<p>歡迎查看 <b>Linus@筋斗云SEO 的每周資訊整理</b>，本周的一些要點(diǎn)：</p><ol><li><p>Google11月核心更新和評論更新仍然沒有結(jié)束</p></li><li><p>9個搜索結(jié)果頁的主要變化：圖標(biāo)觉啊、品牌拣宏、粉絲數(shù)、新模塊</p></li><li><p>GSC已索引頁面狂掉杠人？Google的問題勋乾，已修復(fù)</p></li><li><p>黑五網(wǎng)一期間的搜索結(jié)果頁變化和Google建議最佳做法</p></li><li><p>查詢品牌在SGE上會得出其他品牌的甚至競爭對手的結(jié)果</p></li><li><p>QRG《搜索質(zhì)量評分者指南》更新了什么宋下？</p></li><li><p>GSC的Crawl Rate Limiter工具準(zhǔn)備下架</p></li><li><p>Bard很推薦使用，它值得辑莫，但SEO可能會有考驗</p></li><li><p>可以在SGE和SERP寫筆記（評論）了杨凑？</p></li><li><p>GSC有搜不到詞匯的bug,但已經(jīng)很久了</p></li><li><p>Local SEO谷歌地圖的變化</p></li><li><p>一份美國司法部針對谷歌的壟斷案的筆錄，透露了很多信息</p></li><li><p>好用的SEO GPTs搜集</p></li></ol><h2>Google11月核心更新和評論更新仍然沒有結(jié)束</h2><p>有的網(wǎng)站波動很大摆昧，從 #筋斗云SEO 的長期監(jiān)控的幾個網(wǎng)站來看撩满，9月份的更新似乎是一個比較好的信號，11月份仍然處于波動之中绅你。</p><div class="image-package"><img src="https://upload-images.jianshu.io/upload_images/5814060-64568ec4fe9520a5.jpeg" img-data="{"format":"jpeg","size":73496,"width":1080,"height":882,"space":"srgb","channels":3,"depth":"uchar","density":72,"chromaSubsampling":"4:2:0","isProgressive":false,"hasProfile":false,"hasAlpha":false}" class="uploaded-img" style="min-height:200px;min-width:200px;" width="auto" height="auto"/>
</div><p><i>來自于 </i><span>關(guān)于 Google 搜索更新情況的問答[1]</span><span>伺帘，</span>Google對于近期社區(qū)的回應(yīng)發(fā)布在了博客上，建議大家都看看忌锯。</p><div class="image-package"><img src="https://upload-images.jianshu.io/upload_images/5814060-33ffa11edc8f6afd.jpeg" img-data="{"format":"jpeg","size":35808,"width":1080,"height":557,"space":"srgb","channels":3,"depth":"uchar","density":72,"chromaSubsampling":"4:2:0","isProgressive":false,"hasProfile":false,"hasAlpha":false}" class="uploaded-img" style="min-height:200px;min-width:200px;" width="auto" height="auto"/>
</div><div class="image-package"><img src="https://upload-images.jianshu.io/upload_images/5814060-07de780955575830.jpeg" img-data="{"format":"jpeg","size":59725,"width":1080,"height":396,"space":"srgb","channels":3,"depth":"uchar","density":72,"chromaSubsampling":"4:2:0","isProgressive":false,"hasProfile":false,"hasAlpha":false}" class="uploaded-img" style="min-height:200px;min-width:200px;" width="auto" height="auto"/>
</div><div class="image-package"><img src="https://upload-images.jianshu.io/upload_images/5814060-fd6e62d4bebc3c8c.jpeg" img-data="{"format":"jpeg","size":87376,"width":1080,"height":563,"space":"srgb","channels":3,"depth":"uchar","density":72,"chromaSubsampling":"4:2:0","isProgressive":false,"hasProfile":false,"hasAlpha":false}" class="uploaded-img" style="min-height:200px;min-width:200px;" width="auto" height="auto"/>
