Chaptrer 5 ?下
● BECOME A DOPAMINE DETECTIVE ? 做一個 多巴胺偵探
● UNDER THE MICROSCOPE: WHO’S MANIPULATING YOUR DOPAMINE NEURONS?深入剖析： 誰在掌控你的多巴胺神經(jīng)元？
● PUTTING DOPAMINE TO WORK ?讓多巴胺發(fā)揮作用
● WILLPOWER EXPERIMENT: DOPAMINIZE YOUR “I WILL” POWER CHALLENGE ? 為了你的“我愿意”挑戰(zhàn)分泌多巴胺
● THE DARK SIDE OF DOPAMINE ?多巴胺的陰暗面
● UNDER THE MICROSCOPE: THE STRESS OF DESIRE 深入剖析：欲望的壓力
● A SHOPPER FEELS THE ANXIETY, BUT KEEPS THE PROMISE ?購物者感到焦慮看杭，但是仍然遵守承諾
● WE MISTAKE THE PROMISE OF REWARD FOR HAPPINESS ? 我們誤把獎勵的承諾當(dāng)幸福了
● WILLPOWER EXPERIMENT: TEST THE PROMISE OF REWARD ?意志力實(shí)驗(yàn)：測試獎勵的承諾
● THE IMPORTANCE OF DESIRE ? 欲望的重要性
?? words and phrases
(1) ?hunt for? 搜尋，尋找
近義詞：search for,hunt up
原句： ?Once I introduce these neuromarketing and sales tricks to my students, it ignites a hunt for evidence. 我把神經(jīng)營銷學(xué)和銷售技巧告訴學(xué)生以后，他們馬上開始尋找證據(jù)严卖。
仿句：I try to hunt for her in a crowded street.
(2) ensnare? vt. 誘捕离陶；誘入陷阱斋配；進(jìn)入羅網(wǎng)
同義詞：trap，vt.誘捕秽荞；誘入陷阱；進(jìn)入羅網(wǎng)
仿句：? You were ensnared ?in free marketing抚官，thus buying things you don't need扬跋。
(3) resist? [r?'z?st]
vi. 抵抗，抗拒凌节；忍耐
vt. 抵抗钦听；忍耐，忍住
n. [助劑] 抗蝕劑倍奢；防染劑
cannot resist (doing) sth
it is hard/difficult/impossible to resist sth
resist the temptation/urge to do sth
resist doing sth
原句：Knowing that cues have been carefully chosen to tempt you can help you see them for what they are and resist them. 當(dāng)你知道這些暗示都是經(jīng)過精心設(shè)計專門誘惑你的時候朴上，你就能夠看清它們到底是什么，也就能成功抵御他們了卒煞。
仿句：ladies ?can never resist ?buying?new clothes.
(4) unpredictable
adj. 不可預(yù)知的余指；不定的；出乎意料的
n. 不可預(yù)言的事
原文：This highlights（使突出） the power of an unpredictable reward.
? ? ? ? ? 難以預(yù)料的獎勵究竟有多強(qiáng)大的力量跷坝。
仿句：There are often unpredictable weather in this city.
（5）anticipate [?n'tisipeit]
vt. 預(yù)期酵镜，期望；先于…行動柴钻，占先淮韭，搶先；提前使用
[ 過去式 anticipated? 過去分詞 anticipated? 現(xiàn)在分詞 anticipating
仿句：Most recently贴届，we anticipate reading? this book every day.
??Sentence
? （1）
Once you start looking, it’s impossible not to see the many traps that have been laid to ensnare you, your dopamine neurons, and your money.
當(dāng)你開始關(guān)注的時候靠粪，你就會發(fā)現(xiàn)有多少陷阱在等著誘惑你，你的多巴胺神經(jīng)元和你的錢毫蚓。
Although we live in a world engineered to make us want, we can—just by paying attention—start to see through some of it. Knowing what's going on won't eliminate all your wants, but it will give you at least a fighting chance to exercise your “I won't” power.
