[更新] 9月2日收到整改郵件, 現(xiàn)在(9月15日)已經(jīng)通過方案, 等待開發(fā)完畢提交新版本
郵件內(nèi)容
Please read this message carefully, as it requires your immediate attention.
Hello,
We’ve identified a pattern of behavior associated with your Apple Developer Program account that is not consistent with the Developer Code of Conduct. Your action is required to address these serious issues:
- We’ve received an unusual number of refund requests for paid digital goods or services offered in your app.
- Your app attempts to manipulate customers into making unwanted in-app purchases. Specifically, your app displays $ USD price under the Chinese localization to confuse users.
- Your app makes misleading claims about the services and functionality it provides users. Specifically, “看視頻免費解鎖一次” misleads users into believing that they could unlock the feature for free by watching an ad but still requires users to purchase a subscription to check the result.
- The paid digital content and services in your app do not provide long-lasting value and utility to App Store users.
- Your app provides a poor experience for App Store users by submitting the app provides the same feature set as other apps submitted to the App Store.
Per guideline 5.6.4, apps on the App Store must provide the high quality experience our users expect.
To maintain your app’s availability on the App Store, please provide a written statement within 14 days of the date of this message detailing the improvements you plan to make. Your statement should include the following information:
- A thorough explanation of the issues we identified
- Specific, verifiable steps you will take to resolve this issue and prevent its recurrence
If we do not receive an improvement plan within 14 days, your app will be removed from sale. If your app is removed from sale, the TestFlight version of this app will also be unavailable for external and internal testing and all public TestFlight links will no longer be functional.
If you submit an improvement plan and it is approved, you will have 14 days to implement the improvements. If you have any questions, reply to this message and let us know.
Upon further review, we found that your app does not comply with the following guidelines:
Guideline 2.3.3 - Performance - Accurate Metadata
We noticed that your screenshots do not sufficiently show your app in use. Specifically, your 6.5-inch iPhone and 5.5-inch iPhone screenshots do not show the current version of the app in use.
To help users understand your app’s functionality and value, your screenshots should highlight your app's core concept. For example, a gaming app should feature screenshots that capture actual gameplay within the app.
Next Steps
Please revise your screenshots to ensure that they accurately reflect the app in use on the supported devices.
Keep in mind the following requirements:
- Marketing or promotional materials that do not reflect the UI of the app are not appropriate for screenshots.
- The majority of the screenshots should highlight your app's main features and functionality.
- Confirm that your app looks and behaves identically in all languages and on all supported devices.
- Make sure that the screenshots show your app in use on the correct device. For example, iPhone screenshots should be taken on iPhone, not on iPad.
Resources
- To learn more about creating great screenshots for the App Store, see Optimizing Your App Store Product Page.
- To learn more about uploading screenshots, see App Store Connect Help.
Best regards,
App Store Review
考慮的點:
- 價格過高, 低價不同意的話, 去掉訂閱. 相當(dāng)重要, 不過不到萬不得已不要去.
- 新增功能比較敷衍, 需要用心去做. 包括功能的選取和搭配設(shè)計圖.
- 注重用戶這塊, 所以添加了用戶功能滿意度調(diào)查模塊.
- 對應(yīng)問題點去放改進(jìn)內(nèi)容, 比如長期價值和相似功能這兩點, 怎么對應(yīng)去回復(fù)內(nèi)容.
4.1 長期價值, 主要突出降價或去掉訂閱, 用戶功能滿意度調(diào)查, 其次大概說明新增功能點
4.2 相似, 主要靠新增功能的特色, 不到萬不得已, 不要刪除原有功能
當(dāng)然, 不同品類可能要求整改的點不同, 各自發(fā)揮, 圍繞中心思想去弄, 總會成功
近日又收到了整改郵件, 總想記錄點什么!!!! 于是... ...
事情經(jīng)過
周一我的App更新了一個版本, 按照正常速度, 期盼著第二天能看到審核結(jié)果, 當(dāng)然希望是正常通過審核咯! 但是很遺憾, 一直是等待審核狀態(tài). 于是我便聯(lián)系了蘋果, 在詢問審核狀態(tài)欄提交了申訴的郵件. 不久收到了模板式的回復(fù), 說蘋果已經(jīng)收到了我的郵件, 本郵件只是系統(tǒng)自動發(fā)送, 無需回復(fù)此郵件啥啥啥啥的.
接下來發(fā)生了很悲催的事情, 我收到了審核員發(fā)來的郵件(可能是因為我催了進(jìn)度, 審核員給了我反饋). 郵件內(nèi)容大概是: 由于我的開發(fā)者賬號收到了異常數(shù)量的退款單數(shù) ... ... 下面我貼了郵件原文:
Please read this message carefully, as it requires your immediate attention.
Hello,
We've identified a pattern of behavior associated with your Apple Developer Program account that is not consistent with the Developer Code of Conduct. Your action is required to address these serious issues:
- We've received an unusual number of refund requests for paid digital goods or services offered in your app.
