紙几睛、書籍房轿、音頻、音樂、視頻以及云存儲(chǔ)內(nèi)容)冀续。蘋果只會(huì)通過應(yīng)用內(nèi)購(gòu)獲得一部分收益

11.15Apps may only use auto-renewing subscriptions for periodicals (newspapers, magazines), business Apps (enterprise, productivity, professional creative, cloud storage), and media Apps (video, audio, voice), or the App will be rejected

對(duì)于期刊(報(bào)紙琼讽、雜志)、商業(yè)應(yīng)用(企業(yè)類洪唐、效率類钻蹬、專業(yè)創(chuàng)意類以及云存儲(chǔ)類)和媒體應(yīng)用(視頻、音頻凭需、聲音)问欠，只能采用自動(dòng)更新訂閱方式，否則將會(huì)被拒

11.16Apps may enable additional approved features or functionality when used in combination with specific approved physical products (such as a toy) as long as the additional features and functionality are either completely dependent on such hardware (for example an App that is used to control a telescope) or also available through the App without the physical products, such as by way of reward for achievement or by use of IAP

當(dāng)與特定的經(jīng)過審核的實(shí)體產(chǎn)品（比如玩具）結(jié)合使用時(shí)粒蜈，應(yīng)用可以激活附加的特性和功能顺献，只要附加的特性和功能完全依賴于該硬件產(chǎn)品（比如一款用于控制望遠(yuǎn)鏡的應(yīng)用）】莶溃或者這些特性和功能也可以在不使用實(shí)物產(chǎn)品的情況下激活注整，比如當(dāng)作達(dá)到成績(jī)的獎(jiǎng)勵(lì)或者作為使用IAP的獎(jiǎng)勵(lì)

11.17Apps may facilitate transmission of approved virtual currencies provided that they do so in compliance with all state and federal laws for the territories in which the app functions

如果被人可的虛擬貨幣符合應(yīng)用生效的各州和聯(lián)邦法律規(guī)定，那么應(yīng)用可以被用于促進(jìn)其流通

Scraping and aggregation 抓取和聚合

12.1Apps that scrape any information from Apple sites (for example from apple.com, iTunes Store, App Store, iTunes Connect, Apple Developer Programs, etc.) or create rankings using content from Apple sites and services will be rejected

從蘋果官方網(wǎng)站（例如http://apple.com度硝、iTunes Store肿轨、App Store、iTunes Connect以及Apple Developer Programs等）抓取任何信息或者使用蘋果網(wǎng)站內(nèi)容和服務(wù)進(jìn)行排名的應(yīng)用將會(huì)被拒

12.2Apps may use approved Apple RSS feeds such as the iTunes Store RSS feed

應(yīng)用軟件可以使用獲得批準(zhǔn)的蘋果RSS feeds蕊程，例如iTunes Store RSS feeds

12.3Apps that are simply web clippings, content aggregators, or a collection of links, may be rejected

只是簡(jiǎn)單的網(wǎng)頁(yè)剪切椒袍、內(nèi)容整合或者收集鏈接的應(yīng)用可能會(huì)被拒

Damage or injury 破壞和傷害

13.1Apps that encourage users to use an Apple Device in a way that may cause damage to the device will be rejected

慫恿用戶以可能造成損害的方式使用蘋果設(shè)備的應(yīng)用將會(huì)被拒

13.2Apps that rapidly drain the device’s battery or generate excessive heat will be rejected

快速耗光設(shè)備電量或產(chǎn)生過多熱量的應(yīng)用將會(huì)被拒

13.3Apps whose use may result in physical harm may be rejected

可能導(dǎo)致人身傷害的應(yīng)用將會(huì)被拒

Personal attacks 人身攻擊

14.1Any App that is defamatory, offensive, mean-spirited, or likely to place the targeted individual or group in harm’s way will be rejected

涉及誹謗、人身攻擊藻茂、狹隘觀點(diǎn)或者打擊特定個(gè)人或組織的應(yīng)用將會(huì)被拒

14.2Professional political satirists and humorists are exempt from the ban on offensive or mean-spirited commentary

職業(yè)政治諷刺家和幽默作家可以不受人身攻擊和狹隘觀點(diǎn)兩條禁令的約束

14.3Apps that display user generated content must include a method for filtering objectionable material, a mechanism for users to flag offensive content, and the ability to block abusive users from the service

