Short videos are popular because they are an
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Becoming famous is the dream of many, and Tian is getting closer to that dream.
Tian, 30, is a white-collar worker in Beijing. On short video application Douyin, Tian has more than 2,000 fans. So far, she has received more than 50,000 likes on the Dubsmash-like app. On her page on Douyin, Tian shares everything, from her son’s daily activities, to her pet dogs, to little skits (段子) made up by her and her husband. “Making funny videos, and combining them with music is really interesting,” Tian said. “Of course, I make the videos for fun because it is quite relaxing.”
China’s short video market has seen great growth, according to a report. The report said that China’s short video market was valued at 5.73 billion yuan ($900 million) in 2017, an increase of 184 percent. The industry value is expected to go up to the 30 billion mark in 2020. Companies like Tencent, Sohu and Iqiyi have all started providing short video content.
“Short videos are popular because they are an addition to traditional audio and video content on the internet,” said Sun Jiashan with the Chinese National Academy of Arts.
