翻譯自:How To Upgrade Your Blog And Make It Super Popular
The perks of having a super popular blog are many, you get to connect with like-minded people, you get the affirmation that what you say is interesting enough to be shared with a vast audience and you get more opportunities for paid work and attending important events.
擁有一個非常出名的個人網(wǎng)站的好處是非常多的,你會認識到志同道合的人询微,你網(wǎng)站里有趣的東西會通過被大眾分享和互相傳閱而得到認同痪寻,然后你會得到更多的有償工作和出席重要活動的機會井氢。
But getting your blog from blah to ta-da isn’t easy. Here are a few things I’ve learned through our year and a half working on CGD and talking with some of the biggest bloggers around about their content.
但要從一個只會記流水賬似的個人網(wǎng)站到有大量精彩文章產(chǎn)出的個人網(wǎng)站這過程是不容易的。以下是我通過在CGD(譯者注:原作者工作的網(wǎng)站)工作的一年半里和一些知名博主交流關于他們的網(wǎng)站內容后所學到的月腋。
Have a brain dump ?
Sunday is a great day to do a brain dump. Get a piece of paper, get some books, magazines, TV shows and websites around you and soak in the inspiration. Start writing post ideas and only stop when you have enough for two weeks. The ones you’re most excited about can go up sooner if you’d like.
讓大腦成為信息收集站
星期天很適合用來收集信息滓走。你可以在身邊找一些報紙权薯,圖書,雜志撩鹿,電視連續(xù)劇或網(wǎng)站谦炬,然后全身心的沉浸在思維空間里。把想到的文章題目記下來节沦,直到足夠2個星期要發(fā)布的內容才停下來吧寺。其中你最感興趣的題目可以先做出來窜管。
Live and die by your editorial calendar ?
I have a major panic attack if we aren’t at least 3 weeks ahead of ourselves, because when we’re organized, it’s less hassle and headache for me. If something comes up that I think is popular or important to mention, I add it at the beginning of the week.
跟著計劃走
如果我們沒有把事情提前至少三周安排好的話我會恐慌癥發(fā)作的,因為當一切都安排好了稚机,對我來說就沒這么麻煩和頭疼了幕帆。如果有突如其來的事件我覺得挺熱門或挺值得一提的,我就會把它排在每周的開頭赖条。
Quality over quantity. ?
Someone I know recently lamented that a 15-second video they shared got more views than the entire content of their website had in a year. Sometimes a quality post of minimal words will do better than a lengthy post with no substance. Remember that.
重質不重量
我有個朋友最近感嘆到他們發(fā)的一個15秒的視頻的查看數(shù)比他們網(wǎng)站一年內所發(fā)的全部文章加起來的查看數(shù)還要多失乾。所以要記住,有時候一篇質量上乘的小篇幅文章會比沒有主旨的長篇文章來的更好纬乍。
Writing matters. ?
If you aren’t a confident writer, you should definitely use Grammarly. I do because I’m not superhuman and sometimes I miss mistakes. Grammarly is my bro looking over the post with me. Make sure you are writing for both types of reader, the reader who skims, and the reader who will hang on to your every word.
寫作部分
如果在寫作方面你不夠自信的話碱茁,我強烈建議你用Grammarly (譯者注:一款幫助檢查英語語法的工具)。這個我也會用仿贬,因為我不是超人纽竣,有時候我也會犯錯。Grammarly就像是我的伙伴茧泪,時刻幫我檢查我的文章有沒有語法或書寫錯誤蜓氨。這也能保證你寫出來的文章既能滿足喜歡快速閱讀和仔細閱讀的讀者。
SEO isn’t that hard. ?
When I first started doing SEO I had no idea what I was doing, but now it’s second nature. My keywords aren’t always in the first paragraph of my copy, nor are they always unique, but they work. There are WordPress plugins that will help you figure out whether you have good SEO.
用好SEO并不難
我剛開始接觸SEO(譯者锥游啊:搜索引擎優(yōu)化)的時候我根本就不知道我在做什么穴吹,但現(xiàn)在這已經(jīng)成為我的第二本能了。我的關鍵詞既不總是特別的也不是經(jīng)常出現(xiàn)在我文章的第一段嗜侮,但他們真的有用「哿睿現(xiàn)在就有很多博客插件能清楚的讓你看到你個人主頁的SEO優(yōu)化做的好不好。
Don’t bore us! ?
It’s hard to be informative without being boring. I know. But if you read something you’ve written and aren’t excited by it, most likely your readers aren't either. Add a little personal information into it, crack a few jokes, that’ll incite people to stay!
不要讓讀者覺得無聊锈颗!
很難讓文章知識點豐富的同時又不想讓讀者覺得無聊顷霹,這我是知道的,但如果連你在讀自己寫的東西的時候都覺得無聊的話击吱,那讀者又何嘗不是呢淋淀。所以不妨嘗試往文章里加一些私人信息或一些小笑話來激勵讀者繼續(xù)讀下去。
Your site is a billboard. ?
I read somewhere that the average time someone will spend on a site is two minutes, so you should treat your site like a giant billboard at the side of the road. People are constantly passing by, but you want them to remember you and come back to your brand.
你的個人網(wǎng)站就是個大型廣告牌
我讀到過一些資料說姨拥,平均每個人在一個網(wǎng)站上停留的時間是2分鐘绅喉,所以你要把你的博客當作路邊那些大型廣告牌一樣去看待渠鸽。當人們經(jīng)過的時候如何吸引到他們叫乌,讓他們記住你并再次光臨。