展示用戶產(chǎn)生的內(nèi)容的應(yīng)用必須有方法過濾不當(dāng)內(nèi)容驹暑，有標(biāo)識(shí)不當(dāng)內(nèi)容的舉報(bào)機(jī)制，并且可以屏蔽此類用戶

Violence 暴力

15.1Apps portraying realistic images of people or animals being killed or maimed, shot, stabbed, tortured or injured will be rejected

應(yīng)用中出現(xiàn)人或動(dòng)物被殺辨赐、致殘以及槍擊优俘、刺傷、拷打和傷害情形的真實(shí)畫面將會(huì)被拒

15.2Apps that depict violence or abuse of children will be rejected

出現(xiàn)描繪暴力或虐待兒童等內(nèi)容的應(yīng)用將會(huì)被拒

15.3“Enemies” within the context of a game cannot solely target a specific race, culture, a real government or corporation, or any other real entity

游戲中出現(xiàn)的“敵人”不可指向一個(gè)特定種族掀序、文化兼吓、一個(gè)真實(shí)存在的政府、企業(yè)或者其他任何現(xiàn)實(shí)中的實(shí)體

15.4Apps involving realistic depictions of weapons in such a way as to encourage illegal or reckless use of such weapons will be rejected

對(duì)武器進(jìn)行真實(shí)描述以慫恿非法使用或?yàn)E用這些武器的應(yīng)用將會(huì)被拒

15.5Apps that include games of Russian roulette will be reject

包含俄羅斯輪盤賭的游戲?qū)?huì)被拒

Objectionable content 不當(dāng)內(nèi)容

16.1Apps that present excessively objectionable or crude content will be rejected

應(yīng)用中出現(xiàn)過于令人反感或者低俗的內(nèi)容將會(huì)被拒

16.2Apps that are primarily designed to upset or disgust users will be rejected

主要被設(shè)計(jì)用來激怒或惡心用戶的應(yīng)用將會(huì)被拒

Privacy 隱私

17.1Apps cannot transmit data about a user without obtaining the user’s prior permission and providing the user with access to information about how and where the data will be used

在未經(jīng)用戶事先許可森枪，并且未告知用戶將如何使用信息和在何處使用信息的情況下，應(yīng)用不能傳輸用戶數(shù)據(jù)

17.2Apps that require users to share personal information, such as email address and date of birth, in order to function will be rejected

要求用戶提供電子郵箱地址和出生日期等個(gè)人信息才可使用其功能的應(yīng)用將會(huì)被拒

17.3Apps may ask for date of birth (or use other age-gating mechanisms) only for the purpose of complying with applicable children’s privacy statutes, but must include some useful functionality or entertainment value regardless of the user’s age

僅出于遵守適用的兒童隱私法規(guī)的目的审孽，應(yīng)用可以詢問用戶的出生日期（或者使用其他年齡分級(jí)機(jī)制）县袱，但是不管用戶年齡大小都必須包括對(duì)應(yīng)的功能或者娛樂價(jià)值

17.4Apps that collect, transmit, or have the capability to share personal information (e.g. name, address, email, location, photos, videos, drawings, the ability to chat, other personal data, or persistent identifiers used in combination with any of the above) from a minor must comply with applicable children’s privacy statutes, and must include a privacy policy

應(yīng)用收集、傳輸以及分享未成年用戶個(gè)人信息（比如名字佑力、地址式散、郵件、位置打颤、照片暴拄、視頻漓滔、繪畫、聊天以及其他個(gè)人數(shù)據(jù)乖篷，或者與以上所述相關(guān)的永久性標(biāo)示符）必須遵守兒童隱私法規(guī)响驴，并且必須包含隱私策略

17.5Apps that include account registration or access a user’s existing account must include a privacy policy or they will be rejected

包含賬號(hào)注冊(cè)或者訪問用戶現(xiàn)有賬號(hào)的應(yīng)用必須包含隱私策略，否則將會(huì)被拒

Pornography 色情

18.1Apps containing pornographic material, defined by Webster’s Dictionary as “explicit descriptions or displays of sexual organs or activities intended to stimulate erotic rather than aesthetic or emotional feelings”, will be rejected

