Day 1-2?

單詞作業(yè)+背景補(bǔ)充（掃除生詞句）

Notes on How to ask for what you want — and get it every time?

1/enlist 謀求（某人幫助）,應(yīng)征入伍离唬，贏得

Voluntarily join the military；hire for work or assistance

Eg: The government is keen to enlist his support for Poland’s entry into the EU.

2/at length 最后，終于者冤；詳細(xì)地绒疗，詳盡的嗅定，

In detail;in the end

Eg: When I was there last year, I spoke at length about the threat of Islam.

3/Restive 不滿的橄教，躁動(dòng)不安的者填，感到厭煩的

Impatient especially under restriction or delay

Eg：Then came a steep rise in food and fuel prices and people at large became restive.

4/liven up 使...有生氣

Make lively浩村；enliven；invigorate

Eg： Administrators are finding new ways to liven up the experience.

5/cut to the chase 開門見山占哟，提到關(guān)鍵問題心墅，轉(zhuǎn)入/切入正題

Get to the point without wasting time

Get down to brass tacks；come straight to the point

Eg: Cut to the chase and keep it simple by eliminating extraneous words and phrase.

6/butter people up 對(duì)...說好話榨乎，恭維怎燥，巴結(jié)，阿諛奉承

describe so.going overboard praising or complimenting another person.

Brown-nose, flattery,

Eg: Democrats say Mr.Putin unleashed a cyberwar on them to help the president-elect, essentially to butter up Mr. Trump.

7/laying it on (too thick) 夸張蜜暑，過分的說铐姚，露骨的恭維

8/Ungratifying 不高興，不滿意肛捍，

Unappreciated,thankless

9/Attest 證實(shí)隐绵，作為...證據(jù)，作證

Certify, evidence,testify

Eg: Police records attests to his long history of violence.

10/Fiend 惡魔拙毫，對(duì)..有嗜好的人依许，...迷，...狂

Who loves sth. So much that it’s scary

Frug fiend 嗜毒鬼

Sugar-addicted jelly bean fiend

11/rattle on 喋喋不休的說

Talk incessantly and tiresomely

Eg:Don’t let her rattle on, which is a waste of your time and hers.

12/scorching wit and sense 劇烈的缀蹄，尖刻的峭跳，炙熱的

Hot or dry enough to burn or parch a surface/hot

Eg: Situated almost directly on the equator, the mountain endures scorching days and freezing nights.

Day3-4?

邏輯導(dǎo)圖+神詞神句翻譯：

1.?On various occasions she has?persuaded me to do?things for her, just as she has?enlisted?thousands of others.

就像她可以說服成千上百的人一樣，?她能讓我心甘情愿地在各種場(chǎng)合受她驅(qū)使缺前。

篤師譯：她向無數(shù)人尋求幫助,也成功的說服了我在許多事情上給予她支持蛀醉。

Enlist: to persuade someone to help you to do sth:謀求（某人的幫助）

Enlist sb’s help/service(常見詞組，建議內(nèi)化成積極儲(chǔ)備）

They hoped to enlist the help of the public in solving the crime.他們希望尋求公眾協(xié)助破案衅码。

2.?Why?would?I give up a Saturday?on the basis of?watching a clip of a similar conference a year earlier?

憑什么看一個(gè)一年前類似會(huì)議的視頻拯刁，我就得把自己的周六貢獻(xiàn)出去。

篤師譯：我為何要放棄周末為他效勞呢逝段？難道就因?yàn)榭戳饲耙荒甑臅?huì)議視頻筛璧？

(自己翻譯的版本好兇的說...)

Would此處表示意愿(會(huì)，將會(huì))

I wish you would be quiet for a minute.我希望你會(huì)安靜一會(huì)兒惹恃。

3.?There is no danger of ever?laying it on too thick. There is no level at which flattery stops working, according to?a study?by Jennifer Chatman of the University of California, Berkeley.

