Day1-2
單詞作業(yè)+ 背景補(bǔ)充（掃除“生詞句”）
nudge 助推（題目中shove 暫時(shí)翻譯成強(qiáng)推）
choice arcitechture 選擇架構(gòu)
libertarian paternalism 自由家長(zhǎng)制
descriptive norm 描述性社會(huì)規(guī)范
evil nudge 邪惡的助推
1/ be at a prestigious university
prestigious 有聲望的懂衩，有威望的
Eg：In some subjects，UK universities are would -beaters等舔，ahead even of the most prestigious US universities.
2/ heavy handed 笨拙的 嚴(yán)厲的 壓制的
Eg：Control remains heavy-handed on topics deamed “sensitive”.
3/ roll out the scheme 推出推廣（新產(chǎn)品/服務(wù)）涉馁，鋪開(kāi)羹膳，滾出
Eg：His top managers agreed when he asked them to roll out the healthier cuisine.
BIT 行為洞察團(tuán)/研究小組
4/ spin out
= prolong or extend
Eg：In 2012礁叔，his lab spun out Solid Power to commercialize the work.
5/ stray perilously close to ...
stray 走失/離題拭荤；迷路孟抗，失散
6/ allay 減輕（恐懼，擔(dān)憂诗眨，疑慮）
to allay fears/aches/pain
=comfort/calm/moderate/compose
By and large those doubts have been allaye?d.
7/ iterative 重復(fù)的唉匾，反復(fù)的，迭代的
repetition/restate
dedicated units 專職/責(zé)單位匠楚，專攻單元
8/ shape brand perception&customer behavior 打造/塑造品牌定位/形象
psychological insights 心里透視/研究巍膘，洞見(jiàn)
9/ sickly sibling to economics
attacked the assumption in most economic models.
10/ predate 早于...發(fā)生，先于...出現(xiàn)芋簿，早到來(lái)
design and test policy tweaks
11/mnemonic 幫助記憶的東西峡懈，助記符號(hào)/口訣
12/ default
a lack of other options
A failure to pay a financial obligation
An option that is selected automatically unless an alternative is specified.
13/ opt out 決定退出，插話与斤，請(qǐng)求免除肪康，自愿退出，拒絕參加
choose not to do sth, as out of fear of failing.
14/ emphatic 強(qiáng)有力的撩穿，堅(jiān)決的磷支，大比分的
Eg：Ask anyone if they are busy，stressed or overworked and the answer will likely be an emphatic YES!
Tweak the wording of letters
Tax returns 納稅申報(bào)單 所得稅
pay up 全部付清
take up rate 吸納率
tinkering at the margins 笨拙的修補(bǔ)
brought to bear on bigger,harder problems.
Fleeting 短暫的 飛逝的
prospective 可能成功的候選人
15/ infantilising 使幼兒化食寡，當(dāng)作幼兒對(duì)待
16/ deride 嘲笑 嘲弄 譏諷
envionmental cues 環(huán)境因素
17/ percinct 選區(qū) 購(gòu)物區(qū)
Day 3-4
邏輯導(dǎo)圖+神詞神劇翻譯
神句
1. And the approach was less heavy-handed than imposing quotas for poorer pupils, an option previous governments had considered.
政府之前考慮執(zhí)行的政策是強(qiáng)行配額定制每個(gè)學(xué)校貧困學(xué)生數(shù)量雾狈，這項(xiàng)措施比上述政策溫和多了。
篤師譯：政府之前考慮過(guò)要為貧困學(xué)生強(qiáng)制留出名額抵皱，相比之下善榛，這一方式則緩和的多。
整個(gè)句式調(diào)整了一下呻畸，更符合漢語(yǔ)的表達(dá)習(xí)慣移盆。
Heavy-handed此處其實(shí)并不太容易處理，雖然意思可以理解擂错，但轉(zhuǎn)化為貼切的漢語(yǔ)真心不
易味滞。干脆把less heavy-handed打包轉(zhuǎn)化樱蛤。
2. If BIT did not save the government at least ten times its running cost, it was to be shut down after two years.
如果行為洞察組這個(gè)機(jī)構(gòu)創(chuàng)造的價(jià)值沒(méi)有超過(guò)其運(yùn)營(yíng)成本至少十倍钮呀，成立兩年后早就該關(guān)掉了。
篤師譯：如果BIT不能為政府至少省下其運(yùn)營(yíng)成本10倍的話昨凡，就將在兩年后關(guān)閉爽醋。
3. Many worried about the idea of bureaucrats being given free rein to shape behavior by imperceptibly tweaking government communications and environmental cues.
