PayPal isn't only an online payment service, it actually has a few more features that many people may not know about. Consequently, a good product tour is crucial for educating users on the product. Here's how they do it:
?PayPal 不僅僅提供在線支付服務(wù)怪与,它實(shí)際上有些很多人不知道的其他功能。所以遍愿,一個(gè)優(yōu)秀的產(chǎn)品旅程對(duì)引導(dǎo)用戶如何去使用產(chǎn)品是非常重要。下面是PayPal的做法
What we like: the product tour is brief, only 5 tooltips, 4 of which are content related. Plus, users have the option to "end tour" at any point. Additionally, the tooltips are short and informative, providing insight into the purpose of the feature without burdening the user with too much information.
我們欣賞的是:產(chǎn)品引導(dǎo)過程很簡(jiǎn)單岩饼,只有5個(gè)工具提示,其中4個(gè)內(nèi)容是相關(guān)的籍茧。另外梯澜,用戶可以選擇在任何時(shí)候中斷旅程晚伙。另外,工具提示很簡(jiǎn)潔并且提供了豐富的信息但它沒有傳遞過多的信息讓用戶感到壓力過大螟蝙。What could be better: this is a very "showy" product tour, meaning it doesn't reallyengagethe user. Encouraging users to actually use the product during the onboarding experience is a great way to boost engagement and harness retention.
更秒的是:整個(gè)引導(dǎo)過程非常引人注目民傻,這意味著它本身并是真的吸引人场斑。在引導(dǎo)過程中,鼓勵(lì)用戶實(shí)際操作使用產(chǎn)品是增加對(duì)用戶吸引力和挽留的有效手段喧半。