Branding

Successful branding involves more than just adding brand assets to your app. Great apps express unique brand identity through smart font, color, and image decisions. Provide enough branding to give people context in your app, but not so much that it becomes a distraction.

成功的品牌化包括不僅僅為你的app增加品牌資產(chǎn)即纲。好的app表達(dá)通過精妙的字體沈堡，顏色和圖片不一樣的品牌標(biāo)識(shí)辉词。在你的app給予用戶足夠的品牌化涧至，但不要多到讓用戶覺得厭煩。

Incorporate refined, unobtrusive branding.People use your app to be entertained, get information, or get things done, not to watch an advertisement. For the best experience, subtly incorporate your brand through your app’s design. Using colors from your app icon throughout your interface is one great way to provide context in your app.

精妙芥永，不唐突地品牌化帚称。用戶使用你app來(lái)娛樂嫩絮，獲取信息，或者完成某事诈乒，而不是來(lái)看一個(gè)廣告罩扇。為了最好的體驗(yàn)，通過你的app設(shè)計(jì)精妙的包含品牌怕磨。將你app圖標(biāo)的顏色應(yīng)用到界面上來(lái)凸顯你的品牌是種很好的方式喂饥。

Don’t let branding get in the way of great app design.Above all, make your app feel like an iOS app. Ensure that it's intuitive, easy to navigate, easy to use, and focuses on content. Even if your app is available on other platforms, avoid diluting your design by focusing too much on consistent branding.

不要讓品牌化妨礙了你設(shè)計(jì)出好的app。首先癌压，讓你的app看起來(lái)像一個(gè)iOS app仰泻。確保它是直觀的，容易導(dǎo)航滩届，容易使用集侯，關(guān)注內(nèi)容。即時(shí)你的app在其他平臺(tái)也是可用帜消，避免因?yàn)樘P(guān)注一致的品牌化而稀釋設(shè)計(jì)棠枉。

Defer to content over branding.Showing a persistent bar at the top of the screen that does nothing but display brand assets means there’s less room for viewing content. Instead, consider less intrusive ways to implement branding, such as using a custom color scheme or font, or subtly customizing the background.

在品牌化之上尊重內(nèi)容。在屏幕頂部顯示一個(gè)永久的欄不做任何事泡挺，只是顯示品牌資產(chǎn)意味著更少的空間來(lái)瀏覽內(nèi)容辈讶。取而代之，考慮更少侵入的方式來(lái)實(shí)現(xiàn)品牌化娄猫，例如使用定制的顏色主題或者字體贱除，或者精妙的定制背景。

Resist the temptation to display your logo throughout your app.Avoid displaying a logo throughout your app unless it’s necessary for providing context. This is especially important in navigation bars, where a title is more helpful.

抵制貫穿你的app顯示你的logo的誘惑媳溺。除非必要月幌，否則要避免貫穿你的app顯示一個(gè)logo。在導(dǎo)航欄這里特別重要悬蔽，一個(gè)標(biāo)題顯示在這里會(huì)更合適扯躺。

Adhere to Apple's trademark guidelines.Apple trademarks should not appear in your app name or imagery. SeeApple Trademark ListandGuidelines for Using Apple Trademarks.

遵循Apple的商標(biāo)指南。Apple商標(biāo)不應(yīng)該出現(xiàn)在你的app名稱或圖像。SeeApple Trademark ListandGuidelines for Using Apple Trademarks.

TIPThe App Store offers more opportunities to highlight your brand. For guidance, seeApp Store Marketing Guidelines.