含有色情內(nèi)容撕蔼，也就是《韋氏詞典》中定義的“旨在激發(fā)情欲豁鲤，對(duì)性器官或性行為的明確描述或展示，而無(wú)關(guān)美學(xué)或情緒感受”的應(yīng)用將會(huì)被拒

18.2Apps that contain user generated content that is frequently pornographic (e.g. “Chat Roulette” Apps) will be rejected

用戶頻繁生成色情內(nèi)容的應(yīng)用（比如以前的Chat Roulette應(yīng)用）將會(huì)被拒

Religion, culture, and ethnicity 宗教鲸沮，文化和種族

19.1Apps containing references or commentary about a religious, cultural or ethnic group that are defamatory, offensive, mean-spirited or likely to expose the targeted group to harm or violence will be rejected

涉及宗教琳骡、文化或種族群體，包含誹謗性讼溺、攻擊性或狹隘性楣号，或者會(huì)使特定群體遭受傷害或暴力的引用和評(píng)論的應(yīng)用將會(huì)被拒

19.2Apps may contain or quote religious text provided the quotes or translations are accurate and not misleading. Commentary should be educational or informative rather than inflammatory

應(yīng)用可以包含或引用宗教經(jīng)文，但引用或翻譯必須準(zhǔn)確且不會(huì)引起誤解怒坯。評(píng)論應(yīng)該有教育意義炫狱，可以令人開闊眼界，但不應(yīng)有煽動(dòng)性

Contests, sweepstakes, lotteries, raffles, and gambling 競(jìng)賽敬肚、博彩毕荐、彩票、獎(jiǎng)券以及賭博

20.1Sweepstakes and contests must be sponsored by the developer/company of the App

博彩和競(jìng)賽必須由應(yīng)用的開發(fā)者或者應(yīng)用所屬公司發(fā)起

20.2Official rules for sweepstakes and contests must be presented in the App and make it clear that Apple is not a sponsor or involved in the activity in any manner

應(yīng)用必須展示博彩和競(jìng)賽的正式規(guī)則艳馒，并聲明蘋果不是發(fā)起者憎亚，也沒有以任何方式參與

20.3It must be permissible by law for the developer to run a lottery App, and a lottery App must have all of the following characteristics: consideration, chance, and a prize

開發(fā)者運(yùn)營(yíng)一款具有彩票性質(zhì)的應(yīng)用必須經(jīng)過法律允許，并且彩票應(yīng)用必須具備以下特性：代價(jià)弄慰、機(jī)會(huì)以及獎(jiǎng)品

20.4Apps that allow a user to directly purchase a raffle ticket in the App will be rejected

允許用戶在應(yīng)用中直接購(gòu)買獎(jiǎng)券的應(yīng)用將會(huì)被拒

20.5Apps that offer real money gaming (e.g. sports betting, poker, casino games, horse racing) or lotteries must have necessary licensing and permissions in the locations where the App is used, must be restricted to those locations, and must be free on the App Store

使用真錢進(jìn)行的游戲（比如體育博彩第美、撲克牌、賭場(chǎng)游戲以及賽馬）或者彩票類應(yīng)用必須有應(yīng)用使用地區(qū)必要的許可和允許陆爽，必須僅在這些區(qū)域內(nèi)發(fā)布什往，必須可以從App Store免費(fèi)下載

20.6Apps that use IAP to purchase credit or currency to use in conjunction with real money gaming will be rejected

使用IAP購(gòu)買積分或者貨幣，且結(jié)合真錢游戲的應(yīng)用將會(huì)被拒

Charities and contributions 慈善與援助

21.1Apps that include the ability to make donations to recognized charitable organizations must be free

包含向已認(rèn)證的慈善組織進(jìn)行捐贈(zèng)功能的應(yīng)用必須是免費(fèi)的

21.2The collection of charitable donations must be done via a web site in Safari or an SMS

捐贈(zèng)款項(xiàng)的募集必須通過Safari瀏覽器訪問web頁(yè)面或是通過手機(jī)短消息完成

Legal requirements 法律規(guī)定

22.1Apps must comply with all legal requirements in any location where they are made available to users. It is the developer’s obligation to understand and conform to all local laws

應(yīng)用必須遵守所有發(fā)布地區(qū)的當(dāng)?shù)胤苫疟铡ｉ_發(fā)者有義務(wù)了解和遵守各地的法律

22.2Apps that contain false, fraudulent or misleading representations or use names or icons similar to other Apps will be rejected

