Hi phil I'm julia from sales.
Do you mind if I join you?
Hey, julia, of course not.
What's up?
I'm wondering if you can teach me something about data collection and market research.
As you know, market research is important for increasing sales.
And I work for the sales team.
So I'm very interested in how research data is collected.
Why is she interested in how market research data is collected?
Market research is important for increasing sales. So she's interested in how it's collected.
What does she want him to teach her about?
She wants him to teach her how to collect data in market research.
No problem.
Well, normally we start with secondary research.
That means research with data that has already been published.
We search for resources online and sometimes we buy studies from consulting firms.
Then we'll compare it to previous research reports. Our company has done.
What kind of research do they normally start with?
They normally start with secondary research.
How does your team use secondary research?
They compare it to research reports that their company has done.
How about customer interviews or questionnaires?
That's primary research.
It's usually conducted when our team wants to gather firsthand Information about a specific issue or problem.
So what's new Information that your team gathers for the company?? Right.
Yes.
When will their team conduct primary research?
They will conduct primary research when they want first hand Information about their customers.
It's usually conducted when our team wants to gather firsthand Information about a specific issue or problem.
As you know, market research is important for increasing sales.
How about customer interviews or questionnaires?
I'm wondering if you can teach me something about data collection in market research.
It's usually conducted when our team wants to gather firsthand Information about a specific issue problem.
We usually do primary research on how customers are responding to our new product or service.
If we need to get quantitative data, we can do online questionnaires.
We also ask our data engineers to help us monitor and collect specific Information from our website.
This helps us examine and analyze customer behavior.
What helps the team analyzed customer behavior?
Collecting user data from their website helps them analyze customer behavior.
We usually do primary research on how customers are responding to our new product or service.
If we want qualitative data, we can interview customers.
It's also important to actually talk to customers to get further insights into their behaviors.
It's also important to actually talk to customers to get further insights into their behaviors.
I got it. So you conduct market research by doing both primary and secondary research.
Well not always.
For example, our latest report was a market overview.
So we collected more relevant Information through secondary research.
What was their latest research report about.
Their latest report was an overview of the market.
Why do they only collect secondary research for their latest research report?
Your last report was a market overview. So specific customer insights weren't relevant.
Our latest report was a market overview. So we collected more relevant Information through secondary research.
Their latest report was an overview of the market.
If we need to get a quantitative data we can do online questionnaire is.
But wouldn't it have been good to get our customer's perspective anyway?
In an ideal world? Sure.
But primary research can cost a lot of time and money.
Conducting primary research for every problem wouldn't be practical.
Because secondary research uses data that already exists. It's easy to buy and can be collected quickly.
Why is secondary research easier than primary research?
Because secondary research uses data that already exists. It's easy to buy and can be collected quickly.
Conducting primary research for every problem wouldn't be practical.
And like I said, secondary research also includes previous research from within the company.
So the findings can still be company specific.
Ah I see.
Thanks for the primer. You've really clarified things for me.
Sure. Feel Free to ask if you have any questions.
I will thanks.
How did she feel about market research after their talk?
He has really clarified things for her.
Feel Free to ask if you have any questions.
He has Really clarify things for her.
Wouldn't it have been good to get our consumers perspective anyway?
Second research also includes previous research from within the company.
