Indeed, already today computers and algorithms are beginning to function as clients in addition to producers. In the stock exchange, for example, algorithms are becoming the most important buyers of bonds, shares and commodities. Similarly in the advertisement business, the most important customer of all is an algorithm: the Google search algorithm. When people design Web pages, they often cater to the taste of the Google search algorithm rather than to the taste of any human being.???

事實(shí)上，如今，計(jì)算機(jī)和算法已經(jīng)開始扮演生產(chǎn)者和客戶的角色了栋荸。例如，在證券交易所餐胀，算法正成為債券、股票和大宗商品的最重要買家瘤载。同樣骂澄，在廣告業(yè)務(wù)中，最重要的客戶是一種算法:谷歌搜索算法惕虑。人們?cè)谠O(shè)計(jì)網(wǎng)頁(yè)時(shí)坟冲，常常迎合谷歌搜索算法的口味磨镶，而不是任何人的口味。

事實(shí)上健提，現(xiàn)在已經(jīng)有計(jì)算機(jī)和算法不再只是生產(chǎn)者琳猫，還同時(shí)扮演起了客戶的角色。例如在證券交易所私痹，算法正成為債券脐嫂、股票和期貨的最重要買家。同樣紊遵，廣告業(yè)最重要的客戶也是算法：谷歌搜索算法≌饲В現(xiàn)在設(shè)計(jì)師設(shè)計(jì)網(wǎng)頁(yè)的時(shí)候，常常迎合的是谷歌搜索算法暗膜，而不是哪個(gè)人的品味匀奏。【林俊宏】

Algorithms obviously have no consciousness, so unlike human consumers, they cannot enjoy what they buy, and their decisions are not shaped by sensations and emotions. The Google search algorithm cannot taste ice cream.However, algorithms select things based on their internal calculations and built-in preferences, and these preferences increasingly shape our world. The Google search algorithm has a very sophisticated taste when it comes to ranking the Web pages of ice-cream vendors, and the most successful ice-cream vendors in the world are those that the Google algorithm ranks first - not those that produce the tastiest ice cream.

算法顯然沒有意識(shí)学搜，因此娃善，與人類消費(fèi)者不同，算法不能享受他們所購(gòu)買的東西瑞佩，他們的決策也不是由感覺和情緒影響的聚磺。谷歌搜索算法嘗不到冰淇淋的味道。然而炬丸，算法根據(jù)其內(nèi)部計(jì)算和內(nèi)置偏好選擇事物瘫寝，這些偏好日益塑造我們的世界。谷歌搜索算法在排名冰淇淋供應(yīng)商的網(wǎng)頁(yè)時(shí)有著非常精密的偏好稠炬，世界上最成功的冰淇淋供應(yīng)商是谷歌算法排名第一的供應(yīng)商焕阿，而不是那些生產(chǎn)最美味冰淇淋的供應(yīng)商。

算法顯然沒有意識(shí)酸纲，所以不會(huì)像人類消費(fèi)者那樣享受自己購(gòu)買的物品捣鲸，做決定時(shí)也不會(huì)受到感覺和情緒的影響瑟匆。畢竟闽坡，谷歌搜索算法怎么都不可能真的嘗一口冰激凌。然而愁溜，算法會(huì)依據(jù)其內(nèi)部運(yùn)算和內(nèi)置偏好來做出各種選擇疾嗅，而這些內(nèi)置偏好對(duì)人類世界的影響也日益增加。以冰激凌品牌為例冕象，谷歌搜索算法對(duì)網(wǎng)頁(yè)搜索結(jié)果的排序有十分復(fù)雜的考慮代承，而全球最成功的冰激凌品牌就是被谷歌排在前面的那幾家——不見得是真正最好吃的那幾家〗グ纾【林俊宏】

I know this from personal experience. When I publish a book, the publishers ask me to write a short description that they use for publicity online. But they have a special expert, who adapts what I write to the taste of the Google algorithm. The expert goes over my text, and says 'Don't use this word - use that word instead. Then we will get more attention from the Google algorithm.’ We know that if we can just catch the eye of the algorithm, we can take the humans for granted.