任何帶有虛假别威，欺詐和歧義的描述或者使用了和其他應(yīng)用相似的名稱或圖標(biāo)的應(yīng)用將會(huì)被拒

22.3Apps that solicit, promote, or encourage criminal or clearly reckless behavior will be rejected

任何招徠、促進(jìn)或鼓勵(lì)犯罪或明顯魯莽行為的應(yīng)用將會(huì)被拒

22.4Apps that enable illegal file sharing will be rejected

支持非法文件共享的應(yīng)用將會(huì)被拒

22.5Apps that are designed for use as illegal gambling aids, including card counters, will be rejected

被設(shè)計(jì)用以非法賭博的應(yīng)用（包括點(diǎn)算牌）將會(huì)被拒

22.6Apps that enable anonymous or prank phone calls or SMS/MMS messaging will be rejected

具有匿名或惡作劇似撥打電話或發(fā)送短信/彩信功能的應(yīng)用將會(huì)被拒

22.7Developers who create Apps that surreptitiously attempt to discover user passwords or other private user data will be removed from the iOS Developer Program

任何開發(fā)暗中查找用戶密碼或用戶私人數(shù)據(jù)的應(yīng)用的開發(fā)者將會(huì)被蘋果公司從iOS開發(fā)者計(jì)劃中除名

22.8Apps that contain DUI checkpoints that are not published by law enforcement agencies, or encourage and enable drunk driving, will be rejected

包含非執(zhí)法部門發(fā)布的DUI（Driving under the influence）檢查點(diǎn)信息驴剔，或者慫恿/協(xié)助酒后駕車的應(yīng)用將會(huì)被拒

22.9Apps that calculate medicinal dosages must be submitted by the manufacturer of those medications or recognized institutions such as hospitals, insurance companies, and universities

任何計(jì)算藥用劑量的應(yīng)用必須由藥品制造商或者被認(rèn)可機(jī)構(gòu)（比如醫(yī)院省古、保險(xiǎn)公司以及高校）提交

22.10Apps that use iTunes music previews in an unauthorized manner will be rejected

以未經(jīng)授權(quán)的方式使用 iTunes 音樂試聽功能的應(yīng)用將會(huì)被拒

Wallet 錢包

23.1Wallet passes can be used to make or receive payments, transmit offers, or offer identification (such as movie tickets, airline tickets, coupons and reward offers). Other uses may result in the rejection of the App and the revocation of Wallet credentials

錢包憑證可被用來支付或者接收支付，傳遞報(bào)價(jià)或者提供驗(yàn)證（比如電影票丧失、飛機(jī)票豺妓、優(yōu)惠券以及獎(jiǎng)勵(lì)價(jià)格）。將其用于其他用途的應(yīng)用可能會(huì)被拒，并且會(huì)被撤銷錢包證書

23.2Passes must include valid contact information from the issuer of the pass or the App will be rejected and Wallet credentials may be revoked

憑證必須包含憑證發(fā)行人的有效聯(lián)系資料琳拭，否則應(yīng)用將會(huì)被拒训堆，并且錢包證書也會(huì)被撤銷

23.3Passes must be signed by the entity that will be distributing the pass under its own name, trademark, or brand or the App will be rejected and Wallet credentials may be revoked

憑證必須由基于其名字、商標(biāo)或者品牌進(jìn)行分發(fā)的實(shí)體簽發(fā)白嘁，否則應(yīng)用將會(huì)被拒坑鱼，而錢包證書也可能會(huì)被撤銷

Kids Category 兒童分級(jí)

24.1Apps in the Kids Category must include a privacy policy and must comply with applicable children’s privacy statutes

兒童分級(jí)中的應(yīng)用必須包含隱私策略，必須遵守兒童隱私法規(guī)

24.2Apps in the Kids Category may not include behavioral advertising (e.g. the advertiser may not serve ads based on the user’s activity within the App), and any contextual ads presented in the App must be appropriate for kids

兒童分級(jí)中的應(yīng)用不允許存在行為類廣告（比如基于用戶在應(yīng)用內(nèi)行為的廣告）权薯，任何在應(yīng)用中展示的文本廣告對(duì)兒童而言必須是合適的

24.3Apps in the Kids Category must get parental permission or use a parental gate before allowing the user to link out of the app or engage in commerce