</div><h2>9個搜索結(jié)果頁的主要變化：圖標(biāo)伪嫁、品牌、粉絲數(shù)偶垮、新模塊</h2><p>鑒于谷歌的更新還沒結(jié)束张咳，搜索頁面的變化通常用于感覺更新的主要目的，見微知著似舵〗呕總結(jié)一下，11月份的更新似乎是對個人觀點(diǎn)以及真實體驗的增強(qiáng)砚哗，以下是近期搜索結(jié)果頁面的變化</p><ol><li><p>可以顯示社媒粉絲數(shù)了龙助，wow！而且點(diǎn)贊數(shù)都開始出現(xiàn)了蛛芥，會跟元數(shù)據(jù)有關(guān)嗎提鸟？</p></li></ol><div class="image-package"><img src="https://upload-images.jianshu.io/upload_images/5814060-33b10e65a002b182.jpeg" img-data="{"format":"jpeg","size":51068,"width":1080,"height":582,"space":"srgb","channels":3,"depth":"uchar","density":72,"chromaSubsampling":"4:2:0","isProgressive":false,"hasProfile":false,"hasAlpha":false}" class="uploaded-img" style="min-height:200px;min-width:200px;" width="auto" height="auto"/>
</div><div class="image-package"><img src="https://upload-images.jianshu.io/upload_images/5814060-fac063ba41e3d2d6.jpeg" img-data="{"format":"jpeg","size":34742,"width":1030,"height":461,"space":"srgb","channels":3,"depth":"uchar","density":72,"chromaSubsampling":"4:2:0","isProgressive":false,"hasProfile":false,"hasAlpha":false}" class="uploaded-img" style="min-height:200px;min-width:200px;" width="auto" height="auto"/>
</div><ol><li><p>發(fā)布時間挪到了上方，并且顯示了作者名仅淑，灰度測試中称勋。可能是為元描述的位置讓位涯竟，但同時把URL隱藏了赡鲜，可能后續(xù)在社媒類型會弱化URL的作用，而更加體現(xiàn)品牌信息</p></li></ol><div class="image-package"><img src="https://upload-images.jianshu.io/upload_images/5814060-f4e818cce6e083bb.jpeg" img-data="{"format":"jpeg","size":104665,"width":1080,"height":913,"space":"srgb","channels":3,"depth":"uchar","density":72,"chromaSubsampling":"4:2:0","isProgressive":false,"hasProfile":false,"hasAlpha":false}" class="uploaded-img" style="min-height:200px;min-width:200px;" width="auto" height="auto"/>
</div><ol><li><p>搜索結(jié)果出現(xiàn)了橫線昆禽，暫時還不清楚為什么要這樣做</p></li></ol><div class="image-package"><img src="https://upload-images.jianshu.io/upload_images/5814060-79157a6c47a5d2e9.jpeg" img-data="{"format":"jpeg","size":68501,"width":1080,"height":806,"space":"srgb","channels":3,"depth":"uchar","density":72,"chromaSubsampling":"4:2:0","isProgressive":false,"hasProfile":false,"hasAlpha":false}" class="uploaded-img" style="min-height:200px;min-width:200px;" width="auto" height="auto"/>
</div><ol><li><p>搜索一些大詞時蝗蛙，比如“Women’s Belt Bags”蝇庭，Google認(rèn)為reddit的Discussions排名要更高咯醉鳖？</p></li></ol><div class="image-package"><img src="https://upload-images.jianshu.io/upload_images/5814060-a59974e9c67be625.jpeg" img-data="{"format":"jpeg","size":84513,"width":1080,"height":855,"space":"srgb","channels":3,"depth":"uchar","density":72,"chromaSubsampling":"4:2:0","isProgressive":false,"hasProfile":false,"hasAlpha":false}" class="uploaded-img" style="min-height:200px;min-width:200px;" width="auto" height="auto"/>
</div><ol><li><p>搜索醫(yī)療類型的主題時，增加了一個Ask a Doctor的模塊哮内，但不知道會不會被黑帽玩壞</p></li></ol><div class="image-package"><img src="https://upload-images.jianshu.io/upload_images/5814060-5abe707645542699.jpeg" img-data="{"format":"jpeg","size":145027,"width":1080,"height":1848,"space":"srgb","channels":3,"depth":"uchar","density":72,"chromaSubsampling":"4:2:0","isProgressive":false,"hasProfile":false,"hasAlpha":false}" class="uploaded-img" style="min-height:200px;min-width:200px;" width="auto" height="auto"/>