恭維的話再夸張也不為過夭谤。加州大學(xué)伯克利分校的JC的一項(xiàng)研究表明，

恭維不會(huì)到某個(gè)程度就失去效果巫糙。

篤師譯：用力夸獎(jiǎng)永遠(yuǎn)錯(cuò)不了朗儒。加州伯克利大學(xué)Jennifer Chatman的一項(xiàng)研究顯示，任何類型的美言都能起到效果。

Lay on：原來意思是涂抹（顏料等）醉锄，其實(shí)是呼應(yīng)前段butter it up: butter大家都知道是黃油的意思乏悄，用作動(dòng)詞是涂黃油，衍伸為甜言蜜語恳不，討好奉承檩小。此處用lay on則是呼應(yīng)黃油涂再厚也不嫌多。如果童鞋們一時(shí)之間體會(huì)不到烟勋，也不用著急规求，聯(lián)系上下文總能推斷出來，這不卵惦，下一句作者就進(jìn)一步解釋了：什么級(jí)別的好話都不會(huì)不奏效=黃油涂再厚也不為過阻肿。

4.?In addition to being flattering, the perfect please has to make you feel?not only wanted, but also needed. I read the email and said yes at once. I knew how?manipulative?it was, but I?could not help myself.

除了被恭維，完美的邀請(qǐng)讓你感覺對(duì)方不僅是想要請(qǐng)你沮尿，而且需要請(qǐng)你丛塌。我看完了郵件立馬回復(fù)接受邀請(qǐng)。我知道這封郵件不乏操縱說服的套路畜疾，但就是控制不住自己赴邻。

篤師譯：除了恭維以外，請(qǐng)求的最佳方式是讓人覺得自己不可或缺啡捶，而不僅僅是被邀請(qǐng)而已姥敛。我讀完郵件后立刻同意了。盡管我很清楚自己被忽悠了届慈，但還是難以拒絕徒溪。

want只是想要忿偷，但不是必須金顿，不是沒有他就不能活了: I want to go to the moon.

need是必需，通常說是必需品鲤桥，生活中少不了他: I need to eat.

5.?And?rather than ask?if I had enjoyed it,?it would have been better?to?attest?how much they had?enjoyed having me.

與其說問我是否享受那次活動(dòng)揍拆，不如直接證實(shí)我的加入為活動(dòng)增色不少。

篤師譯：比起詢問我的感受茶凳，更佳的方式是證實(shí)我的到來令他們感到愉快嫂拴。

全文中好多地方出現(xiàn)would,建議大家趁機(jī)打開詞典，好好研究一下would的各種用法哦贮喧。

6.?If only you would?join our panel on xxx. We have a lot of clever but worthy people talking, and?we need your genius to liven it up. Please say yes.

期待您能出席...小組討論筒狠。與會(huì)者機(jī)智風(fēng)趣，可以與他們談笑風(fēng)生箱沦，我們亟需您來點(diǎn)亮這次活動(dòng)辩恼。您就答應(yīng)了吧。

篤師譯：如果您愿意加入xxx討論小組就太好了。那里有許多充滿智慧且值得尊敬的嘉賓灶伊，我們需要您的超群魅力來帶動(dòng)大家疆前。請(qǐng)答應(yīng)我們吧。

整個(gè)句子堪稱經(jīng)典聘萨。首先竹椒，If only you would語氣相當(dāng)禮貌客氣。其次米辐，用your genius夸獎(jiǎng)對(duì)方能力胸完。再次，突出we need即讓對(duì)方感覺自己不可或缺儡循，提升對(duì)方的自我存在感舶吗。

最后，Please say yes. 真切懇請(qǐng)择膝。簡(jiǎn)直無人能拒啊~

If only you would這樣的表達(dá)方式相當(dāng)值得一學(xué)誓琼，基本上屬于客氣的最高級(jí)別：如果您能…就太好了。很多時(shí)候會(huì)看到if打頭的句子肴捉，如If you could please follow me. /If you could please open the box for me.用于比較正式的場(chǎng)合腹侣，是一種禮貌用語。比Please follow me要客氣舒緩的許多齿穗。

7.?Thank you for?bringing the evening to life?and for?your?scorching wit and sense. You are our own Tina Fey.

感謝您為今晚的活動(dòng)帶來活力傲隶，感謝您讓人驚艷的才思與智慧。你就是我們的大咖窃页。

篤師譯：您的才思敏捷讓整晚活動(dòng)熠熠生輝跺株，衷心感謝！您就是我們的Tina Fey.

