【學(xué)習(xí)筆記】懂你英語 商務(wù)英語 Level 5 Unit 2 Part 1（III）詞匯 Market Share Terms
Total addressable market or TAM is the total market demand for a product in a year.? TAM是一年中產(chǎn)品的總市場需求师郑。
It is used to indicate how much potential a business has in the market.? 它用來表示一個企業(yè)在市場上有多大的潛力。
Before calculating time, a company should consider its ability to reach its target market.? 在計算時間之前很洋，公司應(yīng)該考慮它到達目標(biāo)市場的能力雄坪。
Target market 目標(biāo)市場?
A target market refers to a group of consumers that a product or service is aimed at.? ? 目標(biāo)市場是指產(chǎn)品或服務(wù)所針對的一組消費者。
These customers can be identified by income level, age, gender or location.? ?這些客戶可以通過收入帖努、級別、年齡、性別或位置來識別轴或。
By defining a target market, companies can make their marketing campaigns more focused.? 【填空】?通過定義一個目標(biāo)市場，公司可以使他們的營銷活動更加集中仰禀。
Unit sales? 單位產(chǎn)品銷售額
Unit sales refers to the number of products a company sells over a period of time.? 單位產(chǎn)品銷售額是指公司在一段時間內(nèi)銷售的產(chǎn)品數(shù)量照雁。
For example, if a company sold 5 million mobile phones in a year, it sold 5 million units.? ?例如，如果一家公司一年賣出500萬部手機答恶，它就賣出了500萬部饺蚊。
Unit sales analysis can be used to calculate a company's average product price.? ?單位銷售分析可以用來計算一個公司的平均產(chǎn)品價格。
【選擇】-How may a target market be identified?? ? -income level, age, gender or location.?
【選擇】-What can be used to calculate a company's average product price?? ?-unit sales analysis
【填空】By defining a target market, companies can make their marketing campaigns more appealing and effective.
【填空】Comparing unit sales regularly can help determine if the company is moving in a positive direction.??定期比較銷量可以幫助確定公司是否在朝著積極的方向發(fā)展悬嗓。
【填空】Before calculating TAM, a company should consider its ability to reach its target market.??在計算TAM之前污呼，公司應(yīng)該考慮其達到目標(biāo)市場的能力。
【填空】Total addressable market is used to indicate how much potential the business has in a market.? ?總目標(biāo)市場是用來表明有多少潛力的業(yè)務(wù)在市場包竹。
【跟讀】Unit sales analysis can be used to calculate a company's average product price.
【朗讀】Comparing united cells regularly can help determine if the company is moving in a positive direction.
Key players 關(guān)鍵參與者
Companies with a large market share are known as key players.? 具有較大市場份額的公司被稱為關(guān)鍵參與者燕酷。
They have a dominant position in the market.? 他們在市場上占據(jù)主導(dǎo)地位。
Without competitive products and services, new companies may struggle to compete with key players.??沒有競爭性的產(chǎn)品和服務(wù)周瞎，新公司可能很難與關(guān)鍵的競爭者競爭苗缩。
However, by analyzing key players, strengths and weaknesses, companies can find their own niche in the market.? ?然而，通過分析關(guān)鍵參與者声诸，優(yōu)勢和劣勢酱讶，公司可以找到自己的利基市場。
Market growth rate? 市場增長率
Market growth rate refers to the percentage increase in sales in the market over a period of time.? ?市場增長率是指一段時間內(nèi)市場銷售額的增長百分比彼乌。
Keeping track of the market growth rate allows the company to compare its performance with competitors.??跟蹤市場增長率可以使公司與競爭對手比較業(yè)績浴麻。
For example, if a company's sales have grown less than market sales, it has lost market share.? ?例如得问，如果一家公司的銷售額增長低于市場銷售額，它就失去了市場份額软免。
【選擇】Without competitive products and services, new companies...? ?can't compete with key players
【選擇】If a market has grown faster than a company's sales, ...? ?the company has lost market share
【選擇】a group of consumers that a company targets...? ? target market
【選擇】-Who has a dominant position in the market?? ?-key players
【填空】New companies cannot compete directly with key players unless their products are innovative.? ?新公司不能直接與主要參與者競爭宫纬，除非他們的產(chǎn)品具有創(chuàng)新性。
【填空】Market growth rate refers to the percentage increase in sales in the market over a specific period of time.? 市場增長率是指特定時期內(nèi)市場銷售額的增長百分比膏萧。
【填空】In order to compete with key players, companies need to find their own niche in the market.
【填空】If new companies can compete successfully, they are likely to become key players within the market.
【跟讀】New companies cannot compete directly with key players unless their products are innovative.
【跟讀】Keeping track of the market growth rate allow the company to compare its performance with competitors.