</div><ol><li><p>航班搜索結(jié)果會出現(xiàn)SGE類似的框框盗棵，灰度測試中壮韭，可能和結(jié)構(gòu)化數(shù)據(jù)有關(guān)</p></li></ol><div class="image-package"><img src="https://upload-images.jianshu.io/upload_images/5814060-bf36ac4e087578c0.jpeg" img-data="{"format":"jpeg","size":27023,"width":1080,"height":353,"space":"srgb","channels":3,"depth":"uchar","density":72,"chromaSubsampling":"4:2:0","isProgressive":false,"hasProfile":false,"hasAlpha":false}" class="uploaded-img" style="min-height:200px;min-width:200px;" width="auto" height="auto"/>
</div><ol><li><p>廣告型SGE出現(xiàn)在了You may also like上</p></li></ol><div class="image-package"><img src="https://upload-images.jianshu.io/upload_images/5814060-5771e5ad3546bf9e.jpeg" img-data="{"format":"jpeg","size":85038,"width":1080,"height":1198,"space":"srgb","channels":3,"depth":"uchar","density":72,"chromaSubsampling":"4:2:0","isProgressive":false,"hasProfile":false,"hasAlpha":false}" class="uploaded-img" style="min-height:200px;min-width:200px;" width="auto" height="auto"/>
</div><ol><li><p><span>Latest </span>from xx 網(wǎng)，已經(jīng)出現(xiàn)在了搜索結(jié)果里面纹因，新頁面給網(wǎng)站帶來的新鮮度大家應(yīng)該都知道了喷屋，這也表明了Google可能會更在意這個</p></li></ol><div class="image-package"><img src="https://upload-images.jianshu.io/upload_images/5814060-7185ab7c12c9bf0e.jpeg" img-data="{"format":"jpeg","size":85313,"width":1080,"height":1122,"space":"srgb","channels":3,"depth":"uchar","density":72,"chromaSubsampling":"4:2:0","isProgressive":false,"hasProfile":false,"hasAlpha":false}" class="uploaded-img" style="min-height:200px;min-width:200px;" width="auto" height="auto"/>
</div><ol><li><p>一些購物意圖搜索的地方，可以<span>篩選 Small Business</span> 結(jié)果了瞭恰，對于2B用戶來說會有點(diǎn)意思屯曹，筋斗云SEO應(yīng)該很快就會落實對應(yīng)措施了</p></li></ol><div class="image-package"><img src="https://upload-images.jianshu.io/upload_images/5814060-0bc4a24ecc9d0f18.jpeg" img-data="{"format":"jpeg","size":69678,"width":1080,"height":601,"space":"srgb","channels":3,"depth":"uchar","density":72,"chromaSubsampling":"4:2:0","isProgressive":false,"hasProfile":false,"hasAlpha":false}" class="uploaded-img" style="min-height:200px;min-width:200px;" width="auto" height="auto"/>
</div><h2>GSC已索引頁面狂掉？Google的問題惊畏，已修復(fù)</h2><p>在筋斗云SEO監(jiān)控的300+客戶里面恶耽，有一小半都出現(xiàn)了索引突然大掉的問題，還好有關(guān)注到資訊颜启，在11月23日Google已經(jīng)通過X通知大家已修復(fù)偷俭。<span>這是一個 Search Console 的報告面板問題，與頁面索引或關(guān)鍵詞排名無關(guān)缰盏。</span></p><span></span><span></span><span></span><div class="image-package"><img src="https://upload-images.jianshu.io/upload_images/5814060-74717c166d5eadc1.jpeg" img-data="{"format":"jpeg","size":143808,"width":1080,"height":1250,"space":"srgb","channels":3,"depth":"uchar","density":72,"chromaSubsampling":"4:2:0","isProgressive":false,"hasProfile":false,"hasAlpha":false}" class="uploaded-img" style="min-height:200px;min-width:200px;" width="auto" height="auto"/>