蒂娜·菲（英文名：Elizabeth Tina Fey）脖卖，1970年5月18日出生于賓夕法尼亞州上達(dá)比乒省，美國劇作家、喜劇演員畦木、演員袖扛、制片人。曾經(jīng)是《周六夜現(xiàn)場(chǎng)》（Saturday Night Live十籍，縮寫SNL蛆封，又稱周末夜現(xiàn)場(chǎng)）的靈魂人物。SNL是美國一檔于周六深夜時(shí)段直播的喜劇小品類綜藝節(jié)目勾栗。

神詞組：

1.?go on at length 詳細(xì)說明惨篱，論述；長(zhǎng)篇大論

2.?cut to the chase 開門見山

3.?butter people up 拍馬屁围俘，恭維砸讳；

to flatter（口語）恭維机断，奉承She liked to butter up every new boss she had.

4.?singularly ungratifying 非常不開心，不滿意绣夺；完全不能讓人滿意

5.?get sb to do sth/make sb do sth 操縱別人做某事吏奸，讓...心甘情愿做；

? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? 使某人做某事陶耍；

6.?run into sb 遇到奋蔚，偶遇某人

7.?incline to do sth 傾向于做某事

8.?too vague to be convincing 太模糊了沒有說服力；太模糊所以不夠讓人信服

9.?be done with doing sth 做完了...事烈钞；完成...事

10.?rattle on?贅述泊碑；嘮叨不停

11.?fail to do its?job 沒有達(dá)到效果；沒能實(shí)現(xiàn)預(yù)期目的

?思維導(dǎo)圖

Day 5 運(yùn)用所學(xué) 輸出

根據(jù)原文精神毯欣，寫一封郵件馒过，邀請(qǐng)你敬仰的老師或領(lǐng)導(dǎo)來擔(dān)任某活動(dòng)的嘉賓。

Dear professor Zhang,

Thanks for reading my mail.

Next week on Sunday(21th of May), the English department will host the annual English debate competition.

We sincerely hope you would come and join us in the judge panel as a special guest. Known as a distinguished debate　titan , your coming will liven up the competition.What’s more,if only you would come, you will find yourself surrounded by an array of excellent and eloquent young speakers, who are passionately engaging in a battle of words and wits.No need to mention that all contestants are long for your talented guidance and sharp comments. Please say yes.

Yours

Sincerely

Molly

Day 6 復(fù)盤

1 附原文：

How to ask for what you want — and get it every time

Financial Times

Feb 13 2017

I know a woman who can get people to do whatever she wants. She can make busy executives give her their evenings, their thoughts and their money. On various occasions she has persuaded me to do things for her, just as she has enlisted thousands of others.

I ran into her the other day and asked what her secret was. “It is not hard,” she said. “I just say please and thank you.”

Actually it is not quite as simple as that. Most people know how to say please and thank you — or think they do. Almost everyone was taught that before they went to primary school. But hardly anyone has been taught how to do it properly.

Consider the following perfectly polite email I received recently from a man I know slightly. It began: “This year we are partnering with XXX to launch the second annual YYY conference. I know you are busy but we would love you to host a session on women in business on the Saturday.”

It then went on at length about the theme of the year and offered a link to a video of the previous year’s event. “Do let me know if that is feasible,” it ended.

It was not feasible. Why would I give up a Saturday on the basis of watching a clip of a similar conference a year earlier?

Thelength of the emailmade me feel restive and inclined to hit the delete button. To be reminded that I am busy merely provided an excuse to decline.

Now consider this message from my other acquaintance. Its subject line read: “If only you would...” and the email continued “... join our panel on xxx. We have a lot of clever but worthy people talking, and we need your genius to liven it up. Please say yes.”

What this does is cut to the chase — and the chase is flattery. The only truly effective way of saying please is to butter people up.

There is no danger of ever laying it on too thick. There is no level at which flattery stops working, according toa studyby Jennifer Chatman of the University of California, Berkeley.

In addition to being flattering, the perfect please has to make you feel not only wanted, but also needed. I read the email and said yes at once. I knew how manipulative it was, but I could not help myself.

Getting thank you right is just as easy, though just as uncommon. Consider the following failed attempt that landed in my inbox recently: “Thank you for talking at our function last week and for giving up your time. The feedback was excellent and we hope you enjoyed it.”

This was polite and professional. Yet it quite failed to do its job. For a start it was miles too slow — an emailed thank you should arrive within hours, not the following week.

Equally, to be thanked for your time is singularly ungratifying. Time takes no skill to give. To say the feedback was excellent was too vague to be convincing. And rather than ask if I had enjoyed it, it would have been better to attest how much they had enjoyed having me.

