Activity: Music concert
Social media --> you need to have enough audience. This is a good evidence showing the company sponsoring this activity is worthy.
Actual products/services are easier to get than ask for the money directly
--> Raising dollar-value items
We already have…do you want to join the boat?
Only the paper of your idea --> ?NO.?
Customers --> This is the interesting part for the company
https://www.youtube.com/results?search_query=how+to+get+sponsor+in+university