</div><span></span><span></span><span></span><h2>黑五網(wǎng)一期間的搜索結(jié)果頁變化和Google建議最佳做法</h2><p>相信大家都看到了涌萤，黑五期間的變化還是有的。匯總了一下口猜，“Shop Black Friday deals”會出現(xiàn)在三個地方：</p><ol><li><p>最頂部的商品類別 Categories</p></li><li><p>Top Stories：翻譯過來就是“頭條新聞”负溪，是根據(jù)相關(guān)性、權(quán)威性和新鮮度等因素選擇的济炎。包括來自各種來源的文章笙以，包括主要新聞機(jī)構(gòu)、零售網(wǎng)站和消費(fèi)資訊站點(diǎn)冻辩。</p></li><li><p>Explore Brands：探索當(dāng)前品類的品牌有哪些</p></li><li><p><span>Perspectives</span>：對于當(dāng)前的搜索提供一個更全面的理解猖腕，包括個人體驗、專家意見恨闪、論壇信息和社媒消息倘感。</p></li><li><p>有更多產(chǎn)品類型的輪播圖</p></li></ol><p>可以看看以下的截圖：</p><p>網(wǎng)絡(luò)星期一的布局也差不多</p><div class="image-package"><img src="https://upload-images.jianshu.io/upload_images/5814060-a951bd2153fc344a.jpeg" img-data="{"format":"jpeg","size":122092,"width":1080,"height":838,"space":"srgb","channels":3,"depth":"uchar","density":72,"chromaSubsampling":"4:2:0","isProgressive":false,"hasProfile":false,"hasAlpha":false}" class="uploaded-img" style="min-height:200px;min-width:200px;" width="auto" height="auto"/>
</div><p>關(guān)于“黑色星期五”和“網(wǎng)絡(luò)星期一”網(wǎng)頁的最佳做法（來自Google）：</p><div class="image-package"><img src="https://upload-images.jianshu.io/upload_images/5814060-410a1329584311fa.jpeg" img-data="{"format":"jpeg","size":99657,"width":1080,"height":549,"space":"srgb","channels":3,"depth":"uchar","density":72,"chromaSubsampling":"4:2:0","isProgressive":false,"hasProfile":false,"hasAlpha":false}" class="uploaded-img" style="min-height:200px;min-width:200px;" width="auto" height="auto"/>
</div><p>使用SGE其實能夠在搜索品牌+產(chǎn)品的時候自動抓取你的網(wǎng)站并且提取信息，比如“black friday screwdriver XXBrand”會提取出核心信息咙咽，對于我個人的抽樣調(diào)查和觀察大家的信息來說老玛，美國消費(fèi)者依賴SGE的地方還是挺多的。</p><div class="image-package"><img src="https://upload-images.jianshu.io/upload_images/5814060-5e3810f1aa23b0cd.jpeg" img-data="{"format":"jpeg","size":82906,"width":1080,"height":651,"space":"srgb","channels":3,"depth":"uchar","density":72,"chromaSubsampling":"4:2:0","isProgressive":false,"hasProfile":false,"hasAlpha":false}" class="uploaded-img" style="min-height:200px;min-width:200px;" width="auto" height="auto"/>
</div><h2>查詢品牌在SGE上會得出其他品牌的甚至競爭對手的結(jié)果</h2><p>搜索“best buy Black Friday”钧敞，理論上應(yīng)該跳到Best buy蜡豹，但一展開SGE就會有一堆其他的結(jié)果，<span>甚至是競爭對手</span>溉苛，這個就很恐怖镜廉，千辛萬苦建立的品牌導(dǎo)航被SGE帶跑了，尤其是如果大家以后喜歡用SGE的話……搜索Nike愚战，Ninetendo的相關(guān)產(chǎn)品都會是這樣娇唯，這很難評齐遵。</p><div class="image-package"><img src="https://upload-images.jianshu.io/upload_images/5814060-d0a79af4b4418e7c.jpeg" img-data="{"format":"jpeg","size":119374,"width":1080,"height":745,"space":"srgb","channels":3,"depth":"uchar","density":72,"chromaSubsampling":"4:2:0","isProgressive":false,"hasProfile":false,"hasAlpha":false}" class="uploaded-img" style="min-height:200px;min-width:200px;" width="auto" height="auto"/>