兒童分級(jí)中的應(yīng)用必須得到家長(zhǎng)許可或使用家長(zhǎng)控制才能鏈接至應(yīng)用外部或進(jìn)行交易

24.4Apps in the Kids Category must be made specifically for kids ages 5 and under, ages 6-8, or ages 9-11

兒童分級(jí)中的應(yīng)用必須詳細(xì)標(biāo)明具體歸屬于5歲及以下姑躲，6-8歲還是9-11歲

Extensions 擴(kuò)展

25.1Apps hosting extensions must comply with the App Extension Programming Guide

包括擴(kuò)展的應(yīng)用必須遵循App Extension Programming Guide的規(guī)定

25.2Apps hosting extensions must provide some functionality (help screens, additional settings) or they will be rejected

包括擴(kuò)展的應(yīng)用必須提供幫助截圖、附加設(shè)置等功能盟蚣，否則將會(huì)被拒

25.3Apps hosting extensions that include marketing, advertising, or in-app purchases in their extension view will be rejected

包括擴(kuò)展的應(yīng)用如果在擴(kuò)展頁(yè)面中包含市場(chǎng)營(yíng)銷黍析，廣告或應(yīng)用內(nèi)購(gòu)行為將會(huì)被拒

25.4Keyboard extensions must provide a method for progressing to the next keyboard

鍵盤擴(kuò)展應(yīng)用必須提供進(jìn)入下一個(gè)鍵盤的方法

25.5Keyboard extensions must remain functional with no network access or they will be rejected

鍵盤擴(kuò)展必須具有離線使用功能艰垂，否則將會(huì)被拒

25.6Keyboard extensions must provide Number and Decimal keyboard types as described in the App Extension Programming Guide or they will be rejected

鍵盤擴(kuò)展必須提供和App Extension Programming Guide描述一致的十進(jìn)制數(shù)字鍵盤福澡，否則將會(huì)被拒

25.7Apps offering Keyboard extensions must have a primary category of Utilities and a privacy policy or they will be rejected

提供鍵盤擴(kuò)展的應(yīng)用的主分類必須是『工具』，并且必須有隱私策略吼鳞，否則將會(huì)被拒

25.8Apps offering Keyboard extensions may only collect user activity to enhance the functionality of their keyboard extension on the iOS device or they may be rejected

提供鍵盤擴(kuò)展的應(yīng)用只允許基于增強(qiáng)鍵盤擴(kuò)展在iOS設(shè)備上功能的目的收集用戶行為信息奄抽，否則將會(huì)被拒

HomeKit 家居套件

26.1Apps using the HomeKit framework must have a primary purpose of providing home automation services

使用HomeKit框架的應(yīng)用必須以提供家居自動(dòng)化服務(wù)為主要目的

26.2Apps using the HomeKit framework must indicate this usage in their marketing text and they must provide a privacy policy or they will be rejected

使用HomeKit框架的應(yīng)用必須在營(yíng)銷文案上說明使用方法蔼两，并提供隱私策略，否則會(huì)被拒

26.3Apps must not use data gathered from the HomeKit APIs for advertising or other use-based data mining

應(yīng)用不得將從HomeKit API收集的數(shù)據(jù)用于廣告逞度，也不得對(duì)用戶使用行為進(jìn)行數(shù)據(jù)挖掘

26.4Apps using data gathered from the HomeKit API for purposes other than improving the user experience or hardware/software performance in providing home automation functionality will be rejected

除非是為了改善家居自動(dòng)化功能中的用戶體驗(yàn)或硬件/軟件表現(xiàn)额划，基于其它目的從HomeKit API收集數(shù)據(jù)的應(yīng)用將會(huì)被拒

HealthKit and Human Subject Research 健康套件和人體試驗(yàn)

27.1Apps using the HealthKit framework or conducting human subject research for health purposes, such as through the use of ResearchKit, must comply with applicable law for each Territory in which the App is made available, as well as Sections 3.3.28 and 3.3.39 of the iOS Developer Program License Agreement

使用HealthKit或者出于健康目的進(jìn)行人體試驗(yàn)而使用ResearchKit的應(yīng)用，必須遵守其所有發(fā)布區(qū)域的法律档泽，以及Developer Program License Agreement中的3.3.28和3.39條款