我是從個(gè)人經(jīng)歷中知道這一點(diǎn)的论悴。當(dāng)我出版一本書的時(shí)候掖棉，出版商要求我寫一篇簡(jiǎn)短的描述，用于網(wǎng)上宣傳膀估。但是他們有一個(gè)特別的專家幔亥，他會(huì)根據(jù)谷歌算法的口味來調(diào)整我寫的東西。專家仔細(xì)檢查了我的文本察纯，說“不要用這個(gè)詞帕棉，用那個(gè)詞代替，這樣我們才會(huì)從谷歌算法中獲得更多的關(guān)注饼记∠惆椋”我們知道，如果能抓住算法的眼球具则，就可以不把人類的喜好當(dāng)回事即纲。

我是從自身經(jīng)歷中體會(huì)到這一點(diǎn)的。每次我出書的時(shí)候乡洼，出版社都會(huì)請(qǐng)我寫個(gè)簡(jiǎn)短的介紹崇裁，讓他們用于網(wǎng)絡(luò)宣傳。但出版社會(huì)把我寫的文字改成迎合谷歌算法的版本束昵。在看過我寫的文字后拔稳，出版社告訴我：“不要用這個(gè)字，換成那個(gè)字比較好锹雏，能在谷歌算法里得到更多的關(guān)注巴比。”我們知道．只要抓住了算法的目光礁遵，抓住人類的目光就是自然而然的事了轻绞。【林俊宏】

So if humans are needed neither as producers nor as consumers, what will safeguard their physical survival and their psychological well-being? We cannot wait for the crisis to erupt in full force before we start looking for answers. By then it will be too late. In order to cope with the unprecedented technological and economic disruptions of the twenty-first century, we need to develop new social and economic models as soon as possible. These models should be guided by the principle of protecting humans rather than jobs. Many jobs are uninspiring drudgery, not worth saving. Nobody's life-dream is to be a cashier.What we should focus on is providing for people's basic needs and protecting their social status and self-worth.

那么佣耐，如果人類既不需要成為生產(chǎn)者政勃，也不需要成為消費(fèi)者，那么什么能保護(hù)人類的生存和心理健康呢兼砖？我們不能等到危機(jī)全面爆發(fā)后才開始尋找答案奸远。那樣就為時(shí)已晚了。為了應(yīng)對(duì)21世紀(jì)前所未有的技術(shù)和經(jīng)濟(jì)混亂讽挟，我們需要盡快開發(fā)新的社會(huì)和經(jīng)濟(jì)模式懒叛。這些模式應(yīng)該以保護(hù)人類而不是保護(hù)工作的原則為指導(dǎo)。許多工作都是乏味的苦差事耽梅，不值得挽救薛窥。沒有人畢生夢(mèng)想只是成為一名收銀員。我們應(yīng)該關(guān)注的是滿足人們的基本需求眼姐，保護(hù)他們的社會(huì)地位和自我價(jià)值诅迷。

這樣一來佩番，我們既不需要人類作為生產(chǎn)者，也不需要人類作為消費(fèi)者罢杉，那么．什么能保障人類的生存與心理健康呢答捕？我們不能等到危機(jī)徹底爆發(fā)才開始尋找答案，那時(shí)候就太遲了屑那。為了應(yīng)對(duì)21世紀(jì)這一前所未有的科技和經(jīng)濟(jì)動(dòng)蕩局面拱镐，需要盡快發(fā)展新的社會(huì)及經(jīng)濟(jì)模式，并以“保護(hù)人類持际，而不是保護(hù)工作”為指導(dǎo)原則沃琅。很多工作不過是無聊的苦差事，本就應(yīng)該被淘汰蜘欲。例如益眉，沒有人一輩子的夢(mèng)想是成為收銀員吧？我們應(yīng)該關(guān)注的是要滿足人類的基本需求姥份，以及保護(hù)其社會(huì)地位和自我價(jià)值郭脂。【林俊宏】