Why did Nokia fail?
作者：Asim Qureshi, CEO LaunchPad
Nokia’s failure was something that just had to happen - Nokia, realistically, couldn’t have done much about it.
諾基亞倒掉可以說是天意。往現實里說绞佩，這對諾基亞而言是命中注定的寺鸥。
In 2007, around half of all mobile phones sold were Nokia phones. These guys were massively dominant.
2007年，諾基亞手機在全球市場占了半壁江山品山。他們簡直是無敵了胆建，霸主級的存在。
Below is my last Nokia, which I bought in 2007. It was a fantastic smartphone.
圖里面是我最后的一只諾基亞手機肘交，是2007年買的笆载。它是一只非常炫酷的智能手機。
Less than 10% of all phones sold were smartphones, but even in that growing space Nokia, with its Symbian, had dominance.
當時智能手機在手機市場中的占比不足10%，而諾基亞塞班智能機在這個日益增長的板塊中也占支配地位宰译。
But in 2007 something happened that you can’t really blame Nokia for. A nut job, Steve Jobs, made this insanely great smartphone that didn’t even have a keyboard, the iPhone. Not only that, he made buying apps so easy that people would actually buy them, making smartphones so much more useful.
但2007年發(fā)生了一件大事檐蚜，這還真不能怪諾基亞。有個叫喬布斯的瘋子造出了一款吊炸天的智能手機iPhone沿侈，居然連按鍵都沒有闯第。更沒天理的是，他讓APP購買變得易如反掌缀拭，消費者居然紛紛買賬咳短，這使得智能手機的用途大增。
And then, to make matters worse, Google decided to partner with every smartphone manufacturer in the world via Android, which would emulate the iPhone. And they didn’t care whether they made any money or not so gave the software for free.
接下來發(fā)生了更糟糕的事蛛淋。谷歌決定與全球所有智能機廠商合作咙好，打造效仿iPhone的安卓手機。而且谷歌根本就不在乎是不是能掙錢褐荷，直接免費提供安卓軟件勾效。
I mean, what were Nokia supposed to do? It’s far more difficult changing a legacy software, like Symbian, than making an essentially new one like Google did with Android. And given they were so dominant in both hardware and software, they couldn’t have really abandoned either.
諾基亞能怎么著？與谷歌開發(fā)出安卓這一新系統(tǒng)相比叛甫，諾基亞要去改它那“傳家寶”塞班軟件要難得多了层宫。而當時諾基亞在軟硬件上都處于霸主地位，直接放棄塞班也不可能啊其监。
Ok, in hindsight they should have adopted Android, but fat chance that was going to happen given Android was way behind, and a competitor.
當然萌腿，回過頭來看，他們應該也用安卓系統(tǒng)抖苦，但當時的情況下諾基亞那么做的可能性太低了毁菱，因為安卓還遠遠落后，而且兩者是競爭對手的關系锌历。
And so the reason Nokia failed was because shit happens…
那諾基亞為何會倒掉贮庞？原因很簡單，就是倒了血霉了……