盡管我們生活的世界總讓我們充滿欲望占键，但我們只要用心觀察就能看透一些東西。知道這些道理后并不能完全消除你的欲望元潘，但它至少讓你有了一次抗?fàn)幍臋C(jī)會畔乙，去鍛煉自己“我不要”的力量。
（啟發(fā)：試著去關(guān)注市場翩概、關(guān)注營銷牲距、關(guān)注自我的每一次消費(fèi)心理返咱，慢慢大腦就會擁有常識，常識累積成智慧牍鞠，當(dāng)你能夠解釋自己行為背后的深層動機(jī)后咖摹，沖動就會少去。）
? （2）
We want to feel our desires, and-for better or worse-we delight in a world that puts them on constant display for us to dream about.It's difficult to imagine a world where our dopamine neurons aren't being constantly courted.
我們想感覺到自己的欲望难述，而且在這樣一個讓我們不斷做白日夢的世界里感到快樂萤晴。很難想象一個讓多巴胺停止分泌的世界會是什么樣的。
If there's something you’ve been putting off because it’s so unpleasant, can you motivate yourself by linking it to something that gets your dopamine neurons firing?
如果你有什么事情讓你很不愉快胁后，所以你總是拖延著不去完成店读，你能不能把它和能讓你的多巴胺燃燒的事情聯(lián)系在一起，從而激勵自己去做呢择同？
(啟發(fā)：用好多巴胺系統(tǒng)給我們帶來正向的動力吧两入，但是前提是，先去了解它敲才，在日常生中觀察它９伞）
? （3）
f we pause and notice what’s really going on in our brains and bodies when we re in that state of wanting, we will find that the promise of reward can be as stressful as it is delightful.Desire doesn't always make us feel good—sometimes it makes us feel downright rotten.
如果我們能夠停下來觀察一下，自己在有所渴望的時候紧武，大腦和身體中究竟發(fā)生了什么事情剃氧，我們就會發(fā)現(xiàn)，獎勵的承諾帶給我們的壓力和快樂幾乎不分上下阻星∨蟀埃渴望并不總是讓我們感覺良好，有時候它會讓我們感覺自己墮落了妥箕。
To motivate you to seek the object of your craving, the reward system actually has two weapons: a carrot and a stick.When your reward center releases dopamine, it also sends a message to the brain's stress center. In this area of the brain, dopamine triggers the release of stress hormones. The result: You feel anxious as you anticipate your object of desire.?
為了促使你去追尋目標(biāo)滥酥，獎勵系統(tǒng)有兩大武器：胡蘿卜和大棒。當(dāng)你的獎勵系統(tǒng)釋放多巴胺的時候畦幢，它同樣也向大腦的壓力區(qū)域發(fā)出了信號坎吻。在大腦的這個區(qū)域里，多巴胺刺激了壓力荷爾蒙的釋放宇葱。結(jié)果是瘦真，當(dāng)你期待目標(biāo)是，你也感到了焦慮黍瞧。
（啟發(fā)：在企業(yè)管理中诸尽，胡蘿卜和大棒是經(jīng)常被提及到。現(xiàn)在從科學(xué)的角度再次看到這兩個名詞印颤，才覺得恍然大悟...在追求目標(biāo)的同時做好壓力的管理非常重要您机，適當(dāng)?shù)膲毫鼙匾菈毫^大帶來的焦慮已經(jīng)成了這個時代的通病。最好訂切合實(shí)際的目標(biāo)往产，這樣焦慮也就不會破壞我們的大腦被碗。）
? （4）
Desire is neither good nor bad—what matters is where we let it point us, and whether we have the wisdom to know when to follow.
欲望沒有絕對的好壞之分某宪，重要的是欲望將我們引到哪個方向仿村？以及我們是否足夠明智，知道什么時候該聽從欲望的聲音兴喂。
（啟發(fā)：欲望也好蔼囊，渴望也罷，一定程度上很重要衣迷，如果人生沒有任何渴望和向往畏鼓，沒有任何美好的期待，那每一天都是黯然失色壶谒，毫無動力的云矫。所以，如何和我們的欲望相伴相生汗菜，同步成長让禀，這也是一門學(xué)問。多多提升自己陨界，擴(kuò)展大腦藍(lán)圖吧Ｑ沧帷）
??Summary
There are two sides to everything. Dopamine stimulates us to pursue goals while also putting pressure on us,? we might as well put it to good use.Try to become a dopamine detective and learn to observe our daily behavior.It makes us feel motivated? by these observations. We'll be free when we? make sense of some shopping mysteries.
Sometimes, we have to believe in Science！