27.2Apps that write false or inaccurate data into HealthKit will be rejected

把錯(cuò)誤或不準(zhǔn)確的數(shù)據(jù)寫進(jìn)HealthKit內(nèi)的應(yīng)用將會(huì)被拒

27.3Apps using the HealthKit framework that store users’ health information in iCloud will be rejected

把用戶的健康信息存儲(chǔ)到iCloud的基于HealthKit框架的應(yīng)用會(huì)被拒

27.4Apps may not use or disclose (to third parties) user data gathered from the HealthKit API or from health-related human subject research for advertising or other use-based data mining purposes other than improving health, or for the purpose of health research

除非是為了改善健康或者進(jìn)行健康試驗(yàn)俊戳，應(yīng)用不允許將通過HealthKit API或者人體健康試驗(yàn)收集的用戶數(shù)據(jù)，用作廣告宣傳或者用戶數(shù)據(jù)挖掘

27.5Apps that share user data acquired via the HealthKit API with third parties without user consent will be rejected

未經(jīng)用戶許可與第三方分享通過HealthKit API獲得的用戶數(shù)據(jù)的應(yīng)用將會(huì)被拒

27.6Apps using the HealthKit framework must indicate integration with the Health app in their marketing text and must clearly identify the HealthKit functionality in the app’s user interface

使用HealthKit框架的應(yīng)用必須在營(yíng)銷文本中說明與系統(tǒng)自帶健康應(yīng)用的結(jié)合馆匿，同時(shí)必須在用戶界面清楚闡釋HealthKit功能

27.7Apps using the HealthKit framework or conducting human subject research must provide a privacy policy or they will be rejected

使用HealthKit框架或者實(shí)施人體試驗(yàn)的應(yīng)用必須提供隱私策略抑胎，否則將會(huì)被拒

27.8Apps that provide diagnoses, treatment advice, or control hardware designed to diagnose or treat medical conditions that do not provide written regulatory approval upon request will be rejected

提供診斷、治療建議或者控制用于診斷或者治療疾病的硬件的應(yīng)用渐北，若沒有根據(jù)要求提供書面的監(jiān)管審批阿逃，將會(huì)被拒

27.9Apps conducting health-related human subject research must obtain consent from participants or, in the case of minors, their parent or guardian. Such consent must include the (a) nature, purpose, and duration of the research; (b) procedures, risks, and benefits to the participant; (c) information about confidentiality and handling of data (including any sharing with third parties); (d) a point of contact for participant questions; and (e) the withdrawal process

實(shí)施人體健康試驗(yàn)的應(yīng)用必須要獲得參與者的許可，對(duì)于未成年人赃蛛，需要得到其父母或者監(jiān)護(hù)人的許可恃锉。許可內(nèi)容必須包括：(a)研究的性質(zhì)、目的以及持續(xù)性呕臂；(b)參與流程淡喜、風(fēng)險(xiǎn)以及參與者福利；(c)信息的機(jī)密性和數(shù)據(jù)處理（包括與任何與第三方的共享）诵闭；(d)參與者答疑的聯(lián)系方式；(e) 退出步驟

28.10Apps conducting health-related human subject research must secure approval from an independent ethics review board. Proof of such approval must be provided upon request.

實(shí)施人體健康試驗(yàn)的應(yīng)用必須有來自倫理審查委員會(huì)的安全許可。相關(guān)證明必須在提交申請(qǐng)前提供

TestFlight 測(cè)試

28.1Apps may only use TestFlight to beta test apps intended for public distribution and must comply with the full App Review Guidelines

應(yīng)用僅能以公開分發(fā)為目的使用TestFlight進(jìn)行beta版測(cè)試疏尿，且必須遵守完整的 App Review Guidelines

28.2Apps using TestFlight must be submitted for review whenever a build contains material changes to content or functionality

當(dāng)版本中包含的內(nèi)容或功能有重大變化時(shí)瘟芝，使用TestFlight的應(yīng)用必須提交審核

28.3Apps using TestFlight may not be distributed to testers in exchange for compensation of any kind

使用TestFlight的應(yīng)用不允許在分發(fā)給測(cè)試者時(shí)索取任何形式的補(bǔ)償

Apple Pay 蘋果支付

29.1Apps using Apple Pay must provide all material purchase information to the user prior to sale of any good or service or they will be rejected; Apps using Apple Pay to offer recurring payments must, at a minimum, disclose the length of the renewal term and the fact that it will continue until canceled, what will be provided during each period, the charges that will be billed to the customer, and how to cancel.