</div><p>有點(diǎn)混亂，可能是暫時性的AI判斷問題塔插，Linus相信Google會解決的梗摇，但時間就不知道有多久咯。</p><p><i>來自X的Lily Ray和Aleyda Solis觀察</i></p><h2>QRG《搜索質(zhì)量評分者指南》更新了什么想许？</h2><p>2023 年 11 月 16 日 Google 發(fā)出了公告伶授，更新了《<span>搜索質(zhì)量評分者指南[2]</span>》，在上一份周快訊也有提過流纹。具體更新的點(diǎn)總結(jié)了一下：</p><ol><li><p><strong>P76 </strong>指導(dǎo)評估者如何評估論壇和問答頁面的質(zhì)量：更新及時谎砾、禮貌（中立？）捧颅、視覺展示</p></li><li><p><strong>P84 </strong>解釋了用戶位置對理解查詢的重要性</p></li><li><p><strong>P88 </strong>對搜索結(jié)果的次要解釋景图，搜 Apple 大部分是蘋果公司，但也有人想搜索水果碉哑、或者是城市or人名</p></li></ol><div class="image-package"><img src="https://upload-images.jianshu.io/upload_images/5814060-b0baf1a451092426.jpeg" img-data="{"format":"jpeg","size":48255,"width":1080,"height":658,"space":"srgb","channels":3,"depth":"uchar","density":72,"chromaSubsampling":"4:2:0","isProgressive":false,"hasProfile":false,"hasAlpha":false}" class="uploaded-img" style="min-height:200px;min-width:200px;" width="auto" height="auto"/>
</div><ol><li><p><strong>P90 </strong>“Know Simple”和“Do”的搜索意圖區(qū)別挚币，舉例：</p></li></ol><div class="image-package"><img src="https://upload-images.jianshu.io/upload_images/5814060-4333b193fbfd5a18.jpeg" img-data="{"format":"jpeg","size":77624,"width":1080,"height":458,"space":"srgb","channels":3,"depth":"uchar","density":72,"chromaSubsampling":"4:2:0","isProgressive":false,"hasProfile":false,"hasAlpha":false}" class="uploaded-img" style="min-height:200px;min-width:200px;" width="auto" height="auto"/>
</div><div class="image-package"><img src="https://upload-images.jianshu.io/upload_images/5814060-437c15e652d64d92.jpeg" img-data="{"format":"jpeg","size":86492,"width":1080,"height":527,"space":"srgb","channels":3,"depth":"uchar","density":72,"chromaSubsampling":"4:2:0","isProgressive":false,"hasProfile":false,"hasAlpha":false}" class="uploaded-img" style="min-height:200px;min-width:200px;" width="auto" height="auto"/>
</div><ol><li><p><strong>P95 </strong>細(xì)化用戶的搜索意圖，將關(guān)鍵詞意圖限制在更合理的用戶搜索意圖上扣典，而并不是完全開放式的答案妆毕，舉例：</p></li></ol><div class="image-package"><img src="https://upload-images.jianshu.io/upload_images/5814060-faec79cf2ea0a1bb.jpeg" img-data="{"format":"jpeg","size":76160,"width":1080,"height":298,"space":"srgb","channels":3,"depth":"uchar","density":72,"chromaSubsampling":"4:2:0","isProgressive":false,"hasProfile":false,"hasAlpha":false}" class="uploaded-img" style="min-height:200px;min-width:200px;" width="auto" height="auto"/>