In rejecting this message, I felt the spirit of my mother. She was a fiend with the thank-you letter.

Every year on December 27 she sat us children down and made us write letters to everyone who had given us anything for Christmas. We had to specify what the present was, claim to be delighted with it, and (this was hardest) we had to say why.

When we were done with thanking, we had to keep writing until half way down the second page before signing off. Three of my mother’s four principles apply to the thank-you email. You thank specifically for the thing. You say why you liked it — and you must thank promptly. The only difference for me now is that I no longer have to rattle on for a page and a half. Indeed, the shorter the better.

And this is exactly what my persuasive acquaintance did. “Extraoooordinary”, said the subject line of the thank-you email that was waiting in my inbox when I awoke the next day. “Thank you for bringing the evening to life and for scorching wit and sense. You are our own Tina Fey.”

Actually, I had performed indifferently. I knew that — and so did she. We both understood the game she was playing. But no matter. The next time she asks me to do something, I will comply.

***附2 去年的做過一篇“science of persuasion”的復(fù)述任務(wù)酗钞，私認(rèn)為和這個(gè)話題相關(guān)性還蠻高腹忽，扒拉出來，復(fù)盤加深印象砚作。

說服業(yè)慣用的六項(xiàng)基本原則：互惠原則窘奏，稀缺性，權(quán)威性葫录，承諾一致性着裹，喜好，社會(huì)認(rèn)同米同。

視頻網(wǎng)頁鏈接：http://v.youku.com/v_show/id_XNTE0MDc3MzMy.html

*** 附3 science of persuasion參考文本（不客氣骇扇，要學(xué)習(xí)雷鋒）

Researchers?have?been?studying?the?factors?that?influence?us?to?say?yes

to?the?requests?of?others?for?over?60?years,and?there?can?be?no?doubt?that

there's?a?science?to?how?we?are?persuaded,?and?a?lot?of?this?science?is

surprising.When?making?a?decision,?it?would?be?nice?to?think?that?people

consider?all?the?available?information?in?order?to?guide?their?thinking,?but?the

reality?is?very?often?different.

In?the?increasingly?overloaded?lives?we?lead,more?than?ever,?we?need

shortcuts?or?rules?of?thumb?to?guide?our?decision?making.My?own?research?has

identified?just?six?of?these?shortcuts?as?universals?that?guide?human?behavior.

They?are:reciprocity,?scarcity,authority,?consistency,?liking,?and?consensus.

Understanding?these?shortcuts?and?employing?them?in?an?ethical?manner?can

significantly?increase?the?chances?that?someone?will?be?persuaded?by?your

request.Let's?take?a?closer?look?at?each?in?turn.

So,?the?first?universal?principal?of?influence?is?reciprocity.

Simply?put,?people?are?obliged?to?give?back?to?others?the?form?of?behavior,?gift,

or?service?that?they?have?received?first.If?a?friend?invites?you?to?their?party,

there's?an?obligation?for?you?to?invite?them?to?a?future?party?you?are?hosting.

If?a?colleague?does?you?a?favor,?then?you?owe?that?colleague?a?favor.

And?in?the?context?of?a?social?obligation,?people?are?more?likely?to?say

yes?to?those?that?they?owe.One?of?the?best?demonstrations?of?the

principle?of?reciprocation?comes?from?a?series?of?studies?conducted?in

restaurants.?So,?the?last?time?you?visited?a?restaurant,?there's?a?good?chance

that?a?waiter?or?waitress?will?have?given?you?a?gift,probably?about?the?same

time?that?they?bring?your?bill?--?a?liqueur?perhaps,?or?a?fortune?cookie,?or

perhaps?a?simple?mint.So,?here's?the?question:?Does?the?giving?of?a?mint?have

any?influence?over?how?much?tip?you're?going?to?leave?them??Most?people?will

say?no,but?that?mint?can?make?a?surprising?difference.

In?the?study,?giving?diners?a?single?mint?at?the?end?of?their?meal?typically

increased?tips?by?around?3%.?Interestingly,?if?the?gift?is?doubled?and?two?mints

are?provided,?tips?don't?double?--?they?quadruple,a?14%?increase?in?tips.