使用Apple Pay的應(yīng)用必須在銷售任何商品或服務(wù)前，向用戶提供所有重要的購(gòu)買信息褥琐，否則將會(huì)被拒锌俱。使用Apple Pay進(jìn)行定期支付的，必須告知每個(gè)周期的時(shí)長(zhǎng)敌呈，以及告知除非取消將持續(xù)支付的事實(shí)贸宏，并在每一個(gè)周期都進(jìn)行告知。還要送遞用戶賬單磕洪，以及告知如何取消支付

29.2Apps using Apple Pay must use Apple Pay branding and user interface elements correctly and as described in the Apple Pay Identity Guidelines or they will be rejected

使用 Apple Pay 的應(yīng)用必須正確使用Apple Pay Human Interface Guidelines中的 Apple Pay 標(biāo)識(shí)和用戶界面元素吭练，否則將會(huì)被拒

29.3Apps using Apple Pay as a purchasing mechanism may not offer goods or services that violate the law of any territory in which the good or service will be delivered and may not be used for any illegal purpose

將 Apple Pay 購(gòu)買功能的應(yīng)用不得提供違反商品或服務(wù)所在地法律的商品或服務(wù)，且不得用于任何非法目的

29.4Apps using Apple Pay must provide a privacy policy or they will be rejected

使用 Apple Pay 的應(yīng)用必須提供隱私策略析显，否則將會(huì)被拒

29.5Apps using Apple Pay may only share user data acquired via Apple Pay with third parties when provided to facilitate or improve delivery of goods and services or to comply with legal requirements

只有為了促進(jìn)或提升商品和服務(wù)的交付鲫咽，或者依照法律要求，使用 Apple Pay 的應(yīng)用才能與第三方分享通過 Apple Pay 獲得的用戶數(shù)據(jù)

Living document 動(dòng)態(tài)文檔

This document represents our best efforts to share how we review Apps submitted to the App Store, and we hope it is a helpful guide as you develop and submit your Apps. It is a living document that will evolve as we are presented with new Apps and situations, and we’ll update it periodically to reflect these changes.

這份文檔展現(xiàn)了我們?cè)诮弑M所能向你分享我們對(duì)提交到App Store的應(yīng)用的審查方式谷异，我們希望你在開發(fā)和提交應(yīng)用時(shí)分尸，這份指南能對(duì)你有所幫助。這是一份動(dòng)態(tài)文檔歹嘹，隨著新應(yīng)用和新情況的發(fā)生會(huì)有所變化箩绍。我們會(huì)定期更新，以反映這些變化尺上。

Thank

you for developing for iOS. Even though this document is a formidable

list of what not to do, please also keep in mind the much shorter list

of what you must do. Above all else, join us in trying to surprise and

delight users. Show them their world in innovative ways, and let them

interact with it like never before. In our experience, users really

respond to polish, both in functionality and user interface. Go the

extra mile. Give them more than they expect. And take them places where

they have never been before. We are ready to help.

感謝你參與到iOS的開發(fā)材蛛。雖然此文檔是一份“禁止事宜”的列表，但也請(qǐng)將那份短得多的“必做事宜”列表牢記于心尖昏。最重要的是仰税，用我們共同的努力讓用戶感到驚奇和欣喜，用創(chuàng)新方式向他們展示世界抽诉，讓他們用前所未有的方式與之互動(dòng)陨簇。根據(jù)我們的經(jīng)驗(yàn)，無(wú)論是應(yīng)用功能還是用戶界面迹淌，用戶確實(shí)會(huì)對(duì)精良的應(yīng)用有所回應(yīng)河绽。讓我們更進(jìn)一步，給他們超越預(yù)期的東西唉窃，帶他們?nèi)奈慈ミ^的地方耙饰。我們時(shí)刻準(zhǔn)備著提供幫助。

? Apple, 2015

? 蘋果公司, 2015

更新和說明

刪除線部分疑似為官方文檔中的錯(cuò)誤之處纹份，已刪除或者修正

本文檔參考了Cocoachina的翻譯版本苟跪，在此表示感謝廷痘。