商務(wù)英語level5 unit2 part1 market positions.

Market dominance is how strong the company's brand services or products are compared to its competitors.

市場主導地位是公司的品牌服務(wù)或產(chǎn)品與競爭對手相比的強大程度。

Typically there are four types of market dominance categories.

通常有四種類型的市場支配類別绕沈。

Leader.

領(lǐng)導掖鱼。

A market leader has the largest market share in its industry.

市場領(lǐng)導者擁有該行業(yè)最大的市場份額。

It holds a dominant position.

它占據(jù)主導地位悍赢。

Market leaders are often the first to develop new products and business methods.

市場領(lǐng)導者通常是第一個開發(fā)新產(chǎn)品和商業(yè)方法的人决瞳。

In order to maintain their position. Most market leaders invest heavily in research and development.

為了保持自己的地位。大多數(shù)市場領(lǐng)導者在研發(fā)方面投入巨資左权。

Challenger.

挑戰(zhàn)者皮胡。

A market challenger has a strong position in the market, but not a dominant market share.

市場挑戰(zhàn)者在市場中占據(jù)強勢地位,但不是主導市場份額赏迟。

It may adopt aggressive strategies to increase its market share.

它可能會采取積極的策略來增加其市場份額屡贺。

Challengers can also increase their market share by focusing on areas that a market leader has overlooked.

挑戰(zhàn)者還可以通過關(guān)注市場領(lǐng)導者忽視的領(lǐng)域來增加他們的市場份額。

What can a market leader do to maintain its dominance?

Market leaders often invest in research and development to maintain their market position.

What major Challenge do to increase its market share?

A challenger may adopt aggressive strategies to increase its market share.

In order to maintain their position. Most market leaders invest heavily in research and development.

為了保持自己的地位。大多數(shù)市場領(lǐng)導者在研發(fā)方面投入巨資甩栈。

One of the best strategies for challengers to gain market share is to introduce differentiated products.

挑戰(zhàn)者獲得市場份額的最佳策略之一是引入差異化產(chǎn)品泻仙。

Challengers need to adopt aggressive strategies to increase their market share.

挑戰(zhàn)者需要采取積極的策略來增加他們的市場份額。

If they hadn't invested so heavily in research and development, they would have lost their position as a market leader.

如果他們沒有在研發(fā)方面投入如此之多量没,他們就會失去作為市場領(lǐng)導者的地位玉转。

A market leader has the largest market share in its industry.

市場領(lǐng)導者擁有該行業(yè)最大的市場份額。

Market? Dominance is how strong a company's brand services, all products are compared to its competitors.

市場主導地位是公司的品牌服務(wù)或產(chǎn)品與競爭對手相比的強大程度殴蹄。

One of the best strategies for a Challenge to gain market share is to introduce differentiated products.

挑戰(zhàn)者獲得市場份額的最佳策略之一是引入差異化產(chǎn)品究抓。

Follower.

跟隨者

A market follower does not have a strong position in the market.

市場追隨者在市場上沒有強勢地位。

It doesn't take risks and usually copies other companies products or strategies.

它不承擔風險袭灯,通常會復制其他公司的產(chǎn)品或策略刺下。

They do not focus on increasing their market share.

他們不專注于增加他們的市場份額。

But by adopting the best practices of other companies, they can maintain a stable position in the market.

但通過采用其他公司的最佳實踐稽荧,他們可以在市場中保持穩(wěn)定的地位橘茉。

? A nicher is a company that concentrates on a specialized market.

休閑是一家專注于專業(yè)市場的公司。

nichers typically provide products or services that are not offered by other companies.

措施通常提供其他公司不提供的產(chǎn)品或服務(wù)蛤克。

By establishing a niche, a company can avoid competition while making a profit.

通過建立利基市場捺癞,公司無法在獲利的同時避免競爭。

How do you market followers maintain a stable position in the market?

By adopting the best practices of other companies, they can maintain a stable position in the market.

Rather than competing with market leaders, how do teachers try to make a profit?

Nichers aimed at being a big fish in a small pond instead of being a small fish in a big pond.

Which company has a dominant position within the market?

哪家公司在市場中占據(jù)主導地位构挤?

A market leader has the largest market share.

市場領(lǐng)導者擁有最大的市場份額髓介。

? Although it didn't have a strong position in the market, the company was still able to exist as a follower.

Is a company that concentrates on a specialized market.

New companies can find a niche market by identifying demands that are not being met by other companies.

新公司可以通過識別其他公司未滿足的需求來找到利基市場。

Since followers don't have differentiated products or strategies, they normally have substantially less market share.

由于粉絲沒有差異化的產(chǎn)品或策略筋现,他們通常擁有的市場份額大大減少唐础。

A market follower does not have a strong position in the market.

Although it didn't have a strong position in the market, the company was still able to exist as a follower.

雖然它在市場上沒有強勢地位,但該公司仍然能夠作為追隨者存在矾飞。

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