But?perhaps?most?interestingly?of?all?is?the?fact?that?if?the?waiter?provides?one

mint,?starts?to?walk?away?from?the?table,but?pauses,?turns?back,?and?says,?"For

you?nice?people,?here's?an?extra?mint,"?tips?go?through?the?roof?--?a?23%

increase,influenced?not?by?what?was?given,?but?how?it?was?given.So,?the?key?to

using?the?principle?of?reciprocation?is?to?be?the?first?to?give,?and?to?ensure?that

what?you?give?is?personalized?and?unexpected.

The?second?universal?principle?of?persuasion?isscarcity.

Simply?put,?people?want?more?of?those?things?they?can?have?less?of.When

British?Airways?announced?in?2003?that?they?would?no?longer?be?operating?the

twice-daily?London-New?York?Concord?flight?because?it?had?become

uneconomical?to?run,sales?the?very?next?day?took?off.Notice?that?nothing?had

changed?about?the?Concord?itself.It?certainly?didn't?fly?any?faster,the?service

didn't?suddenly?get?better,and?the?airfare?didn't?drop;it?had?simply?become?a

scarce?resource,and?as?a?result,?people?wanted?it?more.So,?when?it?comes?to

effectively?persuading?others?using?the?scarcity?principle,?the?science?is?clear.

It's?not?enough?simply?to?tell?people?about?the?benefits?they'll?gain?if?they

choose?your?products?and?services;you'll?also?need?to?point?out?what?is?unique

about?your?proposition?and?what?they?stand?to?lose?if?they?fail

to?consider?your?proposal.

Our?third?principle?of?influence?is?the principle?of?authority--

the?idea?that?people?follow?the?lead?of?credible,?knowledgeable?experts.

Physiotherapists,?for?example,?are?able?to?persuade?more?of?their?patients?to

comply?with?recommended?exercise?programs?if?they?display?their?medical

diplomas?on?the?walls?of?their?consulting?rooms.?People?are?more?likely?to?give

change?for?a?parking?meter?to?a?complete?stranger?if?that?requester?wears?a

uniform?rather?than?casual?clothes.?What?the?science?is?telling?us?is?that

it's?important?to?signal?to?others?what?makes?you?a?credible,knowledgeable

authority?before?you?make?your?influence?attempt.Of?course,?this?can?present

problems;?you?can?hardly?go?around?telling?potential?customers?how?brilliant

you?are,?but?you?can?certainly?arrange?for?someone?to?do?it?for?you.And

surprisingly,?the?science?tells?us?that?it?doesn't?seem?to?matter?if?the

person?who?introduces?you?is?not?only?connected?to?you,?but?also?likely?to

prosper?from?the?introduction?themselves.One?group?of?real?estate?agents

were?able?to?increase?both?the?number?of?property?appraisals?and?the?number

of?subsequent?contracts?that?they?wrote?by?arranging?for?reception?staff?that

answered?customer?inquiries?to?first?mention?their?colleagues'?credentials?and

expertise.?So?customers?interested?in?letting?a?property?were?told,?"Lettings?

Let?me?connect?you?with?Sandra,?who?has?over?15?years?experience?letting

properties?in?this?area."?Customers?who?wanted?more?information

about?selling?properties?were?told,?"Speak?to?Peter,?our?head?of?sales.?He?has

over?20?years?experience?selling?properties.?I'll?put?you?through?now."The

impact?of?this?expert?introduction?led?to?a?20%?rise?in?the?number?of

appointments?and?a?15%?increase?in?the?number?of?signed?contracts?--?not?bad

for?a?small?change?informed?from?persuasion?science?that?was?both?ethical

and?cost-less?to?implement.

The?next?principle?is?consistency.?People?like?to?be?consistent?with?the?things

they?have?previously?said?or?done.?Consistency?is?activated?by?looking?for

and?asking?for?small?initial?commitments?that?can?be?made.?In?one?famous?set

of?studies,?researchers?found,?rather?unsurprisingly,?that?very?few?people

would?be?willing?to?erect?an?unsightly?wooden?board?on?their?front?lawn?to

support?a?drive?safely?campaign?in?their?neighborhood;?however,?in?a?similar

neighborhood?close?by,?four?times?as?many?homeowners?indicated?that?they

would?be?willing?to?erect?this?unsightly?billboard.?Why??Because?ten?days

previously?they?had?agreed?to?place?a?small?postcard?in?the?front?window?of

their?home?that?signaled?their?support?for?a?drive?safely?campaign.?That?small

card?was?the?initial?commitment?that?led?to?a?400%?increase?in?a?much?bigger

but?still?consistent?change.?So,?when?seeking?to?influence?using?the

consistency?principle,?the?detective?of?influence?looks?for?voluntary,?active,

and?public?commitments?and?ideally?gets?those?commitments?in?writing.

