W8L7-L8商業(yè)基礎(chǔ)-經(jīng)典電商模式-商業(yè)基礎(chǔ)-網(wǎng)購(gòu)微創(chuàng)新

問(wèn)題一.假如你是一個(gè)移動(dòng)電源/服裝/化妝品/或其他商品的商家,打算去天貓或京東開(kāi)個(gè)專(zhuān)賣(mài)店巡通,比較一下兩個(gè)平臺(tái)你各自需要準(zhǔn)備的材料和資金成本。

京東合作模式介紹

基本的硬性條件:

公司注冊(cè)資金50萬(wàn)以上!公司注冊(cè)時(shí)間在2年以上(若不符合條件,則保證金3萬(wàn)) ? 京東合作模式為SOP ?(即商家自己發(fā)貨模式)

SOP模式商家僅需要給顧客提供普通發(fā)票(可以不是一般納稅人)版仔。 ? 京東目前合作的賬期為月結(jié),后期將陸續(xù)開(kāi)放T+1結(jié)算,實(shí)銷(xiāo)實(shí)結(jié)蛮粮。

? 京東目前的政策是滿(mǎn)59元免運(yùn)費(fèi)益缎,運(yùn)費(fèi)由合作商家承擔(dān),部分偏遠(yuǎn)地區(qū)可設(shè)置郵費(fèi)然想。

以下是京東開(kāi)店需要資料


天貓入駐須知 1.

天貓有權(quán)根據(jù)包括但不僅限于品牌需求莺奔、公司經(jīng)營(yíng)狀況、服務(wù)水平等其他因素退回客戶(hù)申請(qǐng)变泄;同時(shí)天貓有權(quán)在申請(qǐng)入駐及后續(xù)經(jīng)營(yíng)階段要求客戶(hù)提供其他資質(zhì)令哟;天貓將結(jié)合各行業(yè)發(fā)展動(dòng)態(tài)、國(guó)家相關(guān)規(guī)定及消費(fèi)者購(gòu)買(mǎi)需求妨蛹,不定期更新招商標(biāo)準(zhǔn)屏富。 2.

請(qǐng)務(wù)必確保您申請(qǐng)入駐及后續(xù)經(jīng)營(yíng)階段提供的相關(guān)資質(zhì)的真實(shí)性(若您提供的相關(guān)資質(zhì)為第三方提供,如商標(biāo)注冊(cè)證滑燃、授權(quán)書(shū)等役听,請(qǐng)務(wù)必先行核實(shí)文件的真實(shí)有效性)颓鲜,一旦發(fā)現(xiàn)虛假資質(zhì)表窘,您的公司將被列入非誠(chéng)信客戶(hù)名單,天貓將不再與您進(jìn)行合作甜滨。 3. 天貓暫不接受個(gè)體工商戶(hù)的入駐申請(qǐng)乐严,也不接受非中國(guó)大陸企業(yè)的入駐申請(qǐng)。

4.

天貓暫不接受未取得國(guó)家商標(biāo)總局頒發(fā)的商標(biāo)注冊(cè)證商標(biāo)受理通知書(shū)的品牌開(kāi)店申請(qǐng)(部分類(lèi)目的進(jìn)口商品除外)衣摩,也不接受純圖形類(lèi)商標(biāo)的入駐申請(qǐng)昂验。

天貓費(fèi)用

一、保證金艾扮。根據(jù)店鋪性質(zhì)不同既琴,金額如下:

(一)品牌旗艦店、專(zhuān)賣(mài)店:帶有TM商標(biāo)的10萬(wàn)元泡嘴,全部為R商標(biāo)的5萬(wàn)元甫恩;

(二)專(zhuān)營(yíng)店:帶有TM的15萬(wàn)元,全部為R商標(biāo)的10萬(wàn)元酌予;

(三)特殊類(lèi)目說(shuō)明:1磺箕、賣(mài)場(chǎng)型旗艦店,保證金為15萬(wàn)元抛虫;2松靡、經(jīng)營(yíng)未在中國(guó)大陸申請(qǐng)注冊(cè)商標(biāo)的特殊商品(如水果、進(jìn)口商品等)的專(zhuān)營(yíng)店保證金為15萬(wàn)元建椰;3雕欺、天貓經(jīng)營(yíng)大類(lèi)“圖書(shū)音像”,保證金收取方式:旗艦店、專(zhuān)賣(mài)店5萬(wàn)元屠列,專(zhuān)營(yíng)店10萬(wàn)元蛛枚;4、天貓經(jīng)營(yíng)大類(lèi)“服務(wù)大類(lèi)”及“電子票務(wù)憑證”脸哀,保證金1萬(wàn)元蹦浦;5、天貓經(jīng)營(yíng)大類(lèi)“醫(yī)藥”撞蜂,保證金30萬(wàn)元盲镶;6、“網(wǎng)游及QQ”蝌诡、“話費(fèi)通信“及“旅游”經(jīng)營(yíng)大類(lèi)的保證金為1萬(wàn)元溉贿;7、天貓經(jīng)營(yíng)大類(lèi)“汽車(chē)及配件”下的一級(jí)類(lèi)目“新車(chē)/二手車(chē)”浦旱,保證金10萬(wàn)元宇色。

二、技術(shù)服務(wù)費(fèi)年費(fèi)(下稱(chēng)“年費(fèi)”):

商家在天貓經(jīng)營(yíng)必須交納年費(fèi)颁湖,年費(fèi)金額以一級(jí)類(lèi)目為參照宣蠕,分為3萬(wàn)元或6萬(wàn)元兩檔。達(dá)到要求銷(xiāo)售額可以返還甥捺,詳見(jiàn)附表1

