〈獨(dú)特價(jià)值主張 Unique Selling Proposition〉
創(chuàng)新策略思考卡 No.01
獨(dú)特價(jià)值主張
獨(dú)特價(jià)值主張，是產(chǎn)品與服務(wù)中的關(guān)鍵差異因素，從而幫助產(chǎn)品功能開發(fā)的優(yōu)先級，以滿足客戶和市場的需求。以下問題可以幫助你定義你的獨(dú)特價(jià)值主張锉桑。
檢查清單
為什么客戶應(yīng)該購買或使用你的產(chǎn)品服務(wù)而不是競爭對手的？
什么情況下客戶必須要使用你的產(chǎn)品服務(wù)窍株？
你要如何讓客戶說“我現(xiàn)在必須這樣做民轴，我不能再推遲了”？
有哪些信息是我們必須讓客戶知道而客戶卻不知道的夹姥？
客戶有多緊急需要(想要)你的產(chǎn)品服務(wù)杉武？
客戶不使用你的產(chǎn)品與服務(wù)的風(fēng)險(xiǎn)和痛苦是什么？
你要幫助客戶解決什么問題辙售？
客戶期待使用你的產(chǎn)品服務(wù)能得到什么樣的結(jié)果？
Unique Selling Proposition
USP, or unique selling proposition, is the key differentiating factor in products and services, which helps to prioritize product function development to meet the needs of customers and the market. The following questions can help you define your unique value proposition.
Checklist
Why should customers buy or use your products and services instead of competitors?
Under what circumstances must customers use your products and services?
How do you get customers to say "I must do this now, I can't postpone it anymore"?
What information is we must let customers know but customers do not know?
How urgent do customers need (want) your product service?
What are the risks and pains of customers not using your products and services?
What problem do you want to help customers solve?
What kind of results do customers expect from using your products and services?
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