政府可以隨心所欲的通過(guò)細(xì)微地調(diào)整政策的方式以及環(huán)境提示來(lái)左右民眾行為，很多人對(duì)這種官僚主義表示擔(dān)憂便脊。
篤師譯：許多人擔(dān)心：通過(guò)不易察覺(jué)的方式調(diào)整政府傳播的信息和環(huán)境提示等于讓官僚們擁有了操縱行為的完全自由蚂四。
Free rein:行者無(wú)疆
4. As long as that choice is made in a transparent manner, and is subject to democratically elected politicians, nudging offers policymakers an alternative to both the nanny state and the unintelligent one; a middle way that he describes as “l(fā)ibertarian paternalism”.
只要這個(gè)選項(xiàng)是通過(guò)公開(kāi)透明的方式和民主選舉產(chǎn)生，助推這種方式這種方式提供給政策制定者一個(gè)新的選擇，這種方式在管理過(guò)渡的保姆式政府和不明智政府之間提供了一個(gè)中間道路遂赠；這種中間路線被稱為“自由家長(zhǎng)制”久妆。
?只要以透明的方式做選擇，且由民主選舉的政治家負(fù)責(zé)跷睦，那么“助推”就能避免保姆式或無(wú)知式國(guó)家的極端筷弦；這種中間道路也被稱作“自由主義家長(zhǎng)制”。
?注：詳見(jiàn)群里童鞋分享的“助推-第三條道路”文檔抑诸。
神詞組
1. Financial aid：財(cái)政補(bǔ)助烂琴；經(jīng)濟(jì)支持
2. Roll out the scheme：推出方案；推出該機(jī)制
?Roll out a new product/service
3. Spin out of....從...剝離開(kāi)來(lái)
?Spin-off company衍生企業(yè)蜕乡，指一個(gè)大公司把某一個(gè)部分剝離出去奸绷，使之成為一個(gè)獨(dú)立的公司。
4. Pioneer the use of psychology to....：在心理學(xué)應(yīng)用方面的拓荒者层玲；最先使用心理學(xué)來(lái)....
5. The very idea provoked objections：這個(gè)想法招致了反對(duì)的聲音号醉；正是這一想法激起了抗議
6. Mass manipulation: 左右公共意見(jiàn)；操縱大眾辛块，此處的mass指的是群眾
?Market manipulation:操縱市場(chǎng)
7. Gain ground：站得住腳扣癣；有所進(jìn)展
?IT-enabled business models will be useful as advances in technology continue to gain ground.
?值得內(nèi)化，豐富主動(dòng)儲(chǔ)備憨降，以后想要表達(dá)“進(jìn)步”含義時(shí)就多了一個(gè)選擇父虑，不要總develop,
?progress之類的啦~~~
8. Shape brand perception：塑造品牌印象/感知：指受眾對(duì)品牌的看法
?Brand image:品牌形象
?乍一看兩者好像差不多，其實(shí)不然授药。Perception指的是受眾的看法士嚎，而image則是主體
?給（擺）出的造型，很多時(shí)候二者并不一致悔叽。
9. Mark the start of a global trend：標(biāo)志著全球潮流的開(kāi)端/開(kāi)始
10. Centrally directed policy initiatives：中央集權(quán)制政策莱衩；集中下令的政策
11. Set the desired outcome as the default：設(shè)置既定結(jié)果為最佳選項(xiàng)；將希望實(shí)現(xiàn)的結(jié)果設(shè)為默認(rèn)
12. Opt out：選擇退出
13. Tackle corruption：反腐娇澎；解決腐敗問(wèn)題笨蚁，tackle sth=deal with sth=handle sth
參考平行文本鏈接http://mp.weixin.qq.com/s/fHaBRTZ_0evM0dd-jlqmtQ
Day5
運(yùn)用所學(xué) 輸出
Day 6
復(fù)盤