三抢蚀、實(shí)時(shí)劃扣技術(shù)服務(wù)費(fèi)(簡(jiǎn)稱(chēng)“傭金”):

商家在天貓經(jīng)營(yíng)需要按照其銷(xiāo)售額(不包含運(yùn)費(fèi))的一定百分比(簡(jiǎn)稱(chēng)“費(fèi)率”)交納技術(shù)服務(wù)費(fèi)(0.5%到5%不等)


京東費(fèi)用

一蹦漠、保證金=?30,000元(用于交易糾紛的賠付)

二哨鸭、平臺(tái)使用費(fèi)=6000元/年(商戶(hù)需在入駐時(shí)一次性繳納)

三涵叮、交易服務(wù)費(fèi)=商家在京東商城以京東價(jià)售出的產(chǎn)品銷(xiāo)售額*?5%左右譬胎。


問(wèn)題二:.通過(guò)B2B平臺(tái)凶赁,為老家的某家制造型企業(yè)尋找線上客戶(hù)央星,給出使用該平臺(tái)的理由雷袋。參考艾瑞數(shù)據(jù)B2B網(wǎng)站梆惯。

? ? ?阿里巴巴

? ? ?理由:排行第一

3.閱讀三篇以上分別包含B2B备韧、B2C劫樟、C2C主題相關(guān)英文文章,按最新要求列出相關(guān)內(nèi)容

B2B:https://www.huffingtonpost.com/entry/top-5-strategies-for-todays-b2b-cmos_us_57ed3991e4b07f20daa10455

Today’s B2B CMO has many ways to go when it comes to creating deeper and closer customer relationships. Yet, knowing what path to take can be incredibly difficult. That’s because there’s so much technology, data sources, devices and channel options to consider. While there’s so many ways to communicate, it’s becoming harder to actually engage the B2B audience.

However, entrepreneurs like Srihari Kumar, a four-time company founder, includingZenIQ, has some thoughts about adjustments marketing leaders can make to improve their career trajectory. Here are five ways he suggests to address the current B2B challenges for CMOs and leverage new opportunities:

B2C:https://www.marketingterms.com/dictionary/b2c/

Information

While business-to-consumer activity exists both online and offline, the acronym B2C has primarily been used to describe the online variety.

B2C businesses played a large role in the rapid development of the commercial Internet in the 1990s. Large sums of venture capital flowed to consumers in the form of free online services and discounted shopping, spurring adoption of the new medium.?When the capital markets turned sour, however, the B2C companies were among the first to fall, and they fell fast. Many companies tried to follow the herd of investors by undergoing a B2C toB2Bmakeover.

For awhile after the .com bubble, B2C was used infrequently except when it was followed by “…is dead.” However, with more people online, new technologies and new online revenue models, many types of B2C companies are now flourishing online.

C2C:http://article.sapub.org/10.5923.j.ijnc.20140402.01.html

Consumer-to-consumer electronic commerce is a growing area of e-commerce. However, according to Meta analysis of critical themes of e-commerce, C2C e-commerce was only represented in the area of online auctions [7]. C2C transactions generally involve products sold through a classified or auction system. Products sold are often used or second hand. C2C is projected to grow in the future because of its cost effective; this means it minimizes the cost of using third parties. Retailers see it as very important, given the growing use of social media channels by consumers to share their option about specific stock, which often drives increased traffic to stores [5]. C2C is the oldest form of e-commerce we know, used well before internet appeared, although they can and are supported by large websites nowadays. They are a way of helping people to deal directly with each other or to buy more conveniently from companies. The goal of C2C is to enable buyers and sellers to find each other easily. They benefit in two crucial commerce areas. Firstly, they benefit from competition for product and second they can easily find products that are otherwise difficult to locate [9].

C2C e-commerce differs from a business-to-business model or business-to-consumer model because consumers interact directly with each other. However, a business does operate the online platform on which C2C transaction takes place. Buyer can shop for free, but sellers sometimes have to pay a fee to list their products. Consumers often play an active role in monitoring e-commerce sites for scam and other inappropriate content [12].

In most cases, C2C e-commerce is helped along by a third party who officiate the transaction to make sure goods are received and payments are made. This offers some protection for consumers taking part in C2C e-commerce, allowing the chance to take advantage of the prices offered by motivated seller. The purpose of this paper is to discuss the origin, definition, business model, statistics, advantages and disadvantages of C2C e-commerce. The paper will further look at some features of C2C e-commerce website.



1.什么情況下盯蝴,你會(huì)安裝一個(gè)新app毅哗?什么情況下,你會(huì)推薦他人安裝一個(gè)app捧挺?

需要使用的時(shí)候

他人需要使用時(shí)

2.閱讀一篇以上ecommerce? innovate相關(guān)英文文章虑绵,按最新要求列出相關(guān)內(nèi)容

ecommerce? innovatehttp://ecommerce-innovation.com/

You will need a marketing and advertising plan to correctly position your eCommerce website and all the products that you are featuring on it. Back in the day, “build it and they will come” theory held true. However, in this day and age, without an effective marketing plan you will not be able to last long. Make sure you have identified your target market and demographics, and invest your money to attract the right kind of customers who are looking to buy products rather than those who are simply looking for information. This is called buyer intent and you must understand it to increase your so called conversion ratios, ie. to increase the number of prospective clients becoming actual clients.

conversion ratios:轉(zhuǎn)換率

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