</div><ol><li><p><strong>P114 </strong>高度滿足用戶需求的 Google SERP 特性示例，以及解釋了為什么它是高度滿足的</p></li></ol><p>細(xì)節(jié)我還是推薦大家去仔細(xì)閱讀咀嚼一下贮尖，這很有用笛粘。參考 <span>Google’s 2023 Search quality rater guidelines update: Here’s what change-SEL[3]</span><span>。如果你需要所有的歷史更新版本湿硝，Linus也整理好了薪前，文末加上好友跟我說一聲就行：</span></p><div class="image-package"><img src="https://upload-images.jianshu.io/upload_images/5814060-9793f91fc9013475.jpeg" img-data="{"format":"jpeg","size":74532,"width":890,"height":419,"space":"srgb","channels":3,"depth":"uchar","density":72,"chromaSubsampling":"4:2:0","isProgressive":false,"hasProfile":false,"hasAlpha":false}" class="uploaded-img" style="min-height:200px;min-width:200px;" width="auto" height="auto"/>
</div><h2>GSC的Crawl Rate Limiter工具準(zhǔn)備下架</h2><p><i>這是啥？</i>這個工具已經(jīng)有10+年歷史了关斜，它允許網(wǎng)站管理員對Googlebot爬取他們網(wǎng)站的頻率進(jìn)行一定程度的控制示括，使用該工具可以告訴Googlebot在爬取網(wǎng)站時應(yīng)減慢速度，以避免對網(wǎng)站服務(wù)器造成過大負(fù)荷痢畜。</p><p><span>大多數(shù)情況下垛膝，Googlebot會自動地管理爬取速率</span>，以免對網(wǎng)站服務(wù)器造成負(fù)擔(dān)丁稀，所以絕大部分網(wǎng)站管理員<span>不需要</span>手動調(diào)整這個設(shè)置吼拥。有很多站長和SEOer會迷信這個工具可以讓Google多抓取一點(diǎn)頁面，<span>很抱歉线衫，并不行</span>奏赘。</p><p>谷歌已經(jīng)宣布搜索控制臺中的爬行速度限制工具將于<span>2024年1月8日</span>被棄用：“由于在自動抓取速率處理方面的進(jìn)步肴敛，并且本著為用戶保持簡單的精神呕寝，我們將在 Search Console 中不推薦使用這個工具』８矗”</p><p>Linus建議矗积，<span>降低爬行速度的最快方法和最佳實踐</span>是通過<span>服務(wù)器響應(yīng)</span>（比如你的服務(wù)器不行了應(yīng)該拋出500狀態(tài)碼）來指導(dǎo)Googlebot的速率全肮，而不是手動限制這個速率工具。</p><p>官方下架說明 <i>2023年11月24日</i>：<span>Upcoming deprecation of Crawl Rate Limiter Tool in Search Console </span><span>https://developers.google.com/search/blog/2023/11/sc-crawl-limiter-byebye[4]</span></p><div class="image-package"><img src="https://upload-images.jianshu.io/upload_images/5814060-e97bc2fd8c888a66.jpeg" img-data="{"format":"jpeg","size":110405,"width":1080,"height":736,"space":"srgb","channels":3,"depth":"uchar","density":72,"chromaSubsampling":"4:2:0","isProgressive":false,"hasProfile":false,"hasAlpha":false}" class="uploaded-img" style="min-height:200px;min-width:200px;" width="auto" height="auto"/>
</div><h2>Bard很推薦使用棘捣，它值得辜腺，但SEO可能會有考驗</h2><p>為什么我很推薦大家使用Bard？除了<span>很明顯的快&簡潔</span>之外乍恐，Bard有一個很好的用處评疗，就是可以核查結(jié)果是否準(zhǔn)確，這給我的各種調(diào)研工作帶來非骋鹆遥快的判斷百匆，如果標(biāo)記為綠色，我一般會傾向于不再做檢查呜投，因為綠色<span>已經(jīng)代表了這一句可信</span>加匈。如果標(biāo)記為黃色，我就可以持續(xù)提問仑荐，或者再次進(jìn)行Google搜索雕拼。</p><p>并且，現(xiàn)在Bard也在測試不同的消息來源粘招，構(gòu)建個人品牌或者是商店品牌的權(quán)威性和可信性啥寇，將會是2024年新的課題。</p><div class="image-package"><img src="https://upload-images.jianshu.io/upload_images/5814060-2b28045fa7f9f313.jpeg" img-data="{"format":"jpeg","size":96981,"width":1080,"height":612,"space":"srgb","channels":3,"depth":"uchar","density":72,"chromaSubsampling":"4:2:0","isProgressive":false,"hasProfile":false,"hasAlpha":false}" class="uploaded-img" style="min-height:200px;min-width:200px;" width="auto" height="auto"/>