- Your app attempts to manipulate customers into making unwanted in-app purchases. Specifically, your auto-renewable subscription displays the weekly calculated pricing for your subscription more clearly and conspicuously than the billed amount.
Per guideline 5.6.4, apps on the App Store must provide the high quality experience our users expect.
To maintain your app's availability on the App Store, please provide a written statement within 14 days of the date of this message detailing the improvements you plan to make. Your statement should include the following information:
- A thorough explanation of the issues we identified
- Specific, verifiable steps you will take to resolve this issue and prevent its recurrence
If we do not receive an improvement plan within 14 days, your app will be removed from sale. If your app is removed from sale, the TestFlight version of this app will also be unavailable for external and internal testing and all public TestFlight links will no longer be functional.
If you submit an improvement plan and it is approved, you will have 14 days to implement the improvements. If you have any questions, reply to this message and let us know.
Best regards,
App Store Review
簡單說, 就是希望我們分析下為什么退款會這么多? 然后能給出什么樣的整改方案.
然后給了我們14天來提交這個整改方案, 方案通過后, 給14天的時間來進(jìn)行整改.
處理方式
第一份方案:
我們是訂閱型產(chǎn)品, 首先想到的肯定是降低套餐價格, 然后就是新增用戶反饋渠道來給用戶提意見, 也能方便我們及時處理退款數(shù)激增的情況... ...
結(jié)果: 被拒, 原因是沒有對產(chǎn)品的功能優(yōu)化和內(nèi)容豐富方面做出有效的計劃
郵件原文:
Hello,
Thank you for your patience as we reviewed your written statement.
The improvements you described in your written statement are insufficient to resolve the issues we previously identified. Specifically, your plan did not include how to improve the overall quality of your app in term of feature or content for the subscribers within 14 days in addition to price reduction and feedback channel. It would be appropriate to submit a revised plan that addresses all of the issues we previously identified. A successful plan identifies verifiable actions that will be taken to ensure your apps comply with our guidelines.
If you do not respond with a written statement detailing the improvements you plan to make to address the issues identified in our initial notice, your app will be removed from sale and your Apple Developer Program account may be terminated. Once you provide a written statement and it has been approved, you will have 14 days to implement these improvements. If you have any questions about this information, please reply to this message to let us know.
Deliberate disregard of the App Store Review Guidelines and attempts to deceive users or undermine the review process are unacceptable and is a direct violation Section 3.2(f) of the Apple Developer Program License Agreement. Continuing to violate the Terms & Conditions of the Apple Developer Program will result in the termination of your account, as well as any related or linked accounts, and the removal of all your associated apps from the App Store.
Best regards,
App Store Review
第二份方案:
今天終于收到蘋果爸爸同意我們的整改方案啦!
Hello ,
Thank you for your patience as we reviewed your written statement.
The improvements you described in your written statement may be sufficient to resolve the issues we previously identified with your app. Be aware that in order to also resolve the manipulative purchase flow issue, the exit option must be clear and conspicuous. Please implement these changes within 14 days.
If we find that these issues are unresolved after 14 days, or if in the future we discover that your apps or account are not compliant with the Developer Code of Conduct, your app may be removed from sale or your account may be flagged for removal.
We appreciate your efforts to comply with our guidelines and provide a safe and trusted experience for App Store users.
Best regards,
App Store Review
于是開始整改, 現(xiàn)在已經(jīng)審核通過了.
特殊情況
有一個產(chǎn)品我們提交了方案郵件, 蘋果爸爸連續(xù)七八天沒理我們, 于是我們隔一天發(fā)一條詢問郵件, 最后一次要求電話溝通. 終于給了被拒的郵件, 說不滿足改進(jìn)需求, 沒有體現(xiàn)如何給用戶提供更好質(zhì)量.
- 分析
卡我們幾天沒回復(fù), 大概率就是因為我們第一封郵件中的方案, 審核看了不滿意, 故意延遲幾天, 如果我們不主動去追, 可能到14天結(jié)束, 就直接產(chǎn)品下架, game over了. 隔三差五催一催比較好
不過現(xiàn)在審核員也已經(jīng)給了回復(fù), 通過在方案中補充一些細(xì)節(jié)后, 也同意了我們的方案.
個人思考
如果提交新的版本審核, 出現(xiàn)異常的多天不審核的情況, 建議不要一直等待. 兩三天 后可以聯(lián)系蘋果詢問審核狀態(tài). 事出反常必有妖!!! 卡審可能就是因為賬號出現(xiàn)了問題. 如果賬號里面有多個App, 提審其中一個的時候出現(xiàn)了問題, 需要考慮其他App的銷售情況是不是存在違規(guī)等異常情況. 確認(rèn)App是否正常, 也可以通過提交新的版本, 看審核時間是否順利進(jìn)行來判斷.
當(dāng)然, 凡事無絕對, 希望廣大開發(fā)者都能順利過審.