For?example,?one?recent?study?reduced?missed?appointments?at?health

centers?by?18%?simply?by?asking?the?patients,?rather?than?the?staff,?to?write

down?appointment?details?on?the?future?appointment?card.

The?fifth?principal?is?the?principal?of?liking.?People?prefer?to?say?yes?to?those

that?they?like.?But?what?causes?one?person?to?like?another??Persuasion

science?tells?us?that?there?are?three?important?factors.?We?like?people?who?are

similar?to?us.?We?like?people?who?pay?us?compliments.?And?we?like?people?who

cooperate?with?us?towards?mutual?goals.?As?more?and?more?of?the?interactions

that?we?are?having?take?place?online,?it?might?be?worth?asking?whether?these

factors?can?be?employed?effectively?in,?let's?say,online?negotiations.?In?a?series

of?negotiations?studies?carried?out?between?MBA?students?at?two?well-known

business?schools,some?groups?were?told,?"Time?is?money,?get?straight?down?to

business."?In?this?group,?around?55%?were?able?to?come?to?an?agreement.?A

second?group,?however,?were?told,?"Before?you?begin?negotiating,?exchange

some?personal?information?with?each?other,?identify?a?similarity?you?share?in

common,?then?begin?negotiating."?In?this?group,?90%?of?them?were?able?to

come?to?successful?and?agreeable?outcomes?that?were?typically?worth?18%

more?to?both?parties.?So,?to?harness?this?powerful?principle?of?liking,?be?sure?to

look?for?areas?of?similarity?that?you?share?with?others,

and?genuine?compliments?you?could?give?before?you?get?down?to?business.

The?final?principle?isconsensus.?Especially?when?they?are?uncertain,?people

will?look?to?the?actions?and?behaviors?of?others?to?determine?their?own.?You

may?have?noticed?that?hotels?often?place?a?small?card?in?bathrooms?that

attempt?to?persuade?guests?to?reuse?their?towels?and?linen.?Most?do?this?by

drawing?a?guest's?attention?to?the?benefits?that?reuse?can?have?on

environmental?protection.?It?turns?out?that?this?is?a?pretty?effective?strategy,

leading?to?around?35%?compliance.?But?could?there?be?an?even?more?effective

way??Well,?it?turns?out?that?about?75%?of?people?who?check?into?a?hotel?for?four

nights?or?longer?will?reuse?their?towels?at?some?point?during?their?stay.?So,?what

would?happen?if?we?took?a?lesson?from?the?principle?of?consensus?and?simply

included?that?information?on?the?cards,?and?said?that?"75%?of?our?guests?reuse

their?towels?at?some?time?during?their?stay,?so?please?do?so?as?well."?It?turns?out

that?when?we?do?this,?towel?reuse?rises?by?26%.?Now,?imagine?the?next?time

you?stay?in?a?hotel,?you?saw?one?of?these?signs,?you?picked?it?up,?and?you?read

the?following?message,?"75%?of?people?who?have?stayed?in?this?room?have

reused?their?towel."?What?would?you?think??Well,?here's?what?you?might?think:

"I?hope?they're?not?the?same?towels."?And?like?most?people,?you?probably?think

that?this?sign?will?have?no?influence?on?your?behavior?whatsoever,?but?it?turns

out?that?changing?just?a?few?words?on?a?sign?to?honestly?point?out?what

comparable?previous?guests?have?done?was?the?single?most?effective

message,?leading?to?a?33%?increase?in?reuse.

So?the?science?is?telling?us?that?rather?than?relying?on?our?own?ability?to

persuade?others,?we?can?point?to?what?many?others?are?already?doing,

especially?many?similar?others.?So,?there?we?have?it:?six?scientifically?validated

principles?of?persuasion?that?provide?for?small,?practical,?often?costless

changes?that?can?lead?to?big?differences?in?your?ability?to?influence?and

persuade?others,?in?an?entirely?ethical?way.?They?are?the?secrets?from?the

science?of?persuasion.