</div><p>根據(jù)Linus的體會洒扎，SGE主要對SEO的影響主要還是會影響點(diǎn)擊率和搜索意圖的偏移辑甜，但Linus相信，如果你的文章足夠權(quán)威和有個人體驗袍冷，獲得的流量將會比以前處在Top3要多得多栈戳。</p><p>BTW，對于SGE來說难裆，最近的發(fā)現(xiàn)是有的名詞查詢會自動展開子檀，涉及到某些問句可能不會展開。</p><h2>可以在SGE和SERP寫筆記（評論）了乃戈？</h2><p>Notes 在 Google 顯示了：您可以查看褂痰、創(chuàng)建和共享關(guān)于 Google 搜索結(jié)果和 Google 發(fā)現(xiàn)中的內(nèi)容的筆記，并附加到特定的搜索結(jié)果或發(fā)現(xiàn)文章症虑。Google版Reddit要來了缩歪？這個其實有點(diǎn)像Twitter(X)的知識背景附注，這一步是Google做得很棒的操作谍憔。</p><p>https://support.google.com/websearch/answer/13876743</p><div class="image-package"><img src="https://upload-images.jianshu.io/upload_images/5814060-f1518266808f5747.jpeg" img-data="{"format":"jpeg","size":52511,"width":1080,"height":384,"space":"srgb","channels":3,"depth":"uchar","density":72,"chromaSubsampling":"4:2:0","isProgressive":false,"hasProfile":false,"hasAlpha":false}" class="uploaded-img" style="min-height:200px;min-width:200px;" width="auto" height="auto"/>
</div><h2>GSC有搜不到詞匯的bug匪蝙，但已經(jīng)很久了</h2><p>關(guān)注到有朋友提出來的問題主籍。這是GSC的bug，無法搜索到指定詞逛球，但可以通過包含一個單詞的形式可以搜出來千元。比如搜索“screwdriver kit”，直接搜是無法搜出來的颤绕，必須要使用包含“screwdriver”幸海，然后在下面的詞匯列表中Ctrl+F查找，非常詭異對吧奥务。</p><div class="image-package"><img src="https://upload-images.jianshu.io/upload_images/5814060-3030623c984e19cf.jpeg" img-data="{"format":"jpeg","size":70132,"width":1080,"height":1105,"space":"srgb","channels":3,"depth":"uchar","density":72,"chromaSubsampling":"4:2:0","isProgressive":false,"hasProfile":false,"hasAlpha":false}" class="uploaded-img" style="min-height:200px;min-width:200px;" width="auto" height="auto"/>
</div><h2>Local SEO 谷歌地圖的變化</h2><p>AI相關(guān)的信息開始出現(xiàn)在谷歌地圖了物独，可能是SGE的又一信號，估摸著今年過去了Google會在G家所有產(chǎn)品都會嘗試用上大模型：</p><div class="image-package"><img src="https://upload-images.jianshu.io/upload_images/5814060-0904396f4a5be21b.jpeg" img-data="{"format":"jpeg","size":51903,"width":743,"height":712,"space":"srgb","channels":3,"depth":"uchar","density":72,"chromaSubsampling":"4:2:0","isProgressive":false,"hasProfile":false,"hasAlpha":false}" class="uploaded-img" style="min-height:200px;min-width:200px;" width="auto" height="auto"/>
</div><h2>一份美國司法部針對谷歌的壟斷案的筆錄氯葬，透露了很多信息</h2><p>Linus 暫時還沒有仔細(xì)看挡篓，但里面<strong>透露了很多信息</strong>：</p><ol><li><p>Google算法依賴于RankEmbed、RankBrain帚称、DeepRank官研、Navboost 和 Glue 等<strong>深度學(xué)習(xí)系統(tǒng)</strong></p></li><li><p><strong>用戶行為比如點(diǎn)擊、滾動世杀、懸停是Google排名的因素之一</strong></p></li><li><p>人類質(zhì)量評估員的作用阀参，結(jié)合上面的Google QRG更新</p></li><li><p>Google會根據(jù)用戶的數(shù)據(jù)不斷進(jìn)行訓(xùn)練</p></li><li><p>谷歌的“信息滿意度”概念——用戶采取的行動向谷歌發(fā)出信號，表明他們的搜索是有幫助的瞻坝。</p></li></ol><p><span>https://thecapitolforum.com/wp-content/uploads/2023/10/101823-USA-v-Google-PM.pdf?ck_subscriber_id=2181082630&utm_source=convertkit&utm_medium=email&utm_campaign=Marie's+Thoughts%2C+Ep.+12%3A+How+user+engement+signals+are+used+in+ranking.+New+info+from+the+DOJ+trial+against+Google. - 12368545[5]</span></p><h2>好用的SEO GPTs搜集</h2><p>鏈接在公眾號不太好發(fā)蛛壳，有興趣的同學(xué)請到文末加上好友，發(fā)送<span>GPTs</span>所刀，我將會把所有資料發(fā)給你</p><ol><li><p><span>SEO E-Commerce Content Pro</span><span> - Linus SEO的GPTs衙荐，用于提升文章質(zhì)量，試試看吧 </span>chat.openai.com/g/g-c6YnoBZke-seo-e-commerce-content-pro</p></li><li><p><span>Helpful Content </span>– Aleyda Solis</p></li><li><p><span>Learning SEO</span> – Aleyda Solis</p></li><li><p><span>Search Quality Evaluator</span> – Caitlin Hathaway</p></li><li><p><span>High-Quality Review Analyzer</span> – Caitlin Hathaway</p></li><li><p><span>GA4 Helper</span> – Scott Hendison</p></li><li><p><span>Schema Advisor</span> – Amanda Jordan</p></li><li><p><span>Web Performance Engineer </span>– Darwin Santos</p></li><li><p><span>Which Pages Impacted</span> – Marie Haynes</p></li></ol><h2>雅虎搜索將于2024年第1周更新</h2><p><i>雅虎：偶還在更新浮创！</i></p><p>雅虎搜索高級副總裁兼總經(jīng)理 Brian Provost 表示忧吟，雅虎搜索將于2024年第一周推出。雅虎和Bing同樣是不可忽視的SEO流量來源斩披，記得綁定上站長管理后臺溜族。</p><p><span>https://searchengineland.com/yahoo-search-to-start-rolling-out-in-the-first-weeks-of-2024-434729[6]</span></p><div class="image-package"><img src="https://upload-images.jianshu.io/upload_images/5814060-f10f5ce95bc8a969.jpeg" img-data="{"format":"jpeg","size":38118,"width":1080,"height":407,"space":"srgb","channels":3,"depth":"uchar","density":72,"chromaSubsampling":"4:2:0","isProgressive":false,"hasProfile":false,"hasAlpha":false}" class="uploaded-img" style="min-height:200px;min-width:200px;" width="auto" height="auto"/>
</div><h2>筋斗云SEO近期案例</h2><p><span>在線咨詢服務(wù)行業(yè)</span>，5月開始啟動SEO服務(wù)垦沉，服務(wù)半年左右煌抒，10月看自然搜索流量從7萬提升至14萬，環(huán)比上漲100%厕倍，網(wǎng)站流量持續(xù)增長中：</p><div class="image-package"><img src="https://upload-images.jianshu.io/upload_images/5814060-dda1047a98355e3b.jpeg" img-data="{"format":"jpeg","size":64536,"width":1080,"height":625,"space":"srgb","channels":3,"depth":"uchar","density":72,"chromaSubsampling":"4:2:0","isProgressive":false,"hasProfile":false,"hasAlpha":false}" class="uploaded-img" style="min-height:200px;min-width:200px;" width="auto" height="auto"/>
</div><p><span>歡迎+好友多多交流寡壮，分享SEO成功經(jīng)驗~</span></p><p><span style="color: rgba(0, 0, 0, 0.85); font-size: 18.72px;">參考資料</span>
</p><span><span>[1]</span></span><span style="font-size: 16px;">關(guān)于 Google 搜索更新情況的問答: </span><em style="font-size: 16px;">https://developers.google.com/search/blog/2023/11/q-and-a-on-search-updates?hl=zh-cn</em><span><span>
</span></span><span><span>[2]</span></span><span style="font-size: 16px;">搜索質(zhì)量評分者指南: </span><em style="font-size: 16px;">https://static.googleusercontent.com/media/guidelines.raterhub.com/en//searchqualityevaluatorguidelines.pdf</em><span><span>
</span></span><span><span>[3]</span></span><span style="font-size: 16px;">Google’s 2023 Search quality rater guidelines update: Here’s what change-SEL: </span><em style="font-size: 16px;">https://searchengineland.com/google-2023-search-quality-rater-guidelines-update-changes-434981</em>